Real Estate Marketing Blog

Many underestimate the positive impact a direct mail campaign can have on their business. With the increased popularity of paperless marketing methods and social media marketing, this is understandable. However, direct mail is still a powerful weapon in your marketing arsenal if you approach it correctly. Read the following Do’s and Don’ts of direct mailing to use this old-school marketing method effectively.

Do Follow the 40/40/20 Rule

The 40/40/20 rule of marketing is still applicable even when it comes to direct mail. Your rate of return is dependent on three main factors. Some 40% is based on the effectiveness of your mailing list, 40% is based on the quality of your offer and 20% is based on the design, text and the overall look of your mailing.

Do Make Your Message And Imaging Clear

Make your message clear within your direct mail piece. Those in your farm who receive your direct mailer should instantly know what action you want them to take next. Also, use pictures or graphics that tie into real estate as this is your market. In other words, though the photo of a man fishing or a field with flowers might be pretty, it could also confuse your audience. Caveat being if your mailing is tied to a theme like Spring Top Local Places to Enjoy the Outdoors. For the most part, it’s wise to keep your message and your imagining clear and concise. Visit ReaMark for an example of some postcards that fit the bill. Speaking of design…

Do Spend Time on The Design of Your Mailers

In order to get a good rate of return from your direct mailing campaign, you have to create a well-designed mailer. Otherwise, your recipients will likely skim over your ad, not giving it more than a cursory glance. To prevent this, ensure you give plenty of attention to the design of your mailer. Create an eye-catching headline and bold colors to make your mailer stand out.

Don’t Underestimate The Power of a Proper Audience

Don’t blanket an area aimlessly as this is a great waste of money. Instead, use your resources to discover the most effective areas to target in your direct mail campaign. Many businesses make the mistake of focusing only on the material they send, which is important, but in so doing they neglect to properly identify their ideal audience. The end result is a wonderful piece of marketing material being put into the hands of people who won’t take action on it. If you don’t already have your ideal farm chosen, you can discover them through testing. Send out a small number of mailers and keep a close eye on the rate of returns from them. This allows you to tweak your intended audience until you have the ideal farm to target.

Don’t Exaggerate or Over Promise

Be sure you can back up anything promised in your mailer. If you say, “we will sell your home in three months,” make sure that’s a reality. Otherwise, tone down your promises. Your readers will see through overblown fluff and exaggerations, so make sure you can back up what you say.

Follow the above Do’s and Don’ts in order to construct an effective direct mail campaign. Visit ReaMark today for a full range of products to consider for your next direct mailers.

As we head into the fourth quarter of 2024, it’s time to make plans for the upcoming year. If you are like most real estate agents and brokers, you’ll be looking to getting the biggest bang for your marketing buck and ReaMark is here to help with our 2025 wall calendars. It’s time to order from our proven effective selection of calendars.

Here are six tips as to why Reamark calendars are both a powerful marketing tool and a cost-effective way to reach customers and prospects.

Six Tips on Using Wall Calendars for Real Estate Marketing

1. Perfect Timing
Offering calendars to customers leads and prospects during the fourth quarter gets them “first in home” which is important for calendars. These first calendars are more likely to be kept and displayed. Ordering calendars too late in the season can make you appear to be a “Johnny come lately” when it comes to promotional products.

2. Exceptional Value
Calendars provide valuable information for families for 12 months or more. They are put on walls, displayed on refrigerators, desks, and in wallets for a full year giving you valuable visibility for an extended period. That is value!

3. Wide Selection of Designs and Styles
At ReaMark, we have over 300 different designs of real estate calendars in 10 different styles. This means you can choose a design and style to best fit your message and how you want to brand your business. Want a customized edition? Our professional team can help with your message and graphics!

4. Calendars are Appreciated
While some real estate items are throwaways, calendars are appreciated by those who receive them. They help families plan for vacations, schooling, and celebrations. They place your name front and center every time they are looked at.

5. Multiple Marketing Uses
Our ReaMark real estate marketing calendars can be used as a “thank you” or holiday gift for current customers, sent out as direct mail pieces, hung on doors or given away at community events. You just may be surprised with how often you are asked, “may I have another for a friend?”

