Real Estate Calendars | How to Save on Postage
The most cost-effective marketing products you can send out all year are real estate calendars For less than pennies a day per household, you can market yourself for 365 days or longer. But there are also some ways you can save even more with your calendars; on postage.
The best way to make an impact on your clients and prospects is with a personal meeting. By hand delivering your calendars you save on postage, you have an extra reason to be there (in addition to your services, you’re offering this calendar as a gift), and your presence lasts that much longer after they close the door.
If you don’t have the time this fall for hand delivery, you can mail your calendars, but you have to factor postage costs into your budget. However, there are several ways to save on your postage costs. If you get a bulk rate permit from the Post Office, your magnets may take a little longer to reach your list, but you’ll save the difference in the cost of mailing them first class. Oftentimes your broker may already have a bulk rate permit to mail with.
Before purchasing your real estate calendars , check the weight to see if it will mail for the 1-oz. or 2-oz. rate to save additional postage costs. Here’s a tip for those who are planning on doing a separate mailing for your greeting cards this year. Slip a magnet calendar into each greeting card in your Thanksgiving / holiday mailing. It will save you the time it takes to stuff 2 separate mailings, you won’t have to write any extra correspondence for the calendar, and in the long run you’ll save on postage too.