The Advantages of Every Door Direct Mail (EDDM)
Do you want to blanket a neighborhood with direct mailers that expand your brand awareness? Every Door Direct Mail postcards help prospective clients connect with you while you’re still building your mailing list. According to a GeoFactor survey, about 42% of recipients open EDDM pieces, and the exposure is even greater for real estate EDDM postcards. This article discusses how EDDM works, the advantages of investing in this marketing strategy, and how to get started with ReaMark EDDM services.
What Is Every Door Direct Mail?
The USPS offers EDDM as a marketing tool to local businesses. All you have to do is choose a neighborhood or zip code, purchase your mailers, and let the USPS deliver them. If you’re looking to build your customer base or seeking referrals, EDDM is a great way to disseminate marketing and contact information. Additionally, your ReaMark representative can help you filter your list by age, income, or household, using resources available through the USPS website.
Why You Should Consider Realtor EDDM
With EDDM, you can easily target a wide audience, making it perfect for realtors who want to grow their customer base quickly. The ReaMark team can walk you through the process of selecting zip codes in your farm area. You won’t need a postal permit if you send less than 5,000 EDDM pieces a year, and you’ll pay lower postage than normal. Learn more about the advantages of EDDM!
No Mailing List? No Problem!
When you use EDDM, your mailers are dropped off to houses and businesses along the chosen route. This eliminates the need for a mailing list. It also presents an effective way to reach target audiences affordably.
Easy Way to Grow Your Business
With EDDM, you can reach out to everyone in the neighborhood. Your newsletters, postcards, and calendars provide important information, such as your name, email, website, and contact details, to potential buyers and sellers. This simplifies the marketing process because you don’t have to curate or buy a mailing list.
Expand Your Reach
You can send up to 5,000 mailers to a specific zip code. You can also narrow your mailing to 200 addresses along a specific route. This gives you many options to customize your campaigns!
Lasting Impressions Make EDDM Even More Effective
Work with the team at ReaMark to design your mailers to make a lasting impression. You can include recipes, home maintenance tips, or your latest listings and sales to advertise your experience. Choose from full color jumbo postcards, sleek door hangers, and greeting cards designed with your target audience in mind.
Every Door Direct Mail Postcards
Colorful postcards grab your audience’s attention quickly. A real estate EDDM postcard can build brand awareness at all stages of the client journey. Postcards immediately convey information, helping to ensure recipients see your contact information and content.Contact ReaMark today to learn more about this effective marketing tool. We have in-house experts who can help you choose the right realtor EDDM postcards for your neighborhood!