{"id":2844,"date":"2022-03-09T09:40:23","date_gmt":"2022-03-09T16:40:23","guid":{"rendered":"https:\/\/reamark.com\/blog\/?p=2844"},"modified":"2023-09-12T11:24:31","modified_gmt":"2023-09-12T18:24:31","slug":"direct-mail-best-practices-planning-your-campaign","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/direct-mail-best-practices-planning-your-campaign\/","title":{"rendered":"Direct Mail Best Practices: Planning Your Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Best-Practices-Planning-Your-Campaign-sq.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Best-Practices-Planning-Your-Campaign-sq-300x300.png\" alt=\"\" class=\"wp-image-2845\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Best-Practices-Planning-Your-Campaign-sq-300x300.png 300w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Best-Practices-Planning-Your-Campaign-sq-150x150.png 150w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Best-Practices-Planning-Your-Campaign-sq-768x768.png 768w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Best-Practices-Planning-Your-Campaign-sq.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p>According to Gallup research, a whopping 95% of people enjoy receiving actual mail. About 92% of them believe that reading print marketing is easier than reading digital content. There&#8217;s the notion that real estate direct mail is junk mail. That just means it didn\u2019t get to the right person. Below, find the best practices to consider when preparing your campaigns to improve the chances of success and a strong ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s Your Real Estate Direct Marketing Plan?<\/strong><\/h2>\n\n\n\n<p>Planning is the blueprint of your direct mail campaign, and you should include some way to track your progress. For a successful real estate career, ReaMark helps you produce a direct mail campaign to compete as a top-producing agent with mailers that appeal to your targeted customers!<\/p>\n\n\n\n<p><strong>Identifying Goals &amp; Objectives<\/strong><\/p>\n\n\n\n<p>The critical stage in preparing a successful campaign is to define a set of clear objectives such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Send direct mailers at least twice a month. Repetition is key.<\/li><li>Choose your farm areas carefully.<\/li><li>Showcase your local expertise by including information about recent sales.<\/li><li>Share your just listed\/just sold properties nearby.<\/li><li>Tell the prospective client more about you.<\/li><\/ul>\n\n\n\n<p>A real estate direct mail marketing strategy is designed to aid in the achievement of your set goal. It can assist you in the following ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Produce leads<\/li><li>Increase sales directly<\/li><li>Increase consumer loyalty and retention<\/li><\/ul>\n\n\n\n<p>To meet your lead generation objectives, you must carefully target the appropriate people with the correct messages.<\/p>\n\n\n\n<p><strong>Integration<\/strong><\/p>\n\n\n\n<p>Make sure your direct mail strategy is in sync with your emails, web ads, and social media promos. It creates synergy and keeps customers on track, regardless of where, when, or how they first came into contact with your business. Remember that direct mail gives customers something to hold in their hands, helping to cement your branding in their minds.<\/p>\n\n\n\n<p>ReaMark pros can help you with:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Selecting postcards, calendars, newsletter or other mailers that suit your needs<\/li><li>Building lasting relationships with prospects and past clients<\/li><li>Designing and printing postcards and other content<\/li><li>Navigating Every Door Direct Mail (EDDM) campaigns (They work!)<\/li><\/ul>\n\n\n\n<p>All the different things you&#8217;re doing today need to work together to create a highly effective marketing campaign. Real estate direct mail works best when it is integrated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Choose Your Real Estate Marketing Tools (Lots to Choose From)<\/strong><\/h2>\n\n\n\n<p>At Reamark, we strive to provide our customers with the best products and services possible so that they can be successful within their businesses.<\/p>\n\n\n\n<p>Top real estate marketing tools include our:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.reamark.com\/catalog\/postcards.htm\">Real Estate Postcards<\/a><\/li><li><a href=\"https:\/\/reamark.com\/blog\/category\/real-estate-marketing-products\/magnetic-calendars\/\">Magnetic Calendars<\/a><\/li><li><a href=\"https:\/\/reamark.com\/blog\/category\/real-estate-newsletters\/\">Real Estate Newsletters<\/a><\/li><li><a href=\"https:\/\/reamark.com\/blog\/category\/real-estate-calendars\/\">Real Estate Calendars<\/a><\/li><li><a href=\"https:\/\/reamark.com\/blog\/category\/holiday-cards-for-real-estate\/\">Holiday Cards for Real Estate<\/a><\/li><\/ul>\n\n\n\n<p>Contact us today to create and implement a solid real estate marketing plan!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Gallup research, a whopping 95% of people enjoy receiving actual mail. About 92% of them believe that reading print marketing is easier than reading digital content. There&#8217;s the notion that real estate direct mail is junk mail. That just means it didn\u2019t get to the right person. Below, find the best practices to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2844","post","type-post","status-publish","format-standard","hentry","category-real-estate-postcards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direct Mail Best Practices: Planning Your Campaign &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"description\" content=\"Read about the best practices to consider when preparing your real estate direct mail campaigns to improve the chances of success and a strong ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reamark.com\/blog\/direct-mail-best-practices-planning-your-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Mail Best Practices: Planning Your Campaign &#187; 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Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.","sameAs":["http:\/\/www.reamark.com"],"url":"https:\/\/reamark.com\/blog\/author\/rick\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=2844"}],"version-history":[{"count":1,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2844\/revisions"}],"predecessor-version":[{"id":2847,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2844\/revisions\/2847"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=2844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=2844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=2844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}