{"id":1156,"date":"2017-02-28T10:33:04","date_gmt":"2017-02-28T17:33:04","guid":{"rendered":"http:\/\/reamark.com\/blog\/?p=1156"},"modified":"2020-07-20T00:00:17","modified_gmt":"2020-07-20T07:00:17","slug":"newsletters-need-to-be-part-marketing-plan","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/newsletters-need-to-be-part-marketing-plan\/","title":{"rendered":"Why Newsletters Need to Be Part of Your Marketing Plan"},"content":{"rendered":"<p>Have you mailed real estate newsletters to your farm lately? With our great selection of newsletter designs, the process has never been easier! If you haven&#8217;t yet included these mailings in your real estate marketing, now is the perfect time to add them to your marketing plan for a few reasons.<\/p>\n<h2>Become the Local Expert<\/h2>\n<p><a href=\"http:\/\/www.reamark.com\/catalog\/newsletters.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Newsletters<\/a> help you show your farm that you\u2019re the authority in the area. Highlighting community events, local businesses, and attractions illustrates to potential real estate clients that you have intimate knowledge of the area. After you\u2019ve established your authority, clients will be contacting you for your expert home evaluation.<\/p>\n<p>In addition to the included recipes and helpful articles that already come with the newsletters, you can use the two large customizable areas to offer a free home evaluation or discuss current financing options that are available. You could also have a list of local resources for the neighborhood, like plumbers, landscapers and popular restaurants. Finally, make sure to include all your credentials and <a href=\"http:\/\/www.reamark.com\/catalog\/just_listedandjust_sold.htm\" target=\"_blank\" rel=\"noopener noreferrer\">just sold properties<\/a>, so your readers can see all that you\u2019ve achieved. By incorporating elements like these, you establish yourself as the local real estate thought leader.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1157 aligncenter\" src=\"http:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-27-at-1.22.22-PM.png\" alt=\"newsletters-real-estate-marketing-plan\" width=\"460\" height=\"592\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-27-at-1.22.22-PM.png 460w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-27-at-1.22.22-PM-233x300.png 233w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/p>\n<h2>Build Trust<\/h2>\n<p>When you send marketing newsletters on a consistent basis, your farm will see that you\u2019re a real player in the local real estate market. When you send\u00a0out your quarterly mailing, you help your recipients connect with you and your business. After a time, they will expect to find your newsletter in their mailbox. If you\u2019ve made sure the content is timely and relevant, your readers will eagerly look forward to receiving and reading your mailing each time. This build up of trust helps you form a bond with your readers, and makes your name more memorable when it comes time for them to buy or sell property.<\/p>\n<h2>Become a Presence in Their Home<\/h2>\n<p>When you have an interesting newsletter, your recipients will look forward to sitting down and reading it. In the meantime, you become a presence in the home, sitting on the coffee table or kitchen table while they relax or have a meal. This helps to keep your name in front of your potential clients in a similar way to <a href=\"http:\/\/reamark.com\/blog\/calendar-marketing-tips-for-realtors\/\" target=\"_blank\" rel=\"noopener noreferrer\">calendars<\/a> and sports schedules. Providing great resources might even spark family conversation about an upcoming event or home tip you&#8217;ve provided.<\/p>\n<p>Newsletters are a tried and true method of marketing that really work. Why not get started now with your newsletter marketing plan? There has never been a better time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you mailed real estate newsletters to your farm lately? With our great selection of newsletter designs, the process has never been easier! If you haven&#8217;t yet included these mailings in your real estate marketing, now is the perfect time to add them to your marketing plan for a few reasons. Become the Local Expert [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,8],"tags":[33,36,63],"class_list":["post-1156","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-tools","category-real-estate-newsletters","tag-real-estate-mailers","tag-real-estate-marketing","tag-real-estate-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make Newsletters Part of Your 2017 Real Estate Marketing Plan<\/title>\n<meta name=\"description\" content=\"Have you added newsletters to your real estate marketing plan yet? 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