{"id":1688,"date":"2020-01-12T11:44:22","date_gmt":"2020-01-12T18:44:22","guid":{"rendered":"http:\/\/reamark.com\/blog\/?p=1688"},"modified":"2023-09-12T11:30:25","modified_gmt":"2023-09-12T18:30:25","slug":"promo-postcards-truly-useful-spring-season","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/promo-postcards-truly-useful-spring-season\/","title":{"rendered":"Making Your Promo Postcards Truly Useful This Spring Season"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2020\/01\/Making-Your-Promo-Postcards-Truly-Useful-This-Spring-Season-sq-300x300.png\" alt=\"Promo Postcards Truly Useful This Spring Season\" class=\"wp-image-1689\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2020\/01\/Making-Your-Promo-Postcards-Truly-Useful-This-Spring-Season-sq-300x300.png 300w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2020\/01\/Making-Your-Promo-Postcards-Truly-Useful-This-Spring-Season-sq-150x150.png 150w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2020\/01\/Making-Your-Promo-Postcards-Truly-Useful-This-Spring-Season-sq-768x768.png 768w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2020\/01\/Making-Your-Promo-Postcards-Truly-Useful-This-Spring-Season-sq.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>It&#8217;s time to put the winter blues behind you. After all, your prospects are thinking about a change of pace \u2014 and how to invest their tax returns. Could rethinking your outreach tactics help you get into the springtime fervor?<\/p>\n\n\n\n<p>Seasonal real estate agent marketing depends on timely nuance to keep people engaged. Although promo cards, <a href=\"https:\/\/www.reamark.com\/catalog\/calendars.htm\">calendars<\/a>, and mailers are tried-and-true outreach assets, you&#8217;re not the only one using them. Here are some tips on ensuring you stand out with a utility-first approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Easy Tips for Making Your Spring Marketing Assets More Useful<\/strong><\/h2>\n\n\n\n<p>Effective advertising offers value that goes beyond the obvious. For instance, even though your customers might find it useful to learn that you offer local services, they could obtain that same information by Googling &#8220;real estate agents&#8221; or looking at your yard signs. Going the extra distance with more creative marketing increases the chances that people might pay attention.<\/p>\n\n\n\n<p>Good agents differentiate their marketing by imbuing it with added value. Fortunately, spring offers numerous opportunities to make a lasting mark in the margins, headers, and footers of your promotional assets:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Include timely property maintenance tips<\/strong> and information resource links on your promo cards, like reminders that this is the best time to get AC units cleaned out. You&#8217;ll earn bonus points if you stick to tidbits that are particularly relevant to your area and its yearly weather trends.<\/li><li><strong>Help families prep for spring and summer events<\/strong>, such as by including magnetic baseball schedules with your promotional mailings. It&#8217;s always wise to customize your calendars to include noteworthy local happenings, such as fairs, cultural festivals, and similar gatherings. This kind of community-aware marketing encourages people to associate your brand with good times instead of merely ignoring your calendars because they lack relevant content.<\/li><li><strong>Provide would-be sellers and buyers with choice strategy tips<\/strong> for transacting during spring and summer. While you don&#8217;t have to give away your secret recipes, sharing some unique insights can help you establish brand authority and build trust. This is also an excellent opportunity to insert shortened URL links to <a href=\"https:\/\/www.realtor.com\/advice\/sell\/best-season-sell-home\/\">helpful third-party articles<\/a> or QR codes to your agency blogs and social posts.<\/li><li><strong>Swap your conventional marketing materials<\/strong> for something a bit more original. For instance, spring is the ideal time to send out <a href=\"https:\/\/www.reamark.com\/catalog\/seed_packets.htm\">branded seed packets<\/a>. If you&#8217;re lucky, your future clients will take the hint by beautifying their landscaping before they ask you to help them with tough sells.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reconsider Your Visuals<\/strong><\/h2>\n\n\n\n<p>Many consumers expect to encounter a particular flavor of marketing materials during spring. While you should always capitalize on vibrant imagery, rich colors, and balanced layouts, avoid the cookie-cutter approach.<\/p>\n\n\n\n<p>Aesthetic appeal is also a form of utility. Don&#8217;t be afraid to compose materials that stray from the standard with local sights instead of stock images and attractive artistic illustrations. As long as you have <a href=\"http:\/\/reamark.com\">a good designer<\/a> to keep you on track, you&#8217;ll find it easy to appeal to homeowner values while fulfilling people&#8217;s craving for novelty.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s time to put the winter blues behind you. After all, your prospects are thinking about a change of pace \u2014 and how to invest their tax returns. Could rethinking your outreach tactics help you get into the springtime fervor? Seasonal real estate agent marketing depends on timely nuance to keep people engaged. Although promo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1688","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making Your Promo Postcards Truly Useful This Spring Season &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"description\" content=\"With spring on the horizon, your consumers are eagerly anticipating a welcome change of season. 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Here&#039;s how to design more useful, fun promo cards that make them keep you in mind too\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reamark.com\/blog\/promo-postcards-truly-useful-spring-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reamark.RealEstate.Products\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-12T18:44:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T18:30:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2020\/01\/Making-Your-Promo-Postcards-Truly-Useful-This-Spring-Season-sq.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2020\/01\/Promo-Postcards-Truly-Useful-This-Spring-Season-1-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:site\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/promo-postcards-truly-useful-spring-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/promo-postcards-truly-useful-spring-season\\\/\"},\"author\":{\"name\":\"Rick\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/e9548f011ebe06b32c727c9c24c48467\"},\"headline\":\"Making Your Promo Postcards Truly Useful This Spring Season\",\"datePublished\":\"2020-01-12T18:44:22+00:00\",\"dateModified\":\"2023-09-12T18:30:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/promo-postcards-truly-useful-spring-season\\\/\"},\"wordCount\":514,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/promo-postcards-truly-useful-spring-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Making-Your-Promo-Postcards-Truly-Useful-This-Spring-Season-sq-300x300.png\",\"articleSection\":[\"Real Estate Marketing Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/promo-postcards-truly-useful-spring-season\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/promo-postcards-truly-useful-spring-season\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/promo-postcards-truly-useful-spring-season\\\/\",\"name\":\"Making Your Promo Postcards Truly Useful This Spring Season &#187; Real Estate Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/promo-postcards-truly-useful-spring-season\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/promo-postcards-truly-useful-spring-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Making-Your-Promo-Postcards-Truly-Useful-This-Spring-Season-sq-300x300.png\",\"datePublished\":\"2020-01-12T18:44:22+00:00\",\"dateModified\":\"2023-09-12T18:30:25+00:00\",\"description\":\"With spring on the horizon, your consumers are eagerly anticipating a welcome change of season. 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Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.","sameAs":["http:\/\/www.reamark.com"],"url":"https:\/\/reamark.com\/blog\/author\/rick\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/1688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=1688"}],"version-history":[{"count":1,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/1688\/revisions"}],"predecessor-version":[{"id":2918,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/1688\/revisions\/2918"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=1688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=1688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=1688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}