{"id":2861,"date":"2022-04-18T08:05:22","date_gmt":"2022-04-18T15:05:22","guid":{"rendered":"https:\/\/reamark.com\/blog\/?p=2861"},"modified":"2023-09-12T11:19:20","modified_gmt":"2023-09-12T18:19:20","slug":"spring-real-estate-marketing-tactics","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/spring-real-estate-marketing-tactics\/","title":{"rendered":"Spring Real Estate Marketing Tactics"},"content":{"rendered":"\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/04\/Spring-Real-Estate-Marketing-Tactics-sq-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/04\/Spring-Real-Estate-Marketing-Tactics-sq-1-300x300.png\" alt=\"\" class=\"wp-image-2864\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/04\/Spring-Real-Estate-Marketing-Tactics-sq-1-300x300.png 300w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/04\/Spring-Real-Estate-Marketing-Tactics-sq-1-150x150.png 150w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/04\/Spring-Real-Estate-Marketing-Tactics-sq-1-768x768.png 768w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/04\/Spring-Real-Estate-Marketing-Tactics-sq-1.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p>Are you looking for real estate direct mail ideas for spring? Boost your customer base with postcards and other mail pieces that keep your name top of mind for buyers and sellers. With the <a href=\"https:\/\/www.cnbc.com\/2022\/03\/16\/federal-reserve-meeting.html\">federal reserve raising interest rates<\/a> for the first time in three years, many buyers are looking to secure homes. Show them you can help them close in the tight market with the help of the right marketing message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Realtor Marketing for Spring<\/strong><\/h2>\n\n\n\n<p>Sending customers and prospects <a href=\"https:\/\/www.reamark.com\/catalog\/just_listedandjust_sold.htm\">Just Listed and Just Sold postcards<\/a> shows that you have what it takes to close deals during the busy spring season. Here are a few tips to guide your campaign decisions with the help of a ReaMark expert!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Know Your Market<\/strong><\/h3>\n\n\n\n<p>If you are farming a new neighborhood, Every Door Direct Mail (EDDM) campaigns can help you reach every household in your target zip code. However, for more targeted campaigns, it&#8217;s important to keep your audience in mind. For example, if you want to market to customers ready to sell their homes, you can use a different strategy than that needed for first-time homebuyers. While it&#8217;s important to maintain or obtain the right mailing list, we advise giving equal attention to the realtor marketing you send to them.<\/p>\n\n\n\n<p>Here are a few examples of effective springtime marketing pieces:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.reamark.com\/catalog\/mayandjune_postcards\/real_estate_opportunities.htm\">Springtime Opportunities Post Card<\/a><\/li><li><a href=\"https:\/\/www.reamark.com\/catalog\/custom_door_hangers\/nows_the_time_to_sell!!.htm\">Customized Spring Door Hangers for Potential Sellers<\/a><\/li><li><a href=\"https:\/\/www.reamark.com\/catalog\/baseball_schedules.htm\">Spring Baseball Schedules for Local Teams<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pay Attention to Seasonal Trends<\/strong><\/h3>\n\n\n\n<p>Seasonal trends are important as spring approaches. For example, effective spring realtor direct mail can lead to early listings prior to the busy summer season. For real estate professionals, direct mail provides a tangible reminder that clients and prospective clients can display on their refrigerator or desktop or hand to an interested friend.<\/p>\n\n\n\n<p>For example, you can use <a href=\"https:\/\/www.reamark.com\/catalog\/custom_postcards_137.htm\">customized postcards<\/a> with spring maintenance tips and reminders. Remember to display your contact information on the back and front for maximum exposure. We can also help you frame a compelling message for your spring campaign!<\/p>\n\n\n\n<p>Choose from postcards in standard or jumbo sizes available in full color.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Persistence Is Key<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/reamark.com\/blog\/direct-mail-best-practices-planning-your-campaign\/\">Planning your spring real estate marketing campaign<\/a> starts with a basic understanding of how marketing works. The more times you can get your name in front of customers, the more likely they are to call you when they want to buy or sell a home.<\/p>\n\n\n\n<p>So, sending out a first direct mail campaign may boost your sales but send out monthly or quarterly mail pieces throughout the year help you build brand recognition within your target market. It takes five or more times for a person to recognize and build trust in the sender. Additionally, the more useful you make your messaging, the longer it\u2019s likely to hang around.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use Spring Colors<\/strong><\/h3>\n\n\n\n<p>Customers automatically associate spring with growth and transformation. What better way to draw attention than using spring colors for your realtor&#8217;s direct mail?<\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.reamark.com\/contact.htm\">Contact our team today<\/a> for more tips on maximizing your messaging this spring!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for real estate direct mail ideas for spring? Boost your customer base with postcards and other mail pieces that keep your name top of mind for buyers and sellers. With the federal reserve raising interest rates for the first time in three years, many buyers are looking to secure homes. Show them [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2861","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spring Real Estate Marketing Tactics &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"description\" content=\"Looking for real estate direct mail ideas for spring? 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Boost your customer base with direct mail to keep your name top of mind for buyers and sellers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reamark.com\/blog\/spring-real-estate-marketing-tactics\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reamark.RealEstate.Products\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-18T15:05:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T18:19:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/04\/Spring-Real-Estate-Marketing-Tactics-sq.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2022\/04\/Spring-Real-Estate-Marketing-Tactics-tw-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:site\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/spring-real-estate-marketing-tactics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/spring-real-estate-marketing-tactics\\\/\"},\"author\":{\"name\":\"Rick\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/e9548f011ebe06b32c727c9c24c48467\"},\"headline\":\"Spring Real Estate Marketing Tactics\",\"datePublished\":\"2022-04-18T15:05:22+00:00\",\"dateModified\":\"2023-09-12T18:19:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/spring-real-estate-marketing-tactics\\\/\"},\"wordCount\":505,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/spring-real-estate-marketing-tactics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Spring-Real-Estate-Marketing-Tactics-sq-1-300x300.png\",\"articleSection\":[\"Real Estate Marketing Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/spring-real-estate-marketing-tactics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/spring-real-estate-marketing-tactics\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/spring-real-estate-marketing-tactics\\\/\",\"name\":\"Spring Real Estate Marketing Tactics &#187; Real Estate Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/spring-real-estate-marketing-tactics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/spring-real-estate-marketing-tactics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Spring-Real-Estate-Marketing-Tactics-sq-1-300x300.png\",\"datePublished\":\"2022-04-18T15:05:22+00:00\",\"dateModified\":\"2023-09-12T18:19:20+00:00\",\"description\":\"Looking for real estate direct mail ideas for spring? 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Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.","sameAs":["http:\/\/www.reamark.com"],"url":"https:\/\/reamark.com\/blog\/author\/rick\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=2861"}],"version-history":[{"count":2,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2861\/revisions"}],"predecessor-version":[{"id":2873,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2861\/revisions\/2873"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=2861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=2861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=2861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}