Real Estate Marketing Tools

According to Gallup research, a whopping 95% of people enjoy receiving actual mail. About 92% of them believe that reading print marketing is easier than reading digital content. There’s the notion that real estate direct mail is junk mail. That just means it didn’t get to the right person. Below, find the best practices to consider when preparing your campaigns to improve the chances of success and a strong ROI.

What’s Your Real Estate Direct Marketing Plan?

Planning is the blueprint of your direct mail campaign, and you should include some way to track your progress. For a successful real estate career, ReaMark helps you produce a direct mail campaign to compete as a top-producing agent with mailers that appeal to your targeted customers!

Identifying Goals & Objectives

The critical stage in preparing a successful campaign is to define a set of clear objectives such as:

• Send direct mailers at least twice a month. Repetition is key.
• Choose your farm areas carefully.
• Showcase your local expertise by including information about recent sales.
• Share your just listed/just sold properties nearby.
• Tell the prospective client more about you.

A real estate direct mail marketing strategy is designed to aid in the achievement of your set goal. It can assist you in the following ways:

• Produce leads
• Increase sales directly
• Increase consumer loyalty and retention

To meet your lead generation objectives, you must carefully target the appropriate people with the correct messages.

Integration

Make sure your direct mail strategy is in sync with your emails, web ads, and social media promos. It creates synergy and keeps customers on track, regardless of where, when, or how they first came into contact with your business. Remember that direct mail gives customers something to hold in their hands, helping to cement your branding in their minds.

ReaMark pros can help you with:

• Selecting postcards, calendars, newsletter or other mailers that suit your needs
• Building lasting relationships with prospects and past clients
• Designing and printing postcards and other content
• Navigating Every Door Direct Mail (EDDM) campaigns (They work!)

All the different things you’re doing today need to work together to create a highly effective marketing campaign. Real estate direct mail works best when it is integrated.

Choose Your Real Estate Marketing Tools (Lots to Choose From)

At Reamark, we strive to provide our customers with the best products and services possible so that they can be successful within their businesses.

Top real estate marketing tools include our:

• Real Estate Postcards
• Magnetic Calendars
• Real Estate Newsletters
• Real Estate Calendars
• Holiday Cards for Real Estate

Contact us today to create and implement a solid real estate marketing plan!

The beginning of the year is the perfect time to plan out your 2022 real estate postcard marketing campaign. It’s important to stay in touch with your current and future clients and there’s no better way to do that than with direct mail pieces with your contact information. Keep your name and skill set top of mind when your buyers and sellers decide to get serious about their real estate goals!

January

Buying or Selling? Get buyers and sellers out of holiday mode with this reminder that it’s time to get back in the market. The suggested message encourages prospective clients to reach out to you for help. You can customize your own message letting them know about your latest sales and offering tips on how to get the best deals.

February

Show your clients a little love with 2022 real estate marketing ideas centering on holidays. You can go for the Home Is Where the Heart Is postcard that underscores the importance of finding the right place to live. More traditional themes, such as Valentine’s hearts, convey warmth and charm and may help your clients warm up to the idea of using your services.

March

March into spring with postcards celebrating your most recent sales. Just Sold in Your Area postcards accomplish two things:

• First, they give prospective sellers an idea of what they can list their house for.
• Second, they remind clients of your expertise and success.

Choose one of our stock photos or customize your postcard with a photo you provide.

April

Help homeowners gear up for spring cleaning with postcards featuring a home cleaning checklist on the front and your name and contact info on the back. You can also include a prescribed or customized message relating to spring cleaning to getting the house ready for sale!

May

May is the perfect time to help buyers and sellers gear up for the busiest time of the year for real estate. Prospect for new customers by taking advantage of Every Door Direct Mail (EDDM) campaign postcards on offer at ReaMark. Just tell us the zip codes and carrier routes you wish to target, and we’ll take care of everything else.

June

Show your regard for the health and wellness of your clients with full-color Summer Health Tips. As always, the back gives you plenty of room to add your contact information and a message reminding them of your professional services should they be ready to buy or sell a home.

