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How Every Door Direct Mail (EDDM) and Online Work Together

Posted by Reamark Marketing on Sep 29th, 2017

Successful agents and real estate brokers are often successful because they are in a constant search to do things better, more efficiently, and more effectively. This includes marketing. Some have found success in using internet marketing. Others swear by Every Door Direct Mail (EDDM). Still, others have discovered just how powerful the combination of EDDM and online marketing can be. Using EDDM and internet marketing together can create a lead generating machine!

Benefits of EDDM & Digital Marketing

In these days where credible information has increasing value, about 56% of people believe that a printed piece is more trustworthy than other forms of advertising. Additionally, 70% of us find direct mail more personal than digital communication. EDDM can also target a specific neighborhood or zip code you may be farming. With Americans receiving less mail each day, your printed piece will stand out more. These six aspects can supercharge your online efforts.

real estate marketing direct mail

1. Promote your website, listings, blogs, and social media through EDDM
Make sure each printed piece includes how prospects can connect with you online at their convenience.

2. Gather prospects by offering a newsletter both digitally and through the mail
Provide a sign-up for a quarterly newsletter through your online marketing. Give readers a choice of a direct mail or digital edition. ReaMark offers a variety of easy to compile printed newsletters that can be digitized.

3. Provide easy access to more information
Use EDDM to “tease” more information that may be on your website. “See how much houses are selling for in your neighborhood by visiting us at our website”. “Compare your home to our current online listings”.

4. Gather leads through incentives
Use calendars or other promotional items as an incentive
Sign up for a complimentary 2018 calendar online today!” “Get a free home evaluation by signing up online today.

5. Position yourself as the real estate expert
Use EDDM to promote your willingness to answer real estate related questions on your social media. This will spur discussion on a variety of topics with you serving as the expert. Use it to promote your blog if you have one.

6. Create leads through an online contest promoted through EDDM
Create a contest that is promoted both online and through EDDM. Use the emails you gather to build your contact list.

At ReaMark, our team of real estate marketing professionals can help you with EDDM pieces that can effectively funnel people to your web presence. Choose from calendars, postcards, door hangars, magnetic business cards, even seed packets! Make the most of all your available marketing options with a combination of online and direct mail marketing with the help of ReaMark.

Why “Just Sold” Postcards Are So Powerful

Posted by Reamark Marketing on Sep 8th, 2017

Just sold postcards have long been an effective way to reach real estate prospects. What makes these particular real estate marketing post cards so effective? Let’s take a quick look.

  1. They are informative. One of the reasons just sold postcards are so effective is they contain valuable information the recipient can relate to. In the consumer’s mind, the card isn’t a sales piece as much as it is “news.”
  2. They appeal to natural curiosity. As a real estate agent, you know how many neighbors will visit an open house just out of “curiosity”. This is the same curiosity you are peaking by sending out a just sold postcard to the neighborhood.
  3. They cause a prospect to think and consider how the information could impact them. Even if a just sold postcard doesn’t cause a particular recipient to leap into action, it gives them a reason to “think’ about it. It also may be a conversation starter with other neighbors which can spur activity.
  4. They position the sending agent in a position of being an expert. Sure, any information on a just sold postcard is publicly available, but YOU are the one getting credit for delivering it to the neighborhood. This positions you as the expert and the one to turn to for more information.
  5. They are great for cross-marketing. Agents can use just sold cards to promote their website, social media, or encourage email sign-ups. Use just sold postcards to expand your list of contacts and prospects. Encourage recipients to “learn more” or “sign up for our free quarterly newsletter”, and to “stay up to date on real estate in your neighborhood.” Nurture your leads and start with just sold postcards.

just sold postcard

How ReaMark Can Help

ReaMark offers 40 design styles of just sold postcards that can be ordered in as little as 100 postcard lots. Our team of professionals can help you select the right postcard for your brand and in creating a marketing message that works for you. If you haven’t made use of this important and proven real estate marketing tool, discover how just sold postcards can go to work for you. Contact ReaMark today and build your real estate business for tomorrow.