6. Proven Effective
Many real estate professionals have built their business on real estate marketing calendars. It is a staple of their marketing plan each year. As new agents move toward more digital marketing, it increases the value of a tangible item like a calendar. You can even combine the two, offering calendars to those who respond to your email or social media marketing!

Now is the time to act as we are offering 2025 wall calendars at terrific savings during our New Year Sales Event. You can save 20-30% on everything from our magnetic calendars to our desk and 2025 wall calendars. Deck the walls, refrigerators, desks, and wallets this season with a selection of real estate marketing calendars from ReaMark!

As the vibrant colors of summer give way to the crisp air of fall, homeowners should start thinking about essential maintenance tasks that will protect their investments through the colder months. Fall is the perfect time to prepare homes for winter, ensuring everything is in top shape before the first frost arrives. As a real estate agent, sharing these fall maintenance tips with your clients not only helps them maintain their property but also positions you as a valuable resource in their lives.

In this blog, we’ll cover key fall maintenance tasks that every homeowner should tackle and show you how to effectively communicate these tips to your market using our range of marketing products.

1. Inspect and Clean Gutters and Downspouts

Falling leaves can quickly clog gutters and downspouts, leading to water damage if not addressed promptly. Remind your clients to clear their gutters and ensure downspouts are directing water away from the foundation.

Marketing Tip: Use Home Tip Postcards to share this advice with your clients. A postcard featuring a checklist of fall maintenance tasks, including gutter cleaning, is a quick and easy way to provide value while keeping your name top of mind.

2. Check the Roof for Damage

The roof is a home’s first line of defense against the elements. Encourage homeowners to inspect their roof for missing or damaged shingles and have any issues repaired before winter storms hit.

Marketing Tip: Incorporate this tip into your fall Newsletters. A section dedicated to “Preparing Your Roof for Winter” can highlight your expertise and provide actionable advice to your clients. Be sure to include your contact information in case they need a recommendation for a local roofing contractor.

3. Seal Gaps and Cracks

Drafts from gaps around windows and doors can lead to higher heating costs and uncomfortable living conditions. Advise homeowners to inspect these areas and apply weatherstripping or caulk where needed to keep their homes warm and energy-efficient.

Marketing Tip: Consider sending out a Home Tip Calendar that includes monthly maintenance tips like sealing gaps in October. A calendar is a useful tool that will keep your brand in front of clients all year, while also offering valuable advice each month.

4. Service the Heating System

Before the chill of winter sets in, it’s important to have the heating system serviced. This not only ensures the system is working efficiently but also helps prevent costly breakdowns in the middle of winter.

Marketing Tip: Include this tip in a Home Tip Postcard with a reminder to schedule a furnace inspection. You can even partner with a local HVAC company to offer a discount, adding extra value for your clients and reinforcing your role as a community connector.

5. Inspect the Fireplace and Chimney

For those with fireplaces, fall is the time to have the chimney inspected and cleaned. This prevents potential fire hazards and ensures the fireplace is ready for cozy winter nights.

Marketing Tip: Feature a “Cozy Up Safely” section in your Newsletter, offering tips on fireplace safety and chimney maintenance. A well-designed newsletter not only educates but also keeps you in regular contact with your clients.

6. Protect Outdoor Plumbing

Remind homeowners to disconnect garden hoses, drain outdoor faucets, and winterize irrigation systems to prevent pipes from freezing and bursting.

Marketing Tip: Add this tip to your fall Home Tip Calendar. A visual reminder in November to protect outdoor plumbing will be timely and appreciated by your clients.

7. Prepare the Yard

Encourage homeowners to rake leaves, trim overgrown branches, and aerate their lawn to keep their yard healthy and ready for spring growth.

Marketing Tip: Use Newsletters to provide a fall yard care guide. By including tips on yard maintenance alongside your real estate services, you establish yourself as a well-rounded resource for homeowners.

How Agents Can Use These Tips in Their Marketing

Sharing fall maintenance tips is a great way to stay connected with your clients and offer them real value. By using our Home Tip Postcards, Newsletters, and Home Tip Calendars, you can effectively communicate these tips while also keeping your brand top of mind.

