{"id":2891,"date":"2023-07-28T13:46:53","date_gmt":"2023-07-28T20:46:53","guid":{"rendered":"https:\/\/reamark.com\/blog\/?p=2891"},"modified":"2023-09-12T11:18:51","modified_gmt":"2023-09-12T18:18:51","slug":"advantages-of-door-direct-mail","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/advantages-of-door-direct-mail\/","title":{"rendered":"The Advantages of Every Door Direct Mail (EDDM)"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2023\/07\/07.27.23-The-Advantages-of-Every-Door-Direct-Mail-EDDM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2023\/07\/07.27.23-The-Advantages-of-Every-Door-Direct-Mail-EDDM.png\" alt=\"\" class=\"wp-image-2892\" width=\"469\" height=\"469\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2023\/07\/07.27.23-The-Advantages-of-Every-Door-Direct-Mail-EDDM.png 800w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2023\/07\/07.27.23-The-Advantages-of-Every-Door-Direct-Mail-EDDM-300x300.png 300w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2023\/07\/07.27.23-The-Advantages-of-Every-Door-Direct-Mail-EDDM-150x150.png 150w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2023\/07\/07.27.23-The-Advantages-of-Every-Door-Direct-Mail-EDDM-768x768.png 768w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Do you want to blanket a neighborhood with direct mailers that expand your brand awareness? Every Door Direct Mail postcards help prospective clients connect with you while you&#8217;re still building your mailing list. According to a GeoFactor survey, about <a href=\"https:\/\/geofactor.com\/lets-talk-facts-figures-does-eddm-really-work-statistics\/\">42% of recipients open EDDM pieces<\/a>, and the exposure is even greater for real estate EDDM postcards. This article discusses how EDDM works, the advantages of investing in this marketing strategy, and how to <a href=\"https:\/\/www.reamark.com\/catalog\/eddm_every_door_direct_mail.htm\">get started with ReaMark EDDM services<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Every Door Direct Mail?<\/strong><\/h2>\n\n\n\n<p>The USPS offers EDDM as a marketing tool to local businesses. All you have to do is choose a neighborhood or zip code, purchase your mailers, and let the USPS deliver them. If you&#8217;re looking to build your customer base or seeking referrals, EDDM is a great way to disseminate marketing and contact information. Additionally, your ReaMark representative can help you filter your list by age, income, or household, using resources available through the USPS website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why You Should Consider Realtor EDDM<\/strong><\/h2>\n\n\n\n<p>With EDDM, you can easily target a wide audience, making it perfect for realtors who want to grow their customer base quickly. The ReaMark team can walk you through the process of selecting zip codes in your farm area. You won&#8217;t need a postal permit if you send less than 5,000 EDDM pieces a year, and you&#8217;ll pay lower postage than normal. Learn more about the advantages of EDDM!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>No Mailing List? No Problem!<\/strong><\/h3>\n\n\n\n<p>When you use EDDM, your mailers are dropped off to houses and businesses along the chosen route. This eliminates the need for a mailing list. It also presents an effective way to reach target audiences affordably.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Easy Way to Grow Your Business<\/strong><\/h3>\n\n\n\n<p>With EDDM, you can reach out to everyone in the neighborhood. Your newsletters, postcards, and calendars provide important information, such as your name, email, website, and contact details, to potential buyers and sellers. This simplifies the marketing process because you don\u2019t have to curate or buy a mailing list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Expand Your Reach<\/strong><\/h3>\n\n\n\n<p>You can send up to 5,000 mailers to a specific zip code. You can also narrow your mailing to 200 addresses along a specific route. This gives you many options to customize your campaigns!<\/p>\n\n\n\n<p>Lasting Impressions Make EDDM Even More Effective<\/p>\n\n\n\n<p>Work with the team at ReaMark to design your mailers to make a lasting impression. You can include recipes, home maintenance tips, or your latest listings and sales to advertise your experience. Choose from full color jumbo postcards, sleek door hangers, and greeting cards designed with your target audience in mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Every Door Direct Mail Postcards<\/strong><\/h2>\n\n\n\n<p>Colorful postcards grab your audience\u2019s attention quickly. A <a href=\"https:\/\/www.reamark.com\/catalog\/postcards.htm\">real estate EDDM postcard<\/a> can build brand awareness at all stages of the client journey. Postcards immediately convey information, helping to ensure recipients see your contact information and content.<a href=\"https:\/\/www.reamark.com\/contact.htm\">Contact ReaMark today<\/a> to learn more about this effective marketing tool. We have in-house experts who can help you choose the right realtor EDDM postcards for your neighborhood!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to blanket a neighborhood with direct mailers that expand your brand awareness? Every Door Direct Mail postcards help prospective clients connect with you while you&#8217;re still building your mailing list. According to a GeoFactor survey, about 42% of recipients open EDDM pieces, and the exposure is even greater for real estate EDDM [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,10],"tags":[],"class_list":["post-2891","post","type-post","status-publish","format-standard","hentry","category-real-estate-marketing-tools","category-real-estate-postcards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Advantages of Every Door Direct Mail (EDDM) &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"description\" content=\"Contact ReaMark today to learn more about this effective marketing tool. We have in-house experts who can help you choose the right realtor EDDM postcards for your neighborhood!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reamark.com\/blog\/advantages-of-door-direct-mail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Advantages of Every Door Direct Mail (EDDM)\" \/>\n<meta property=\"og:description\" content=\"Contact ReaMark today to learn more about this effective marketing tool. We have in-house experts who can help you choose the right realtor EDDM postcards for your neighborhood!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reamark.com\/blog\/advantages-of-door-direct-mail\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reamark.RealEstate.Products\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-28T20:46:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T18:18:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2023\/07\/07.27.23-The-Advantages-of-Every-Door-Direct-Mail-EDDM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:site\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/advantages-of-door-direct-mail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/advantages-of-door-direct-mail\\\/\"},\"author\":{\"name\":\"Rick\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/e9548f011ebe06b32c727c9c24c48467\"},\"headline\":\"The Advantages of Every Door Direct Mail (EDDM)\",\"datePublished\":\"2023-07-28T20:46:53+00:00\",\"dateModified\":\"2023-09-12T18:18:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/advantages-of-door-direct-mail\\\/\"},\"wordCount\":507,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/advantages-of-door-direct-mail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/07.27.23-The-Advantages-of-Every-Door-Direct-Mail-EDDM.png\",\"articleSection\":[\"Real Estate Marketing Tools\",\"Real Estate Postcards\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/advantages-of-door-direct-mail\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/advantages-of-door-direct-mail\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/advantages-of-door-direct-mail\\\/\",\"name\":\"The Advantages of Every Door Direct Mail (EDDM) &#187; Real Estate Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/advantages-of-door-direct-mail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/advantages-of-door-direct-mail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/07.27.23-The-Advantages-of-Every-Door-Direct-Mail-EDDM.png\",\"datePublished\":\"2023-07-28T20:46:53+00:00\",\"dateModified\":\"2023-09-12T18:18:51+00:00\",\"description\":\"Contact ReaMark today to learn more about this effective marketing tool. 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Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.","sameAs":["http:\/\/www.reamark.com"],"url":"https:\/\/reamark.com\/blog\/author\/rick\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=2891"}],"version-history":[{"count":1,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2891\/revisions"}],"predecessor-version":[{"id":2893,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/2891\/revisions\/2893"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=2891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=2891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=2891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}