This is What Happens When You Don’t Do Print As Part of Your Real Estate Marketing

Posted by Reamark Marketing on Aug 24th, 2017

Real estate brokers and agents have more control of their real estate marketing than ever before. They can control their branding through blogs, social media, email campaigns, and more. Along the way, however, print marketing has been taking more of a backseat. That can be a big mistake.

  1. Print marketing and direct mail have been proven to be effective in real estate marketing.
  2. Printed materials, calendars, and sports schedules have a long shelf life.
  3. Mail boxes are less cluttered, giving your pieces bigger impact.
  4. Print material builds your brand and positions you in the marketplace.
  5. A well-planned real estate marketing plan that includes printed and promotional material can keep you on track.

As some young agents move toward digital marketing, and older agents retire, it is leaving a big opportunity in some markets for other agents and brokers to take the lead using direct mail marketing. At ReaMark, we’ve been helping real estate professionals grow their businesses for 17 years. We’ve been able to help agents plan a real estate marketing schedule to help them farm and nurture real estate markets throughout the country.

January – Plan out quarterly newsletters
February– Spring time Change Postcards
March, April, May, June – “Real Estate Season”- Choose from promotional postcards such as “Just Listed”, “Just Sold”, and “Free Home Evaluation”. Use door hangers and magnetic baseball schedules
July, AugustFootball schedules and back to school calendars. Consider calendars for the upcoming year
September – Fall time-change postcards and calendars
October – Thanksgiving greeting cards and calendars
NovemberHoliday recipes and promotional materials
December – Holiday greetings

Not including print and direct mail in your marketing plan can put you on a slippery slope. Don’t make the mistake of believing all of your prospects are online, all the time. There is great value in reaching out to them where they live and ReaMark can help. Contact us today for our “buy 5 get 1 design free” and “buy 10 get two free” postcard specials.

Market Smarter, Faster & More Efficiently with 2018 Real Estate Marketing Calendars

Posted by Reamark Marketing on Aug 10th, 2017

Next year can be your best year ever when you include 2018 real estate marketing calendars as part of your plan. There are plenty of reasons real estate calendars are such a foundational tool for so many real estate professionals. Now is the time to choose your calendars and get a step up on the competition. and ReaMark is here to help.

Why Real Estate Marketing Calendars Are so Valuable

Why are real estate calendars so popular?

People use them! It’s true. In spite of our personal devices, many families use physical calendars to visualize their month and family plans. Open-block style calendars allow room for users to write in birthdays and special occasions. Many use them as a way to communicate plans to others in the family.

They are visible. Many of our calendar styles at ReaMark are created to be displayed in the home. Our magnetic calendars, for example, end up on many refrigerators and are seen every day by family and friends. Your information is front and center when professional real estate services are needed.

real estate marketing calendars

They provide long-lasting value. For real estate agents in search of getting the biggest bang for the buck, it is hard to get a better return than on our real estate marketing calendars. Calendars are usually distributed in November or December of one year and the calendar provides value through the entire next year. That’s marketing value!

Calendar designs are available to best brand you. ReaMark offers so many designs for a variety of personalities there is certainly one to communicate your image. Select from designs that include “Home Maintenance Tips”, “Recipes”, “Motivational”, “Sports”, and so many more. You can also choose from pocket calendars, wall calendars, magnetic calendars, and others.

They can be customized. Not only can you choose a design and style of calendar to best communicate your brand, you can create your own personalized graphics, logo, and message. Our team of marketing professionals is here to help you customize a design specifically for you.

They are on sale NOW! To help you get your calendars “first in homes”, we are offering calendars specials of 20, 30, and 35% off some designs. Now is the best time to order your 2018 Real Estate Marketing Calendars.