July

Use our other fun summer postcards to inspire additional 2022 real estate marketing ideas. For example, we have both patriotic and real estate-themed July 4^th postcards!

August

Establish your expertise in a particular neighborhood with area expert postcards offering free home valuations for current and future clients. This is a great way to motivate sellers who have procrastinated to get their homes on the market while the selling season is still hot.

September

The fall time wreath postcard has useful tips for fall maintenance and a reminder to turn back the clocks. This is just one of our postcards that are likely to hang around on the fridge or countertop.

October

There are many options to continue your 2022 real estate marketing in October. Choose a spooktacular Halloween theme, send fall time change reminders, or go with a pumpkin patch theme. (Why not try all three!)

November

November is the perfect time to send out holiday postcards for Thanksgiving and Christmas. Our inclusive holiday greetings postcards allow you to reach potential clients of all faiths. Or, you can choose a customized postcard featuring your latest sales or listings.

December

Gear up to end the year strong with EDDM calendar postcards that reach every home in the chosen postal code! Choose attractive designs to increase the likelihood these postcards will remain in use throughout the new year — all customers have to do to find your information is turnover the calendar on their desktop. Still, need more 2022 Real Estate Postcard Marketing ideas? Contact our team today!

Variety is the spice of life  ̶  and your real estate direct mail marketing campaign! Many real estate professionals start off their direct mail campaigns with beautiful full-color postcards with their contact information and recipes, home maintenance tips, and more.

Postcards are a fantastic way to break the ice and repetition is key when it comes to grabbing the attention of your prospective clients. However, to keep your name at the top of their minds when they finally decide to buy or sell real estate, it’s important to change up your routine.

At ReaMark, we offer a variety of ways to draw the interest of your future clients!

Custom Memo Boards

Magnetic custom memo boards are easy to display at work or school. This makes them an effective form of real estate marketing. Your current and future clients can use them for to-do lists and reminders. Every time they look at their custom business card or school memo board, they will see your contact information — and so will anyone passing by!

Sports Schedules

Make it easy for baseball, football, and NASCAR fans to keep up with the most exciting games and races of the year! Sports schedules are an effective way to connect with your target audience. Put this fun real estate direct marketing method to work for you!

Greeting Cards

You don’t have to wait till the holidays to give greeting cards to your loyal customers. Whether you want to connect with your entire demographic or pinpoint a carefully curated mailing list, greeting cards are a great way to add variety to your Realtor marketing campaign.

Send out happy first-year anniversary messages to customers you have helped buy a new home. Greet prospective clients on holidays and welcome new arrivals to the neighborhood with a personalized greeting card.

Newsletters

What’s up? Newsletters provide a unique way to update your clients on your latest just sold and listed properties. This could generate referrals and serve as reinforcement of your reputation. To take full advantage of this real estate marketing technique, find out what your clients are interested in and address that in your newsletter.

What goals do they want to reach and what problems do they need to solve? The more useful recipients find your newspaper content, the more likely they are to read it and pass it along to friends and neighbors.

Calendars

Magnetic school calendars, tear-off calendars suitable for an office environment, and stapled wall calendars to adorn home office and kitchen walls all make great gifts for prospective and current clients. Do you need help determining which calendar would make the most effective real estate direct marketing piece for you? Reach out to the experts at Reamark for advice and help to brainstorm what would work best for your farm area.

Contact us today for assistance in planning out a comprehensive Realtor marketing campaign. We can help you choose postcards, calendars, newsletters, gifts, and more that will resonate with your target market.

As you know, real estate marketing in the fourth quarter can help you meet or exceed your sales goal for the year. Luckily, it’s still a sellers’ market — if you can just get homeowners over their uncertainty about listing their homes! Keep your name top of mind with tasty real estate direct mail marketing.

ReaMark’s recipe postcards are easy to read — especially when you use jumbo sizes. They are also easy to follow and easy to pass on to family and friends. Increase your listings, buyer contacts, and referrals with our wide selection of recipe cards. Here are six choices, including recipes we’ve tried and served to our own families, to get your customers’ taste buds singing!

