{"id":6,"date":"2007-09-04T22:06:51","date_gmt":"2007-09-04T22:06:51","guid":{"rendered":"http:\/\/realestatemarketingtools.org\/?p=4"},"modified":"2020-08-17T12:21:52","modified_gmt":"2020-08-17T19:21:52","slug":"think-relationships-and-referrals-are-enough-think-again","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/","title":{"rendered":"Real Estate Marketing Tools | When Relationships and Referrals Aren’t Enough"},"content":{"rendered":"

Fact:<\/strong> Market fluctuations are faced by all real estate professionals
\nFact:<\/strong> An average of 20% of your customers will generate 80% of all income
\nFact:<\/strong> 62% of all Sellers choose the 1st Realtor they speak to
\nFact:<\/strong> Only 12% of Sellers use an Agent they\u2019ve used in the past
\nFact:<\/strong> Virtually all Top Producing Realtors utilize real estate marketing tools<\/a> such as postcards, newsletters, and calendars as one of their main methods to get more listings and sales.<\/p>\n

Did you know that for the most part, most people think \u201cAll Realtors are pretty much the same\u201d? With all of these facts, and if people really think that all Realtors are the same, what can you do to differentiate yourself and become a top producer?<\/p>\n

At ReaMark, we receive over 100,000 calls per year and have a customer base of over 30,000 Real Estate Professionals, so we know what works and what doesn\u2019t work. The first common rule amongst top producers is:<\/p>\n

YOU MUST HAVE A MARKETING PLAN
\nTO BE SUCCESSFUL.<\/strong><\/font><\/p>\n

This means you\u2019ve got to prospect for new clients as well as maintain your current client base. Successful Realtors get over 70% of their new business from referrals. Wow! But how can that be if it is a fact that only 12% of sellers will use the same Realtor they\u2019ve used before? The answer is simple, successful Realtors have a higher percentage of repeat customers and referrals than the average agent.<\/p>\n

One Last Fact:<\/strong>
\nSending real estate marketing tools<\/a> like real estate postcards, real estate newsletters and real estate calendars is the most cost-effective offline way to reach new and existing clients.<\/p>\n

You are easily able to connect with your target neighborhood regularly and track the results for a fraction of the cost and time it takes to market in other mediums. On average, about 8% of all people in residential neighborhoods move every year. If there is not a dominant Realtor or agency selling in that area, you can hope to capture up to 10% of those listings in a given neighborhood by the end of the 1st year, 10%-20% in the 2nd<\/sup> year, 15%-25% during the 3rd<\/sup> year, and 30%+ after that.<\/p>\n

