What Should be Included on Every Direct Mail Postcard

Posted by Reamark Marketing on Mar 16th, 2022

Don’t let your real estate direct mail end up in the trash! Instead, learn the elements to include on every direct mail postcard to grab the recipient’s attention and keep your name on their radar when it comes time to buy or sell their homes — or recommend you to a friend.

Keep it Simple

Incorporate graphics and photos of you and homes you’ve sold rather than stock photos, and create a clear message on what your clients should do next. Can you offer them a free home warranty or other promos that will make it worth their while to contact you? This blog will help you create amazing real estate direct mail postcards.

Craft a Strong, Bold Headline

The headline is the trick. Clear, simple, and captivating headlines are ideal. It should be the largest text on the front side of the postcard. A single image can convey an idea. Including great photos can help support your text message. It also helps to have clear text that includes a call to action. Additionally, a reasonable rule of thumb is that the headline should take up at least 15% of the front of the real estate postcard.

Agent Branding

Agent branding is the strategic presentation of your real estate business in such a manner that your intended audience of property buyers and sellers develops a sense of trust.

Your brand identification must go beyond merely informing potential prospects that you specialize in residential or commercial real estate negotiations. To establish your brand positioning in real estate, you must go deeper into your competence: What do you do better than/differently from the other agents and brokers in your area?

Use High-Quality Imagery that Supports Your Message

Great imagery can help your postcard stand out, reinforce your message, and generate a favorable emotional response. The photographs you select should be carefully considered. Ensure the photos are high enough resolution for clear printing.

The graphics should be simple to interpret and add to the message conveyed by the title. For example, if you’re attempting to persuade somebody to market their property, you should show them a house with a SOLD sign prominently displayed in the front yard.

Subheads That Lead into Text

There’s nothing to persuade folks to read the copy if it’s just a couple of paragraphs of text with no lead-in. A subhead will direct readers to where they can begin reading.  

Promote a Compelling Offer

An offer is always a smart idea, and it should include a specific reason to call right now, such as “limited supply” or “increasing interest rates.”

Your Company Name & Logo

Your direct mail realtor postcards should include your name and logo for easy reference.

Have a Single Clear Call to Action

You should only have one easy-to-complete call-to-action on your mailer. Sure, you want the recipient to go to your website, like you on Facebook, and buy something, but the point of the postcard is to get a response. Choose the one that best fits your campaign’s objectives, and then make it stand out. Any marketing idea you have can be conveyed through a postcard.  

Contact Information

Following the call to action, provide your name, phone number, and website address. Give prospects the tools they need to do whatever you ask of them.

Return Address

A return address ensures that you receive returned mail from the post office and communicates that you are a seasoned professional. People feel more secure when they know the company they’re working with has a physical address.

Even for simple direct mail realtor postcards, deciding what to do is difficult. At ReaMark.com, we have a team of experts who can help you with your real estate direct mail postcards. We can assist you with selecting the appropriate postcard and customizing a campaign to match your specific requirements.

Direct Mail Best Practices: Planning Your Campaign

Posted by Reamark Marketing on Mar 9th, 2022

According to Gallup research, a whopping 95% of people enjoy receiving actual mail. About 92% of them believe that reading print marketing is easier than reading digital content. There’s the notion that real estate direct mail is junk mail. That just means it didn’t get to the right person. Below, find the best practices to consider when preparing your campaigns to improve the chances of success and a strong ROI.

What’s Your Real Estate Direct Marketing Plan?

Planning is the blueprint of your direct mail campaign, and you should include some way to track your progress. For a successful real estate career, ReaMark helps you produce a direct mail campaign to compete as a top-producing agent with mailers that appeal to your targeted customers!

Identifying Goals & Objectives

The critical stage in preparing a successful campaign is to define a set of clear objectives such as:

  • Send direct mailers at least twice a month. Repetition is key.
  • Choose your farm areas carefully.
  • Showcase your local expertise by including information about recent sales.
  • Share your just listed/just sold properties nearby.
  • Tell the prospective client more about you.

A real estate direct mail marketing strategy is designed to aid in the achievement of your set goal. It can assist you in the following ways:

  • Produce leads
  • Increase sales directly
  • Increase consumer loyalty and retention

To meet your lead generation objectives, you must carefully target the appropriate people with the correct messages.

Integration

Make sure your direct mail strategy is in sync with your emails, web ads, and social media promos. It creates synergy and keeps customers on track, regardless of where, when, or how they first came into contact with your business. Remember that direct mail gives customers something to hold in their hands, helping to cement your branding in their minds.

ReaMark pros can help you with:

  • Selecting postcards, calendars, newsletter or other mailers that suit your needs
  • Building lasting relationships with prospects and past clients
  • Designing and printing postcards and other content
  • Navigating Every Door Direct Mail (EDDM) campaigns (They work!)

All the different things you’re doing today need to work together to create a highly effective marketing campaign. Real estate direct mail works best when it is integrated.

Choose Your Real Estate Marketing Tools (Lots to Choose From)

At Reamark, we strive to provide our customers with the best products and services possible so that they can be successful within their businesses.

Top real estate marketing tools include our:

Contact us today to create and implement a solid real estate marketing plan!

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