{"id":1389,"date":"2018-04-24T17:41:07","date_gmt":"2018-04-25T00:41:07","guid":{"rendered":"http:\/\/reamark.com\/blog\/?p=1389"},"modified":"2020-07-19T23:59:48","modified_gmt":"2020-07-20T06:59:48","slug":"how-to-grab-customer-attention-using-real-estate-direct-mail-pieces","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\/","title":{"rendered":"How to Grab Customer Attention with Real Estate Direct Mail Pieces"},"content":{"rendered":"<p>There is absolutely nothing wrong with real estate professionals taking advantage of digital marketing and social media opportunities. Many have found success in their online efforts and should continue to do so. Real estate agents and brokers shouldn&#8217;t, however, ignore proven real estate marketing strategies have consistently produced results across the country. Here is why and how you can grab the attention of real estate prospects using direct mail pieces.<\/p>\n<h2>WHY Use Direct Mail in this Digital Era?<\/h2>\n<p>The answer is pretty simple: Because it works. You should also understand, however, <em>why<\/em> it works.<\/p>\n<ul>\n<li>You can target your market. Direct mail allows you to target specific neighborhoods or zip codes to \u201cfarm\u201d. There is less waste than \u201cbroadcasting\u201d your message.<\/li>\n<li>It reaches prospects at home. This lets the person receiving your piece know you are interested in them and their real estate goals.<\/li>\n<li>You can \u201cown\u201d this vehicle in reaching prospects. Some agents never use direct mail marketing. This provides a marketing opportunity you can drive a truck through. You may be able to own direct mail marketing for real estate in your community.<\/li>\n<li>They are tangible. Direct marketing pieces are perceived to have more value and their messages carry more weight. This can help position you as a stable, trusted source.<\/li>\n<li>Pieces can have a long shelf life. Direct mail pieces like <a href=\"http:\/\/reamark.com\/blog\/2018-magnetic-calendars-can-do-so-much-more-than-simply-occupy-a-6-x-8-spot-on-the-frig\/\" target=\"_blank\" rel=\"noopener noreferrer\">calendars<\/a>, <a href=\"https:\/\/www.reamark.com\/catalog\/sports_schedules.htm\" target=\"_blank\" rel=\"noopener noreferrer\">sports schedules<\/a>, <a href=\"https:\/\/www.reamark.com\/catalog\/recipes.htm\" target=\"_blank\" rel=\"noopener noreferrer\">recipes<\/a>, and <a href=\"https:\/\/www.reamark.com\/catalog\/motivational.htm\" target=\"_blank\" rel=\"noopener noreferrer\">motivational or scenic cards<\/a> can stay in a home for an extended period of time, often on display where they may be seen by others.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.reamark.com\/catalog\/motivational.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1206 size-full\" src=\"http:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/04\/Inspirational_Promote_YOU_Twice__Purpose.jpg\" alt=\"inspirational-real-estate-marketing-postcards\" width=\"500\" height=\"348\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/04\/Inspirational_Promote_YOU_Twice__Purpose.jpg 500w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2017\/04\/Inspirational_Promote_YOU_Twice__Purpose-300x209.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h2>HOW to Use Direct Mail in Real Estate<\/h2>\n<p>Direct mail is a versatile way to reach real estate prospects, giving you plenty of options on how to use it.<\/p>\n<ul>\n<li>Use EDDM to reach prospects. Every Door Direct Marketing is the perfect way to reach every home is your specific target area. It is a great way to introduce yourself and your services.<\/li>\n<li>Create an <a href=\"http:\/\/reamark.com\/blog\/5-tips-for-annual-real-estate-marketing-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">annual direct mail marketing plan<\/a>. When your prospect gets a new recipe, decorating or home improvement tip every other month, it builds your brand and name recognition. You are providing prospects with something of value.<\/li>\n<li>Send out <em>Just Sold<\/em> or <em>Just Listed<\/em> postcards. Who isn&#8217;t interested in what a neighbor&#8217;s house is listed or sold for? When combined with a free home valuation offer, these informative cards often turn up multiple leads.<\/li>\n<li>Use to promote your digital marketing efforts. Use direct mail pieces to reinforce your online media by promoting your website and social media. Include your email address for prospects to sign up for a newsletter or enter a contest.<\/li>\n<\/ul>\n<h3>Get Professional Assistance<\/h3>\n<p>For 18 years, ReaMark has been creating effective direct mail, marketing, and promotional pieces specifically to help real estate professionals grow their businesses. Our marketing professionals can help you choose items to help you reach your goals. Our design department will help you build your brand and help you turn prospects into leads and leads into sales. Contact ReaMark today and put the power of direct mail marketing to work for you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is absolutely nothing wrong with real estate professionals taking advantage of digital marketing and social media opportunities. Many have found success in their online efforts and should continue to do so. Real estate agents and brokers shouldn&#8217;t, however, ignore proven real estate marketing strategies have consistently produced results across the country. Here is why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1389","post","type-post","status-publish","format-standard","hentry","category-marketing-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Grab Customer Attention with Direct Mail Pieces<\/title>\n<meta name=\"description\" content=\"Using direct mail marketing in conjunction with your digital marketing efforts to promote your real estate business can be powerful. See why and how you can fuel your sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reamark.com\/blog\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grab Customer Attention with Real Estate Direct Mail Pieces\" \/>\n<meta property=\"og:description\" content=\"See why and how direct mail marketing fuels your real sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reamark.com\/blog\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reamark.RealEstate.Products\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-25T00:41:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-20T06:59:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2018\/04\/How-to-Grab-Customer-Attention-with-Real-Estate-Direct-Mail-Pieces-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Reamark Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:site\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reamark Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\\\/\"},\"author\":{\"name\":\"Reamark Marketing\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/d95db9306413584f245c7b099270b2df\"},\"headline\":\"How to Grab Customer Attention with Real Estate Direct Mail Pieces\",\"datePublished\":\"2018-04-25T00:41:07+00:00\",\"dateModified\":\"2020-07-20T06:59:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\\\/\"},\"wordCount\":516,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Inspirational_Promote_YOU_Twice__Purpose.jpg\",\"articleSection\":[\"Real Estate Marketing Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\\\/\",\"name\":\"How to Grab Customer Attention with Direct Mail Pieces\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/how-to-grab-customer-attention-using-real-estate-direct-mail-pieces\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Inspirational_Promote_YOU_Twice__Purpose.jpg\",\"datePublished\":\"2018-04-25T00:41:07+00:00\",\"dateModified\":\"2020-07-20T06:59:48+00:00\",\"description\":\"Using direct mail marketing in conjunction with your digital marketing efforts to promote your real estate business can be powerful. 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