{"id":1290,"date":"2017-09-29T11:49:43","date_gmt":"2017-09-29T18:49:43","guid":{"rendered":"http:\/\/reamark.com\/blog\/?p=1290"},"modified":"2020-07-19T23:59:59","modified_gmt":"2020-07-20T06:59:59","slug":"how-every-door-direct-mail-eddm-online-real-estate-marketing-work-together","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/how-every-door-direct-mail-eddm-online-real-estate-marketing-work-together\/","title":{"rendered":"How Every Door Direct Mail (EDDM) and Online Work Together"},"content":{"rendered":"

Successful agents and real estate brokers are often successful because they are in a constant search to do things better, more efficiently, and more effectively. This includes marketing. Some have found success in using internet marketing. Others swear by Every Door Direct Mail (EDDM)<\/a>. Still, others have discovered just how powerful the combination of EDDM and online marketing can be. Using EDDM and internet marketing together can create a lead generating machine!<\/p>\n

Benefits of EDDM & Digital Marketing<\/h2>\n

In these days where credible information has increasing value, about 56% of people believe that a printed piece is more trustworthy than other forms of advertising. Additionally, 70% of us find direct mail more personal than digital communication. EDDM can also target a specific neighborhood or zip code you may be farming. With Americans receiving less mail each day, your printed piece will stand out more. These six aspects can supercharge your online efforts.<\/p>\n

\"real<\/p>\n

1. Promote your website, listings, blogs, and social media through EDDM<\/strong>
\nMake sure each printed piece includes how prospects can connect with you online at their convenience.<\/p>\n

2. Gather prospects by offering a newsletter both digitally and through the mail<\/strong>
\nProvide a sign-up for a quarterly newsletter<\/a> through your online marketing. Give readers a choice of a direct mail or digital edition. ReaMark offers a variety of easy to compile printed newsletters that can be digitized.<\/p>\n

3. Provide easy access to more information<\/strong>
\nUse EDDM to \u201ctease\u201d more information that may be on your website. \u201cSee how much houses are selling for in your neighborhood by visiting us at our website<\/em>\u201d. \u201cCompare your home to our current online listings<\/em>\u201d.<\/p>\n

4. Gather leads through incentives<\/strong>
\nUse calendars<\/a> or other promotional items as an incentive
\n\u201cSign up for a complimentary 2018 calendar online today!<\/em>\u201d \u201cGet a free home evaluation by signing up online today.<\/em>\u201d<\/p>\n

5. Position yourself as the real estate expert<\/strong>
\nUse EDDM to promote your willingness to answer real estate related questions on your social media. This will spur discussion on a variety of topics with you serving as the expert. Use it to promote your blog if you have one.<\/p>\n

6. Create leads through an online contest promoted through EDDM<\/strong>
\nCreate a contest that is promoted both online and through EDDM. Use the emails you gather to build your contact list.<\/p>\n

At ReaMark, our team of real estate marketing professionals can help you with EDDM pieces that can effectively funnel people to your web presence. Choose from calendars, postcards<\/a>, door hangars, magnetic business cards, even seed packets<\/a>! Make the most of all your available marketing options with a combination of online and direct mail marketing with the help of ReaMark.<\/p>\n","protected":false},"excerpt":{"rendered":"

Successful agents and real estate brokers are often successful because they are in a constant search to do things better, more efficiently, and more effectively. This includes marketing. Some have found success in using internet marketing. Others swear by Every Door Direct Mail (EDDM). Still, others have discovered just how powerful the combination of EDDM […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,4],"tags":[],"class_list":["post-1290","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-products","category-marketing-tools"],"yoast_head":"\nHow Every Door Direct Mail and Online Marketing Work Together<\/title>\n<meta name=\"description\" content=\"How can real estate agents generate leads using Every Door Direct Mail? 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