Introducing New Full-Color Real Estate Newsletters

Posted by Rick on Jan 22nd, 2008

10% OFF New Full-Color Real Estate Newsletters at ReaMark! Only ReaMark has 4-page newsletters with 2 huge customization areas where you can print whatever you want. And because each custom area is an entire 3rd of a page, the possibilities for your marketing ideas are endless. Just think, you can put color pictures of houses you’ve just listed or sold, market updates or even coupons from other local businesses. And because newsletter customization is now available in full color, it will appear to everyone you send it to that you’re the local real estate expert that put it all together.

Each issue is packed full of fascinating articles geared towards homeowners, so your clients and prospects will enjoy reading all 4 pages every month. Some article topics include various real estate related topics, home improvement suggestions, financing explanations and tips, gardening ideas, home decorating advice, and delicious recipes. Also, every newsletter in all four of our 12-issue series contains only articles that are non-regional specific, so you can use any of them in your farm area.  You can read any of the real estate newsletters articles in full at ReaMark.com, or request samples by calling (800) 932-2957.

Spot 6 Differences | Exclusive ReaMark Real Estate Postcards

Posted by Rick on Jan 17th, 2008

Spot 6 Differences | Exclusive ReaMark Real Estate Postcards

Have you ever turned to a page in a magazine and seen the Spot the Difference challenge? It’s where you see 2 pictures next to each other that at first look identical, but on further inspection, there are several subtle differences for you to find. You stop flipping through the magazine, focus your eyes and really concentrate on the pictures for 5+ minutes—they’re irresistible! That’s the concept of ReaMark’s new Spot 6 Differences Postcards!

These ReaMark exclusive cards are colorfully designed cartoons by our graphic artists, and all of them have real estate themes. Each of the 6 cards really pops out in the mail, and they’re sure to grab your clients and prospects attention (6 more Spot 6 Differences postcards to come soon). And because you put your name on the front of each card and on the back as well, you get double the exposure! Just imagine how long people will be staring at your cards and info. No other postcard out there gives you that kind of concentrated attention for that long! You can view these Spot 6 Differences Real Estate Postcards online at ReaMark.com , or you can call us at (800) 932-2957 for a catalog and FREE Samples.

How To Build Your Business With Real Estate Postcards

Posted by Rick on Jan 4th, 2008

Did you know that sending out Real Estate Postcards is the most cost-efficient offline way to market to with past clients and reach new clients? It’s true! No other marketing medium allows you to have such an impact on your target audience for as little a cost.

 

By sending monthly postcard mailings, you keep your information continually in front of clients and prospects, so when they are ready to buy or sell, you’re the first person they think about. Not only do repeat mailings build your name recognition, they also establish your credibility. Receiving your repeated mailings shows your farm that you’ve been in the business for awhile and that you’re a true professional.

 

Unlike other advertising mediums like newspapers or TV, you are able to direct your marketing efforts solely to your targeted audience. Whether they are homeowners or renters, you know where each piece is going and you can easily track the response. Also you know by sending to homeowners that they have most likely used a REALTOR in the past and will be inclined to do so in the future.

 

And at ReaMark, our postcards are as low as 5 cents each so you know you’re getting a deal. Please don’t hesitate to call (800) 932-2957 or visit ReaMark.com for FREE samples of our real estate postcards

Real Estate Marketing Tools | How to Farm Successfully

Posted by Rick on Dec 17th, 2007

Real Estate Marketing Tools | How to Farm Successfully

Once you have established an ongoing consistent mailing to your personal list then you have to have means to build that list through farming and prospecting. Over two thirds of all top performers use a territorial or geographic farm. 

Going back to the formula of direct marketing success, the most important aspect is the list you select. So choosing your farm should be based upon the following:

1)      Look for an area with and higher than a 8% turnover rate

2)      Make sure that there is not a dominate realtor or real estate company with more than 75% of the listings. 

Once you have selected your farm, YOUR GOAL IS TO BECOME THE REAL ESTATE SPECIALIST IN THAT FARM. 

