{"id":1261,"date":"2017-08-24T14:36:30","date_gmt":"2017-08-24T21:36:30","guid":{"rendered":"http:\/\/reamark.com\/blog\/?p=1261"},"modified":"2020-07-20T00:00:02","modified_gmt":"2020-07-20T07:00:02","slug":"using-print-marketing-for-real-estate-agents","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/","title":{"rendered":"This is What Happens When You Don’t Do Print As Part of Your Real Estate Marketing"},"content":{"rendered":"

Real estate brokers and agents have more control of their real estate marketing than ever before. They can control their branding through blogs, social media, email campaigns, and more. Along the way, however, print marketing<\/a> has been taking more of a backseat. That can be a big mistake.<\/p>\n

    \n
  1. Print marketing and direct mail have been proven to be effective in real estate marketing.<\/li>\n
  2. Printed materials, calendars, and sports schedules have a long shelf life.<\/li>\n
  3. Mail boxes are less cluttered, giving your pieces bigger impact.<\/li>\n
  4. Print material builds your brand and positions you in the marketplace.<\/li>\n
  5. A well-planned real estate marketing plan that includes printed and promotional material can keep you on track.<\/li>\n<\/ol>\n

    As some young agents move toward digital marketing, and older agents retire, it is leaving a big opportunity in some markets for other agents and brokers to take the lead using direct mail marketing. At ReaMark, we’ve been helping real estate professionals grow their businesses for 17 years. We’ve been able to help agents plan a real estate marketing schedule to help them farm and nurture real estate markets throughout the country.<\/p>\n

    January<\/strong> \u2013 Plan out quarterly newsletters<\/a>
    \nFebruary<\/strong>– Spring time Change Postcards
    \nMarch, April, May, June<\/strong> – “Real Estate Season”- Choose from promotional postcards such as \u201cJust Listed\u201d, \u201cJust Sold\u201d, and \u201cFree Home Evaluation\u201d. Use door hangers and magnetic baseball schedules
    \nJuly, August<\/strong> –     Football schedules<\/a> and back to school calendars. Consider calendars for the upcoming year
    \nSeptember<\/strong> – Fall time-change postcards and calendars
    \nOctober<\/strong> – Thanksgiving greeting cards and calendars
    \nNovember<\/strong> –     Holiday recipes<\/a> and promotional materials
    \nDecember<\/strong> \u2013 Holiday greetings<\/p>\n