By using real estate marketing tools to contact your target neighborhood on a monthly basis, you can become that area’s dominant Realtor. This is no secret to Top Producing Agents; they know that direct mail works.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fact: Market fluctuations are faced by all real estate professionals Fact: An average of 20% of your customers will generate 80% of all income Fact: 62% of all Sellers choose the 1st Realtor they speak to Fact: Only 12% of Sellers use an Agent they\u2019ve used in the past Fact: Virtually all Top Producing Realtors […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,11],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-featured","category-real-estate-marketing-tools"],"yoast_head":"\nReal Estate Marketing Tools | When Relationships and Referrals Aren’t Enough » Real Estate Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Marketing Tools | When Relationships and Referrals Aren’t Enough » Real Estate Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Fact: Market fluctuations are faced by all real estate professionals Fact: An average of 20% of your customers will generate 80% of all income Fact: 62% of all Sellers choose the 1st Realtor they speak to Fact: Only 12% of Sellers use an Agent they\u2019ve used in the past Fact: Virtually all Top Producing Realtors […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reamark.RealEstate.Products\" \/>\n<meta property=\"article:published_time\" content=\"2007-09-04T22:06:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-17T19:21:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2015\/01\/Real-EstateMarketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:site\" content=\"@ReaMarkProducts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/think-relationships-and-referrals-are-enough-think-again\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/think-relationships-and-referrals-are-enough-think-again\\\/\"},\"author\":{\"name\":\"Rick\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/e9548f011ebe06b32c727c9c24c48467\"},\"headline\":\"Real Estate Marketing Tools | When Relationships and Referrals Aren’t Enough\",\"datePublished\":\"2007-09-04T22:06:51+00:00\",\"dateModified\":\"2020-08-17T19:21:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/think-relationships-and-referrals-are-enough-think-again\\\/\"},\"wordCount\":409,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Featured\",\"Real Estate Marketing Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/think-relationships-and-referrals-are-enough-think-again\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/think-relationships-and-referrals-are-enough-think-again\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/think-relationships-and-referrals-are-enough-think-again\\\/\",\"name\":\"Real Estate Marketing Tools | When Relationships and Referrals Aren’t Enough » Real Estate Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#website\"},\"datePublished\":\"2007-09-04T22:06:51+00:00\",\"dateModified\":\"2020-08-17T19:21:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/think-relationships-and-referrals-are-enough-think-again\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/reamark.com\\\/blog\\\/think-relationships-and-referrals-are-enough-think-again\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/think-relationships-and-referrals-are-enough-think-again\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/reamark.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real Estate Marketing Tools | When Relationships and Referrals Aren’t Enough\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/\",\"name\":\"Real Estate Marketing Tools\",\"description\":\"Real Estate Marketing Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/reamark.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#organization\",\"name\":\"Reamark Real Estate Marketing Products\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/square-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/reamark.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/square-logo.jpg\",\"width\":250,\"height\":250,\"caption\":\"Reamark Real Estate Marketing Products\"},\"image\":{\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Reamark.RealEstate.Products\",\"https:\\\/\\\/x.com\\\/ReaMarkProducts\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/reamark.com\\\/blog\\\/#\\\/schema\\\/person\\\/e9548f011ebe06b32c727c9c24c48467\",\"name\":\"Rick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebd0c704bcea8e95f9a5a092710f41b8236dbc7c8390488837c0d9ddcd90c26c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebd0c704bcea8e95f9a5a092710f41b8236dbc7c8390488837c0d9ddcd90c26c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebd0c704bcea8e95f9a5a092710f41b8236dbc7c8390488837c0d9ddcd90c26c?s=96&d=mm&r=g\",\"caption\":\"Rick\"},\"description\":\"Since 2020, Rick has been the proud owner of ReaMark, a company specializing in providing printing, mailing, and marketing products to residential real estate agents across the US. Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\\\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.