• Home Tip Postcards: Send these out as part of a seasonal campaign, focusing on one or two maintenance tasks per postcard. This keeps your marketing efforts consistent and informative.
• Newsletters: Create a monthly or quarterly newsletter that includes seasonal maintenance advice, market updates, and local events. This positions you as a trusted resource in your clients’ lives.
• Home Tip Calendars: Distribute these calendars at the end of the year so clients have a full year of maintenance tips. This ensures they see your name every month, reinforcing your brand consistently.

Final Thoughts

Helping your clients maintain a healthy home isn’t just good for them—it’s good for your business. By educating them on essential fall maintenance tasks, you show that you care about their long-term happiness and the value of their investment. With the right marketing tools, like our Home Tip Postcards, Newsletters, and Home Tip Calendars, you can deliver these valuable tips in a way that keeps your brand front and center all year long.

Ready to keep your clients informed and your business thriving? Explore our range of marketing products today and start planning your fall campaign!

In a competitive real estate market, staying top-of-mind with clients is essential for success. One of the most effective and enduring ways to achieve this is by distributing branded calendars. A well-designed 2025 calendar not only provides year-round visibility but also serves as a practical tool that clients will use daily. Here’s how you can maximize the impact of 2025 calendars to keep your real estate business at the forefront of clients’ minds all year long.

1. Choose a Design That Reflects Your Brand

The design of your 2025 calendar should align with your brand identity. Whether you prefer sleek and modern, warm and inviting, or vibrant and bold, the calendar’s aesthetic should reflect the personality of your business. Incorporating your brand colors, logo, and a consistent font style helps reinforce brand recognition.

Tip: Consider using local imagery, such as landmarks or scenic spots in your area, to give the calendar a personal touch that resonates with your community. This not only showcases your connection to the area but also makes the calendar more meaningful to recipients.

2. Include Local Events and Important Dates

One way to make your calendar truly valuable to clients is by including local events and important dates. Mark local festivals, school holidays, sports events, and other community activities that your clients might want to remember. This feature not only adds utility but also strengthens your presence as a community-focused real estate professional.

Tip: Highlight key real estate dates, such as the start of the spring selling season or deadlines for property tax payments, to further demonstrate your expertise and commitment to helping clients navigate the real estate market.

3. Distribute Calendars at Key Touchpoints

Timing and distribution are crucial for maximizing the impact of your 2025 calendars. Start handing them out as early as November or December 2024 to ensure your calendar is the one clients use from day one of the new year. Consider distributing them at open houses, community events, or during client meetings. You can also mail them as part of your end-of-year holiday greetings.

Tip: Pair the calendar with a handwritten note thanking clients for their business or wishing them a prosperous new year. This personal touch can make a lasting impression and deepen client relationships.

4. Incorporate Calls to Action

Every page of your calendar is an opportunity to engage with your audience. Include calls to action (CTAs) that encourage clients to reach out to you throughout the year. For instance, you might add a reminder in spring to “Contact [Your Name] for a Free Home Valuation” or a note in summer encouraging clients to “List Your Home Now to Take Advantage of Peak Market Conditions.”

Tip: Include your contact information—phone number, email, website, and social media handles—on every page so clients can easily get in touch with you whenever they need your services.

5. Create Calendars as Gifts for Special Client Segments

Consider creating slightly different versions of your calendar tailored to specific client segments, such as first-time homebuyers, luxury property clients, or investors. Tailoring the content, imagery, and CTAs to each audience makes the calendar feel more personalized and relevant, increasing the likelihood that it will be used and appreciated.

Tip: For high-value clients, consider adding a small gift, such as a branded pen or notepad, along with the calendar. This added value can enhance the perceived quality of your calendar and further solidify your relationship with these clients.

6. Use the Calendar as a Networking Tool

Calendars can also serve as an excellent networking tool. When you meet new contacts—whether at a community event, networking function, or through a mutual connection—offering a calendar is a thoughtful and practical way to leave a lasting impression.

