Real Estate Marketing Tools

Before the crisp days of autumn give way to wintry weather, it’s time to get your 2023 calendars ordered. If you wait till the last minute, you risk a delay in your order. In turn, this can delay the time it takes to get calendars into your clients’ hands.

The earlier you send out your real estate calendars, the more likely they are to win that coveted spot in kitchens and offices. Become the go-to calendar for your clients and you can keep your contact information front and center all year long.

Realtor calendars are a great way to keep costs down while creating a marketing vehicle that remains in place for an entire year. High-quality, full-color calendars engage past clients and attract new ones.

Send Attractive Full-Color Wall Calendars

Despite the digital age, most people have at least one calendar in their home or office. At ReaMark, we help ensure that our prospects receive a full-color, appealing wall calendar that facilitates appointment and event tracking. There are many varieties to choose from, including:

• Health Tips
• Recipes
• Gardening
• Motivation
• Dogs
• Cityscapes
• Patriotic
• And many more!

If you want customers to think about you every time they look at the calendar, include your contact information on every page. Choose from standard to large styles and consider ordering both wall and desk calendars as part of your realtor marketing campaign. Printed on 60-pound glossy paper, our calendars are eye-catching and durable.

Offer Convenience to Your Clients

In addition to wall calendars ideal for use in various spaces, ReaMark has many other styles to consider, including peel-and-stick magnetic calendars that adhere to refrigerators, metal cabinets, and metal surfaces.

Jumbo postcards are cheap to mail and come in just the right size to hand out to friends and neighbors. They also come with free envelopes to protect your investment in transit.

Other magnetic calendars provide the full year at a glance, snapshot important holidays, and provide your contact information along with beautiful photos and graphics.

Order Early to Save Money and Ensure On-Time Delivery

Your clients may already be shopping around for 2023 calendars. So, it’s important to order early and mail them out as soon as possible. The more often your clients use your calendars, the more exposure you receive for your brand and services. Keep in mind that popular holiday calendars typically sell out fast.

Contact ReaMark today if you need assistance choosing styles or designing the other features for your 2023 real estate calendar.

As we round out the year, mortgage rates are on the rise, but demand is still high though the market might be cooling. However, with inventories still low, you have to be more proactive than ever to attract listings and convince buyers to remain patient and vigilant. Real estate marketing can help you build trust and keep your name on the minds of current and future clients.

So, it’s time to start planning your end-of-the-year push for branding and marketing. Here are some ideas…

Holiday Direct Mail To Spread Cheer and Reconnect

Thanksgiving Day postcards convey gratitude to your customers for their business and support. Holiday recipes and greeting cards are also excellent ways to add value to your realtor marketing. It also keeps your postcards on the refrigerator or recipe file longer.

Holiday greeting cards and postcards generate goodwill and keep you in front of clients who may want to buy or sell a home. Decorating tips are a nice touch if you know which holidays your clients celebrate. Personalizing your message will make the campaign even more impactful. Maybe you’ll want to offer a free home evaluation as a Christmas gift and to motivate sellers to make a profit on their homes.

Recap Your Accomplishments

Consider a direct mail campaign that summarizes your accomplishments for the year. Thank everyone who was part of that success and invite new clients to reach out to discuss their real estate needs and concerns.

To change the pace, consider putting together an end-of-year newsletter. You could even throw in a few personal tidbits to connect with your audience.

Follow Up With Calendars

Calendars are useful and always appreciated real estate marketing pieces. Choose from recipe calendars with beautiful pictures of easy meals or a house theme that will remind customers of your services every time they pen in an event. Magnetic tear-off calendars come with protective envelopes and enhance your realtor marketing.

How Often Should You Reach Out

You want to maximize your real estate marketing without annoying the recipients. So, aim to send out direct mail twice a month over the holidays (and once a month the rest of the year). People are more receptive to receiving direct mail pieces at the end of the year. Also, you can help remind complacent buyers and sellers that it’s time to act on their dreams of making a profit or procuring a new home.

Contact ReaMark today if you need more ideas for realtor marketing that will help you round out your sales for the year.