Order Your 2018 Real Estate Marketing Calendars Today

Ordering your real estate marketing calendars now is the smarter, faster, and more efficient way to get your 2018 marketing program underway. Choose from 400 different designs in 10 different styles when you visit our calendar section of our website. Of course, if you need assistance, contact one of our experienced marketing professionals. We are ReaMark and we’ve been serving real estate brokers and agents for over 17 years!

3 Proven Real Estate Marketing Ideas that will Make You Money!

Posted by Reamark Marketing on Jul 31st, 2017

While many real estate agents and brokers experiment with unproven digital marketing techniques to improve market share, there are still solid, proven real estate ideas that will make you money. Here are three of them.

Real Estate Marketing Postcards

real estate marketing Just Listed_Just Sold

With over 400 card designs and 10 styles to choose from, real estate postcards are versatile and customizable. They also have been a proven way to farm a neighborhood and build your brand. Some agents have built loyalty through years of sending recipe postcards that clients look forward to receiving. Others build their brands by sending motivational postcards or home maintenance tips. Still others use postcards to educate their target market by sending “Just Listed” or “Just Sold” postcards. Right now, you can order five postcards from ReaMark and get the sixth free, or order ten postcards and get two free. We even have clearance postcards on sale for as little as 8 cents each. Keep in mind, 63% of people will end up choosing the first agent they call, so get to the top of the mind with monthly or bi-monthly postcards from ReaMark.

Real Estate Marketing Calendars

A long-time staple in real estate marketing, calendars work because they are used. They are also extremely cost-effective. When calendars are the first-in-home, each can bring you 13 or 14 months of exposure. Calendars can be selected that are magnetic or to hang on walls. There are options for desk calendars and wallet size calendars. Select the theme and style of your choice. Our team will even help you customize your calendar to suit your personality. Right now, you can save 20%, 30%, and even 35% off some calendar designs from ReaMark. Order early and save. Discover why so many agents and brokers have built their business, in part, through real estate marketing calendars.

Quarterly Newsletters

You may be surprised how much attention a local or neighborhood focused newsletter will bring to your real estate business. A newsletter can not only include practical homeowner and real estate tips but can include a calendar of local events. You can discuss homes that recently sold in the neighborhood or include new listings. A newsletter places you in a position of being the area’s real estate professional and can even help you promote your website and social media. ReaMark offers a variety of choices in real estate newsletters. If you are ready to reach out in a new yet proven way, consider using a quarterly newsletter to your marketing agenda for 2018.

Contact the professionals at ReaMark for proven marketing tactics and strategies including postcards, calendars, and newsletters. Let us help take your business to new levels in 2018.

New Real Estate Marketing Product Designs

Posted by Reamark Marketing on Jun 22nd, 2017

If you’ve never ordered real estate marketing products from ReaMark, or if it has been a while, now is a terrific time. We are getting into the heat of real estate season, we are debuting some new designs AND we have some specials for you to take advantage of!

Just Listed/Just Sold Real Estate Postcards

Show your prospects you are active in their neighborhood and that houses are being listed and sold! Our Just Listed/Just Sold customizable postcards are perfect for Every Door Direct Mail (EDDM) and for farming a particular area. Choose a design that fits your brand and personality. Choose standard or attention-getting jumbo postcards in a choice of black and white or color printed backs. You can order postcards in minimum quantities of 300 but be sure to check out our generous discounts for larger orders!

real estate marketing product designs

Recipe Postcards

Our recipe postcards have an amazing shelf life and often get shared to extend their reach. Many agents send these out monthly to build their reputation and groom their farm. We have more designs than ever! Choose from over 250 designs with full color fronts and a choice of color or black and white reverse sides. Your target market will love and appreciate these useful recipe postcards.

Door Hangers

Looking for better marketing on a budget? Try our “no postage required” door hangers to reach targeted homeowners. These attractive door hangers come in a choice of designs with no minimums!

