{"id":1419,"date":"2018-09-04T09:30:19","date_gmt":"2018-09-04T16:30:19","guid":{"rendered":"http:\/\/reamark.com\/blog\/?p=1419"},"modified":"2020-07-19T23:59:42","modified_gmt":"2020-07-20T06:59:42","slug":"2019-calendars-real-estate-marketing","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/2019-calendars-real-estate-marketing\/","title":{"rendered":"2019 Real Estate Calendars Are Here – Here’s How to Use Them Effectively"},"content":{"rendered":"

It\u2019s that time of year again. Yes, it\u2019s time to start handing out your 2019 real estate marketing calendars. As you already know, handing out free calendars with your agency\u2019s branding prominently displayed is one of the most effective, and budget-friendly, tactics in your overall marketing strategy.<\/p>\n

A Proven Solution<\/h3>\n

In an age when so much emphasis is put on digital marketing, which is of course vital to your overall marketing approach, it\u2019s easy to neglect the classic, time-proven marketing tools. Although it might seem counterintuitive in this digital age, paper calendars are still extremely popular with consumers, and the industry has seen impressive growth over the last decade. Surveys have shown that the average household has at least three calendars<\/a> in use, of different types, including wall calendars, magnetic calendars, most often attached to the refrigerator, and desk calendars.<\/p>\n

Further, consumer research has shown that 82% of people love receiving a free calendar, and that 70% of those consumers will consider doing business with the companies they get them from.<\/p>\n

\"2019<\/p>\n

Reasons Paper Calendars Are Effective<\/h3>\n

Part of the reason that paper calendars<\/a> are still so popular is simply because they are low tech. People often feel overwhelmed by the amount of digital information they\u2019re surrounded by each day, so its something of an escape to use a simple, familiar calendar. Plus they add an aesthetic appeal that can\u2019t be achieved with digital calendars, one that everyone who enters a room can enjoy, and they can be personalized in an observable way.<\/p>\n

Bottom line, the customer appreciates a free gift, and it\u2019s a practical one they can use every day in the home, the workplace, or even their car. Real estate marketing calendars work, and they should have a place in every agency\u2019s marketing strategy.<\/p>\n

Tips For Designing A Real Estate Marketing Calendar<\/h3>\n

As with any marketing tactic there are ways to ensure you\u2019re getting the maximum out of your calendars. Here are a few things to remember:<\/p>\n