Tip: Partner with local businesses to co-brand the calendar. This collaboration can expand your distribution network and introduce your brand to new potential clients. For example, you could include a discount coupon from a local café or a free consultation offer from a home staging company.

7. Encourage Clients to Share

Maximize your calendar’s reach by encouraging recipients to share it with friends and family. A simple message, such as “Know someone looking to buy or sell? Pass along this calendar and my contact information!” can turn each calendar into a referral tool.

Tip: Hold a social media contest where clients share a photo of their calendar in use for a chance to win a prize. This not only promotes engagement but also increases your brand visibility online.

Final Thoughts

A 2025 calendar is more than just a date-keeping tool; it’s a year-long marketing asset that keeps your real estate business top-of-mind with clients. By carefully designing your calendar, incorporating local content, and distributing it strategically, you can ensure it becomes a valuable resource that clients turn to throughout the year.

Ready to make a lasting impression in 2025? Explore our customizable calendar options and start planning your distribution strategy today. With the right approach, your calendar will do more than just mark the days—it will help build relationships, generate leads, and grow your business.

As the summer days wind down and the hustle of back-to-school season takes over, many real estate professionals experience a noticeable slowdown in their business. But this end-of-summer lull can also be the perfect time to recharge, refocus, and reboot your real estate business. With a few strategic moves, you can position yourself for a strong finish to the year. Here are some actionable tips for revitalizing your real estate business and staying top of mind in your local area.

1. Reconnect with Your Sphere of Influence

Summer vacations, family activities, and the general hustle of the season often mean less face time with your clients and leads. Now is the time to reconnect and re-engage.

• Host an End-of-Summer Client Appreciation Event: Invite past clients and potential leads to a local park or restaurant for a casual get-together. It’s a great way to stay connected in a relaxed setting while reminding them of your expertise. You can even use this opportunity to hand out branded materials like our Magnetic Football Schedules, a thoughtful gift that keeps you visible throughout the entire football season.
• Send a Personalized Email or Handwritten Note: Make it personal! A quick check-in note asking how the summer went and offering a helpful tip on the local market shows that you’re thinking about them as individuals, not just as clients.

2. Capitalize on Fall and Holiday Marketing

As we shift into fall, people begin to refocus on their goals for the rest of the year, including buying or selling homes. Now’s the perfect time to refresh your marketing efforts and leverage seasonal changes.

• Leverage Seasonal Direct Mail: Stay top of mind by sending out Recipe Postcards with easy-to-make holiday recipes. These recipe cards aren’t just visually appealing—they also provide real value for homeowners who are planning gatherings in the months ahead. Not only will they appreciate the recipes, but they’ll also be reminded of you every time they look at the postcard.
• Offer a Fall Market Update: Whether it’s through a blog post, newsletter, or social media, offer insights on current market trends. Explain why autumn can be a great time to buy or sell. Potential clients may be unsure of how the post-summer market works, so be the expert who guides them through it.

3. Strengthen Your Social Media Presence

With more people spending time at home during the fall and winter, social media engagement tends to increase. Now is a great time to boost your social media activity.

• Engage with Local Content: Share and comment on local community events or news. By engaging with local content, you can keep yourself relevant and visible in your target neighborhoods. Don’t just focus on listings—show your personality by posting about local restaurants, parks, and businesses that you recommend.
• Create Seasonal Content: This could be as simple as sharing fall home maintenance tips or as creative as doing a Facebook Live tour of a home you just listed, complete with fall decorations. Small touches like this make your content more relatable and engaging.

4. Prepare for the Upcoming Year

While it’s important to finish the year strong, don’t forget to plan ahead. Take this quieter time to set your goals for the next year, refresh your branding, and create a marketing calendar.

• Order Branded Marketing Materials Now: Stock up on materials that can keep you in front of clients year-round. Our Magnetic Football Schedules are perfect for keeping you in view for months, while our Recipe Postcards with holiday recipes can be a hit right around Thanksgiving. By getting organized now, you’ll be able to hit the ground running when the busy season picks up again.
• Organize Your CRM: Take the time to clean up your database, update contact information, and segment your list for more targeted marketing in the months to come. This will allow you to send more personalized communications, whether that’s a home anniversary reminder, a birthday wish, or a tailored market update.

