Real Estate Postcard FAQs

Posted by Marketing on Nov 23rd, 2022

In September 2022, existing home sales fell for the eighth consecutive month to a projected annual rate of 4.7 million, according to the National Association of Realtors. Sales lagged 1.5% behind August closings and nearly 23.8% year over year. Although average home prices increased to approximately $385,000, continued interest rate hikes may herald further slow down in the industry.

These trends underscore the importance of maximizing your real estate marketing. The experts at ReaMark provide postcards for every occasion and purpose. Plus, we can help you build an effective real estate direct mail marketing campaign to end 2022 successfully and start 2023 with highly focused real estate postcards.

Check out these FAQs for realtor postcards

Are realtor postcards effective?

Sending real estate postcards generates leads and maintains brand awareness among former and future clients. ReaMark offers a free catalog and samples of products so you can see and feel what your customers will experience when holding your postcards.

Real estate postcards serve as a fast way to follow up with your target audience regarding upcoming listings, market updates, just sold announcements, and open houses. Plus, thanks to the open text format, you have a 100% open rate with every delivery.

What types of postcards are available?

Make your mark with heartfelt, informative, and valuable messaging. With your contact information on both sides and full-color printing, you can stay top of mind and effectively farm your territory.

Choose from a variety of themes and formats, including:

  • Heartwarming: Animal themes and humorous postcards often stay on the fridge or get passed along to friends and coworkers.
  • Seasonal and Holiday: Send anniversary postcards to celebrate the anniversary of closing dates, holiday greetings, and spring, summer, fall, and winter themes.
  • Recipe cards: ReaMark has a huge inventory of recipe cards for fast meal assistance.
  • Sports: Show your community spirit with postcards featuring the schedules of local high school and college teams.
  • Calendars: Choose one or more calendar postcard styles to give your clients a fast way to check the date and remember key events.
  • So much more!

How often should you send realtor postcards?

For the first eight weeks, consider weekly or biweekly mailings to build your brand. Carefully think through how you will start your campaign. For example, you can send just listed/sold and other self-promoting postcards to establish authority, alternating them with other postcard themes.

Maintain consistency in branding and messaging, continuing your campaign for at least nine months for maximum returns. However, if you already have a lot of brand exposure, you can dial back the frequency of your mailings to avoid overexposure.

What are the different ways to send postcards?

Do you already have targeted real estate direct mail marketing lists? If not, Every Door Direct Mailing (EDDM) is a great way to reach every address in a postal code. For real estate professionals expanding their territories or just starting out, this is a great way to introduce yourself to potential clients. Our team can help you plan and implement a USPS EDDM campaign.

If you have a targeted list, we can mail your postcards as part of our services. You can also have the postcards sent directly to you to distribute as needed.

Do “just listed/sold” postcards work?

Just Sold and Just Listed postcards make a great foundation for your circle prospecting. Design postcards with each neighborhood in mind. Mention recent success in the area and average selling prices in the target neighborhood. You can extend your hot streak or drum up business with a carefully targeted pitch for your services.

What do you say on “just sold” postcards?

You can use words such as “I sold” or “I listed” to inspire confidence in potential sellers. You’ll need a more subtle approach for real estate buyers. In a volatile economy, it’s important to let each client know you’ll represent their interests and provide honest communication throughout the process. At the same time, highlighting recent transactions provides concrete proof of your ability to deliver what your clients need — whether that’s buying or selling a property.

How can you kick off your real estate postcard campaign?

Contact ReaMark today to discuss jumbo postcard calendars with magnetic strips, postcard styles arranged by month, and many other tools to jumpstart your postcard campaign.

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