{"id":2849,"date":"2022-03-16T08:25:38","date_gmt":"2022-03-16T15:25:38","guid":{"rendered":"https:\/\/reamark.com\/blog\/?p=2849"},"modified":"2023-09-12T11:24:24","modified_gmt":"2023-09-12T18:24:24","slug":"what-should-be-included-on-every-direct-mail-postcard","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/what-should-be-included-on-every-direct-mail-postcard\/","title":{"rendered":"What Should be Included on Every Direct Mail Postcard"},"content":{"rendered":"\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Postcard-sq-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Postcard-sq-1-300x300.png\" alt=\"\" class=\"wp-image-2851\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Postcard-sq-1-300x300.png 300w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Postcard-sq-1-150x150.png 150w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Postcard-sq-1-768x768.png 768w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Postcard-sq-1.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p>Don&#8217;t let your real estate direct mail end up in the trash! Instead, learn the elements to include on every direct mail postcard to grab the recipient\u2019s attention and keep your name on their radar when it comes time to buy or sell their homes \u2014 or recommend you to a friend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keep it Simple<\/strong><\/h2>\n\n\n\n<p>Incorporate graphics and photos of you and homes you\u2019ve sold rather than stock photos, and create a clear message on what your clients should do next. Can you offer them a free home warranty or other promos that will make it worth their while to contact you? This blog will help you <a href=\"https:\/\/www.reamark.com\/catalog\/neighborhood_marketing\/real_estate_blooming_5646.htm\">create amazing real estate direct mail postcards<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Craft a Strong, Bold Headline<\/strong><\/h2>\n\n\n\n<p>The headline is the trick. Clear, simple, and captivating headlines are ideal. It should be the largest text on the front side of the postcard. A single image can convey an idea. Including great photos can help support your text message. It also helps to have <a href=\"https:\/\/www.reamark.com\/catalog\/neighborhood_marketing\/real_estate_news.htm\">clear text that includes a call to action<\/a>. Additionally, a reasonable rule of thumb is that the headline should take up at least 15% of the front of the real estate postcard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Agent Branding<\/strong><\/h2>\n\n\n\n<p>Agent branding is the strategic presentation of your real estate business in such a manner that your intended audience of property buyers and sellers develops a sense of trust.<\/p>\n\n\n\n<p>Your brand identification must go beyond merely informing potential prospects that you specialize in residential or commercial real estate negotiations. To establish your brand positioning in real estate, you must go deeper into your competence: What do you do better than\/differently from the other agents and brokers in your area?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use High-Quality Imagery that Supports Your Message<\/strong><\/h2>\n\n\n\n<p>Great imagery can help your postcard stand out, reinforce your message, and generate a favorable emotional response. The photographs you select should be carefully considered. Ensure the photos are high enough resolution for clear printing.<\/p>\n\n\n\n<p>The graphics should be simple to interpret and add to the message conveyed by the title. For example, if you&#8217;re attempting to persuade somebody to market their property, you should show them a <a href=\"https:\/\/www.reamark.com\/catalog\/just_listedandjust_sold_-_stock\/just_sold_home_double_imprint(available_in_color_only).htm\">house with a SOLD sign<\/a> prominently displayed in the front yard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Subheads That Lead into Text<\/strong><\/h2>\n\n\n\n<p>There&#8217;s nothing to persuade folks to read the copy if it&#8217;s just a couple of paragraphs of text with no lead-in. A subhead will direct readers to where they can begin reading.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Promote a Compelling Offer<\/strong><\/h2>\n\n\n\n<p>An offer is always a smart idea, and it should include a specific reason to call right now, such as &#8220;limited supply&#8221; or &#8220;increasing interest rates.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your Company Name &amp; Logo<\/strong><\/h2>\n\n\n\n<p>Your direct mail realtor postcards should include your name and logo for easy reference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Have a Single Clear Call to Action<\/strong><\/h2>\n\n\n\n<p>You should only have one easy-to-complete call-to-action on your mailer. Sure, you want the recipient to go to your website, like you on Facebook, and buy something, but the point of the postcard is to get a response. Choose the one that best fits your campaign&#8217;s objectives, and then make it stand out. Any marketing idea you have can be conveyed through a postcard.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contact Information<\/strong><\/h2>\n\n\n\n<p>Following the call to action, provide your name, phone number, and website address. Give prospects the tools they need to do whatever you ask of them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Return Address<\/strong><\/h2>\n\n\n\n<p>A return address ensures that you receive returned mail from the post office and communicates that you are a seasoned professional. People feel more secure when they know the company they&#8217;re working with has a physical address.<\/p>\n\n\n\n<p>Even for simple direct mail realtor postcards, deciding what to do is difficult. At ReaMark.com, we have a team of experts who can help you with your real estate direct mail postcards. We can assist you with selecting the appropriate postcard and customizing a campaign to match your specific requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t let your real estate direct mail end up in the trash! Instead, learn the elements to include on every direct mail postcard to grab the recipient\u2019s attention and keep your name on their radar when it comes time to buy or sell their homes \u2014 or recommend you to a friend. Keep it Simple [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2849","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Should be Included on Every Direct Mail Postcard &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"description\" content=\"Learn the elements to include on every direct mail postcard to grab the recipient\u2019s attention and keep your name out front when it comes time to buy or sell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reamark.com\/blog\/what-should-be-included-on-every-direct-mail-postcard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Should be Included on Every Direct Mail Postcard &#187; Real Estate Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Learn the elements to include on every direct mail postcard to grab the recipient\u2019s attention and keep your name out front when it comes time to buy or sell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reamark.com\/blog\/what-should-be-included-on-every-direct-mail-postcard\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reamark.RealEstate.Products\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T15:25:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T18:24:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/03\/Direct-Mail-Postcard-sq.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:site\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/what-should-be-included-on-every-direct-mail-postcard\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/what-should-be-included-on-every-direct-mail-postcard\\\/\"},\"author\":{\"name\":\"Rick\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/e9548f011ebe06b32c727c9c24c48467\"},\"headline\":\"What Should be Included on Every Direct Mail Postcard\",\"datePublished\":\"2022-03-16T15:25:38+00:00\",\"dateModified\":\"2023-09-12T18:24:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/what-should-be-included-on-every-direct-mail-postcard\\\/\"},\"wordCount\":659,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/what-should-be-included-on-every-direct-mail-postcard\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Direct-Mail-Postcard-sq-1-300x300.png\",\"articleSection\":[\"Real Estate Marketing Products\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/what-should-be-included-on-every-direct-mail-postcard\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/what-should-be-included-on-every-direct-mail-postcard\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/what-should-be-included-on-every-direct-mail-postcard\\\/\",\"name\":\"What Should be Included on Every Direct Mail Postcard &#187; 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Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.","sameAs":["http:\/\/www.reamark.com"],"url":"https:\/\/reamark.com\/blog\/author\/rick\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=2849"}],"version-history":[{"count":1,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2849\/revisions"}],"predecessor-version":[{"id":2852,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2849\/revisions\/2852"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=2849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=2849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=2849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}