{"id":845,"date":"2015-08-02T15:19:39","date_gmt":"2015-08-02T22:19:39","guid":{"rendered":"http:\/\/reamark.com\/blog\/?p=845"},"modified":"2020-07-20T00:01:08","modified_gmt":"2020-07-20T07:01:08","slug":"3-reasons-your-real-estate-marketing-isnt-working","status":"publish","type":"post","link":"https:\/\/reamark.com\/blog\/3-reasons-your-real-estate-marketing-isnt-working\/","title":{"rendered":"3 Reasons Your Real Estate Marketing isn&#8217;t Working"},"content":{"rendered":"<p><a href=\"http:\/\/reamark.com\/blog\/wp-content\/uploads\/2015\/08\/real-estate-leads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-849\" style=\"float: right; margin: 5px;\" src=\"http:\/\/reamark.com\/blog\/wp-content\/uploads\/2015\/08\/real-estate-leads-300x201.jpg\" alt=\"Get More Leads from Your Real Estate Marketing\" width=\"300\" height=\"201\" srcset=\"https:\/\/reamark.com\/blog\/wp-content\/uploads\/2015\/08\/real-estate-leads-300x201.jpg 300w, https:\/\/reamark.com\/blog\/wp-content\/uploads\/2015\/08\/real-estate-leads.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Focusing on consumer perception and relationship building before a need arises has never been more important than it is today. In the same way that you hand out business cards and extend your hand to people you meet in person, your <a href=\"http:\/\/www.reamark.com\/catalog\/our_neighborhood.htm\">real estate marketing campaign<\/a> is an introduction that creates a lasting first impression.<\/p>\n<p>If your current lead generation efforts aren\u2019t working for you, maybe you need a new lens. Ask yourself these three questions to find out if it\u2019s time to revise your marketing strategy.<\/p>\n<h2>Are you creating value with your real estate marketing tools?<\/h2>\n<p>Most real estate professionals invest in marketing campaigns during the lean times, but if that is your primary strategy <strong>you\u2019re missing opportunities.<\/strong><\/p>\n<p>Statistics show almost two thirds of people looking to sell or purchase a home engage the first realtor they call. Keeping your name in front of potential clients is critical for success. <a href=\"http:\/\/www.reamark.com\/catalog\/just_listedandjust_sold_-_stock.htm\">SOLD postcards <\/a>mailed on a monthly or quarterly schedule ensure your name is visible when the time is right for new buyers.<\/p>\n<h2>Is your plan for success on an \u201cas-time-permits\u201d basis?<\/h2>\n<p>You\u2019re busy \u2013 professional development conferences, showing properties, staffing an open-house event. No matter how busy you are, carve out time to write a <a href=\"http:\/\/reamark.com\/blog\/your-2015-real-estate-marketing-guide\/\">detailed twelve-month touch-point marketing plan<\/a>, similar to the one we&#8217;ve laid out.<\/p>\n<p>Don\u2019t have a plan yet? Get your calendar out and schedule your contacts. Consistency builds recognition \u2013 and brand recognition creates recall. When a need arises, your brand will be the first one that comes to mind.<\/p>\n<p>Outline times, dates and target demographics for mailing thank you cards, calendars, postcards and newsletters. Consider social media timing and frequency, too.<\/p>\n<h2>Is your message clear and concise?<\/h2>\n<p>Remember those irritating late night infomercials where the host keeps repeating over and over, \u201cBut, that\u2019s not all!\u201d Although the strategy was annoying, it worked because an emotional pitch to keep listening led to a clear call to action. Your goal should be to lead the reader toward your purpose with engaging content that creates value; then tell them what their next step should be. A great example of a call to action might be, &#8220;Call today to find out how much your home is worth!&#8221;<\/p>\n<p>Right now, while it\u2019s on your mind, grab your pen and paper and make an outline for developing your real estate marketing\u00a0campaign. <a href=\"http:\/\/www.reamark.com\/catalog\/postcards.htm\">Follow-up postcards<\/a> are a cost effective tool to put you on the road to success to building relationships and generating leads for the future. Browse through our selection of <a href=\"http:\/\/www.reamark.com\/\">promotional real estate tools<\/a>\u00a0to select your style, then contact us to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Focusing on consumer perception and relationship building before a need arises has never been more important than it is today. In the same way that you hand out business cards and extend your hand to people you meet in person, your real estate marketing campaign is an introduction that creates a lasting first impression. If [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,9,4,10],"tags":[59,36,38,46,47],"class_list":["post-845","post","type-post","status-publish","format-standard","hentry","category-featured","category-real-estate-marketing-products","category-marketing-tools","category-real-estate-postcards","tag-measuring-real-estate-marketing-roi","tag-real-estate-marketing","tag-real-estate-marketing-tools-2","tag-real-estate-promotional-materials","tag-realtor-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Reasons Your Real Estate Marketing isn&#039;t Working &#187; Real Estate Marketing Blog<\/title>\n<meta name=\"description\" content=\"Lacking the return on investment you were hoping for in your real estate marketing? 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