Six Highly Effective Recipe Postcards for Q4 Realtor Marketing

• Looking for October recipe ideas for your end-of-year marketing blitz? Try this apple-cranberry crumble recipe postcard. Apples are fresh, crisp and sweet during the autumn harvest. So, remind your clients and prospects that the real estate market has never been sweeter with this yummy recipe card. 
• Cranberry spiced cheesecake makes a welcome addition to your Thanksgiving meal. This delectable recipe is easy to customize to the tastes of individual homeowners or prospective homeowners. This real estate direct mail piece is sure to stay on the refrigerator door and make its way into the recipe files of many clients. So, make your messaging count!
• Unforgettable holiday glazed ham will have guests asking for the recipe. There’s no finer compliment than having your name come up in a dinner conversation. So, set tongues wagging with this delicious glazed ham recipe postcard that also makes a great centerpiece for Sunday dinners all year long.

December Blitz (It’s a great idea to order ahead and start early!)

As December approaches, so does your opportunity to nail your target sales and get a fresh batch of leads to start the new year strong. Amp up your real estate direct mail marketing game with delicious entrees and desserts such as:

• Make restaurant-quality Beef Wellington achievable with a simplified recipe postcard that cuts corners on prep time but not on taste. Perhaps your accompanying sales pitch will leave your clients’ mouths watering for fast sales before the holidays hit.
• Roll into the final weeks of the year by pumping up your farming list with this chocolate cake roll recipe postcard. It’s easy to get young professionals and new parents to think about expanding their living space with a new home by giving them a recipe they can use to create their own family traditions.
• For your final postcards of the year, choose a unique recipe that best reflects your demographic. Need some more help choosing recipe postcards? Contact our marketing team for input on popular recipes that have worked in other regions, but that hasn’t been plastered over your neighborhoods yet.

You can save time and money by ordering a batch of six postcards today. To make the deal even tastier, we have a buy five, get one free promotion running throughout the end of the year. Time is of the essence as some recipe postcards sell out quickly.

Contact ReaMark today with all your end-of-year real estate marketing needs!

Hello I’m Richard Brown, President of ReaMark. I have been in direct marketing for over 30 years with the last 18 years helping real estate professionals like you, to substantially increase their listings, sales, and ultimately, their income.

There has never been a better time to improve your business by using a consistent strategy to contact anyone who knows you and can refer clients. All signs are pointing to a steady rise in the real estate business since interest rates are at record lows. In addition, home inventory  is still low so listings are being sold quickly and for top dollar.

Each year I take hundreds of calls from realtors. The same question comes up time and time again, “Rick, what works best? How can I make more money?”

So, last week I sat down, got away from the kids, and really thought about all of the success stories, trials and errors that realtors have told me during the past two years.

• With all being equal why are some realtors more successful than others?
• What does actually work?
• What makes top agent?
• How can my business survive when I have less money to spend because I am making less money?

One fact that kept coming up is that my business only makes money if the programs we recommend to you makes YOU money. To that end, I came up with a few things you should be doing if you are serious about increasing your yearly income.

Four Real Estate Marketing Strategies for 2019

Reach Out to Past Clients

You MUST reach out to your Past Client contact list at least every month. Over 50% of your business should come from referrals. If you are not mailing to this specific contact list you are losing money. Your Past Client contact list should includes your colleagues, past buyers and sellers, friends and family. The larger the list, the more successful you will be. You really need to sit down and put this lists into a workable database.

Utilize Postcards to Market Yourself

Announce your success! Since referrals are the largest part of your business and you want to build up your contact list, these are the second most effective tool at your disposal. You should mail the entire neighborhood and also your current contact list. Our Just Listed/ Just Sold, Market Updates and Open House postcards are a great way to showcase the strength of your business. If your budget is limited, these could be part of your planned monthly marketing, but for maximum results, you should be doing these mailings in addition to the ones you send out to your Current Contacts.

Track Your Results

The beauty of direct marketing is that is affordable and track able. If you have 400 contacts, you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you’ve paid for the entire year!

