Order Your Baseball Schedule Calendars Now! 

Posted by Reamark Marketing on Apr 13th, 2022

Baseball is back! Score big with fans with magnets or laminated wallet cards featuring schedules for Major League Baseball or local teams. Help sports fans get to the ballpark on time, despite the curveballs thrown by the pandemic. ⁠This easy real estate marketing solution can keep you from striking out and keep your name on the minds of baseball fans and homeowners looking to buy or sell properties in your territory. So, make baseball schedules an important component of your real estate direct mail campaign!

SAVE up to 30% OFF 2022 Real Estate Baseball Schedules

Baseball schedules make a great promotional swag for your customers and prospective customers. These promo products make great handouts for open houses, sports events, and grand openings. You can leave them in restaurants, hair salons, and anywhere that baseball fans can pick them up.

Generally, home sales pick up in May through August, coinciding with many baseball schedules. This alignment can help you provide a service to fans, show your support for local teams and drive more business through the crucial second and third quarters. This is a big win for you, your favorite teams in the area, and baseball fans who would make ideal clients.

Choose from four styles that you can tailor to your realtor marketing:

Where Can You Distribute Baseball Schedules?

There are many ways to share these valuable gifts as part of your marketing. Send them as part of your realtor’s direct mail strategy and partner with local businesses to get them into the hands of your target demographic.

Coffee shops, doctor’s offices, and pubs make great partners and often have memo boards or counters for local businesses to post business cards and other promotional materials.

Hand out a stack to friends and family members to give to coworkers, colleagues, and employees. Barbershops, hair salons, and nail salons are all great places to leave your baseball schedules, which, of course, also include your contact information so that home buyers and sellers can easily reach you.

It’s crucial to maximize your realtor marketing while staying within your budget. However, it’s equally important that your giveaways resonate with potential clients. So, choose one of the styles above to upgrade your baseball schedule.

Do you support local high school or college teams already? Be sure to incorporate baseball schedules into your marketing plan!

Contact Us Today for Assistance with Preparing Your Baseball Schedules

Not sure what will impact your audience effectively? Use our pre-written messages or work with our team to maximize the space on branded magnetic or laminated baseball schedules.

Call 800-932-2957 or contact us online to pitch your campaign today!

What Should be Included on Every Direct Mail Postcard

Posted by Reamark Marketing on Mar 16th, 2022

Don’t let your real estate direct mail end up in the trash! Instead, learn the elements to include on every direct mail postcard to grab the recipient’s attention and keep your name on their radar when it comes time to buy or sell their homes — or recommend you to a friend.

Keep it Simple

Incorporate graphics and photos of you and homes you’ve sold rather than stock photos, and create a clear message on what your clients should do next. Can you offer them a free home warranty or other promos that will make it worth their while to contact you? This blog will help you create amazing real estate direct mail postcards.

Craft a Strong, Bold Headline

The headline is the trick. Clear, simple, and captivating headlines are ideal. It should be the largest text on the front side of the postcard. A single image can convey an idea. Including great photos can help support your text message. It also helps to have clear text that includes a call to action. Additionally, a reasonable rule of thumb is that the headline should take up at least 15% of the front of the real estate postcard.

Agent Branding

Agent branding is the strategic presentation of your real estate business in such a manner that your intended audience of property buyers and sellers develops a sense of trust.

Your brand identification must go beyond merely informing potential prospects that you specialize in residential or commercial real estate negotiations. To establish your brand positioning in real estate, you must go deeper into your competence: What do you do better than/differently from the other agents and brokers in your area?

Use High-Quality Imagery that Supports Your Message

Great imagery can help your postcard stand out, reinforce your message, and generate a favorable emotional response. The photographs you select should be carefully considered. Ensure the photos are high enough resolution for clear printing.

The graphics should be simple to interpret and add to the message conveyed by the title. For example, if you’re attempting to persuade somebody to market their property, you should show them a house with a SOLD sign prominently displayed in the front yard.

Subheads That Lead into Text

There’s nothing to persuade folks to read the copy if it’s just a couple of paragraphs of text with no lead-in. A subhead will direct readers to where they can begin reading.  

Promote a Compelling Offer

An offer is always a smart idea, and it should include a specific reason to call right now, such as “limited supply” or “increasing interest rates.”

Your Company Name & Logo

Your direct mail realtor postcards should include your name and logo for easy reference.

