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Use 2019 Sports Calendars to Connect with Home Buyers

Posted by Reamark Marketing on Jul 24th, 2018

Most people love sports. Those who play the game and those who watch from the sidelines want to be connected with one another. If you want to make an impression with the ultimate sports fan, promote the home team! Let fan loyalty work to your advantage and give you a way to stay top-of-mind.

Be a Reliable Source of Information

If you’re looking to attract fans who want to be close to their favorite teams, offer them the information they need in terms of game schedules, practice times, and local meet and greets where they can interact with their favorite players. Providing potential buyers with the right information is essential if you want to close the sale. Sports fans want to support their team in any way they can. If they live close by, many will want to attend games as often as possible. Use your newsletter to cross-promote with other local businesses who may be offering incentives, such as season tickets, or admission to an event that is sponsored by the team.

sports schedules for real estate

Help Make Tailgating Easier

Provide your sports fans with recipes or ideas for throwing a great tailgate party. Tailgate parties are always fun and it gives fans a chance to gather together to show the team they are there to cheer them on. As a realtor, you can sponsor a tailgate party. Hand out recipe cards for the best in tailgating foods. Give participants game schedules and encourage them to set up future tailgate parties well in advance. Sports teams get excited when they see this type of support and, in some areas, may even stop by.

When you want to attract the sports fans, you do so by giving them the things they need to make supporting their team easier. The key is to show potential buyers that you are just as big a fan as they are! Show your team spirit! Keep a few extra team schedules in your car and hand them out whenever you notice a tried and true fan. Odds are they already know the schedule, but with one of yours, they will get to know you too!

2018 season schedules are now available for Football, Hockey, Baseball and NASCAR. We offer a variety of sizes including business cards and full magnets. Order now before the season begins!

4 Reasons to Send Postcards or Newsletters Rather Than an Email

Posted by Reamark Marketing on Jul 10th, 2018

While email remains one of the most cost-effective ways to communicate with your clients, there’s danger in solely relying on it to get your marketing messages across. Most industries send emails, and the frequency is giving consumers a severe case of email fatigue. Consider the following four reasons why it’s better to create a postcard or a newsletter to help your potential buyers avoid email overload.

1. Consumers Are Savvy

Few of your buyers are rushing to check their email because they know that most of the information they’ll find in their Inbox simply isn’t relevant to them. There’s a good chance a ‘once-in-a-lifetime’ sale is likely to be repeated again next week, so where’s the urgency? When you want to send out information that is actually important (e.g., a change in your phone number or your office has moved to a new address), you should use at multiple different avenues to really catch people’s attention. We have several neighborhood marketing postcard designs you can use to communicate important details to your farm.

Newsletters for Real Estate Agents

2. It’s Too Easy to Hit Delete

Holding a physical item in your hands is more difficult to discard than an email. With emails, it’s as easy as clicking on all unread messages and then moving them to the trash folder. But, sending out a postcard or a newsletter encourages buyers to scan information. Touch creates a tactile memory. Delivering your real estate marketing messages via something physical means they’re experiencing a different medium, which can cause them to be more open to what’s inside.

3. You Want to Make an Impression

Real estate newsletters and postcards allow a little more creativity than email does when it comes to making an impression on your clients. So, when you have a new agent join the team, you now have a chance to introduce them to your farm with a little bit of gusto. From fancy calligraphy to heavy stock paper; there are plenty of ways we can help you go the extra mile. Plus, people are much more willing to open a piece of mail that’s been hand-addressed to them than they are another impersonal email.

direct mail tips and advice real estate marketing postcard offer

4. You Want to Establish an Emotional Connection

Postcards and newsletters are a good way to establish a rapport with clients. You can make them themed or tell a (somewhat) serialized story about how the market is doing. You can make them funny, brief, or picturesque. It’s these little extras that you do that can help you distinguish yourself from your competition so you can tempt more people to your side.

ReaMark can help you find the postcard and newsletter templates you need to ensure that buyers will remember you. Our postcards and newsletters can be seamlessly worked into your marketing campaign, so you can give yourself the best chance of sales success!

Mailbox photo by Xavier Massa on Unsplash