Become Known as the Specialist of Your Farm

A business with no prospects will die. You need a reliable, consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same you must find ways to differentiate yourself. I get calls every day from past customers offering thanks for orders placed two years ago. These agents and brokers tell me they now get 50% plus of all listings in their neighborhood because of our marketing materials!

Walk your neighborhood twice per year, create compelling online content, submit articles to local publications, and/or advertise in neighborhood newspapers, send out newsletters and be the one to consistently educate your community on the local real estate market.

I feel great about sharing these strategies with you for a very simple reason: if we can help you become more successful in your business then ReaMark will be more successful in our business. Call one of our Marketing Specialists today at 1-800-932-2957 and we will work with you to create a real estate marketing plan to help you meet your budgets and sales goals!

I hope this letter has been helpful, confirmed the efforts you are already making or inspired you to call us. If I can help, please don’t hesitate to call me directly.

Regards,

Richard J. Brown
President
ReaMark

Photo credit: by Álvaro Serrano on Unsplash

Marketing activities during the weeks leading up to the back to school rush offer real estate professionals excellent content ideas for connecting with your farm. Real estate agents who publish monthly or quarterly newsletters will want to use some of the same strategies online retailers use to attract attention to their products and services.

Attract Kids to Influence Adults

One thing marketing gurus recommend is getting the kids involved. Since school is all about the kids, focus some content on their needs during this time. For example, if you are using a newsletter template, consider adding campus diagrams (or photos) that show the layout of the school grounds in the customization sections.

Suggest parents and their children take the diagram with them when they visit the school as a way to familiarize themselves with key areas – the nurses station, administration office, lockers, cafeteria, water fountains and vending areas. This is especially important for children attending a new school this fall.

Partner With Bloggers and Social Influencers

Another successful tactic marketing agencies use is to get some help from well-established bloggers who understand the excitement and stress that surround the back to school period. Agents who have an online presence – and, who doesn’t these days, right? – know the value of combining different media channels to promote local properties.

This time of year, along with highlighting homes on the market near neighborhood schools, invite a guest blogger to write a piece about transitioning from summertime schedules to school day routines for your online blog. Then, promote the piece across your other social sites like Facebook, Twitter and Instagram. Remember to check with your local paper to see if they might be willing to post the blog – with the author’s approval, of course – and include your blog address in your print media, such as newsletters, postcards, flyers, and direct mail pieces.

Highlight Local Mark-Downs

Everyone loves a bargain. Double the pleasure by marketing recently reduced, deeply discounted property information and back to school free tax day notices at the same time. At last count, 18 states offer a tax break on school-related purchases. This is a great way to show prospects you want to help them get the most value out of every hard earned penny.

We hope these three marketing tips inspire you to create award winning back to school campaigns. ReaMark offers hundreds of beautiful, customizable marketing solutions to help you build relationships. We also offer a wide area of soft-sell promotional items to keep your brand in front of neighborhood residents all year-round including magnetic school memo boards and refrigerator magnets.

While email remains one of the most cost-effective ways to communicate with your clients, there’s danger in solely relying on it to get your marketing messages across. Most industries send emails, and the frequency is giving consumers a severe case of email fatigue. Consider the following four reasons why it’s better to create a postcard or a newsletter to help your potential buyers avoid email overload.

1. Consumers Are Savvy

Few of your buyers are rushing to check their email because they know that most of the information they’ll find in their Inbox simply isn’t relevant to them. There’s a good chance a ‘once-in-a-lifetime’ sale is likely to be repeated again next week, so where’s the urgency? When you want to send out information that is actually important (e.g., a change in your phone number or your office has moved to a new address), you should use at multiple different avenues to really catch people’s attention. We have several neighborhood marketing postcard designs you can use to communicate important details to your farm.

2. It’s Too Easy to Hit Delete

Holding a physical item in your hands is more difficult to discard than an email. With emails, it’s as easy as clicking on all unread messages and then moving them to the trash folder. But, sending out a postcard or a newsletter encourages buyers to scan information. Touch creates a tactile memory. Delivering your real estate marketing messages via something physical means they’re experiencing a different medium, which can cause them to be more open to what’s inside.