Have a Single Clear Call to Action

You should only have one easy-to-complete call-to-action on your mailer. Sure, you want the recipient to go to your website, like you on Facebook, and buy something, but the point of the postcard is to get a response. Choose the one that best fits your campaign’s objectives, and then make it stand out. Any marketing idea you have can be conveyed through a postcard.  

Contact Information

Following the call to action, provide your name, phone number, and website address. Give prospects the tools they need to do whatever you ask of them.

Return Address

A return address ensures that you receive returned mail from the post office and communicates that you are a seasoned professional. People feel more secure when they know the company they’re working with has a physical address.

Even for simple direct mail realtor postcards, deciding what to do is difficult. At ReaMark.com, we have a team of experts who can help you with your real estate direct mail postcards. We can assist you with selecting the appropriate postcard and customizing a campaign to match your specific requirements.

Why Direct Mail Marketing for Realtors?

Posted by Reamark Marketing on Feb 15th, 2022

Real estate direct mail marketing is a traditional technique that works wonders when it comes to building your clientele. Whether you have just received your license or have been in the business for decades, direct mail marketing is essential for anyone who wants to become an industry leader.

Did you know that up to 90% of all direct mail gets opened? Compare this to fewer than 20% of emails sent to your mailing list. Those statistics alone are enough to open your eyes and pique your interest in real estate direct mail campaigns. However, there is ample data to convince the skeptical.

By combining personalized direct mail pieces with solid digital marketing, you can experience a huge boost in your ROI that includes:

  • 68% boost in website visits
  • 63% rise in response rates
  • 40% improvement in conversion rates

The Secrets of Personalization in Real Estate Marketing

You can personalize your postcards, calendars, and other real estates direct mail marketing by including your photo, contact information logos, and URLs. It’s also important to segment your mailings by the following criteria:

  • Geography: This includes physical location, county, town, and zip code. Every Door Direct Mail campaigns are perfect for wide local geographic reach. The ReaMark team can help you automate these effective real estate marketing campaigns.
  • Demographics: Age, gender, occupation, income, and education level all play a part in the type of home prospective customers can buy.
  • Behavior: Knowing the habits, interests, and preferences of your customers and prospective customers can help you connect with them on a deeper level in your direct mail campaigns. For instance, sending recipe cards and home tips to young families or new homeowners can provide real value and help your message resonate with recipients.
  • Psychographics: Paying attention and keeping your notes updated can help you connect with existing clients based on their activities, interests, lifestyle, and values

Personalize Your Real Estate Direct Mail Marketing Message

You can build brand loyalty by welcoming new customers to the neighborhood and recognizing milestones. For instance, if you helped a family get into a new home, don’t forget to send them a one-year anniversary card on their move-in date.

Why Mail Marketing Works for Real Estate Professionals

According to the USPS, 93% of users are satisfied or very satisfied with the results of their direct mail campaigns. Additionally, 94% would recommend direct mail as an effective campaign to others.

The statistics just tell one side of the story, however. Real estate is a personal business. If clients do not trust you, they will not hire you to list their property or find them a new home to live in. Consistent, positive, and useful real estate direct mail marketing pieces work.

Contact ReaMark today to discuss any of our products or to put together a real estate marketing campaign to uniquely promote your personal brand.

Common Mistakes with Real Estate Direct Mail Campaigns

Posted by Reamark Marketing on Feb 9th, 2022

Are you wondering if you’re taking advantage of the full potential of real estate direct mail marketing? Avoid rookie mistakes such as inconsistent branding, forgetting to add information or services of value, and failing to follow up.

Our direct mail marketing experts at ReaMark are always excited about helping real estate professionals come up with a winning marketing strategy for their personal brand or brokerage. Keep reading to find out what faux pas to avoid in your real estate direct mail campaigns!

1. Assuming Direct Mail No Longer Works for Real Estate Marketing

This is not true. Direct mail is still a fantastic way to connect with clients and potential clients. From postcards to newsletters to school or sports calendars, direct mail gives you a way to put something of value into the hands of potential clients. It also gives clients a way to pass on your information to other home buyers and sellers.

2. Sending Out General Content

Buying or selling a home is one of the most emotionally fraught experiences of a person’s lifetime. Sending out generic content does not establish the kind of emotional connection you need to win someone’s trust and business. Instead, keep your message focused and on target and start with a solid goal in mind. Then, share a clear, personalized message.

