{"id":1150,"date":"2017-02-21T14:11:52","date_gmt":"2017-02-21T21:11:52","guid":{"rendered":"http:\/\/reamark.com\/blog\/?p=1150"},"modified":"2020-07-20T00:00:18","modified_gmt":"2020-07-20T07:00:18","slug":"4-things-to-include-on-your-marketing-postcard","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/4-things-to-include-on-your-marketing-postcard\/","title":{"rendered":"4 Things to Include on Your Marketing Postcard"},"content":{"rendered":"<p>If you haven\u2019t yet ordered your print marketing postcards for your real estate business, get ready to. EDDM (Every Door Direct Mail) postcards can generate mountains of customer leads for you and your agency. Your biggest challenge will be how to organize your new call list.<\/p>\n<p>EDDM is a service provided by the USPS where you can have your postcards delivered to every door on a route without having to put a name or address on it. When you combine this service with ReaMark\u2019s print marketing postcards, that\u2019s a winning combination too good to pass up. When you order your custom postcards or pre-designed postcards at ReaMark, be sure to include the following for best results.<\/p>\n<h2>1. Your Professional Photo<\/h2>\n<p>Homebuyers and sellers like to see whom they will be spending their time with. When you include your professional photo on your postcard, new customers will be able to see that you\u2019re professional and friendly looking. For the best photos, hire a professional photographer. Selfies won\u2019t deliver the professional lighting and other effects you\u2019ll need.<\/p>\n<h2>2. Knowledge About the Area<\/h2>\n<p>Buyers and sellers like to know they\u2019re working with someone who is familiar with the area. Prove that you\u2019re a \u201clocal\u201d by including some pertinent information about the neighborhood, such as information about a local house that just sold, or trends in the local real estate market.<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1153 aligncenter\" src=\"http:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/02\/Reamark-Screen-Shot-2017-02-21-at-11.20.22-AM.png\" alt=\"real-estate-marketing-postcard-tips\" width=\"511\" height=\"340\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/02\/Reamark-Screen-Shot-2017-02-21-at-11.20.22-AM.png 511w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/02\/Reamark-Screen-Shot-2017-02-21-at-11.20.22-AM-300x200.png 300w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/center><\/p>\n<h2>3. A Line About Your Expertise<\/h2>\n<p>Don\u2019t forget to include something about what makes you the expert. Under your name, mention how many years you\u2019ve been in the real estate business or any certifications or awards you have. This will tell buyers and sellers that when they work with you, they\u2019re working with an expert.<\/p>\n<h2>3. Lots of Color<\/h2>\n<p>Your postcard should be bright and colorful. Remember that it won\u2019t be the only thing your potential customers receive in the mail that day, so you want it to really stand out. Use images with lots of color and positive imagery to entice recipients to read it.<\/p>\n<h2>4. All the Ways to Contact You<\/h2>\n<p>Be sure to include all your contact information; not just your phone number. Remember that different people prefer different ways to contact professionals. Some may prefer text, others email and still others like calling on the phone. Let your customer decide by including all the ways they can get in touch with you.<\/p>\n<p>Print marketing postcards and real estate newsletters are made even better when you remember these essential elements to include. Get your postcards today at RealMark.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you haven\u2019t yet ordered your print marketing postcards for your real estate business, get ready to. EDDM (Every Door Direct Mail) postcards can generate mountains of customer leads for you and your agency. Your biggest challenge will be how to organize your new call list. EDDM is a service provided by the USPS where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10],"tags":[36,31,38],"class_list":["post-1150","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-products","category-real-estate-postcards","tag-real-estate-marketing","tag-real-estate-marketing-postcard","tag-real-estate-marketing-tools-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Things to Include on Your Real Estate Marketing Postcard<\/title>\n<meta name=\"description\" content=\"Postcards are an excellent marketing tool. EDDM pieces are effective lead generators. 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