{"id":2797,"date":"2021-10-31T09:00:00","date_gmt":"2021-10-31T16:00:00","guid":{"rendered":"https:\/\/reamark.com\/blog\/?p=2797"},"modified":"2023-09-12T11:25:46","modified_gmt":"2023-09-12T18:25:46","slug":"what-do-all-top-producing-realtors-have-common","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/what-do-all-top-producing-realtors-have-common\/","title":{"rendered":"What Do All Top Producing Realtors Have in Common"},"content":{"rendered":"\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2021\/11\/Realtors-Have-in-Common-sq-300x300.png\" alt=\"\" class=\"wp-image-2798\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2021\/11\/Realtors-Have-in-Common-sq-300x300.png 300w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2021\/11\/Realtors-Have-in-Common-sq-150x150.png 150w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2021\/11\/Realtors-Have-in-Common-sq-768x768.png 768w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2021\/11\/Realtors-Have-in-Common-sq.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>Every top-producing Realtor will have their own proven methods of lead generation, conversion, and sales. Do you know what they all have in common?<\/p>\n\n\n\n<p>Savvy professionals use Realtor marketing such as Direct Mail to promote their skills and attract new clients.<\/p>\n\n\n\n<p>If you\u2019ve heard that direct mail is dead, here are just a few stats to show that\u2019s it\u2019s not only alive but an effective way to connect with clients:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.uspsdelivers.com\/millennials-and-mail-5-myths-and-the-truth-behind-them\/\">82% of millennials<\/a> trust printed messages more than digital ones.<\/li><li><a href=\"https:\/\/www.uspsdelivers.com\/millennials-and-mail-5-myths-and-the-truth-behind-them\/\">92% of Y generation<\/a> shoppers would rather read printed than digital ads.<\/li><li>Households receive up to <a href=\"https:\/\/www.usps.com\/business\/promotions\/direct-mail-brochure.pdf\">157 unsolicited emails every day<\/a>. Compare that to two direct mail pieces per day and the possibilities become clear.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s the Preferred Direct Mail for Real Estate Marketing?<\/strong><\/h2>\n\n\n\n<p>Postcards are the most effective method of direct mail real estate marketing!<\/p>\n\n\n\n<p>When you use <a href=\"https:\/\/www.reamark.com\/catalog\/postcards.htm\">postcards<\/a> in your direct mail campaigns, you put the information you want the user to know directly in their hands. It&#8217;s nearly impossible for prospective customers to handle the postcard without at least catching your contact information and headlines. So, if you&#8217;ve recently listed or sold homes in the area, they are likely to know about it even if they immediately throw the postcards away.<\/p>\n\n\n\n<p>That&#8217;s another thing to consider. Full-color jumbo postcards are likely to remain in the home for at least a few days. That gives prospective buyers and sellers plenty of time to read your recipes, home maintenance tips, and contact information!<\/p>\n\n\n\n<p>Follow up your postcard campaigns with <a href=\"https:\/\/www.reamark.com\/catalog\/calendars.htm\">real estate calendars<\/a>, <a href=\"https:\/\/www.reamark.com\/catalog\/real_estate_car_magnets.htm\">magnets<\/a>, or real estate newsletters to solidify the connection with multiple touchpoints.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Long Does It Take to Work?<\/strong><\/h2>\n\n\n\n<p>There is one goal and one goal only when it comes to direct mail marketing\u2014or any other marketing for that matter! That\u2019s securing leads to buy or sell houses. However, it doesn&#8217;t happen overnight. It can take up to 6 to 8 months to see results in a particular farm area. Don&#8217;t become discouraged. It&#8217;s like dominoes. Once you make one buyer or seller happy, you begin to grow your reputation and can use the bragging rights on your next batch of <a href=\"https:\/\/www.reamark.com\/catalog\/just_listedandjust_sold.htm\">just listed\/just sold<\/a> postcards!<\/p>\n\n\n\n<p>People learn about anything through repetition. Therefore, the more you can get your name and face in front of people, the more likely they are to think of you when they need real estate assistance.<\/p>\n\n\n\n<p>Research shows that <a href=\"https:\/\/www.iwco.com\/blog\/2015\/04\/14\/dma-response-rate-report-and-direct-mail\/\">direct mail is more effective than other forms of marketing<\/a> put together. If you need help coming up with a direct mail strategy for your Realtor marketing, feel free to reach out to one of our friendly team members for help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Target Your Audience<\/strong><\/h2>\n\n\n\n<p>Cultivating a personal list of past and future clients is the most effective way to build an effective direct mail list. However, you can also use tools such as the USPS Every Day Direct Mail service. EDDM allows you to target all the addresses within a certain zip code or postal route with your direct mail pieces.<\/p>\n\n\n\n<p>If you have the time and energy, you can even go door to door with door hangers containing success stories, tips, or other information of use to prospective clients. Always make sure that your contact information appears on the front and back of your messaging. You want maximum exposure, so anything that gets your name in front of prospects improves your chances for future sales and listings.<\/p>\n\n\n\n<p>Don\u2019t miss our <a href=\"https:\/\/www.reamark.com\/catalog\/just_listedandjust_sold.htm\">Realtor marketing tips<\/a> for detailed strategies on running a successful direct mail campaign. We also invite you to <a href=\"https:\/\/www.reamark.com\/index.php?page=testimonials\">review our customer testimonials<\/a> to find out how ReaMark direct mail products have improved sales for other real estate professionals.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reamark.com\/contact.htm\">Contact us today<\/a> to get started with your real estate marketing strategy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every top-producing Realtor will have their own proven methods of lead generation, conversion, and sales. Do you know what they all have in common? Savvy professionals use Realtor marketing such as Direct Mail to promote their skills and attract new clients. If you\u2019ve heard that direct mail is dead, here are just a few stats [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2797","post","type-post","status-publish","format-standard","hentry","category-marketing-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Do All Top Producing Realtors Have in Common &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"description\" content=\"Every top-producing Realtor will have their own proven methods of lead generation, conversion and sales. 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Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.","sameAs":["http:\/\/www.reamark.com"],"url":"https:\/\/reamark.com\/blog\/author\/rick\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=2797"}],"version-history":[{"count":1,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2797\/revisions"}],"predecessor-version":[{"id":2800,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2797\/revisions\/2800"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=2797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=2797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=2797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}