Here are some examples:

  • A real estate agent wants to attract new clients. Instead of sending postcards with stock photos and general information about your brokerage, consider inviting them to an open house. Make it clear that they are welcome whether they are currently buying or selling a home. Welcome the opportunity to get to know them.
  • Instead of sending out generic postcards with your information and random pictures, consider matching the content to your goal. Do you want to increase your listings? Consider sending a postcard that contains information about recently listed and sold homes in the area. Preferably, these will be transactions handled by you or your brokerage. However, sending specific information for their area establishes your authority and generates interest.

Hint: Branding matters! Including a recent, professional photo and your contact information helps recipients connect with you on a personal level.

3. Forgetting to Include a Call to Action

This isn’t the time to be shy. Sending out multiple mailers with your information keeps your name top of mind when sellers or buyers are ready to make a change. However, a call to action gives them clear instructions on what to do next. Great calls to action also offer them something for their trouble.

Here are a few examples:

  • Call today for a free valuation of your home.
  • Thinking about selling? Contact me for staging advice on selling your home faster.
  • Enjoy the free recipes/home tips/marketing info on this postcard. Contact me to get started with your listing or to find your dream home.

Do you need more ideas to create the perfect content? The pros at ReaMark can help you customize your message on various real estate direct mail marketing, including postcards, greeting cards, and newsletters.

4. Sending Only One Real Estate Direct Mail Piece

As with other types of marketing, direct mail requires several touchpoints to achieve the greatest effect. A steady drip campaign provides consistent communication and reminds your prospective clients that you remain ready to serve their real estate needs. It also takes several mentions for your name to resonate with your audience. That’s just how the human brain works.

So, start with affordable postcards that you send to your distribution list every month. Add in school and traditional calendars to share your connection with the community and provide something of value that your clients are likely to display prominently in their office, kitchen, or business.

5. Only Sending Postcards

There’s no doubt that postcards are one of the most effective ways to reach your target audience through direct real estate marketing. However, it’s important not to neglect other mailers that can provide additional value to your clients. Sending calendars with the schedules for local sports teams is a great way to connect with the community and show your team spirit. Additionally, sending newsletters allows you to showcase your expertise and success over the last quarter.

Now that you know what to avoid and how to correct real estate direct mailing mistakes, it’s time to go to work. Contact ReaMark today to put together your direct mail campaigns for the rest of the year.

Real Estate Marketing Ideas for 2022

Posted by Reamark Marketing on Jan 18th, 2022

If you’re looking for fresh real estate marketing ideas in 2022, you’ve come to the right place. ReaMark has innovative direct mail products that will help you stay in touch with recurring clients and prospect for new ones. Keep reading for innovative ways to connect with your prospects. And, remember, the more times people see your face and contact information, the more likely they are to remember you when it comes time to sell their home and buy a new one.

Let’s start things off with a simple postcard.

1. Send a Postcard

From time change postcards to holiday themes to inspirational postcards that will motivate and help your clients, we have a wide selection to choose from:

  • Want to build a custom postcard? Reach out to our team for assistance and ideas.
  • For an easy, breezy marketing plan, check out our monthly menus and choose the patterns and themes that best meet your needs.

Postcards are a cost-effective way to provide some useful information such as home maintenance tips and recipes. They’re also a great way to highlight your achievements throughout the year (Just Sold/Just Listed postcards).

Find out more about our jumbo-sized postcards by browsing through the site or contacting us directly.

2. Include Swag Inside Envelopes to Get Prospects Excited

As people sift through their mail, they have a low tolerance for what they consider junk mail. So, in order to get them to read your marketing materials, it’s important to pique their interest. You could do this by adding small, flat objects that won’t skyrocket your mailing costs. We have a few ideas and many products that will help with this campaign:

  • Magnetic-backed baseball and other sports schedules are always popular and provide valuable information to fans/prospective clients.
  • House-shaped hand fans can both amuse, intrigue, and keep clients cool when temperatures rise. With your information and photo on one side, they also become walking advertisements when clients take them to the beach or a neighborhood barbeque!
  • Real estate professionals from across the country report to us that notepads are one of the most popular giveaway items and a great way to spread information about your services. They also tuck nicely into envelopes for direct mail purposes.

Choose promotional items that are easy to mail for one of the best real estate direct mail marketing strategies you can employ in 2022.

