Writing A Real Estate Marketing Plan for 2023 

Posted by Reamark Marketing on Jan 10th, 2023

Steps to Complete a Realtor Marketing Plan for 2023

To design a successful real estate marketing plan, you need to define a niche. Who are you serving? This will help you target the right clients and prevent frustration, so you can stay focused and productive while growing your client base. Follow the steps and tips below to align your marketing efforts with your business goals this year.

1. Complete a SWOT Analysis

SWOT (strengths, weaknesses, opportunities, and threats) analyses help you develop unique selling points and stand out against the competition. If you’re going to invest time and money in realtor direct marketing, it’s important to have a solid plan. To do this, consider your strengths and weaknesses and focus on the most lucrative opportunities in your farm areas.

Inflation and rising interest rates are threats to your business. However, you can make the most of these challenges by opening up new opportunities. For example, when interest rates increase, buyers may have more negotiating power. These are all things you can include in your direct marketing messaging.

2. Focus on What You’re Good At

Looking back on the last year or the last few years, reflect on things that worked well for you. For example, if you are a people person, you might attract the right clients to your brokerage. However, perhaps writing contracts isn’t your forte. In this case, you should create a list of pros and cons, with relative tasks in opposing columns. Perhaps you don’t like to write contracts, you might want to consider outsourcing this part of your business. That would give you more time to focus on relationship building and marketing, to emphasize your strengths.

Calendars are a great way to kick off your first quarter realtor marketing plan for 2023. Get more ideas on how to optimize your conversion rates in our blog, “Real Estate Calendar FAQs.”

3. Align Business and Personal Goals

Your real estate marketing plan for 2023 should align with your personal goals. This will keep your business and work lives in balance. What is your income goal? What do you plan to do with your extra money? Often, personal goals drive you to increase your efforts in the field. You can also combine personal projects, such as charity work, with your business. Making connections in the community is an excellent way to reach a target market.

For example, if you like sports, you can sponsor a local sports team and send real estate calendars with the team schedule. This shows your commitment to the community, provides a valuable service to the recipient, and helps keep your name top of mind when it comes time to buy or sell a property

4. Set Realistic Goals

If you know what you’re doing, you can aim for a 1 to 3% response rate. To achieve the maximum conversion rates, it’s important to target your messaging. (Hopefully, you’ll already have targeted leads, but that’s not strictly necessary if you’re canvassing a whole neighborhood.)

For example:

  • Target homeowners with market trends that show what they can achieve by listing with you.
  • Use just sold/just listed messaging to raise brand awareness.
  • Target buyers with the same interests and leverage that to build personal and professional relationships.

5. Define Ways to Build Your Business

Along with social media, website, and in-person marketing, direct marketing is an effective way to build your business. In terms of direct mail, it’s all about diversity and smart repetition. Make sure your mail pieces come in a variety of formats, including:

  • Postcards
  • Newsletters
  • Schedules and calendars
  • Door hangers

6. Execute the Plan

If you’re new to the business or your farm area, we recommend kicking off your realtor marketing plan with Every Door Direct Mail (EDDM). You should also consider a monthly or seasonal calendar to ensure you are sending out mailers on a consistent basis without overwhelming the recipients. Learn more about both marketing strategies below.

Reach an Entire Neighborhood (EDDM)

You can expand your branding with EDDM. In partnership with the US Postal Service, we can help you reach every resident on a specific route. ReaMark marketing experts will walk you through the steps of choosing a route and mailer quantity, designing your mailers for that demographic, and getting them to you or the recipients, as you prefer.

Create a 12 Month Marketing Calendar

Our monthly prospecting tips and tricks make it easy to design and send regular postcards appropriate for the season or holiday coming up next. Recipe postcards, greeting cards, and door hangers are unique ways to continuously keep your information in front of your prospective clients.

Contact ReaMark today for assistance drafting and executing your real estate marketing plan for 2023.

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