You should again be in contact with each household at least 8 times per year. Again you can utilize these key dates listed above and if possible you should try to walk your farm (Deliver calendars, free gifts, etc) twice per year.

Other ideas could include:

a)      Advertising in the neighborhood newsletter. (If you do not have one develop one and get key local businesses to offset all or the majority of cost.

b)      Advertise the neighborhood activates such as: firework locations, school dates, neighborhood history facts, home market updates, free flag or pumpkin giveaways, charity events, etc. 

These are just some of the more common characteristics of successful agents, for more ideas please contact ReaMark Real Estate Marketing Tools and we will help you develop and customize a personal marketing plan to fit your budget, lifestyle and goals. (800) 932-2957

Real Estate Marketing Tools | How to Develop Your Mailing List

Posted by Rick on Dec 8th, 2007

Real Estate Marketing Tools | How to Develop Your Mailing List 

The overriding key to success is to develop a personal list of people to become your referral base. This list should include anyone who knows you including past clients, friends, neighbors, school teachers, old business acquaintances, your kids friends parents, your fellow church members, etc. Again anyone who knows you and could act as a referral. Your list may start off small, as few as 100 people, you goal is to develop this list and grow it to its maximum size. Most successful realtors have at least 400 or more people on this list.

Once you have developed your personal list you should be in contact with these people at least once a month before spending any money on farming and prospecting. These contacts should include the following:

1)      Mail monthly at least one of the following marketing communication pieces: a postcard, newsletter, greeting card, or a calendar.

2)      You should always mail your personal list all Just Listed and Just Sold properties that you are involved in. Announce your success and you will be sure to get referrals.     

3)      You should mention somewhere on most pieces that you rely on referrals and that their referrals are greatly appreciated.

By using real estate marketing tools regularly, you can keep your services in front of clients and prospects for when they’re ready to buy or sell.

Real Estate Calendars | New Home Tips Calendar 20% OFF

Posted by Rick on Nov 27th, 2007

The Home Tips Calendar is the newest addition to ReaMark’s 2008 real estate calendars line.  Much like our exclusive Recipe Calendars, Home Tips Calendars are tremendously popular, and we are receiving all kinds of great feedback from the many real estate professionals who are using them.  The great thing is that they are now also 20% OFF, so you can get the excellent marketing power of a calendar while saving some money. Calendars are such great marketing tools, because people find them useful and are more likely to hold onto them. Also, our new Home Tip Calendars feature useful tips for around the home that every homeowner will want to keep.

These tear-off monthly calendars have a useful tip like Energy Saving Upgrades, Staging Your Home to Sell, and Smart Kitchen Updates for each month. There are 13 months (December 2007 is included) so your clients and prospects will find them useful right away.  At the top of each calendar is an adhesive magnet that you can stick your business card to, so every time people use your calendars, they’ll remember your services. The magnet also has an additional pop-out magnet that is usable to magnetize another business card (makes great gifts at open houses).  Also, Home Tips Calendars ship within 2 business days, so you’ll have yours in your hands fast. To order your home tips real estate calendars , or for some FREE Samples visit ReaMark.com or call (800) 932-2957.

Hot Marketing Products | Real Estate Calendars 20% OFF

Posted by Rick on Nov 10th, 2007

With the new year quickly approaching, Recipe Real Estate Calendars are once again a huge success. The phones are ringing off the hook everyday, many of the calls from repeat customers, for our exclusive business card recipe calendars. Almost just about every real estate pro knows that you get the most marketing value for your dollar by sending out calendars every year. But what you also need to figure is that recipe calendars serve a dual function. These tear-off calendars are so popular year after year, because each month has one of our top-selling recipes, so clients and prospects keep them for the calendar and the recipe. Any type of product that serves multiple purposes has that much more chance of getting kept if not for one function than maybe the other.

