4 Ideas for Generating Leads All Summer Long 

Posted by Reamark Marketing on May 18th, 2022

2022 will be a whirlwind for real estate sales, according to projections by Realtor.com. Keeping in mind that summer is the hottest season for sales in many markets, it’s time to turn up the heat on your real estate direct mail marketing. Are you getting a late start? No worries, here are four ideas to add value to your real estate direct mail pieces, pique interest and show off your most recent achievements.

Just Listed Postcards

If you have multiple listings, you can showcase them by adding three, five, eight or more photos with current listings. Just listed postcards work well because they attract leads in two ways. By including your available homes, you can generate interest from prospective buyers. You can also show your prowess in generating listings in your farm area, attracting even more sellers to your services.

Choose from one of the many professional layouts offered by Reamark or work with one of our representatives to customize your postcard and message. We like just listed announcements because they are one of the most effective forms of real estate direct mail marketing.

Just Sold Postcards

Showcasing your accomplishments is one of the best forms of advertising. Just Sold postcards are the perfect way to get attention and flex your bragging rights to generate leads. Choose from several styles including single photos with your latest or best recent sales. You can also add five to 10 photos of several sales to show prospective clients that you have a history of successfully moving properties.

Include images of recent home sales and a note with a call to action. Here is one suggestion for a backside message courtesy of the experts at Reamark:

“I just SOLD the home at ______ and I can sell yours, too! Call me. Your neighborhood is my specialty.”

You can customize the message any way you want when you order or ask for help personalizing your postcards.

Free Market Update Postcards

When you provide updated information about the local real estate market, you serve clients and keep your name top of mind. These postcards stay on refrigerators and desktops and get handed to friends and neighbors looking to buy or sell homes.

There are numerous ways to use market updates to your advantage. Here are a few examples:

  • Include pictures and prices of homes that have recently been sold in the area.
  • Include listings from your brokerage or personal portfolio to entice buyers to call.
  • Use the postcards to tease an offer to perform a free comparative market analysis on the recipient’s home.

People are generally not in the know when it comes to what’s happening in their local real estate world. By offering free information, you can establish a relationship that may eventually grow into a listing or buyer contract.

Dear Neighbor Newsletter

Real estate direct mail marketing encompasses more than just postcards. We also offer newsletters and other products to help you vary your campaigns and reach more of your target market.

We suggest creating a dear neighbor newsletter that you can send out to your mailing list. Include a short message about yourself and your areas of specialization. You can include biographical information such as why you got started in real estate and why you love the industry.

Finally, include information about the services you offer, recent homes that you have listed or sold, and why you would like to work with them. Of course, as always, you should include a professional headshot and your contact information at the bottom or top of the newsletter.

Contact one of our team members if you need assistance with any aspect of your summer real estate marketing campaign. We’re here to help you succeed every season of the year!

EDDM FAQs

Posted by Reamark Marketing on May 13th, 2022

Learn what Every Day Direct Mail (EDDM) is and how it can help you generate leads. Whether you’re a veteran professional or a new real estate agent, this article can benefit you. Remember that ReaMark offers white-glove EDDM service — we’ll even mail them for you!

What Is EDDM?

Every Door Direct Mail is an innovative program offered by the United States Postal Service. EDDM allows you to design a real estate direct mail campaign that will reach every address within a neighborhood, city, or ZIP code. What’s more, you can specify whether to target only residential addresses. There are certain guidelines that you must follow, but the team at ReaMark makes it easy for you to design, print and ship your postcards quickly.

Why Use EDDM Postcards for Realtors?

If you have your eye on a new neighborhood to expand your customer base, EDDM enables you to reach every resident in your new territory. As well as introducing yourself, you can plant the seed for homeowners to trade up. EDDM is also a great way to measure performance. By testing a campaign in two different neighborhoods or two different ZIP codes, you can measure the response rate and adjust your real estate direct mail marketing accordingly.

Do I Need a Mailing List To Use EDDM?

No, since EDDM campaigns go out to every home and/or business in a specified neighborhood, city or ZIP code, you don’t need a mailing list. New agents trying to build up their book of business often have a hard time getting started. In the long term, it’s important to create a list of referrals and clients to reach out to periodically. However, if you’re just getting started, EDDM can help you build your personal brand.

However, seasoned real estate agents also use this tool when they want to expand their farm area or enter a new market altogether. So, EDDM is a great way to discover new prospects no matter where you are in your real estate career.

Do I Need a Postage Permit for EDDM?

No! Retail EDDM customers don’t need a postage permit. This can save time and money because postage permits require an application fee plus annual fees to maintain.

Does ReaMark Offer Mail Postcards for EDDM?

We offer comprehensive EDDM services. ReaMark staff can print your EDDM postcards and mail them directly to you. In this case, you’ll mail them yourself. Or, we can print them and mail them out to your specified EDDM area. If you choose the print and mail option, please allow 10 to 15 business days from the time you approve the order to the time it hits your target mailboxes.

What Is the Selection Like for EDDM Postcards?

You can choose from hundreds of designs or we can customize your postcards any way you want. Here are some of the hottest categories for EDDM postcards:

  • Just Sold
  • Just Listed
  • Market Updates
  • Cute Animal Cards
  • Recipes
  • And so much more!

Contact ReaMark today to discuss any questions you have on Every Door Direct Mail and how it can enhance your real estate direct mail marketing.

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