You’ll be glad to know our on-going special continues for our postcard selections. Buy 5 postcard designs and you’ll get one free, or buy 10 postcard designs and get two free.

A Wide-Range of Marketing Products for Real Estate Professionals

ReaMark specializes in products designed specifically for real estate professionals. Our products have been proven effective for agents and brokers throughout the United States. Choose from calendars, sports schedules, informative newsletters, seed packets, notepads and more. Most of our products are customizable and come with free design assistance. Whether you are new to the business looking to build a solid brand for yourself or a seasoned veteran keeping the pump primed, talk to one of our professionals who knows and understands real estate marketing and promotion. Contact ReaMark today!

How to Turn One Great Listing into New Business

Posted by Reamark Marketing on May 3rd, 2017

If you work in a competitive real estate market (and who doesn’t!), you have to make the most of your resources. You should try to get the most out of each lead, every prospect, and each listing. Sure, you would like to turn a listing into a sale, but with the right real estate marketing products, you can also turn a great listing into new business. At ReaMark, we can help! Here some some terrific, proven ways to maximize a single listing and turn it into more business.

“Just Listed” postcards – These build your brand in a target area using some of your best photos of the listing. Promote learning more on the website or encourage contacting the listing agent. It also demonstrates both the agent and the market are active.

Quarterly Newsletter – By highlighting the property in a quarterly newsletter, you can draw attention to an area you are farming and encourage readers to get a free market update. It is also a good place to include testimonials.

Door Hangers – Door hangers are a cost effective way to show off a special listing. Remember, like so many of our products, our door hangers are customizable!

Even after a property is sold, you can still use it to build business with the following ReaMark products:

“Just Sold” postcards – Highlight just how quickly a property sold and include a testimonial from the seller. Include a call to action inviting readers to find out more about recently sold homes in the area by visiting your website or calling the agent for a free home evaluation.

Thank You Cards – Send thank you cards to the seller with the additional mission of asking them for a testimonial and referrals of friends or family who might be thinking of buying or selling.

Contact ReaMark today and talk with with a customer service rep and one of our professional designers. We’ll help you select powerful real estate marketing products that will work to build leads, listings and sales! Effective real estate marketing and promotion is what we do! Real estate season is upon us and now is the time to make the most of it at ReaMark.

Get Ahead of the Game: Secure Clients at the Start of Real Estate Season with Real Estate Postcards

Posted by Reamark Marketing on Apr 11th, 2017

Real estate season is just kicking off, and you can be ahead of the game with targeted real estate postcards sent right to the neighborhood of your choice! Early in real estate season, promotional postcards keep you top of mind and position you as the local expert. Bright images, relevant stats, and key messaging such as “just listed,” “just sold,” and “free home evaluation” are just right for this time of year, and show that you understand what your potential customers are looking for, and where they are in the listing or buying process.

Every Door Direct Mail (EDDM) is a service that allows you to stand out to your farm with timely postcards delivered only to the specific zip code(s) of your choice! Using EDDM allows you to market to a highly-targeted audience, even to a specific subdivision or neighborhood. As real estate season begins, send a neighborhood marketing postcard to ensure that you are the first person thought of when homeowners are ready to sell their home, or begin the search for a new home.

inspirational-real-estate-marketing-postcards

Additional options for Spring include images of colorful flowers, fun humor, recipes, and adorable animals. Postcards like these keep you connected with your community and provide great options for staying in touch with prospects, leads, and previous customers – who just may be ready to be new customers again.

You can make your marketing even more effective by following up your postcard with a door hanger or magnet. Door hangers are personalized, highly-visible twists on classic messaging, while sports fans will surely appreciate magnetic baseball schedules, which showcase your services each time someone visits the fridge!

Sending postcards is a fantastic way to get a jump on the competition, too! Let your prospects and customers know you’re there when they need you, and that you understand their needs and can help them meet their home buying and selling goals. Right now, you can buy 5 designs, get 1 free or buy 10, get 2 free. Start your season the right way, and keep it going strong with monthly messaging that provides guidance and takes your leads through the conversion process.

