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Marketing Advice to Real Estate Professionals from ReaMark’s President

Posted by Reamark Marketing on Mar 20th, 2019

Hello I’m Richard Brown, President of ReaMark. I have been in direct marketing for over 30 years with the last 18 years helping real estate professionals like you, to substantially increase their listings, sales, and ultimately, their income.

There has never been a better time to improve your business by using a consistent strategy to contact anyone who knows you and can refer clients. All signs are pointing to a steady rise in the real estate business since interest rates are at record lows. In addition, home inventory  is still low so listings are being sold quickly and for top dollar.

Each year I take hundreds of calls from realtors. The same question comes up time and time again, “Rick, what works best? How can I make more money?”

So, last week I sat down, got away from the kids, and really thought about all of the success stories, trials and errors that realtors have told me during the past two years.

  • With all being equal why are some realtors more successful than others?
  • What does actually work?
  • What makes top agent?
  • How can my business survive when I have less money to spend because I am making less money?

One fact that kept coming up is that my business only makes money if the programs we recommend to you makes YOU money. To that end, I came up with a few things you should be doing if you are serious about increasing your yearly income.

Four Real Estate Marketing Strategies for 2019

Reach Out to Past Clients

You MUST reach out to your Past Client contact list at least every month. Over 50% of your business should come from referrals. If you are not mailing to this specific contact list you are losing money. Your Past Client contact list should includes your colleagues, past buyers and sellers, friends and family. The larger the list, the more successful you will be. You really need to sit down and put this lists into a workable database.

Utilize Postcards to Market Yourself

Announce your success! Since referrals are the largest part of your business and you want to build up your contact list, these are the second most effective tool at your disposal. You should mail the entire neighborhood and also your current contact list. Our Just Listed/ Just Sold, Market Updates and Open House postcards are a great way to showcase the strength of your business. If your budget is limited, these could be part of your planned monthly marketing, but for maximum results, you should be doing these mailings in addition to the ones you send out to your Current Contacts.

real estate marketing strategies

Track Your Results

The beauty of direct marketing is that is affordable and track able. If you have 400 contacts, you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you’ve paid for the entire year!

Become Known as the Specialist of Your Farm

A business with no prospects will die. You need a reliable, consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same you must find ways to differentiate yourself. I get calls every day from past customers offering thanks for orders placed two years ago. These agents and brokers tell me they now get 50% plus of all listings in their neighborhood because of our marketing materials!

Walk your neighborhood twice per year, create compelling online content, submit articles to local publications, and/or advertise in neighborhood newspapers, send out newsletters and be the one to consistently educate your community on the local real estate market.

I feel great about sharing these strategies with you for a very simple reason: if we can help you become more successful in your business then ReaMark will be more successful in our business. Call one of our Marketing Specialists today at 1-800-932-2957 and we will work with you to create a real estate marketing plan to help you meet your budgets and sales goals!

I hope this letter has been helpful, confirmed the efforts you are already making or inspired you to call us. If I can help, please don’t hesitate to call me directly.

Regards,

Richard J. Brown
President
ReaMark

Photo credit: by Álvaro Serrano on Unsplash

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