\",\"sameAs\":[\"http:\\\/\\\/www.reamark.com\"],\"url\":\"https:\\\/\\\/reamark.com\\\/blog\\\/author\\\/rick\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Real Estate Marketing Tools | When Relationships and Referrals Aren’t Enough » Real Estate Marketing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/","og_locale":"en_US","og_type":"article","og_title":"Real Estate Marketing Tools | When Relationships and Referrals Aren’t Enough » Real Estate Marketing Blog","og_description":"Fact: Market fluctuations are faced by all real estate professionals Fact: An average of 20% of your customers will generate 80% of all income Fact: 62% of all Sellers choose the 1st Realtor they speak to Fact: Only 12% of Sellers use an Agent they\u2019ve used in the past Fact: Virtually all Top Producing Realtors […]","og_url":"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/","og_site_name":"Real Estate Marketing Blog","article_publisher":"https:\/\/www.facebook.com\/Reamark.RealEstate.Products","article_published_time":"2007-09-04T22:06:51+00:00","article_modified_time":"2020-08-17T19:21:52+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2015\/01\/Real-EstateMarketing.png","type":"image\/png"}],"author":"Rick","twitter_card":"summary_large_image","twitter_creator":"@ReaMarkProducts","twitter_site":"@ReaMarkProducts","twitter_misc":{"Written by":"Rick","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/#article","isPartOf":{"@id":"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/"},"author":{"name":"Rick","@id":"https:\/\/reamark.com\/blog\/#\/schema\/person\/e9548f011ebe06b32c727c9c24c48467"},"headline":"Real Estate Marketing Tools | When Relationships and Referrals Aren’t Enough","datePublished":"2007-09-04T22:06:51+00:00","dateModified":"2020-08-17T19:21:52+00:00","mainEntityOfPage":{"@id":"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/"},"wordCount":409,"commentCount":0,"publisher":{"@id":"https:\/\/reamark.com\/blog\/#organization"},"articleSection":["Featured","Real Estate Marketing Tools"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/","url":"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/","name":"Real Estate Marketing Tools | When Relationships and Referrals Aren’t Enough » Real Estate Marketing Blog","isPartOf":{"@id":"https:\/\/reamark.com\/blog\/#website"},"datePublished":"2007-09-04T22:06:51+00:00","dateModified":"2020-08-17T19:21:52+00:00","breadcrumb":{"@id":"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/reamark.com\/blog\/think-relationships-and-referrals-are-enough-think-again\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/reamark.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Real Estate Marketing Tools | When Relationships and Referrals Aren’t Enough"}]},{"@type":"WebSite","@id":"https:\/\/reamark.com\/blog\/#website","url":"https:\/\/reamark.com\/blog\/","name":"Real Estate Marketing Tools","description":"Real Estate Marketing Tips","publisher":{"@id":"https:\/\/reamark.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reamark.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/reamark.com\/blog\/#organization","name":"Reamark Real Estate Marketing Products","url":"https:\/\/reamark.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/reamark.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2015\/09\/square-logo.jpg","contentUrl":"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2015\/09\/square-logo.jpg","width":250,"height":250,"caption":"Reamark Real Estate Marketing Products"},"image":{"@id":"https:\/\/reamark.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Reamark.RealEstate.Products","https:\/\/x.com\/ReaMarkProducts"]},{"@type":"Person","@id":"https:\/\/reamark.com\/blog\/#\/schema\/person\/e9548f011ebe06b32c727c9c24c48467","name":"Rick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ebd0c704bcea8e95f9a5a092710f41b8236dbc7c8390488837c0d9ddcd90c26c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebd0c704bcea8e95f9a5a092710f41b8236dbc7c8390488837c0d9ddcd90c26c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebd0c704bcea8e95f9a5a092710f41b8236dbc7c8390488837c0d9ddcd90c26c?s=96&d=mm&r=g","caption":"Rick"},"description":"Since 2020, Rick has been the proud owner of ReaMark, a company specializing in providing printing, mailing, and marketing products to residential real estate agents across the US. Drawing from 24 years of invaluable feedback from clients, ReaMark stands out not just as a printing company but as a partner that aids real estate professionals in setting up contact strategies to enhance their business prospects. Under Rick's stewardship, the company designs all products and layouts in-house, ensuring the highest quality and effectiveness in meeting the clients' needs. Rick Brown's journey is a testimony to his relentless pursuit of excellence, marked by a deep commitment to innovation and a knack for steering companies to unprecedented heights. Beginning his journey with a Bachelor of Science in Microbiology from MSU in 1984, Richard quickly transitioned into the business world, holding a pivotal role as the Director of Sales at Biosafety Systems from 1985 to 1990. In this role, he managed a robust sales force responsible for selling barrier protection supplies to essential services, playing a crucial part in the early response to the HIV\/AIDS epidemic through the development of protective clothing and protocols. His trajectory then soared to new heights as he assumed the role of Vice President of Operations at Road Runner Sports between 1990 and 1995. Here, he orchestrated a phenomenal increase in sales from 10 million to over 75 million, overseeing a vast array of responsibilities including sales management, training, and vendor relations. In 1996, Rick took on a new challenge as the Director of Marketing at Great American Business Products, where he spearheaded initiatives that more than doubled the company's sales and expanded its product line by over 300%. His visionary leadership and innovative strategies were evident in his remarkable achievement of increasing the company's revenue from 12 million to over 30 million in just four years.","sameAs":["http:\/\/www.reamark.com"],"url":"https:\/\/reamark.com\/blog\/author\/rick\/"}]}},"_links":{"self":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":0,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"wp:attachment":[{"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reamark.com\/blog\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}