3. You Want to Make an Impression

Real estate newsletters and postcards allow a little more creativity than email does when it comes to making an impression on your clients. So, when you have a new agent join the team, you now have a chance to introduce them to your farm with a little bit of gusto. From fancy calligraphy to heavy stock paper; there are plenty of ways we can help you go the extra mile. Plus, people are much more willing to open a piece of mail that’s been hand-addressed to them than they are another impersonal email.

4. You Want to Establish an Emotional Connection

Postcards and newsletters are a good way to establish a rapport with clients. You can make them themed or tell a (somewhat) serialized story about how the market is doing. You can make them funny, brief, or picturesque. It’s these little extras that you do that can help you distinguish yourself from your competition so you can tempt more people to your side.

ReaMark can help you find the postcard and newsletter templates you need to ensure that buyers will remember you. Our postcards and newsletters can be seamlessly worked into your marketing campaign, so you can give yourself the best chance of sales success!

Mailbox photo by Xavier Massa on Unsplash

An effective newsletter provides enhanced communication and connection with your clients. It bridges the gap between marketing and establishing lasting relationships with customers. As the warmer months of the year roll around, real estate agents will want to send out newsletters that touch on various summer marketing topics to ensure they stay connected with their targeted farms. Let’s explore five of these topics.

Family Fun

There’s nothing better than cooling off in the pool after a long day at work. Real estate agents can highlight specific properties and neighborhoods with pools when communicating with clients who live in their targeted farms. From pool maintenance tips to the importance of pool safety; there are many ways to touch on family activities and water fun.

Backyard Entertaining

Who doesn’t love roasting marshmallows by an open fire pit on a cool summer night? Or throwing a BBQ potluck party? With this in mind, real estate agents will want to include a bulleted list of ways to enjoy fun with friends and family in their summer newsletters. Here are a few ideas to get you started:

• S’Mores Hacks
• DIY Backyard Movie Night
• Easy Recipes for Entertaining
• DIY Backyard Games

Self-Improvement

Summertime is the perfect opportunity to get out and about and get in shape. Real estate agents can use this time of the year to highlight certain walking paths and parks in and near the farms they are targeting. They can also provide a section of tips outlining the reasons to stay hydrated during the summertime when exercising in the heat.

Local Discounts

Consumers love catching a good deal, and they love people who share deals with them even more. Establishing long-term relationships with clients becomes much easier when real estate agents include a section in their newsletters that showcase the best summer deals and discounts from local businesses. This an effective way to cross-promote your services with other local businesses!

Vacation

Whether it be a two-week vacation or a two-day short getaway, summer is a time of the year when many families choose to leave their homes and get away from the hustle and bustle of their everyday lives. While away on vacation, though, these families want to rest assured their homes are going to be safe and secure. With this in mind, real estate agents will want to include a section in their newsletters that identify local resources that can be used to keep the home safe and secure while away having fun. From neighborhood watch programs that correlate with the farms they are targeting to local stores that sell video camera systems, there are plenty of security tips to detail in a newsletter.

ReaMark has a great selection of newsletter templates. With more than 60 options to choose from, we can help you build your client base and increase sales. We also have seasonal promotional items like hand fans, grilling and entertaining recipe postcards and seed packets for summer planting.

Take advantage of our anniversary sale to maximize your summer savings. Use code WEB50 to receive:
$10 off $50
$20 off $125 or
$50 off $199

Call, mail or fax your order today!

Virtually every successful real estate professional has learned the value of goal setting. Much of this goal setting revolves around sales and income. It can be valuable, however, to set goals on other aspects of real estate like the number of leads or prospects generated in a month. It can also be important to set goals for and track real estate marketing efforts.

At ReaMark, we specialize specifically in real estate related marketing and promotional pieces. Through the years, one of our most popular programs has been our real estate postcards. Real estate marketing postcards reach consumers directly in their homes and can be targeted neighborhood by neighborhood. They have repeatedly been proven to be an effective real estate marketing tool. But having the proper goals and expectations is important for postcard mailing campaigns. Here are some tips for goal setting when developing your postcard mailing campaign.