5. Reconnect with Local Vendors

Another way to build business is by strengthening your relationships with local vendors. These relationships can be mutually beneficial, offering a steady stream of referrals for both parties.

• Create a Vendor Referral Program: Partner with local contractors, landscapers, and home stagers to create a referral network. These vendors often work with homeowners who are preparing their properties for sale or need assistance after moving in. If you send business their way, they’ll likely return the favor.
• Feature Local Businesses in Your Marketing: Partner with local businesses to feature them in your newsletters, blogs, or social media. You’ll build goodwill in the community and position yourself as a connected local expert.

6. Follow-Up with Summer Leads

If you had prospective buyers or sellers who were unsure about making a move during the summer, now is the time to follow up. They might be more motivated as the year comes to an end and their schedules become more predictable.

• Use Targeted Follow-Up Campaigns: Segment your leads into categories such as “considering selling” or “first-time buyers,” then send them targeted emails with relevant information. For instance, sellers might appreciate a market analysis, while first-time buyers could benefit from tips on getting a mortgage pre-approval.

Conclusion

The post-summer period is a perfect time to reboot your real estate business and prepare for a strong finish to the year. By reconnecting with your sphere of influence, capitalizing on fall marketing opportunities, strengthening your social media presence, and planning ahead, you’ll set yourself up for success in the coming months.Don’t forget to leverage our Magnetic Football Schedules and Recipe Postcards to keep your name top of mind with clients. With the right strategies in place, you’ll be able to turn the end-of-summer lull into a season of growth and opportunity.

As the crisp air of fall settles in and the leaves begin to change, the real estate market also undergoes a seasonal shift. This time of year offers a unique opportunity to connect with potential buyers and sellers through marketing materials that capture the essence of the season. To stand out and resonate with your audience, it’s essential to create engaging, fall-themed marketing that not only highlights your real estate expertise but also brings value to your community. Here are some creative ideas using products from our catalog to help you make a lasting impression this fall.

1. 2025 Calendars: A Year-Long Reminder of Your Expertise

As the year winds down, people start thinking about the upcoming year. Distributing 2025 Calendars is a strategic way to stay top of mind with clients and prospects throughout the year. These calendars can be customized with beautiful fall imagery, important local dates, and, of course, your branding.

Tip: Consider including key local events in your calendar, such as high school football games, local festivals, or community gatherings. This not only makes your calendar more useful but also reinforces your connection to the local area.

2. Recipe Postcards: Easy Recipes for Back-to-School Season

The back-to-school season is hectic for many families, and offering easy, delicious recipes can be a great way to provide value to your clients. Our Recipe Postcards featuring quick and simple meals are perfect for this time of year. These postcards are not just promotional materials—they’re practical resources that your clients will appreciate and use.

Tip: Distribute these recipe postcards at local events, send them out as part of your fall mailing campaign, or hand them out during open houses. You can also include a personal note suggesting that the recipient shares the recipe with friends and family, helping to spread your name even further.

3. Time Change Postcards: A Timely Reminder

As daylight saving time ends, people often forget to change their clocks. Sending out Time Change Postcards serves as a helpful reminder and ensures that your brand is the first thing they think of when they adjust their clocks.

Tip: To make these postcards even more engaging, include a fall-themed checklist for home maintenance tasks that should be done as the season changes, such as checking smoke detectors, cleaning gutters, and prepping the home for colder weather. This adds value and positions you as a helpful resource beyond just real estate.

4. Highlight Local Events in a Fall-Themed Newsletter

Creating a newsletter that showcases local fall events is a fantastic way to engage with your community while subtly promoting your real estate services. Feature events like pumpkin patches, safe trick-or-treat zones, and local high school football schedules. This type of content is not only useful for your audience but also strengthens your connection to the community.

Tip: Alongside the event listings, include a section where you highlight a few local businesses that your clients might find interesting, such as a cozy café, a family-owned bookstore, or a boutique that offers fall décor. This not only supports local businesses but also positions you as a community-focused real estate professional.