3. Send Existing Customers Home Anniversary Cards

Browse through our holiday cards to choose from a wide selection of greetings that you can send to your clients and future clients. Thank you cards and referral cards are a great way to add an old-fashioned touch that customers appreciate. It also gives them a tangible way to connect with you and to pass along your information to new home buyers and sellers.

4. Give Customers Something to Keep

ReaMark has numerous magnet products that provide a useful, attractive way to keep your contact information in front of current and potential clients. We also have other items that you can hand out, such as pens showcasing your contact information and brokerage. Our staff can even help you put together a cookbook of delicious recipes as a housewarming present or teaser for future business.

Use these ideas as a springboard for your 2022 real estate direct mail roadmap. Need more ideas? Contact the pros at ReaMark for a plethora of ideas on effective real estate direct mail marketing tools!

EDDM vs. Mailing Lists

Posted by Reamark Marketing on Oct 25th, 2021

Whether you are new to realtor marketing or just farming a new neighborhood, real estate direct mail is a powerful way to reach prospective clients. If you haven’t had time to build your own database of customers, you may wonder where to start.

Two of the main sources for lead generation include the USPS Every Door Direct Mail (EDDM) service or buying a mailing list from a reputable mail list company. Consider the following pros and cons for each of these options.

EDDM Real Estate Marketing

When you use Every Door Direct Mail, you can skip the hassle and the expense of buying a mailing list. The mailer goes to every address in a specified route or zip code. Unfortunately, you cannot provide instructions to exclude businesses and other non-residential addresses. However, the US Post Office does deliver your postcards, newsletters, and other realtors direct mail marketing pieces to every home. This is a great way to save money when you want to saturate a neighborhood.

EDDM Benefits

  • Save money.
  • Include oversized postcards and flyers.
  • Target an entire zip code or just a postal route.
  • Pay one discounted flat rate.
  • Create a campaign online in less than 10 minutes.
  • Save a trip to the post office.

This is ideal for brokers and agents targeting geocentric audiences. Limitations include the inability to personalize the mail. EDDM delivers these pieces to “Local Postal Customer.” You cannot refine your list, so your greeting cards, recipe cards, and other real estate direct mail pieces hit every mailbox. Envelope mail is not an option for the service.

Mailing Lists for Real Estate Direct Mail

For in-house database or purchased mailing lists, sending your home maintenance tips and Just sold/Just listed postcards direct mail let you personalize your content. When you want to engage in a highly targeted realtor marketing campaign, this is the best option.

Mailing List Benefits

  • Allows you to target who will receive the direct mail.
  • Mail letters, flyers, and other mail requiring an envelope.
  • Outsource delivery service to your in-house database or purchased list of prospects.
  • Enables you to target very specific demographics.
  • Potentially provides a higher response rate because of its targeted nature.

Although mailing lists have many advantages over EDDM, they do not guarantee you a higher rate of return. Customized real estate marketing also tends to cost more than EDDM. Keep in mind that some people don’t like to see their personalized information on unsolicited marketing pieces.

Which One Should You Choose?

That depends on what you want to accomplish. With EDDM, you can get your name out quickly and reach every resident in the zip code. If you already have a curated database of prospects or have purchased a mailing list, direct mail is the way to go, even though it costs more without the EDDM discount.

ReaMark can help you choose the right postcards, newsletters, calendars and other real estates direct mail marketing pieces. We can also mail them out to your potential clients as a value-added service. Contact us today for more realtor market tips and strategies or to order postcards, newsletters, and other real estate direct mail pieces.

Now Is The Time To Order Your ReaMark Real Estate Marketing Calendars

Posted by Reamark Marketing on Aug 19th, 2021

Fall is just around the corner. Soon, the crisp autumn air will mark the start of a new season and students will settle into the school year. Some homeowners and prospective buyers now have more time to devote to their real estate goals. So, now is the ideal time to send out calendars for the new school year or 2022. Remember that some lead time is required to place your order, making this the ideal time to select your style and message.