Setting Proper Expectations

It is widely accepted in direct mail marketing that a 2% response rate is successful. While on the surface that may seem minimal, consider the impact. A 2% response rate could potentially translate into 20 solid leads and prospects. That can turn into a significant return on investment.

You should be aware, however, that response rate will be impacted by a variety of factors. If your postcard includes a free offer, it may get a better response than if it is more passive. If you are new to real estate, your response may not be as high as someone who already is known in a community or neighborhood.

Be Consistent

The best way to build your brand and increase lead generation is through consistency. ReaMark can help you accomplish that through a wide selection of timely real estate postcards and a program that gives you a free design for every 5 deigns purchased and two free postcards for every 10 purchased. Reaching consumers every month or every other month builds familiarity and name recognition.

Be Patient

Remember, you are building your business. Many of our postcard designs are designed to provide helpful information, tips, or timely reminders. While your potential prospects will appreciate the information and view you favorably, many will not immediately respond. After all, the percentage of people who are in the market to buy or sell real estate at any given moment is relatively small. Your campaign, however, can eventually bring leads into the marketplace and more importantly, keep your name front and center when they do.

Contact Our Professionals for Assistance

We invite you to contact our marketing professionals at ReaMark to assist you with your real estate postcard marketing campaign. We can even help with EDDM and custom graphic designs. Let us help you reach your real estate marketing goals at ReaMark.

Dear Fellow Real Estate Professional,

Hello! I’m Richard Brown, president of ReaMark. I have been in direct marketing for over 30 years, with the last 18 years helping professionals like you substantially increase their listings, sales and, ultimately, their income.

There has never been a better time to increase your business with a regular contact strategy to anyone who knows you and can refer clients. All signs are pointing to a steady rise in the real estate business since interest rates are at record lows. In addition, inventory of homes are still low so listings are being sold quickly and for top dollar.

Each year I personally take hundreds of customer calls and the same question keeps coming up time and time again: “Rick, what works best? How can I make more money?”

So, last week I sat down, got away from the kids, and really thought about all of the success stories, trials and errors that Realtors have shared with me over the past two years. To help answer their question, I had to come up with several of my own:

• With all being equal why are some realtors more successful than others?
• What does actually work?
• What has been proven time and time again to be the Golden Truth’s of success?
• What makes a top agent?
• How can my business survive when I have less money to spend because I am making less money?

One glaring fact I couldn’t ignore is that my business only makes money if the programs we recommend to you make you money. After much thought, I came up with four things you should be doing if you are serious about increasing your yearly income.

1. You MUST reach out to your past client contact list at least every month
Over 50% of your business should come from referrals. If you are not mailing your contact list you are losing money. You contact list should includes anyone who knows you, your friends or your family. The larger the list the more successful you will be. You really need to sit down and put this lists into a workable database.

2. Mail Just Listed/ Just Sold / Market updates and Open House Postcards
Announce your success! Since referrals are the largest part of your business and you want to build up your contact list, these marketing postcards are the second most effective tool at your disposal. You should mail the entire neighborhood and also your current contact list. If your budget is strained these could be part of your planned monthly but for better results you should be doing these mailings in addition to your contacts.

3. Track your results over time
The beauty of direct marketing is that is affordable and trackable. If you have 400 contacts then you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year.

4. Become known as a specialist of your farm
A business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same, you must find ways to differentiate yourself. I get calls every day from customers thanking me two years later telling me that they now get 50% plus of all listings in their neighborhood. Walk your neighborhood twice per year with door hangers or notepads, submit articles to your local paper, become an advertising sponsor on a community podcast, create a neighborhood newsletter of community events or post educational videos about the local real estate market to your social media.

I feel great about sharing these strategies with you for a very simple reason: if we can help you become more successful in your business then ReaMark will be more successful in our business! Call one of our Marketing specialists today at 1-800-932-2957 and we will help you develop a plan to meet your budgets and sales goals.

I hope this letter has been helpful and has either confirmed what you are already doing or inspired you to call us. I am always available to help.  Please don’t hesitate to call me directly.

Best Regards,

Richard J. Brown
President,
ReaMark