{"id":2836,"date":"2022-02-15T19:42:22","date_gmt":"2022-02-16T02:42:22","guid":{"rendered":"https:\/\/reamark.com\/blog\/?p=2836"},"modified":"2023-09-12T11:24:41","modified_gmt":"2023-09-12T18:24:41","slug":"direct-mail-marketing-realtors","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/direct-mail-marketing-realtors\/","title":{"rendered":"Why Direct Mail Marketing for Realtors?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/02\/Why-Direct-Mail-Marketing-for-Realtors-sq.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/02\/Why-Direct-Mail-Marketing-for-Realtors-sq-300x300.png\" alt=\"\" class=\"wp-image-2837\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/02\/Why-Direct-Mail-Marketing-for-Realtors-sq-300x300.png 300w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/02\/Why-Direct-Mail-Marketing-for-Realtors-sq-150x150.png 150w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/02\/Why-Direct-Mail-Marketing-for-Realtors-sq-768x768.png 768w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/02\/Why-Direct-Mail-Marketing-for-Realtors-sq.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p>Real estate direct mail marketing is a traditional technique that works wonders when it comes to building your clientele. Whether you have just received your license or have been in the business for decades, direct mail marketing is essential for anyone who wants to become an industry leader.<\/p>\n\n\n\n<p>Did you know that up to <a href=\"https:\/\/www.fundera.com\/resources\/direct-mail-statistics\">90% of all direct mail gets opened<\/a>? Compare this to fewer than 20% of emails sent to your mailing list. Those statistics alone are enough to open your eyes and pique your interest in real estate direct mail campaigns. However, there is ample data to convince the skeptical.<\/p>\n\n\n\n<p>By combining personalized direct mail pieces with solid digital marketing, you can experience a <a href=\"https:\/\/www.uspsdelivers.com\/the-future-of-direct-mail-is-here-and-its-dynamic\/\">huge boost in your ROI<\/a> that includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>68% boost in website visits<\/li><li>63% rise in response rates<\/li><li>40% improvement in conversion rates<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-secrets-of-personalization-in-real-estate-marketing\">The Secrets of Personalization in Real Estate Marketing<\/h2>\n\n\n\n<p>You can personalize your <a href=\"https:\/\/www.reamark.com\/catalog\/postcards.htm\">postcards<\/a>, <a href=\"https:\/\/www.reamark.com\/catalog\/calendars.htm\">calendars<\/a>, and other real estates direct mail marketing by including your photo, contact information logos, and URLs. It&#8217;s also important to segment your mailings by the following criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Geography:<\/strong> This includes physical location, county, town, and zip code. <a href=\"https:\/\/www.reamark.com\/catalog\/eddm_every_door_direct_mail.htm\">Every Door Direct Mail campaigns<\/a> are perfect for wide local geographic reach. The ReaMark team can help you automate these effective real estate marketing campaigns.<\/li><li><strong>Demographics:<\/strong> Age, gender, occupation, income, and education level all play a part in the type of home prospective customers can buy.<\/li><li><strong>Behavior:<\/strong> Knowing the habits, interests, and preferences of your customers and prospective customers can help you connect with them on a deeper level in your direct mail campaigns. For instance, sending recipe cards and home tips to young families or new homeowners can provide real value and help your message resonate with recipients.<\/li><li><strong>Psychographics:<\/strong> Paying attention and keeping your notes updated can help you connect with existing clients based on their activities, interests, lifestyle, and values<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personalize-your-real-estate-direct-mail-marketing-message\">Personalize Your Real Estate Direct Mail Marketing Message<\/h2>\n\n\n\n<p>You can build brand loyalty by welcoming new customers to the neighborhood and recognizing milestones. For instance, if you helped a family get into a new home, don&#8217;t forget to send them a <a href=\"https:\/\/www.reamark.com\/catalog\/home_anniversary_thank_you_and_referral_cards_123.htm\">one-year anniversary card<\/a> on their move-in date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-mail-marketing-works-for-real-estate-professionals\"><strong>Why Mail Marketing Works for Real Estate Professionals<\/strong><\/h2>\n\n\n\n<p>According to the USPS, <a href=\"https:\/\/www.usps.com\/business\/pdf\/informed-delivery-overview.pdf\">93% of users<\/a> are satisfied or very satisfied with the results of their direct mail campaigns. Additionally, 94% would recommend direct mail as an effective campaign to others.<\/p>\n\n\n\n<p>The statistics just tell one side of the story, however. Real estate is a personal business. If clients do not trust you, they will not hire you to list their property or find them a new home to live in. Consistent, positive, and useful real estate direct mail marketing pieces work.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reamark.com\/contact.htm\"><strong>Contact ReaMark today<\/strong><\/a><strong> to discuss any of our products or to put together a real estate marketing campaign to uniquely promote your personal brand.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate direct mail marketing is a traditional technique that works wonders when it comes to building your clientele. Whether you have just received your license or have been in the business for decades, direct mail marketing is essential for anyone who wants to become an industry leader. Did you know that up to 90% [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2836","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Direct Mail Marketing for Realtors? &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"description\" content=\"Why Direct Mail Marketing for Realtors? 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Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.","sameAs":["http:\/\/www.reamark.com"],"url":"https:\/\/reamark.com\/blog\/author\/rick\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=2836"}],"version-history":[{"count":1,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2836\/revisions"}],"predecessor-version":[{"id":2839,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2836\/revisions\/2839"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=2836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=2836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=2836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}