{"id":37,"date":"2012-04-24T11:51:42","date_gmt":"2012-04-24T18:51:42","guid":{"rendered":"http:\/\/realestatemarketingtools.org\/?p=37"},"modified":"2020-07-20T00:03:05","modified_gmt":"2020-07-20T07:03:05","slug":"a-note-from-reamarks-president","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/a-note-from-reamarks-president\/","title":{"rendered":"A Note From ReaMark&#8217;s President"},"content":{"rendered":"<p>Dear Fellow Real Estate Professional,<\/p>\n<p>Hello I\u2019m Richard Brown, president of ReaMark. I have been in direct marketing for over 25 years with the last 12 years helping Real Estate Professionals, just like you, substantially increase their listings, sales and ultimately their income.<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">Times are tough in today\u2019s ever changing real estate market. However, all signs point to a slow but steady rise in our business. Affordability is at an all time high while interest rates are at record lows.<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">Each year I personally take hundreds of calls and the same questions keep popping up time and time again. \u201cRick, what works best? How can I make more money?\u201d<\/p>\n<p class=\"MsoNormal\" style=\"text-align: center; margin: 0in 0in 0pt;\"><a href=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/imagescaxamol83.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-47   aligncenter\" title=\"imagescaxamol83\" src=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/imagescaxamol83.jpg\" alt=\"\" width=\"155\" height=\"139\" \/><\/a><\/p>\n<\/p>\n<p>So last week I sat down, got away from the kids, and really thought about all of the success stories, trials and errors that Realtors have told me during the past two years. <span style=\"mso-spacerun: yes;\"> With all being equal why are some realtors more successful than others? What does actually work? What has been proven time and time to be the Golden Truths of success? What makes a top agent? How can my business survive when I have less money to spend because I am making less money?<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">One glaring fact is that my business only makes money if the programs we recommend make you money. And I came up with the four things you should be doing if you are serious about increasing your annual income.<\/p>\n<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><strong style=\"mso-bidi-font-weight: normal;\"><em style=\"mso-bidi-font-style: normal;\">1. <\/em><\/strong><strong style=\"mso-bidi-font-weight: normal;\"><em style=\"mso-bidi-font-style: normal;\">You <span style=\"text-decoration: underline;\">MUST contact <span style=\"mso-spacerun: yes;\"> your past clients contact list at least every month. <\/span><\/span><\/em><\/strong><\/p>\n<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">Over 50% of your business should come from referrals. If you are not mailing your contact list then you are losing money. You contact list should includes anyone who knows you, your friends and your family. The larger the list the more successful you will be. You really need to sit down and put this list into a workable database.<\/p>\n<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"><strong style=\"mso-bidi-font-weight: normal;\"><em style=\"mso-bidi-font-style: normal;\">2.<\/em><\/strong><strong style=\"mso-bidi-font-weight: normal;\"><em style=\"mso-bidi-font-style: normal;\"><span style=\"mso-spacerun: yes;\"> Mail Just Listed\/ Just Sold \/ Market Updates and Open House Postcards. <\/span><\/em><\/strong><\/p>\n<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\">Announce your success. Since referrals are the largest part of your business and you want to build up your contact list, these are the second most effective tools at your disposal. You should mail the entire neighborhood and also your current contact list. If your budget is strained these could be part of your planned monthly budget but for better results you should be doing these mailings in addition to your regular contact list.<\/p>\n<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt 1.5in;\"><a href=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/just-listed2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-49   alignleft\" title=\"just-listed2\" src=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/just-listed2.jpg\" alt=\"\" width=\"217\" height=\"150\" \/><\/a><a href=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/just-sold1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-50  aligncenter\" title=\"just-sold1\" src=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/just-sold1.jpg\" alt=\"\" width=\"214\" height=\"150\" \/><\/a><\/p>\n<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt 1.5in;\"><a href=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/open-house1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-52  alignleft\" title=\"open-house1\" src=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/open-house1.jpg\" alt=\"\" width=\"214\" height=\"150\" \/><\/a><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-51        alignnone\" title=\"market-update1\" src=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/market-update1.jpg\" alt=\"\" width=\"214\" height=\"150\" \/><\/p>\n<p><strong><em><span><em><strong><\/p>\n<p>3. Track your results over time.<br \/>\n<\/strong><\/em><\/span><\/em><\/strong>The beauty of direct marketing is that is affordable and trackable. If you have 400 contacts then you could be mailing them 12 times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year of marketing!<\/p>\n<div><\/div>\n<p class=\"MsoNormal\" style=\"text-indent: -0.25in; margin: 0in 0in 0pt 0.25in; mso-list: l0 level1 lfo1; tab-stops: list .25in;\"><strong style=\"mso-bidi-font-weight: normal;\"><em style=\"mso-bidi-font-style: normal;\"><span style=\"mso-list: Ignore;\">4.<\/span><\/em><\/strong><strong style=\"mso-bidi-font-weight: normal;\">Become known as a specialist of your farm. <\/strong><\/p>\n<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">A business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same, you must find ways to differentiate yourself. I get calls everyday from customers thanking me two years later telling me that they now get 50% or more of all listings in their neighborhood.<span style=\"mso-spacerun: yes;\"> Walk your neighborhood twice per year, create and submit articles and or advertise in the neighborhood newsletters and finally educate them on community activities including the local real estate market. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: center; margin: 0in 0in 0pt;\"><a href=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/imagesca5w6cm04.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-63   aligncenter\" title=\"imagesca5w6cm04\" src=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2012\/04\/imagesca5w6cm04.jpg\" alt=\"\" width=\"143\" height=\"92\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<div>\n<p><span style=\"font-family: Times New Roman; font-size: small;\"><span style=\"font-family: Times New Roman; font-size: small;\">I feel great about sharing these strategies with you for a very simple reason; if I can help you become more successful in your business than ReaMark will be more successful in our business.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: Times New Roman; font-size: small;\"><span style=\"font-family: Times New Roman; font-size: small;\">I hope this article has been helpful and has confirmed what you are doing or has inspired you to call us for help. If I can help please don\u2019t hesitate to call me directly. <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">Best Regards,<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">Richard J. Brown<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">President<br \/>\n<span style=\"font-family: Times New Roman; font-size: small;\"><span style=\"font-family: Times New Roman; font-size: small;\">ReaMark <\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dear Fellow Real Estate Professional, Hello I\u2019m Richard Brown, president of ReaMark. I have been in direct marketing for over 25 years with the last 12 years helping Real Estate Professionals, just like you, substantially increase their listings, sales and ultimately their income. Times are tough in today\u2019s ever changing real estate market. However, all [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,9,11,4,10,1],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","hentry","category-featured","category-real-estate-marketing-products","category-real-estate-marketing-tools","category-marketing-tools","category-real-estate-postcards","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Note From ReaMark&#039;s President &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reamark.com\/blog\/a-note-from-reamarks-president\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Note From ReaMark&#039;s President &#187; Real Estate Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Dear Fellow Real Estate Professional, Hello I\u2019m Richard Brown, president of ReaMark. I have been in direct marketing for over 25 years with the last 12 years helping Real Estate Professionals, just like you, substantially increase their listings, sales and ultimately their income. Times are tough in today\u2019s ever changing real estate market. 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In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\\\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. 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