5. Create a Fall-Themed Social Media Campaign

Extend your marketing efforts online by creating a fall-themed social media campaign. Use the visuals and themes from your physical marketing materials, such as your 2025 calendars and recipe postcards, to create cohesive and engaging content for your social media platforms.

Tip: Run a contest where followers can share their favorite fall recipe, with the winner receiving a gift card to a local restaurant or a seasonal gift basket. This encourages interaction with your brand and increases your visibility on social media.

6. Send a Fall Market Update with Your Branding

Clients and prospects are always interested in how the real estate market is performing. A fall market update, delivered through a beautifully designed postcard or email, can provide valuable insights while keeping your name top of mind. Incorporate fall colors and themes to make the update visually appealing.

Tip: Include a small section in the update that gives homeowners tips on preparing their property for sale in the fall, such as staging with seasonal décor or making sure the yard is free of leaves and debris.

Final Thoughts

Creating engaging marketing materials for the fall real estate market is all about blending useful content with seasonal charm. By using items from our catalog—like 2025 calendars, recipe postcards with easy back-to-school meals, and time change reminders—you can craft a marketing strategy that captures the spirit of fall while effectively promoting your real estate services.Ready to elevate your fall marketing? Explore our selection of 2025 Calendars, Recipe Postcards, and Time Change Postcards to find the perfect tools for your seasonal campaigns. With the right materials and a creative approach, you’ll capture the attention of buyers and sellers and set yourself up for success this fall.

You may fully understand the value you bring to each listing. However, that doesn’t mean that potential sellers do. More and more sales are happening through unconventional channels, including social media and online websites. While this type of sale can save sellers money, it comes with many risks. Communicate potential risks and real advantages of working with an experienced agent to potential sellers. The following topics would make great material for your real estate direct mail postcards, newsletters, and door hangers.

1. Agents Know the Local Market

There are many ways to put your name in front of prospective clients via neighborhood marketing postcards. Just listed/sold postcards are a great way to show homeowners the latest trends in sales prices. You can also offer homeowners a free competitive market analysis of their homes. This demonstrates a unique service they won’t have if they try to sell the property on their own. 

As a savvy realtor, you make it your business to follow ebbs and flows in the neighborhood. This in-depth knowledge will help clients get the highest sales prices for their homes. Use door hangers and customized postcards to deliver a bespoke message that resonates with local property owners. 

Staging services include decluttering, furniture arrangement, and advice on how to make a home appealing to buyers. If this skill is in your wheelhouse, work with the ReaMark team to craft postcard content promoting this essential real estate service.

2. Realtors Present the Facts, Helping Sellers Avoid Emotional Decisions

Clients benefit from the fierce negotiating skills of a talented sales agent. You act as a sounding board to help sellers work through various emotions until they can evaluate an offer objectively. Additionally, agents create a buffer between pushy or demanding buyers. To avoid low-ball offers, clients can give you an idea of the price range they are willing to entertain. At the same time, an objective real estate expert can prevent sellers from overestimating the values of their homes.

Share past successes with Just Sold/Listed postcards that present a realistic picture of current home sales in the area.

3. Your Extensive Network of Buyers Benefits Sellers

Whether you’ve been an agent for two years or a decade, you’re likely to have an extensive network of potential buyers. This gives you the power to reach prospects directly, putting information about a listing directly into buyers’ hands. Real estate direct mail delivers more exposure than emails and other online marketing channels. To discuss the most effective ways to maximize direct mail campaigns (without annoying clients), reach out to the team at ReaMark. We make it easy to canvas the entire neighborhood or reach targeted distribution lists with valuable, informative postcards, newsletters, and other direct mail pieces. 

4. A Network of Professionals: Making Life Easy for Sellers

Your connections in the business benefit buyers and sellers. Cultivate relationships with stagers, photographers, cleaners, plumbers, contractors, and other professionals that can help sellers spruce up a home before listing it. This valuable network can streamline the maintenance and upgrade tasks typically required prior to selling a home. 

5. Realtors Provide Industry Expertise

When buyers demand concessions or shadows appear in the title search, home sales can become complicated. As a real estate agent, you can explain the problem and work with the client’s legal representative to quickly resolve the issue. This is another area where your network of professionals can help move a potential sale closer to the closing table. 

