Why “Just Sold” Postcards Are So Powerful

Posted by Reamark Marketing on Sep 8th, 2017

Just sold postcards have long been an effective way to reach real estate prospects. What makes these particular real estate marketing post cards so effective? Let’s take a quick look.

  1. They are informative. One of the reasons just sold postcards are so effective is they contain valuable information the recipient can relate to. In the consumer’s mind, the card isn’t a sales piece as much as it is “news.”
  2. They appeal to natural curiosity. As a real estate agent, you know how many neighbors will visit an open house just out of “curiosity”. This is the same curiosity you are peaking by sending out a just sold postcard to the neighborhood.
  3. They cause a prospect to think and consider how the information could impact them. Even if a just sold postcard doesn’t cause a particular recipient to leap into action, it gives them a reason to “think’ about it. It also may be a conversation starter with other neighbors which can spur activity.
  4. They position the sending agent in a position of being an expert. Sure, any information on a just sold postcard is publicly available, but YOU are the one getting credit for delivering it to the neighborhood. This positions you as the expert and the one to turn to for more information.
  5. They are great for cross-marketing. Agents can use just sold cards to promote their website, social media, or encourage email sign-ups. Use just sold postcards to expand your list of contacts and prospects. Encourage recipients to “learn more” or “sign up for our free quarterly newsletter”, and to “stay up to date on real estate in your neighborhood.” Nurture your leads and start with just sold postcards.

just sold postcard

How ReaMark Can Help

ReaMark offers 40 design styles of just sold postcards that can be ordered in as little as 100 postcard lots. Our team of professionals can help you select the right postcard for your brand and in creating a marketing message that works for you. If you haven’t made use of this important and proven real estate marketing tool, discover how just sold postcards can go to work for you. Contact ReaMark today and build your real estate business for tomorrow.

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