How Every Door Direct Mail (EDDM) and Online Work Together

Posted by Reamark Marketing on Sep 29th, 2017

Successful agents and real estate brokers are often successful because they are in a constant search to do things better, more efficiently, and more effectively. This includes marketing. Some have found success in using internet marketing. Others swear by Every Door Direct Mail (EDDM). Still, others have discovered just how powerful the combination of EDDM and online marketing can be. Using EDDM and internet marketing together can create a lead generating machine!

Benefits of EDDM & Digital Marketing

In these days where credible information has increasing value, about 56% of people believe that a printed piece is more trustworthy than other forms of advertising. Additionally, 70% of us find direct mail more personal than digital communication. EDDM can also target a specific neighborhood or zip code you may be farming. With Americans receiving less mail each day, your printed piece will stand out more. These six aspects can supercharge your online efforts.

real estate marketing direct mail

1. Promote your website, listings, blogs, and social media through EDDM
Make sure each printed piece includes how prospects can connect with you online at their convenience.

2. Gather prospects by offering a newsletter both digitally and through the mail
Provide a sign-up for a quarterly newsletter through your online marketing. Give readers a choice of a direct mail or digital edition. ReaMark offers a variety of easy to compile printed newsletters that can be digitized.

3. Provide easy access to more information
Use EDDM to “tease” more information that may be on your website. “See how much houses are selling for in your neighborhood by visiting us at our website”. “Compare your home to our current online listings”.

4. Gather leads through incentives
Use calendars or other promotional items as an incentive
Sign up for a complimentary 2018 calendar online today!” “Get a free home evaluation by signing up online today.

5. Position yourself as the real estate expert
Use EDDM to promote your willingness to answer real estate related questions on your social media. This will spur discussion on a variety of topics with you serving as the expert. Use it to promote your blog if you have one.

6. Create leads through an online contest promoted through EDDM
Create a contest that is promoted both online and through EDDM. Use the emails you gather to build your contact list.

At ReaMark, our team of real estate marketing professionals can help you with EDDM pieces that can effectively funnel people to your web presence. Choose from calendars, postcards, door hangars, magnetic business cards, even seed packets! Make the most of all your available marketing options with a combination of online and direct mail marketing with the help of ReaMark.

Why “Just Sold” Postcards Are So Powerful

Posted by Reamark Marketing on Sep 8th, 2017

Just sold postcards have long been an effective way to reach real estate prospects. What makes these particular real estate marketing post cards so effective? Let’s take a quick look.

  1. They are informative. One of the reasons just sold postcards are so effective is they contain valuable information the recipient can relate to. In the consumer’s mind, the card isn’t a sales piece as much as it is “news.”
  2. They appeal to natural curiosity. As a real estate agent, you know how many neighbors will visit an open house just out of “curiosity”. This is the same curiosity you are peaking by sending out a just sold postcard to the neighborhood.
  3. They cause a prospect to think and consider how the information could impact them. Even if a just sold postcard doesn’t cause a particular recipient to leap into action, it gives them a reason to “think’ about it. It also may be a conversation starter with other neighbors which can spur activity.
  4. They position the sending agent in a position of being an expert. Sure, any information on a just sold postcard is publicly available, but YOU are the one getting credit for delivering it to the neighborhood. This positions you as the expert and the one to turn to for more information.
  5. They are great for cross-marketing. Agents can use just sold cards to promote their website, social media, or encourage email sign-ups. Use just sold postcards to expand your list of contacts and prospects. Encourage recipients to “learn more” or “sign up for our free quarterly newsletter”, and to “stay up to date on real estate in your neighborhood.” Nurture your leads and start with just sold postcards.

just sold postcard

How ReaMark Can Help

ReaMark offers 40 design styles of just sold postcards that can be ordered in as little as 100 postcard lots. Our team of professionals can help you select the right postcard for your brand and in creating a marketing message that works for you. If you haven’t made use of this important and proven real estate marketing tool, discover how just sold postcards can go to work for you. Contact ReaMark today and build your real estate business for tomorrow.