{"id":1666,"date":"2019-11-18T12:46:29","date_gmt":"2019-11-18T19:46:29","guid":{"rendered":"http:\/\/reamark.com\/blog\/?p=1666"},"modified":"2023-09-12T11:30:55","modified_gmt":"2023-09-12T18:30:55","slug":"traditional-farming-strategy-of-sending-calendars-still-works","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/traditional-farming-strategy-of-sending-calendars-still-works\/","title":{"rendered":"Why the Traditional Farming Strategy of Sending Calendars Still Works in an Increasing Digital World"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2019\/11\/Traditional-Farming-Strategy-of-Sending-Calendars-sq-300x300.png\" alt=\"Traditional Farming Strategy of Sending Calendars\" class=\"wp-image-1668\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2019\/11\/Traditional-Farming-Strategy-of-Sending-Calendars-sq-300x300.png 300w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2019\/11\/Traditional-Farming-Strategy-of-Sending-Calendars-sq-150x150.png 150w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2019\/11\/Traditional-Farming-Strategy-of-Sending-Calendars-sq-768x768.png 768w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2019\/11\/Traditional-Farming-Strategy-of-Sending-Calendars-sq.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>Real\nestate professionals have faced career change at a faster pace than many of\nthose who work in other industries. An excellent example of this is the\nlightning speed at which digital marketing has succeeded in overshadowing more\ntraditional options for reaching potential buyer and seller clients, such as\nfarming by neighborhood or by specific demographics.\u00a0<\/p>\n\n\n\n<p>However,\nbrokers and agents who no longer farm or those who are guilty of\nsecond-guessing its value may want to take a second look.\u00a0Now, with 2020\nfast approaching, is the perfect time to learn more about the potential a good\nfarming campaign can have as a complement to a modern digital marketing\nstrategy.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>The\nPhysical VS Digital Introduction<\/strong><\/p>\n\n\n\n<p>One of the\nreasons that farming has worked so well in the real estate industry in years\npast is its ability to provide an introduction that prospective clients can see\nand touch. When someone receives an attractive <a href=\"https:\/\/www.reamark.com\/catalog\/wall_calendars.htm\">calendar<\/a> or a\nwell-designed postcard that can be held in their hand, there is an instant\nperception of value that helps the sender become more memorable.\u00a0<\/p>\n\n\n\n<p>The\naverage person today likely finds themselves targeted by hundreds\nof\u00a0digital marketing ads each week. Because of this, many have become\nsomewhat immune to digital messaging, especially when there is no prior\nintroduction or existing connection.\u00a0\u00a0<\/p>\n\n\n\n<p>Agents who\nopt to use high-quality memorable materials as proactive farming tools are\nhelping to provide a warm, non-threatening introduction to their company,\nbrand, and services. Prospective clients on the receiving end of this type of\nmarketing will have been effectively pre-introduced to the agent, a process\nthat can foster and promote mutually beneficial ongoing relationships.<\/p>\n\n\n\n<p><strong>Building\nLong-Term Relationships VS Getting Digital Impressions<\/strong><\/p>\n\n\n\n<p>Online\u00a0marketing success is often measured in digital impressions, but this type of interaction may not be enough in an industry such as real estate, where trust and familiarity are required for a successful, long-term relationship.\u00a0 Agents and brokers who want 2020 to be their most successful year yet can use a timely gift of a tasteful wall or desk calendar to introduce themselves and their services. This initial introduction can then be  followed\nwith periodic, affordable <a href=\"https:\/\/www.reamark.com\/catalog\/novemberandthanksgiving.htm\">postcard\nmailings<\/a>, all of which serve to familiarize prospective clients with your\nphoto, brand, logo, and website.\u00a0<\/p>\n\n\n\n<p>Prospective\nclients who receive tangible farming messages from an agent or broker over\nseveral months will also be more receptive of their digital marketing efforts\nbecause they are able to easily recognize them from their farming\nefforts.\u00a0<\/p>\n\n\n\n<p>Agents who\nwould like to learn more about the benefits of using high-quality calendars and\npostcards as farming aids to enjoy greater success in 2020 can depend on <a href=\"https:\/\/www.reamark.com\/\">Reamark <\/a>for the answers and marketing\nadvice they need. Calls and inquiries are answered by specially trained order\nconsultants who work with each agent or broker\u00a0to develop a marketing <a href=\"https:\/\/www.reamark.com\/search.htm?search=farming\">strategy <\/a>that is\nsimple, effective, and budget friendly in any market.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate professionals have faced career change at a faster pace than many of those who work in other industries. An excellent example of this is the lightning speed at which digital marketing has succeeded in overshadowing more traditional options for reaching potential buyer and seller clients, such as farming by neighborhood or by specific [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1666","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why the Traditional Farming Strategy of Sending Calendars Still Works in an Increasing Digital World &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"description\" content=\"Could your real estate career use a boost in 2020? Learn why farming is still relevant and capable of producing success even in today&#039;s digital world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reamark.com\/blog\/traditional-farming-strategy-of-sending-calendars-still-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the Traditional Farming Strategy of Sending Calendars Still Works in an Increasing Digital World &#187; Real Estate Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Could your real estate career use a boost in 2020? Learn why farming is still relevant and capable of producing success even in today&#039;s digital world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reamark.com\/blog\/traditional-farming-strategy-of-sending-calendars-still-works\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reamark.RealEstate.Products\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-18T19:46:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T18:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2019\/11\/Traditional-Farming-Strategy-of-Sending-Calendars-sq.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2019\/11\/Traditional-Farming-Strategy-of-Sending-Calendars-2-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:site\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/traditional-farming-strategy-of-sending-calendars-still-works\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/traditional-farming-strategy-of-sending-calendars-still-works\\\/\"},\"author\":{\"name\":\"Rick\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/e9548f011ebe06b32c727c9c24c48467\"},\"headline\":\"Why the Traditional Farming Strategy of Sending Calendars Still Works in an Increasing Digital World\",\"datePublished\":\"2019-11-18T19:46:29+00:00\",\"dateModified\":\"2023-09-12T18:30:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/traditional-farming-strategy-of-sending-calendars-still-works\\\/\"},\"wordCount\":490,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/traditional-farming-strategy-of-sending-calendars-still-works\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Traditional-Farming-Strategy-of-Sending-Calendars-sq-300x300.png\",\"articleSection\":[\"Real Estate Marketing Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/traditional-farming-strategy-of-sending-calendars-still-works\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/traditional-farming-strategy-of-sending-calendars-still-works\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/traditional-farming-strategy-of-sending-calendars-still-works\\\/\",\"name\":\"Why the Traditional Farming Strategy of Sending Calendars Still Works in an Increasing Digital World &#187; Real Estate Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/traditional-farming-strategy-of-sending-calendars-still-works\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/traditional-farming-strategy-of-sending-calendars-still-works\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Traditional-Farming-Strategy-of-Sending-Calendars-sq-300x300.png\",\"datePublished\":\"2019-11-18T19:46:29+00:00\",\"dateModified\":\"2023-09-12T18:30:55+00:00\",\"description\":\"Could your real estate career use a boost in 2020? 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Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.","sameAs":["http:\/\/www.reamark.com"],"url":"https:\/\/reamark.com\/blog\/author\/rick\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/1666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=1666"}],"version-history":[{"count":1,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/1666\/revisions"}],"predecessor-version":[{"id":2921,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/1666\/revisions\/2921"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=1666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=1666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=1666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}