{"id":504,"date":"2014-02-04T10:22:33","date_gmt":"2014-02-04T17:22:33","guid":{"rendered":"http:\/\/realestatemarketingtools.org\/?p=504"},"modified":"2020-07-20T00:02:15","modified_gmt":"2020-07-20T07:02:15","slug":"developing-quality-lists-for-real-estate-mailer-marketing","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/developing-quality-lists-for-real-estate-mailer-marketing\/","title":{"rendered":"Developing Quality Lists for Real Estate Mailer Marketing"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.reamark.com\/catalog\/newsletters.htm\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-517\" title=\"marketing-mailer-for-realtors\" src=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2014\/02\/marketing-mailer-for-realtors.png\" alt=\"Real-Estate-Newsletter-Marketing-Mailers\" width=\"540\" height=\"241\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2014\/02\/marketing-mailer-for-realtors.png 900w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2014\/02\/marketing-mailer-for-realtors-300x133.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p>Thinking of putting together a <strong>real estate mailer<\/strong>, i.e. a marketing <a href=\"http:\/\/www.reamark.com\/catalog\/newsletters.htm\">newsletter<\/a>, <a href=\"http:\/\/www.reamark.com\/catalog\/postcards.htm\">postcard<\/a> or <a href=\"http:\/\/www.reamark.com\/catalog\/calendars.htm\">calendar<\/a>?<\/p>\n<p>Just like <a href=\"http:\/\/realestatemarketingtools.org\/realtor-marketing-strategies-regional-expertise-is-key\/\">targeting the right buyers<\/a> is important for selling a home, getting your contact list in order is essential for attracting the most qualified leads.<\/p>\n<p>In fact, 50 percent of successful real estate mailing campaigns can be attributed to a well-researched, well-developed list.<\/p>\n<p>Here\u2019s how agents can prepare their mailing lists for big-time <strong>real estate marketing<\/strong>.<\/p>\n<p><strong>Real Estate Marketing Tips for Mailing Lists<\/strong><\/p>\n<ul>\n<li><strong>Get Personal<\/strong> \u2013 Lists that include friends and family who know and trust you will deliver a return on investment that is 10 times greater than lists based on prospecting. Whenever you send a <em>real estate mailer<\/em>, make sure these people are included.<\/li>\n<li><strong>Know the Neighbors<\/strong> \u2013 If you decide to farm a neighborhood, be sure to select one with 7 percent or higher turn over (7 in every 100 homes sold per year).<\/li>\n<li><strong>Do Your Research<\/strong> \u2013 When farming, be sure to pull which agents listed homes sold in the past year, or drive around and look at the signs. If an agent has more than 75 percent of the listings, then select another area. Otherwise, if a few agents sell consistently in the neighborhood, consider it prime for farming.<\/li>\n<li><strong>Take Notes <\/strong>\u2013 When you are contacted by a new lead remember to ask how they heard about you. Keep a record of responses so that you can track the success of real estate mailers as part of your marketing plan.<\/li>\n<\/ul>\n<p>Knowing the importance of personal contacts, farming principles, and reporting, you can assume that the performance of your real estate mailers will only be as good as the quality of your contact list. The more time you devote to its development, the better results you can expect.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thinking of putting together a real estate mailer, i.e. a marketing newsletter, postcard or calendar? Just like targeting the right buyers is important for selling a home, getting your contact list in order is essential for attracting the most qualified leads. In fact, 50 percent of successful real estate mailing campaigns can be attributed to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[33,36],"class_list":["post-504","post","type-post","status-publish","format-standard","hentry","category-marketing-tools","tag-real-estate-mailers","tag-real-estate-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Estate Mailer List Development<\/title>\n<meta name=\"description\" content=\"Sending a real estate mailer? These tips on contact list development will help attract the most qualified leads for real estate marketing plans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reamark.com\/blog\/developing-quality-lists-for-real-estate-mailer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Mailer List Development\" \/>\n<meta property=\"og:description\" content=\"Sending a real estate mailer? These tips on contact list development will help attract the most qualified leads for real estate marketing plans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reamark.com\/blog\/developing-quality-lists-for-real-estate-mailer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reamark.RealEstate.Products\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-04T17:22:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-20T07:02:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/realestatemarketingtools.org\/wp-content\/uploads\/2014\/02\/marketing-mailer-for-realtors.png\" \/>\n<meta name=\"author\" content=\"Rick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:site\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/developing-quality-lists-for-real-estate-mailer-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/developing-quality-lists-for-real-estate-mailer-marketing\\\/\"},\"author\":{\"name\":\"Rick\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/e9548f011ebe06b32c727c9c24c48467\"},\"headline\":\"Developing Quality Lists for Real Estate Mailer Marketing\",\"datePublished\":\"2014-02-04T17:22:33+00:00\",\"dateModified\":\"2020-07-20T07:02:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/developing-quality-lists-for-real-estate-mailer-marketing\\\/\"},\"wordCount\":298,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/developing-quality-lists-for-real-estate-mailer-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/realestatemarketingtools.org\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/marketing-mailer-for-realtors.png\",\"keywords\":[\"real estate mailers\",\"real estate marketing\"],\"articleSection\":[\"Real Estate Marketing Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/developing-quality-lists-for-real-estate-mailer-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/developing-quality-lists-for-real-estate-mailer-marketing\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/developing-quality-lists-for-real-estate-mailer-marketing\\\/\",\"name\":\"Real Estate Mailer List Development\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/developing-quality-lists-for-real-estate-mailer-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/developing-quality-lists-for-real-estate-mailer-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/realestatemarketingtools.org\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/marketing-mailer-for-realtors.png\",\"datePublished\":\"2014-02-04T17:22:33+00:00\",\"dateModified\":\"2020-07-20T07:02:15+00:00\",\"description\":\"Sending a real estate mailer? 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Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\\\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. 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