7 Real Estate Marketing Strategies for 2023

Posted by Reamark Marketing on Jan 24th, 2023

Since 2000, ReaMark has provided guidance and leadership to thousands of real estate professionals. Along with offering effective direct mail pieces, we often extend advice for real estate marketing strategies. Below, we have put together seven essential steps that can help you improve your return on investment and increase your customer base in 2023. Additionally, we’ll provide insight into which of our products can help you succeed.

1. Network, Network, Network (Repeat)

If you’re in real estate, this isn’t a new concept to you. You know that you need to talk to neighbors, join the Chamber of Commerce, volunteer, and stay active in the community to meet potential buyers and sellers. Sending real estate direct mail pieces can also help you extend your handshaking and phone calling efforts. It’s OK to start with people you know, but to onboard new clients, you’ll need to build brand recognition.

Here are a few tips to help you fast track your networking efforts:

  • Have a professional website: When you meet people, they’ll want to find you online to see what you’re all about. That’s why it’s so important to have a well-planned website that adequately showcases your services.
  • Be engaged in the community:  go to small business events, attend career days at local schools, and contribute to local sports teams and charitable organizations. The more people who know you, the more people you will have to refer you or use your services directly.
  • Send postcards and direct mail regularly: Postcards are one of the most affordable ways to reach your audience regularly. They are far less likely to throw away a mail piece without at least glancing at it than they are to delete an e-mail.

2. Ask for Referrals

There’s no place for shyness when it comes to building your brand. You could cold call people for weeks for just a few leads. However, you can save a lot of time and effort by asking clients for referrals directly. If you’ve already found someone a home or sold their property, they know what you can do. It’s possible to be aggressive while remaining polite and respectful when asking delighted customers to help you build your business.

How do you get more referrals?

  • Just ask: While some customers will automatically refer you out of loyalty, you can’t count on that. Instead, make sure that you politely ask for referrals and whether they know anyone who’s looking to buy or sell a home as part of your real estate marketing strategies.
  • Offer incentives:  While it’s illegal to offer kickbacks for referrals, that doesn’t mean you can’t offer incentives to clients who refer you to others. For example, you could offer to create a free video of their home or have professional photos taken on your budget in return for their assistance.
  • Send Just Listed/Just Sold Postcards: Regularly send out postcards featuring properties that you have listed or sold. You can include a request for referrals as part of your messaging. It’s easy for current and future prospects to simply hand someone a postcard with all of your information on it. It also makes it less awkward for them to refer you.

3. Develop a System that Works

When it comes to generating leads for your direct mail campaign, you first have to crunch the data that you already have. To build your database, you can use referrals, social media, and networking efforts. You can also consider running an Every Door Direct Mail campaign to reach all homeowners in your farm area.

It’s important to know what works and what doesn’t. So, track the types of direct mail that generate the highest response rate and repeat that with similar strategies. For example, when you send out direct mailers that offer valuable information, your mail pieces are less likely to end up in the trash.

When you receive phone calls from prospective clients, you have generated warm leads without lifting a finger. Here are some of the top themes that may help you achieve this:

4. Use social media

You can use social media in conjunction with direct mail to achieve the results that you want. It can be frustrating to build up followers and send out listings on social media without generating leads. Follow these tips to choose the right platform and find those looking to buy or sell a dream home:

  • Choose your platforms wisely: Generally, LinkedIn, Facebook, Instagram, and Twitter are great places to interact with clients in your marketing areas.
  • Use advertising:  Use Facebook Ads that are consistent with your online and direct mail marketing to target potential clients. The good thing about ads is that you can track your success with multiple analytical tools. This may also help you choose direct mail campaigns that align with your successful ads.

5. Make Videos

You don’t have to be a beauty queen or movie star to look competent and professional on camera. To convince homeowners and buyers that you can achieve their real estate goals, you have to show off your skills. Often, that includes creating videos or recording showings for those who can’t view a property in person.

Here are a few topic ideas to get you started:

  • Home buying and selling tips
  • Interviews with clients
  • How-to instructions
  • Favorite home features

Keep your videos under two minutes and consider adding a link to your videos to some of your direct mail pieces.