We recommend expanding on these benefits by highlighting your specific skills in the form of newsletters and postcards clients will receive in the mail. Contact the team at ReaMark for advice on how to turn your expertise into marketing material for your next direct mail campaign.

Sellers won’t choose you as their listing agent unless they know who you are and what you can do for them. Real estate direct mail increases brand awareness by putting your name in front of homeowners in your farm territory. However, real estate postcards, newsletters, and door hangers may end up in the trash unless they have the right appeal. Find out how to optimize your content and design choices for the greatest impact.

Real Estate Postcard Ideas

Real estate postcards offer a cost-effective way to deliver important information to your clients. ReaMark offers diverse designs and topics so that you can choose the right message for your audience. Here are just a few ideas that resonate with perspective sellers:

• Market report: The real estate market in any area can change quickly. To keep your prospects informed, deliver market updates on recently sold homes and average sales prices in their neighborhoods.
• Free comparative marketing analysis: Introduce yourself to new clients by showcasing your expertise. Offer a free comparative marketing analysis to educate homeowners on potential sales prices.
• Recipe real estate postcards: Working homeowners can benefit from quick, nutritious recipes that help them get dinner on the table faster. Present your own recipes or choose from ReaMark’s extensive selection of delicious ideas for meals, snacks, and beverages.
• Custom postcards: You can use your own images and ideas to create full-color postcards designed with your clients in mind.

Connect With Homeowners Via Neighborhood Newsletters

You can also connect with homeowners with customized newsletters. If you want to cultivate deeper relationships in the community, a newsletter covering local topics can bridge the gap while providing information your clients value. Unlike emails and online ads, potential sellers are likely to look through real estate direct mail, such as newsletters, increasing your brand exposure.

• You can tie in interesting topics that appear on your real estate postcard ideas for more extensive coverage or present unique information, such as profiles of local businesses and people.
• ReaMark maintains a library of 25 newsletters containing non geographical and timeless topics for you to share with prospective sellers.
• Show that you know the area by highlighting upcoming events and interesting destinations. From music festivals to fireworks displays, every neighborhood features local events that help attract potential buyers. Show sellers you know how to sell not only their property but the entire community. Tip: If you attend local events, take pictures and selfies to share with readers!

For the best results, follow up with fresh newsletters every few months.

Personalized Letters Make a Deeper Impact

You can tuck personalized notes and letters into door hanger bags and packages.

• Include your business card and a few postcards or newsletters to make an immediate impression.
• Generate a Dear Neighbor Letter that includes your name, real estate credentials, and selling strategies.
• Let potential sellers know why they should trust you to sell their home by mentioning the technology at your disposal (virtual tours, drone services, whatever technology you embrace to sell houses.)

Contact the team at ReaMark for more real estate direct mail tips that will help you increase your listings!

Are you looking for real estate open house ideas to pass along to current and prospective clients? Summer is prime selling time, and an open house will help you create a buzz around your listings. Putting open house tips on newsletters or postcards can boost your reputation and it’s a great way to kickstart your real estate marketing campaign in a new farm area. Our team has put together top tips to help you and your clients execute a successful summer open house.

When Is the Best Time to Schedule an Open House?

If you want to draw a crowd, weekends are the best time to schedule your open house. We also recommend afternoon hours between 1:00 PM and 4:00 PM when potential buyers are typically out and about anyway. For weekday open houses, consider opening the doors of your listing from 4pm to 7pm. This makes it convenient for perspective buyers and other agents to drop by on the way home. Don’t forget to mail out open house postcards from ReaMark so everyone can mark the date.

Showcase Local Food and Drink

Highlight your knowledge of local produce and food specialties. Pick up appetizers from popular restaurants and choose dishes that participants can eat easily as they walk around. If there’s a local deli that sells artisanal cheeses, that might make a great choice for your refreshment table.

Decorate With Seasonal Blooms

Blooming flowers and stately trees are always a strong selling point. If you can harvest roses, peonies, or other flowers from the property, they make great centerpieces and help buyers make a connection to the home.