 

Let’s look a little more in detail at the Recipe Real Estate Calendar. These tear off calendars have 13 months (December 2006 is in there too, so you can get an early jump onto people’s fridges). With delicious recipes like Sesame Crusted Salmon, Peanut Chicken Kabobs, and Pumpkin Praline Pie featured each month, you’ll probably want to try cooking some of these yourself! At the top of each calendar is a magnetic backer that you can adhere your business card to, so every time people check out their calendars they won’t forget who sent it to them. The magnetic backer also has a magnet that pops out that you can use to magnetize another one of your business cards (great for open house giveaways). Recipe Calendars are now 20% OFF and they come with FREE Envelopes. Also, these ship out next day so you’ll get them fast.  For samples of our recipe real estate calendars or to order visit ReaMark.com or call (800) 932-2957.

Real Estate Calendars – Now 20% OFF!

Posted by Rick on Oct 31st, 2007

Now you can get 20% OFF your 2008 Real Estate Calendars when you order from ReaMark. Calendars make a great holiday gift to clients and prospects, and they are proven to get results. They are such effective advertising tools, because people will keep them for 365 days or even longer. Calendar magnets can be used both to tell the date and to stick items like photos, coupons and notes to refrigerators and other magnetic surfaces.

ReaMark offers several different calendar styles for you to choose from, and all of them are 20% OFF! Our best-selling exclusive tear-off Recipe Calendar is such a hit, because each month features a delicious recipe, so people will keep your calendars for both the calendar and the recipe. Also available is our tear-off Home Tips Calendar which has a tip for around the home for every  month. Our high-quality Full-Magnet Calendars are printed on a thick 25 mil. magnet, so your information is sure to stick around. The Full-Magnet Calendars come in 3 sizes, and you can choose from any of our 130 designs or design your own for FREE. Our Jumbo Postcard Calendars allow you to either send your calendars as a postcard mailer or we can apply a strong magnetic strip to the back of them (comes with FREE envelopes). To order your real estate calendars or get free samples visit ReaMark.com or call (800) 932-2957 today.

Real Estate Marketing Tools | How Direct Mail Works

Posted by Rick on Oct 25th, 2007

Real Estate Marketing Tools | How Direct Mail Works

What is Similar About Almost All Top-Producing Realtors? 

They utilize direct mail to build their business. Just ask the top producers around the office, and they will let you know they use postcards, newsletters, and/or calendars to keep in touch with past clients and find new business. This is no secret, and you too can use direct mail to get more listings and sales.

Marketing is Crucial to Your Success.

Like most companies, your business is dependant on one aspect – earning customers. The fact is that no matter how great you are at buying or selling homes, you aren’t going to get somebody’s business if they aren’t aware you exist.

By marketing your services, you are telling people that you are the person to call when it comes to Real Estate. And ReaMark’s marketing products are the key to getting your name in front of potential clients to start building your business.

About 62% of Sellers Use the First Realtor They Contact.

Your #1 objective is to be that Realtor. When you send your past clients and prospects real estate marketing tools like postcards, newsletters, and calendars, you put your services right in front of them so they’ll know who to call when they are ready to sell or buy.

Real Estate Postcards | Why Repeat Mailings Work

Posted by Rick on Oct 22nd, 2007

When sending out real estate postcards , repeat mailings are crucial to the success of your direct mail marketing campaign. Only through repetition can you build and maintain the name recognition that you need to build your client base. Here’s why repeat mailings increase your chances of getting more listings and sales:

An average of about 8% of homeowners will move this year. But the whole 8% won’t move at the same time. You can separate your targeted audience into three divisions: 

1. People who need your service now

2. People that are going to need your service later

3. People that are not going to need your service

The smaller portion of your audience is going to need a Realtor right now, but more of them will eventually need one in the future. When you send mailings repetitively, you up your chances of getting business from those who need you now and those who will need you later.

By sending repeat mailings, you build your credibility. As your name and picture becomes more familiar to clients and prospects, you start creating a level of trust. You are conveying that your business is established, and that they can trust their real estate needs will be secure with you.

Lastly, a lot of people have a tendency to procrastinate. Even though they could be thinking about using your services, they may take a little more time to make a decision. Sometimes people can get sidetracked, but sending real estate postcards continuously reminds them about their real estate needs and of your services.

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