{"id":1340,"date":"2018-01-23T12:17:08","date_gmt":"2018-01-23T19:17:08","guid":{"rendered":"http:\/\/reamark.com\/blog\/?p=1340"},"modified":"2020-07-19T23:59:54","modified_gmt":"2020-07-20T06:59:54","slug":"4-ways-real-estate-agents-make-more-money","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/4-ways-real-estate-agents-make-more-money\/","title":{"rendered":"An Open Letter to Real Estate Professionals"},"content":{"rendered":"<p>Dear Fellow Real Estate Professional,<\/p>\n<p>Hello! I\u2019m Richard Brown, president of ReaMark. I have been in direct marketing for over 30 years, with the last 18 years helping professionals like you substantially increase their listings, sales and, ultimately, their income.<\/p>\n<p>There has never been a better time to increase your business with a regular contact strategy to anyone who knows you and can refer clients. All signs are pointing to a steady rise in the real estate business since interest rates are at record lows. In addition, inventory of homes are still low so listings are being sold quickly and for top dollar.<\/p>\n<p>Each year I personally take hundreds of customer calls and the same question keeps coming up time and time again: \u201cRick, what works best? How can I make more money?&#8221;<\/p>\n<p>So, last week I sat down, got away from the kids, and really thought about all of the success stories, trials and errors that Realtors have shared with me over the past two years. To help answer their question, I had to come up with several of my own:<\/p>\n<ul>\n<li>With all being equal why are some realtors more successful than others?<\/li>\n<li>What <em>does<\/em> actually work?<\/li>\n<li>What has been proven time and time again to be the Golden Truth\u2019s of success?<\/li>\n<li>What makes a top agent?<\/li>\n<li>How can my business survive when I have less money to spend because I am making less money?<\/li>\n<\/ul>\n<p>One glaring fact I couldn&#8217;t ignore is that my business only makes money if the programs we recommend to you make <em>you<\/em> money. After much thought, I came up with four things you should be doing if you are serious about increasing your yearly income.<\/p>\n<p><strong>1. You MUST reach out to your past client contact list at least every month<\/strong><br \/>\nOver 50% of your business should come from referrals. If you are not mailing your contact list you are losing money. You contact list should includes anyone who knows you, your friends or your family. The larger the list the more successful you will be. You really need to sit down and put this lists into a workable database.<\/p>\n<p><strong>2. Mail Just Listed\/ Just Sold \/ Market updates and Open House Postcards<\/strong><br \/>\nAnnounce your success! Since referrals are the largest part of your business and you want to build up your contact list, these <a href=\"https:\/\/www.reamark.com\/catalog\/postcards.htm\" target=\"_blank\" rel=\"noopener noreferrer\">marketing postcards<\/a> are the second most effective tool at your disposal. You should mail the entire neighborhood and also your current contact list. If your budget is strained these could be part of your planned monthly but for better results you should be doing these mailings in addition to your contacts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1344\" src=\"http:\/\/reamark.com\/blog\/wp-content\/uploads\/2018\/01\/open-letter-post.png\" alt=\"real estate neighborhood marketing\" width=\"606\" height=\"365\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2018\/01\/open-letter-post.png 606w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2018\/01\/open-letter-post-300x181.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/p>\n<p><strong>3. Track your results over time<\/strong><br \/>\nThe beauty of <a href=\"http:\/\/reamark.com\/blog\/how-every-door-direct-mail-eddm-online-real-estate-marketing-work-together\/\" target=\"_blank\" rel=\"noopener noreferrer\">direct marketing<\/a> is that is affordable and trackable. If you have 400 contacts then you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year.<\/p>\n<p><strong>4. Become known as a specialist of your farm<\/strong><br \/>\nA business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same, you must find ways to differentiate yourself. I get calls every day from customers thanking me two years later telling me that they now get 50% plus of all listings in their neighborhood. Walk your neighborhood twice per year with <a href=\"https:\/\/www.reamark.com\/catalog\/door_hangers.htm\" target=\"_blank\" rel=\"noopener noreferrer\">door hangers<\/a> or <a href=\"https:\/\/www.reamark.com\/catalog\/notepads.htm\" target=\"_blank\" rel=\"noopener noreferrer\">notepads<\/a>, submit articles to your local paper, become an advertising sponsor on a community podcast, create a <a href=\"https:\/\/www.reamark.com\/catalog\/newsletters.htm\" target=\"_blank\" rel=\"noopener noreferrer\">neighborhood newsletter<\/a> of community events or post educational videos about the local real estate market to your social media.<\/p>\n<p>I feel great about sharing these strategies with you for a very simple reason: if we can help you become more successful in your business then <a href=\"https:\/\/www.reamark.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ReaMark<\/a> will be more successful in our business! Call one of our Marketing specialists today at 1-800-932-2957 and we will help you develop a plan to meet your budgets and sales goals.<\/p>\n<p>I hope this letter has been helpful and has either confirmed what you are already doing or inspired you to call us. I am always available to help.\u00a0 Please don\u2019t hesitate to call me directly.<\/p>\n<p>Best Regards,<\/p>\n<p>Richard J. Brown<br \/>\nPresident,<br \/>\nReaMark<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear Fellow Real Estate Professional, Hello! I\u2019m Richard Brown, president of ReaMark. I have been in direct marketing for over 30 years, with the last 18 years helping professionals like you substantially increase their listings, sales and, ultimately, their income. There has never been a better time to increase your business with a regular contact [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,4,8,10],"tags":[64,68],"class_list":["post-1340","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-products","category-marketing-tools","category-real-estate-newsletters","category-real-estate-postcards","tag-real-estate-postcards","tag-realtor-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expert Marketing Advice From One Real Estate Professional to Another<\/title>\n<meta name=\"description\" content=\"Real estate professional and ReaMark President Richard Brown offers his expert advice to Realtors to assist with their marketing and financial goals.\" 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