{"id":2724,"date":"2021-04-21T08:10:36","date_gmt":"2021-04-21T15:10:36","guid":{"rendered":"https:\/\/reamark.com\/blog\/?p=2724"},"modified":"2023-09-12T11:20:48","modified_gmt":"2023-09-12T18:20:48","slug":"how-to-market-buyer-in-neighborhood","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/how-to-market-buyer-in-neighborhood\/","title":{"rendered":"How to Market \u201cI have a buyer in your neighborhood\u201d"},"content":{"rendered":"\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-market-neighborhood-sq-1-300x300.png\" alt=\"\" class=\"wp-image-2726\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-market-neighborhood-sq-1-300x300.png 300w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-market-neighborhood-sq-1-150x150.png 150w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-market-neighborhood-sq-1-768x768.png 768w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-market-neighborhood-sq-1.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>Have you ever seen direct mail pieces that lead with, \u201c<em>I have a buyer looking in your neighborhood\u201d? <\/em>As direct as this message might appear, it does attract the attention of homeowners and could result in more real estate listings in your farm area. It&#8217;s a powerful and proven real estate marketing technique.<\/p>\n\n\n\n<p>You can use this tactic to connect buyers to homes they actually like. You can also use it to identify the area or type of home your client wants. This makes it easier for you to send personalized letters to homeowners in a particular area or with the type of house your client is looking for. It&#8217;s important to use tax records to get the right name or your target audience will quickly dispose of postcards and door hangers designed to intrigue them into selling their home.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sample Text for Micro-targeted Door Hangers and Postcards<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Here&#8217;s a sample excerpt of this type of marketing message:<\/p>\n\n\n\n<p><em>Dear[first and last name of homeowner],<\/em><\/p>\n\n\n\n<p><em>My name is Rela State, and I&#8217;m an agent representing clients looking to move into this area. They want a three-bedroom home with an attached garage and a large yard. While touring the area, my client expressed interest in your home. If you are interested in showing your home for a potential sale, please let me know at your earliest convenience.<\/em><\/p>\n\n\n\n<p><em>You can reach me at 444-4444-4444 or email me at realestate@brokername.com.<\/em><\/p>\n\n\n\n<p><em>Sincerely,<\/em><\/p>\n\n\n\n<p><em>Real State<\/em><\/p>\n\n\n\n<p><em>Licensed Real Estate Agent<\/em><\/p>\n\n\n\n<p>You can also use customized postcards and door hangers with information about recent sales in the area, particularly if you have sold similar homes in the neighborhood.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Develop an Effective Message for \u201cI Have a Buyer\u2026\u201d Door Hangers<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>ReaMark offers a wide selection of <a href=\"https:\/\/www.reamark.com\/catalog\/custom_door_hangers.htm\">customized door hangers<\/a> that can help you successfully target potential listings. Place the \u201cI have a buyer for your home\u201d message on one side and proof of your skills on the other with the following door hangers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Just Sold Top Dollar!<\/li><li><a href=\"https:\/\/www.reamark.com\/catalog\/custom_door_hangers\/i_deliver_dreams_DH10.htm\">I Deliver Dreams<\/a><\/li><li>Just sold!<\/li><\/ul>\n\n\n\n<p>Our 4.5\u201d x 11\u201d door hangers provide plenty of space for graphics and pictures of sold homes. You can also provide real facts to show homeowners what they have to gain. Use \u201cI Have a Buyer\u2026\u201d messaging on one side and list the prices and descriptions of recent sales in the neighborhood on the other. Here are two great door hangers for this purpose:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.reamark.com\/catalog\/custom_door_hangers\/confused_DH07.htm\">Confused About the Real Estate World? Let me be your guide.<\/a><\/li><li><a href=\"https:\/\/www.reamark.com\/catalog\/custom_door_hangers\/nows_the_time_to_sell!!.htm\">Now\u2019s the Time to Sell<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Make \u201cI Have a Buyer\u2026\u201d Postcards Work for You<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Our sales team can help you come up with great ideas to use \u201cI Have a Buyer\u2026\u201d messaging to attract homeowners and boost your listings. We recommend double-sided jumbo postcards that draw attention to prospective buyers on one side and showcase your specialization on the other.<\/p>\n\n\n\n<p>Consider the following examples for reverse side messaging:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.reamark.com\/catalog\/custom_postcards_137.htm\">Custom Postcards<\/a><\/li><li><a href=\"https:\/\/www.reamark.com\/catalog\/neighborhood_marketing.htm\">Neighborhood Marketing<\/a><\/li><li><a href=\"https:\/\/www.reamark.com\/catalog\/fsboandrentersandexpiredandforeclosureandprop._mgmt..htm\">FSBO<\/a><\/li><\/ul>\n\n\n\n<p>For product bundling in your next real estate marketing campaign, consider purchasing weather-friendly 9\u201d x 14\u201d plastic bags and stuffing them with postcards, calendars, door hangers and your best marketing materials.<\/p>\n\n\n\n<p>Keep your sales pitch to a minimum and use real data and statistics along with \u201cI Have a Buyer for Your Home\u201d teasers to boost your conversion rate for new listings. Remember that the team of ReaMark is always here to help you generate effective real estate marketing campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever seen direct mail pieces that lead with, \u201cI have a buyer looking in your neighborhood\u201d? As direct as this message might appear, it does attract the attention of homeowners and could result in more real estate listings in your farm area. It&#8217;s a powerful and proven real estate marketing technique. You can [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2724","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Market \u201cI have a buyer in your neighborhood\u201d &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"description\" content=\"Develop an effective marketing message for \u201cI Have a Buyer\u2026\u201d door hangers and postcards with the marketing experts at ReaMark.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reamark.com\/blog\/how-to-market-buyer-in-neighborhood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Market \u201cI have a buyer in your neighborhood\u201d &#187; 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Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.","sameAs":["http:\/\/www.reamark.com"],"url":"https:\/\/reamark.com\/blog\/author\/rick\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=2724"}],"version-history":[{"count":3,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2724\/revisions"}],"predecessor-version":[{"id":2730,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2724\/revisions\/2730"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=2724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=2724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=2724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}