How Direct Mail Postcards Help Realtors Market Successfully

Posted by Reamark Marketing on Jun 23rd, 2022

Real estate agents have the opportunity to pull in significant revenue from today’s housing market. Yet, every realtor faces a similar issue: how to reach, attract, and secure a client. A successful marketing campaign is crucial, and real estate direct mail marketing may be your greatest asset. Since direct mail campaigns can generate five times more purchases than email marketing, realtors can use this method to appeal to more clients. Real estate direct mail postcards are an excellent choice for your marketing strategy, as they provide numerous advantages.

Why Is Real Estate Direct Mail Marketing Effective?

Email and social media marketing may be in the limelight, but direct mail marketing should be a go-to element in your marketing strategy. Direct mail is a powerful method because:

Direct Mail Reaches Your Geographical Area

When you send out emails, there is a significant chance your advertisements will fail to reach clients in your target location. If you send out direct mail, you will land in the mailboxes of clients in your target market. In this way, you can also establish yourself as a local expert who understands the area.

Realtor Direct Mail Postcards Are Consumable

Never underestimate the power of tangible material your clients can hold in their hands and directly consume. A real estate direct mail postcard allows you to appeal quickly and effectively to your audience with attractive images, catchy phrases, and information. Likewise, clients can keep these materials and even pass them along to neighbors, friends, or family who may need to sell or purchase a home.

Direct Mail Marketing Has a Long Lifespan

Approximately 51% of people receiving unnecessary emails delete them within 2 seconds, compared to direct mail marketing materials maintaining a lifespan of 17-38 days. While your clients may simply place your real estate direct mail postcard on the counter, there is a high chance they will scan the materials at some point during that period.

Personalized Mail Establishes Long-Term Relationships

If you can develop a curated list of clients looking to sell or purchase a property, you can send them personalized direct mail, complete with their names and address. Likewise, you can track your response rate from your real estate direct mail marketing campaigns to tailor your advertising messaging to your specific audience.

Our custom postcards include space to add photos, create purposeful messages, and leave plenty of room for contact information on one or both sides.

Increase Success with Real Estate Direct Mail Marketing

When you choose direct mail marketing, you already tap into a concentrated market and secure a higher rate of return. Yet, there are many ways you can further increase success in this domain. Namely, you can:

  1. Develop a mailing list.
  2. Include relevant geographical information and local real estate listings in your advertisements.
  3. To maintain your brand, keep similar elements in your advertising scheme with future postcards.
  4. Send out similar realtor direct mail postcards consistently.
  5. Use peak market times, such as the summer or holidays, to send themed postcards.
  6. Follow up on leads promptly.
  7. Track responses and ROI to tailor your marketing strategy.

Easily Create Effective Realtor Direct Mail Postcards

Real estate direct mail marketing is an excellent way to increase your client list. For a successful campaign, choosing an eye-catching design, engaging messaging, and exceptional headshot and contact information placement is crucial. With ReaMark real estate marketing products, you can accomplish just that. Browse through our collection to find real estate direct mail postcards that meet your needs today.

Contact us today for more ideas and advice on your real estate direct mail goals.

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