Earth Friendly Real Estate Marketing Products

Posted by Reamark Marketing on Mar 28th, 2017

April is the month of showers, spring planting, the start of real estate season and Earth Day. It is also the time to gather prospects, leads, listings and sales. This year, let ReaMark help take your efforts to a new level with earth friendly real estate marketing products that offer real value and appeal.

Earth friendly real estate marketing products help position you as the “green” real estate professional and as environmentally conscious. This is a very appealing position that can put you in a better position for greater visibility and ROI.

Here are three earth friendly real estate marketing products to help propel your business this spring:

real-estate-marketing-seed-packets

  1. Seed Packets – Choose from a selection of seed packets that are sure to garner the attention of your prospects. Packets include attention getting messages like “Where Memories Grow”, “Put Down Your Roots” and more. Seed packets can be personalized with labels, photos, logos and others. Hand them out as they are or direct mail them in available envelopes. Watch your own listings grow with these timely, earth friendly real estate marketing products.
  2. Newsletters with “Green” IdeasNewsletters have long been a popular and proven real estate marketing tool, and including “green” ideas for homeowners and families in the spring can add to that power. Select from tips to improve gas mileage, recycling tips, beneficial plants and more. Be sure to ask about free customization and our “buy three designs and get one free” promotion!
  3. Recipe Cards – Our recipe postcards have a lengthy shelf life and are a terrific marketing tool for real estate. These cards provide short term visibility and serve your long-term branding needs. To help you get started, take advantage of our “buy five designs, get one free” or “buy 10 designs and get two free” promotion.

 

The Long-Standing Leader in Real Estate Marketing Products

ReaMark is a long-standing leader in real state advertising and promotional marketing to help agents and brokers get more leads, listings and sales. Direct mail is a powerful tool, especially when farming specific areas and neighborhoods. Let our professionals help! Contact us today and let your prospects know you care about their environment with green marketing products from ReaMark.

Supercharge Your Real Estate Marketing Plan with Timely Marketing Postcards

Posted by Reamark Marketing on Mar 24th, 2017

It varies across the country, but generally, recent signs indicate that this could be a very lucrative “real estate season.” Buyers and sellers may have been hibernating for months, but they are about to become active with the spring weather and the recent news of increasing interest rates. This is going to move many prospects into the market on their own. How will you know they will come to you? A creative and timely real estate marketing plan may be your ticket to a supercharged real estate season. ReaMark is here to help!

Products Designed for You and Your Market

Let your prospects know you understand what they’re thinking with postcards that show “Recently Listed” and “Recently Sold” properties. Offer them something they may perceive as value like “Get Your Free Property Evaluation”. You can even make them aware of trends like “Property Values are Rising Rapidly.”

Your Spring postcard real estate marketing plan may also include helpful and timely items like magnetic baseball season schedules, gardening and home maintenance and improvement tips. You can provide reminders about holidays like Memorial Day, the Fourth of July and Labor Day. The opportunities are almost endless, and our professionals can help.

real-estate-marketing-with-postcards

A real estate marketing plan that includes Every Door Direct Mail (EDDM) can be a powerful tool in farming desired areas. At ReaMark, we can not only help you choose a marketing program and materials, but can assist you with free custom design. We then can print and even mail your items. This is touching your prospects literally where they live and it has been proven to generate leads, listings and sales. Perhaps best of all, you now have an opportunity to get one free postcard for every five you purchase, and two for every ten. This can set you up for success for a complete year!

Contact Us for Help With Your Real Estate Marketing Plan Today!

Contact ReaMark today and talk to one of our customer service specialists. Tell them what’s going on in your market and ask for suggestions. They can help you design your entire plan. Feeling confident? Make your own selections from our wide selection of marketing and promotional products right online. Reach out more efficiently and effectively than your competition this real estate season with the help of ReaMark!

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