    Not including print and direct mail in your marketing plan can put you on a slippery slope. Don’t make the mistake of believing all of your prospects are online, all the time. There is great value in reaching out to them where they live and ReaMark can help. Contact us<\/a> today for our “buy 5 get 1 design free” and “buy 10 get two free” postcard specials.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Real estate brokers and agents have more control of their real estate marketing than ever before. They can control their branding through blogs, social media, email campaigns, and more. Along the way, however, print marketing has been taking more of a backseat. That can be a big mistake. Print marketing and direct mail have been […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,11],"tags":[],"class_list":["post-1261","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-products","category-real-estate-marketing-tools"],"yoast_head":"\nUsing Print Marketing for Real Estate Sales Success<\/title>\n<meta name=\"description\" content=\"Print marketing is essential for real estate success. Reamark offers five tips for fitting print and direct mail into your real estate marketing plans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Print Marketing for Real Estate Sales Success\" \/>\n<meta property=\"og:description\" content=\"As more new "digitally-focused" real agents enter the profession and some older agents retire, it is creating some excellent real estate marketing opportunities in direct mail and print. Learn more about these opportunities and review a sample marketing calendar on our blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reamark.RealEstate.Products\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-24T21:36:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-20T07:00:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/08\/print-marketing-essential-for-real-estate-success-tw.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Reamark Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:site\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reamark Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/using-print-marketing-for-real-estate-agents\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/using-print-marketing-for-real-estate-agents\\\/\"},\"author\":{\"name\":\"Reamark Marketing\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/d95db9306413584f245c7b099270b2df\"},\"headline\":\"This is What Happens When You Don’t Do Print As Part of Your Real Estate Marketing\",\"datePublished\":\"2017-08-24T21:36:30+00:00\",\"dateModified\":\"2020-07-20T07:00:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/using-print-marketing-for-real-estate-agents\\\/\"},\"wordCount\":347,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Real Estate Marketing Products\",\"Real Estate Marketing Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/using-print-marketing-for-real-estate-agents\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/using-print-marketing-for-real-estate-agents\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/using-print-marketing-for-real-estate-agents\\\/\",\"name\":\"Using Print Marketing for Real Estate Sales Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#website\"},\"datePublished\":\"2017-08-24T21:36:30+00:00\",\"dateModified\":\"2020-07-20T07:00:02+00:00\",\"description\":\"Print marketing is essential for real estate success. Reamark offers five tips for fitting print and direct mail into your real estate marketing plans.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/using-print-marketing-for-real-estate-agents\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/using-print-marketing-for-real-estate-agents\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/using-print-marketing-for-real-estate-agents\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/reamark.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This is What Happens When You Don’t Do Print As Part of Your Real Estate Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/\",\"name\":\"Real Estate Marketing Tools\",\"description\":\"Real Estate Marketing Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/reamark.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\",\"name\":\"Reamark Real Estate Marketing Products\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/square-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/square-logo.jpg\",\"width\":250,\"height\":250,\"caption\":\"Reamark Real Estate Marketing Products\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Reamark.RealEstate.Products\",\"https:\\\/\\\/x.com\\\/ReaMarkProducts\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/d95db9306413584f245c7b099270b2df\",\"name\":\"Reamark Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfc9f27d593e0d671f057f76e6741416e838754064b3730e9cb956b59b1abd9f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfc9f27d593e0d671f057f76e6741416e838754064b3730e9cb956b59b1abd9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfc9f27d593e0d671f057f76e6741416e838754064b3730e9cb956b59b1abd9f?s=96&d=mm&r=g\",\"caption\":\"Reamark Marketing\"},\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using Print Marketing for Real Estate Sales Success","description":"Print marketing is essential for real estate success. Reamark offers five tips for fitting print and direct mail into your real estate marketing plans.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/","og_locale":"en_US","og_type":"article","og_title":"Using Print Marketing for Real Estate Sales Success","og_description":"As more new \"digitally-focused\" real agents enter the profession and some older agents retire, it is creating some excellent real estate marketing opportunities in direct mail and print. Learn more about these opportunities and review a sample marketing calendar on our blog.","og_url":"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/","og_site_name":"Real Estate Marketing Blog","article_publisher":"https:\/\/www.facebook.com\/Reamark.RealEstate.Products","article_published_time":"2017-08-24T21:36:30+00:00","article_modified_time":"2020-07-20T07:00:02+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/08\/print-marketing-essential-for-real-estate-success-tw.png","type":"image\/png"}],"author":"Reamark Marketing","twitter_card":"summary_large_image","twitter_creator":"@ReaMarkProducts","twitter_site":"@ReaMarkProducts","twitter_misc":{"Written by":"Reamark Marketing","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/#article","isPartOf":{"@id":"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/"},"author":{"name":"Reamark Marketing","@id":"https:\/\/reamark.com\/blog\/#\/schema\/person\/d95db9306413584f245c7b099270b2df"},"headline":"This is What Happens When You Don’t Do Print As Part of Your Real Estate Marketing","datePublished":"2017-08-24T21:36:30+00:00","dateModified":"2020-07-20T07:00:02+00:00","mainEntityOfPage":{"@id":"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/"},"wordCount":347,"commentCount":0,"publisher":{"@id":"https:\/\/reamark.com\/blog\/#organization"},"articleSection":["Real Estate Marketing Products","Real Estate Marketing Tools"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/","url":"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/","name":"Using Print Marketing for Real Estate Sales Success","isPartOf":{"@id":"https:\/\/reamark.com\/blog\/#website"},"datePublished":"2017-08-24T21:36:30+00:00","dateModified":"2020-07-20T07:00:02+00:00","description":"Print marketing is essential for real estate success. Reamark offers five tips for fitting print and direct mail into your real estate marketing plans.","breadcrumb":{"@id":"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/reamark.com\/blog\/using-print-marketing-for-real-estate-agents\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/reamark.com\/blog\/"},{"@type":"ListItem","position":2,"name":"This is What Happens When You Don’t Do Print As Part of Your Real Estate Marketing"}]},{"@type":"WebSite","@id":"https:\/\/reamark.com\/blog\/#website","url":"https:\/\/reamark.com\/blog\/","name":"Real Estate Marketing Tools","description":"Real Estate Marketing Tips","publisher":{"@id":"https:\/\/reamark.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reamark.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/reamark.com\/blog\/#organization","name":"Reamark Real Estate Marketing Products","url":"https:\/\/reamark.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/reamark.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2015\/09\/square-logo.jpg","contentUrl":"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2015\/09\/square-logo.jpg","width":250,"height":250,"caption":"Reamark Real Estate Marketing Products"},"image":{"@id":"https:\/\/reamark.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Reamark.RealEstate.Products","https:\/\/x.com\/ReaMarkProducts"]},{"@type":"Person","@id":"https:\/\/reamark.com\/blog\/#\/schema\/person\/d95db9306413584f245c7b099270b2df","name":"Reamark Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dfc9f27d593e0d671f057f76e6741416e838754064b3730e9cb956b59b1abd9f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dfc9f27d593e0d671f057f76e6741416e838754064b3730e9cb956b59b1abd9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfc9f27d593e0d671f057f76e6741416e838754064b3730e9cb956b59b1abd9f?s=96&d=mm&r=g","caption":"Reamark Marketing"},"url":"https:\/\/reamark.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/1261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=1261"}],"version-history":[{"count":0,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/1261\/revisions"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=1261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=1261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=1261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}