Real Estate Marketing Tools

No matter how effective your word of mouth or networking efforts, having a solid real estate print marketing strategy can keep your sales pipeline flowing. Even the most energetic real estate professionals need to maintain their work-life balance. Real estate direct marketing does the door-to-door knocking for you. Additionally, you can team up with the pros at ReaMark to optimize your print marketing budget and efficacy.

Five real estate print marketing must-haves include:

• Postcards
• Newsletters
• Business Cards
• Door Hangers
• Calendars

Postcard Real Estate Print Marketing

You may think that postcards seem old-fashioned. However, people love getting marketing materials that they can see and feel. Additionally, they are easy to create and inexpensive to mail. With no envelope in the way, recipients see the message directly.

It’s important to tailor postcards to your audience, homeowners and sellers. You can do this by providing recipes, home maintenance tips, market updates, and just sold/just listed properties in the target neighborhoods.

Make sure to include a strong call to action. Do you want the potential client to call you, provide referrals, or attend an open house? Make sure to provide the appropriate instructions and information to achieve your goals.

There are hundreds of already proven designs to choose from. Best of all you can reach out to our experienced staff members for help planning your real estate direct marketing campaign.

Realtor Business Cards

Real estate business cards, magnetic business cards and photo address labels are essentials for face-to-face meetings with clients. Magnetic business cards make it easy for current and future clients to keep your information top of mind. Your success depends on the ability to make as many connections as possible. When you hand out the information needed to get in touch with you, you improve the conversion rate for each warm or cold lead.

Business cards are handy for any appropriate social or business situation, including:

• Standing in line at the grocery store
• At an open house
• While farming a neighborhood
• At school events
• Anywhere else you can meet prospective clients

Don’t forget your social media and website information on this and all your real estate print marketing from ReaMark!

Real Estate Newsletters

You can incorporate your branding in newsletters that you send out to your farm areas or target clients. It’s important to establish how helpful you can be. With a newsletter including important market changes in the area, you can establish yourself as a knowledgeable real estate professional.

Include valuable content such as sports calendars for local teams and just sold homes in the area, preferably your own. Useful content makes it more likely that recipients will keep your newsletters on hand longer and potentially pass them around to other potential clients.

As always, it’s important to include a call to action such as having them call you or watch a video online. You can also include QR scan codes to your website or other digital assets.

Door Hangers

We included door hangers on this list of real estate direct marketing essentials due to its unique advantages. You can hang them on doors as your canvas neighborhoods or hire someone to do it for you. This can save you money on mailing costs. Be sure to include vital information on your services as well as items recipients are likely to keep. For example, you can include your business card and a newsletter as well as postcards with recipes, home tips and other information in one packet.

Choose from ReaMark’s expansive menu of stock and custom door hangers!

Real Estate Calendars

Increase your exposure time using annual calendars with your name on every page or specialty calendars customized to your target areas. We recommend sending a variety of calendars as part of your monthly real estate print marketing campaigns.

Choose from:

• School calendars
• Sports calendars
• Stapled wall calendars
• Scenic magnetic tear-off calendars
• And more!

Contact ReaMark today for more information on these and other essential real estate direct marketing options!

Real estate agents have the opportunity to pull in significant revenue from today’s housing market. Yet, every realtor faces a similar issue: how to reach, attract, and secure a client. A successful marketing campaign is crucial, and real estate direct mail marketing may be your greatest asset. Since direct mail campaigns can generate five times more purchases than email marketing, realtors can use this method to appeal to more clients. Real estate direct mail postcards are an excellent choice for your marketing strategy, as they provide numerous advantages.

Why Is Real Estate Direct Mail Marketing Effective?

Email and social media marketing may be in the limelight, but direct mail marketing should be a go-to element in your marketing strategy. Direct mail is a powerful method because:

Direct Mail Reaches Your Geographical Area

When you send out emails, there is a significant chance your advertisements will fail to reach clients in your target location. If you send out direct mail, you will land in the mailboxes of clients in your target market. In this way, you can also establish yourself as a local expert who understands the area.

Realtor Direct Mail Postcards Are Consumable

Never underestimate the power of tangible material your clients can hold in their hands and directly consume. A real estate direct mail postcard allows you to appeal quickly and effectively to your audience with attractive images, catchy phrases, and information. Likewise, clients can keep these materials and even pass them along to neighbors, friends, or family who may need to sell or purchase a home.

Direct Mail Marketing Has a Long Lifespan

Approximately 51% of people receiving unnecessary emails delete them within 2 seconds, compared to direct mail marketing materials maintaining a lifespan of 17-38 days. While your clients may simply place your real estate direct mail postcard on the counter, there is a high chance they will scan the materials at some point during that period.

Personalized Mail Establishes Long-Term Relationships

If you can develop a curated list of clients looking to sell or purchase a property, you can send them personalized direct mail, complete with their names and address. Likewise, you can track your response rate from your real estate direct mail marketing campaigns to tailor your advertising messaging to your specific audience.

Our custom postcards include space to add photos, create purposeful messages, and leave plenty of room for contact information on one or both sides.

Increase Success with Real Estate Direct Mail Marketing

When you choose direct mail marketing, you already tap into a concentrated market and secure a higher rate of return. Yet, there are many ways you can further increase success in this domain. Namely, you can:

1. Develop a mailing list.
2. Include relevant geographical information and local real estate listings in your advertisements.
3. To maintain your brand, keep similar elements in your advertising scheme with future postcards.
4. Send out similar realtor direct mail postcards consistently.
5. Use peak market times, such as the summer or holidays, to send themed postcards.
6. Follow up on leads promptly.
7. Track responses and ROI to tailor your marketing strategy.

Easily Create Effective Realtor Direct Mail Postcards

Real estate direct mail marketing is an excellent way to increase your client list. For a successful campaign, choosing an eye-catching design, engaging messaging, and exceptional headshot and contact information placement is crucial. With ReaMark real estate marketing products, you can accomplish just that. Browse through our collection to find real estate direct mail postcards that meet your needs today.

Contact us today for more ideas and advice on your real estate direct mail goals.