7. Partner with the Professionals at ReaMark

Contact us today if you need more assistance with your real estate marketing strategies for 2023. If you haven’t already done so, order your calendars, greeting cards, and postcards so you have them on hand when it’s time to touch base with your clients.

Writing A Real Estate Marketing Plan for 2023 

Posted by Reamark Marketing on Jan 10th, 2023

Steps to Complete a Realtor Marketing Plan for 2023

To design a successful real estate marketing plan, you need to define a niche. Who are you serving? This will help you target the right clients and prevent frustration, so you can stay focused and productive while growing your client base. Follow the steps and tips below to align your marketing efforts with your business goals this year.

1. Complete a SWOT Analysis

SWOT (strengths, weaknesses, opportunities, and threats) analyses help you develop unique selling points and stand out against the competition. If you’re going to invest time and money in realtor direct marketing, it’s important to have a solid plan. To do this, consider your strengths and weaknesses and focus on the most lucrative opportunities in your farm areas.

Inflation and rising interest rates are threats to your business. However, you can make the most of these challenges by opening up new opportunities. For example, when interest rates increase, buyers may have more negotiating power. These are all things you can include in your direct marketing messaging.

2. Focus on What You’re Good At

Looking back on the last year or the last few years, reflect on things that worked well for you. For example, if you are a people person, you might attract the right clients to your brokerage. However, perhaps writing contracts isn’t your forte. In this case, you should create a list of pros and cons, with relative tasks in opposing columns. Perhaps you don’t like to write contracts, you might want to consider outsourcing this part of your business. That would give you more time to focus on relationship building and marketing, to emphasize your strengths.

Calendars are a great way to kick off your first quarter realtor marketing plan for 2023. Get more ideas on how to optimize your conversion rates in our blog, “Real Estate Calendar FAQs.”

3. Align Business and Personal Goals

Your real estate marketing plan for 2023 should align with your personal goals. This will keep your business and work lives in balance. What is your income goal? What do you plan to do with your extra money? Often, personal goals drive you to increase your efforts in the field. You can also combine personal projects, such as charity work, with your business. Making connections in the community is an excellent way to reach a target market.

For example, if you like sports, you can sponsor a local sports team and send real estate calendars with the team schedule. This shows your commitment to the community, provides a valuable service to the recipient, and helps keep your name top of mind when it comes time to buy or sell a property

4. Set Realistic Goals

If you know what you’re doing, you can aim for a 1 to 3% response rate. To achieve the maximum conversion rates, it’s important to target your messaging. (Hopefully, you’ll already have targeted leads, but that’s not strictly necessary if you’re canvassing a whole neighborhood.)

For example:

  • Target homeowners with market trends that show what they can achieve by listing with you.
  • Use just sold/just listed messaging to raise brand awareness.
  • Target buyers with the same interests and leverage that to build personal and professional relationships.

5. Define Ways to Build Your Business

Along with social media, website, and in-person marketing, direct marketing is an effective way to build your business. In terms of direct mail, it’s all about diversity and smart repetition. Make sure your mail pieces come in a variety of formats, including:

  • Postcards
  • Newsletters
  • Schedules and calendars
  • Door hangers

6. Execute the Plan

If you’re new to the business or your farm area, we recommend kicking off your realtor marketing plan with Every Door Direct Mail (EDDM). You should also consider a monthly or seasonal calendar to ensure you are sending out mailers on a consistent basis without overwhelming the recipients. Learn more about both marketing strategies below.

Reach an Entire Neighborhood (EDDM)

You can expand your branding with EDDM. In partnership with the US Postal Service, we can help you reach every resident on a specific route. ReaMark marketing experts will walk you through the steps of choosing a route and mailer quantity, designing your mailers for that demographic, and getting them to you or the recipients, as you prefer.

Create a 12 Month Marketing Calendar

Our monthly prospecting tips and tricks make it easy to design and send regular postcards appropriate for the season or holiday coming up next. Recipe postcards, greeting cards, and door hangers are unique ways to continuously keep your information in front of your prospective clients.

Contact ReaMark today for assistance drafting and executing your real estate marketing plan for 2023.

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