Five Real Estate Marketing Must Haves

Posted by Reamark Marketing on Jun 27th, 2022

No matter how effective your word of mouth or networking efforts, having a solid real estate print marketing strategy can keep your sales pipeline flowing. Even the most energetic real estate professionals need to maintain their work-life balance. Real estate direct marketing does the door-to-door knocking for you. Additionally, you can team up with the pros at ReaMark to optimize your print marketing budget and efficacy.

Five real estate print marketing must-haves include:

  • Postcards
  • Newsletters
  • Business Cards
  • Door Hangers
  • Calendars

Postcard Real Estate Print Marketing

You may think that postcards seem old-fashioned. However, people love getting marketing materials that they can see and feel. Additionally, they are easy to create and inexpensive to mail. With no envelope in the way, recipients see the message directly.

It’s important to tailor postcards to your audience, homeowners and sellers. You can do this by providing recipes, home maintenance tips, market updates, and just sold/just listed properties in the target neighborhoods.

Make sure to include a strong call to action. Do you want the potential client to call you, provide referrals, or attend an open house? Make sure to provide the appropriate instructions and information to achieve your goals.

There are hundreds of already proven designs to choose from. Best of all you can reach out to our experienced staff members for help planning your real estate direct marketing campaign.

Realtor Business Cards

Real estate business cards, magnetic business cards and photo address labels are essentials for face-to-face meetings with clients. Magnetic business cards make it easy for current and future clients to keep your information top of mind. Your success depends on the ability to make as many connections as possible. When you hand out the information needed to get in touch with you, you improve the conversion rate for each warm or cold lead.

Business cards are handy for any appropriate social or business situation, including:

  • Standing in line at the grocery store
  • At an open house
  • While farming a neighborhood
  • At school events
  • Anywhere else you can meet prospective clients

Don’t forget your social media and website information on this and all your real estate print marketing from ReaMark!

Real Estate Newsletters

You can incorporate your branding in newsletters that you send out to your farm areas or target clients. It’s important to establish how helpful you can be. With a newsletter including important market changes in the area, you can establish yourself as a knowledgeable real estate professional.

Include valuable content such as sports calendars for local teams and just sold homes in the area, preferably your own. Useful content makes it more likely that recipients will keep your newsletters on hand longer and potentially pass them around to other potential clients.

As always, it’s important to include a call to action such as having them call you or watch a video online. You can also include QR scan codes to your website or other digital assets.

Door Hangers

We included door hangers on this list of real estate direct marketing essentials due to its unique advantages. You can hang them on doors as your canvas neighborhoods or hire someone to do it for you. This can save you money on mailing costs. Be sure to include vital information on your services as well as items recipients are likely to keep. For example, you can include your business card and a newsletter as well as postcards with recipes, home tips and other information in one packet.

Choose from ReaMark’s expansive menu of stock and custom door hangers!

Real Estate Calendars

Increase your exposure time using annual calendars with your name on every page or specialty calendars customized to your target areas. We recommend sending a variety of calendars as part of your monthly real estate print marketing campaigns.

Choose from:

Contact ReaMark today for more information on these and other essential real estate direct marketing options!

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