{"id":2896,"date":"2023-08-15T23:55:01","date_gmt":"2023-08-16T06:55:01","guid":{"rendered":"https:\/\/reamark.com\/blog\/?p=2896"},"modified":"2023-09-12T11:18:38","modified_gmt":"2023-09-12T18:18:38","slug":"adding-social-media-to-postcard-marketing","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/adding-social-media-to-postcard-marketing\/","title":{"rendered":"Adding Social Media to Your Postcard Marketing"},"content":{"rendered":"\n
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Direct mail is a great way to put your contact information into the hands of prospective buyers and sellers. However, you can combine this traditional form of real estate marketing with your digital assets. By creating postcards<\/a> with sold\/listed properties, neighborhood market updates<\/a>, home improvement tips, recipes<\/a>, and your social media handles, you extend your engagement with potential clients.<\/p>\n\n\n\n

Postcards Can Connect Clients to Your Realtor Social Media Marketing<\/strong><\/h2>\n\n\n\n

You may have to do some research on which social media platforms your target audiences frequent (The ReaMark sales team can help you with this!). For example, young adults often use Instagram or TikTok, whereas older adults are more likely to be active on Facebook or X (formerly Twitter). If you want to attract young professionals, you may even want to include your LinkedIn profile.<\/p>\n\n\n\n

Make Connecting to Your Social Media Easy<\/strong><\/h3>\n\n\n\n

Younger people may respond to QR codes on your real estate postcards. On the other hand, those who are less tech-savvy might need clear instructions, such as “Find me on X @yournewrealtor.” or “Check out my Facebook page: facebook.com\/myfacebookpage”.<\/p>\n\n\n\n

Social Media Marketing Best Practices<\/strong><\/h3>\n\n\n\n

Here are a few tips and tricks to apply when adding social media info to your realtor postcards:<\/p>\n\n\n\n