EDDM FAQs

Posted by Reamark Marketing on May 13th, 2022

Learn what Every Day Direct Mail (EDDM) is and how it can help you generate leads. Whether you’re a veteran professional or a new real estate agent, this article can benefit you. Remember that ReaMark offers white-glove EDDM service — we’ll even mail them for you!

What Is EDDM?

Every Door Direct Mail is an innovative program offered by the United States Postal Service. EDDM allows you to design a real estate direct mail campaign that will reach every address within a neighborhood, city, or ZIP code. What’s more, you can specify whether to target only residential addresses. There are certain guidelines that you must follow, but the team at ReaMark makes it easy for you to design, print and ship your postcards quickly.

Why Use EDDM Postcards for Realtors?

If you have your eye on a new neighborhood to expand your customer base, EDDM enables you to reach every resident in your new territory. As well as introducing yourself, you can plant the seed for homeowners to trade up. EDDM is also a great way to measure performance. By testing a campaign in two different neighborhoods or two different ZIP codes, you can measure the response rate and adjust your real estate direct mail marketing accordingly.

Do I Need a Mailing List To Use EDDM?

No, since EDDM campaigns go out to every home and/or business in a specified neighborhood, city or ZIP code, you don’t need a mailing list. New agents trying to build up their book of business often have a hard time getting started. In the long term, it’s important to create a list of referrals and clients to reach out to periodically. However, if you’re just getting started, EDDM can help you build your personal brand.

However, seasoned real estate agents also use this tool when they want to expand their farm area or enter a new market altogether. So, EDDM is a great way to discover new prospects no matter where you are in your real estate career.

Do I Need a Postage Permit for EDDM?

No! Retail EDDM customers don’t need a postage permit. This can save time and money because postage permits require an application fee plus annual fees to maintain.

Does ReaMark Offer Mail Postcards for EDDM?

We offer comprehensive EDDM services. ReaMark staff can print your EDDM postcards and mail them directly to you. In this case, you’ll mail them yourself. Or, we can print them and mail them out to your specified EDDM area. If you choose the print and mail option, please allow 10 to 15 business days from the time you approve the order to the time it hits your target mailboxes.

What Is the Selection Like for EDDM Postcards?

You can choose from hundreds of designs or we can customize your postcards any way you want. Here are some of the hottest categories for EDDM postcards:

  • Just Sold
  • Just Listed
  • Market Updates
  • Cute Animal Cards
  • Recipes
  • And so much more!

Contact ReaMark today to discuss any questions you have on Every Door Direct Mail and how it can enhance your real estate direct mail marketing.

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