Beautify Your Landscaping

Start by tidying your flower beds, trimming your bushes and trees, and mowing your lawn. Water plants and grass for a few days before the open house to keep it looking green and lush. Curb appeal matters, so use your realtor marketing prowess to suggest ways to spruce up the entryway. That may include planting some flowers or painting the door.

Remove Extra Furniture

Declutter your home, inside and outside. Stow away outdated, stained, or bulky furniture, decluttering each room except for the bare essentials. This will keep the home looking spacious and inviting. Consider hiring a professional stager if that isn’t your forte. Your clients will rely on you to give them great advice on furniture placement and accessories that will attract the eyes of potential buyers.

Enhance Outdoor Living Areas

From power washing your deck to investing in new outdoor furniture, there are many ways to enhance your outdoor living areas. During the summer, buyers are looking for backyards with pools and other amenities that make it easy to enjoy the warm weather. Adding a fire pit, water feature, or other attractions can help the property stand out, possibly resulting in a higher offer.

Host a Raffle or Use Digital Sign Ins

Collecting business cards and personal contact information is a great way to grow your distribution list for future real estate marketing. Raffles are a great way to collect names and addresses but you can streamline your lead generation with digital sign in sheets.

If you hold a raffle, include local activities, restaurants, and other amenities in your prizes. This is a great way to support local businesses and grow your brand.

‍Contact the team at ReaMark for help with promoting all your open houses this summer.

Many homeowners focus on decluttering and staging the inside of the house before putting it on the market. While that’s incredibly important, it’s easy to overlook outdoor spaces that are top of mind for summer buyers. Remind your clients that prospective buyers won’t walk through the door if there’s no curb appeal. The team at ReaMark has put together the following real estate marketing ideas for creative outdoor staging. Be sure to include them in your summer postcard campaign or customize your real estate marketing with your own ideas.

Entryways and Front Yards

Don’t underestimate the power of staging entryways and front yards. Here are a few ideas to include in your realtor marketing, such as door hangers and newsletters (now 50% off!):

• Declutter: You may love your holiday decorations and yard gnomes, but that doesn’t mean buyers will. Keep yard decor to a minimum to make your front yard look organized.
• Cut the grass: Keep your lawn well-manicured to make the best impact in listing photos and at showings. 
• Trim bushes and trees: Remove limbs that overhang your home and trim shrubs and bushes long pathways and under your front windows. 
• Invest in storage: Small sheds are an affordable solution and increase the value of your home. They also give you a place to stow mowers and gardening tools out of sight.
• Entryway decor: Add colorful pots of flowers or greenery to boost the aesthetic of your entryway. Does your dull door need an upgrade? A fresh coat of paint does wonders for drab door and window frames. Don’t overdo the decor, or you could end up making your entryway look smaller.

Deck Out Your Patios and Decks

Summer buyers want to imagine themselves entertaining guests on a well-maintained patio or deck. So, depersonalize your backyard by putting away toys that belong to your kids and pets. Here are some additional tips to pass onto potential sellers looking to spruce up their backyards:

• Powerwash hardscapes: Over the years, patios and decks accumulate dirt and debris. Rinse away the years with a powerwasher to create a pristine surface you can use as a backdrop for inviting seating areas and greenery. 
• Invest in potted plants: Potted plants are easier to install than planted ones. They also give new buyers more options to make the space their own. Add a little color with fresh annuals and perennials from the local gardening center. Hardy petunias, impatiens, and Celosia are gorgeous and bloom all summer long.
• Add outdoor lighting: From fairy lights to pathway illumination, lighting makes your backyard safer and highlights your outdoor spaces beautifully at night. 
• Invest in new patio furniture: Get rid of ripped and stained patio furniture and invest in new lounges, tables, and chairs. This will help buyers imagine themselves in the space, and you can take the furniture with you once you make a sale.

Offer to meet with potential buyers to give them tips on how to prepare their outdoor spaces for a fast sale this summer. We would be happy to brainstorm and create postcards and other direct mail pieces highlighting your advice for creating a hot summer listing. If you would like real estate marketing ideas, reach out to the team at ReaMark today.