Calendars Make Effective Real Estate Direct Marketing Pieces

Would you like to end the year with higher sales? Then, it’s crucial to get ahead of your real estate calendar marketing. Learn about the different styles available and choose the ones that best meet the needs of your business. Here’s what one realtor had to say about ReaMark calendars:

“I have been a loyal customer since 2010 and I can truly say that I get most of my business from sending your Recipe Magnetic Tear-Off Calendars in October and then staying in touch by complimenting them with regular mailings of ReaMark Recipe Postcards. My business is built on referrals and my clients perceive my cards and calendars as free gifts.- “Phyllis Vollrath, Vollrath Realty – Brandon, Florida

Types of ReaMark Calendars to Choose From

Magnetic calendars stick to refrigerators, filing cabinets, and metal desk frames. They provide a useful tool for your clients and keep your contact information handy year-round. You can select house-shaped, rectangular, or custom designs in a variety of styles. Tear-off magnetic calendars come with recipes, tips, or scenic views. Also, home and business owners are likely to glance at calendar realtor marketing often, keeping you top of mind when they decide to buy or sell in your farm area.

Save on shipping with jumbo postcards with a magnetic strip or go traditional with stapled wall calendars featuring recipes or seasonal pictures. Themes include black history and patriotic styles as well as health tips, motivational themes, and scenes from across America. Need help selecting fun styles for your real estate marketing? Our staff is happy to lend a few pointers based on our extensive industry experience.

Choose from school calendars to help busy parents stay organized. Alternatively, you can send out sports schedules for basketball, football, and other local sports franchises. Die-hard fans will never miss a game and these marketing calendars help them associate your service with teams they love.

Whatever style you choose, calendars are an effective form of real estate direct mail marketing.

Calendar Realtor Marketing Benefits and Tips

Now is the time to order. Here are just a few benefits and tips to keep in mind for your calendar realtor marketing plans:

  • Beat the end-of-year rush and avoid delays in getting your message out.
  • Help busy parents keep track of school service days and holidays.
  • Include your contact information and website to make it easy for clients to reach you.
  • Give prospective clients a useful gift that creates goodwill.
  • Use calendars to highlight your services or help homeowners get their property ready for sale.

Sending more than one calendar type and style gives prospects an easy way to share your information with family and friends. They can also keep one at the office and one at home, resulting in additional exposure for you!

Contact ReaMark today for more information on calendar realtor marketing ideas. We would be happy to suggest ways to combine calendars with other real estates direct mail marketing such as postcards and holiday newsletters to keep your name in front of clients. Get your order in now to help increase your sales for the year!

How to Turn Your Solds into More Leads & Prospects This Year & Next

Posted by Reamark Marketing on Jul 27th, 2021

Your successful sales are the most powerful marketing tool you have. Are you incorporating them into your real estate direct mail marketing? As an entrepreneurial business person knows, the art of follow-up results in references and leads that can expand your customer base.

As a realtor, you know that you have to create your own opportunities by investing in impactful advertising and marketing. Staying in touch with your clients can result in repeat business, as well as new business. Additionally, when done correctly, it delights rather than annoys your clients. Use ReaMark postcards to showcase your expertise and gain your customers’ trust and confidence.

Postcards that Keep You Front of Mind With Clients and Prospects

Everyone likes to feel appreciated. So, your first contact with a client after helping them sell or find a home should be Heartfelt Thank You & Congratulations Cards. When clients do refer customers to you, you can stay in touch and express your gratitude with a Thank you for your referral card.

Customize your message or go with our messaging suggestion for each design you choose. Here’s a sample of a great referral thank you message:

“Client referrals are the foundation of my business, and I want you to know how much I appreciate your loyalty. Thank you for your trust and confidence in my services.”

We are happy to help you formulate your own message customized for your personal brand.

Just sold in your area postcards give you the option of including between one and 10 photos of homes you have sold in the neighborhood. This shows your expertise in the real estate market in their backyard and helps you localize your real estate direct mail marketing. ReaMark also offers full-service Every Door Direct Mail (EDDM) to help you reach every home in the zip code.

Sending home tips postcards to recent buyers allows you to stay in touch with past and future clients while providing valuable information. Plus, the better your clients maintain their property, the easier it will be for you to sell it for them down the road. These cards include the following themes and more:

  • Staging tips
  • Curb appeal ideas
  • Landscaping
  • Gardening
  • Seasonal maintenance

If you want to become a part of your client’s life story, be there for the important events. You can do this unobtrusively by sending Happy Home anniversary postcards and holiday greeting cards also available through our real estate marketing products.

Use Your Success Stories

Use your success stories in your real estate marketing to add authenticity and attract new buyers and sellers who’d want to work with a seasoned pro. When you want someone to trust you, offering proof of your success could give you the opportunity to find them a new home or sell their existing one (or both!)

Also, postcards give your clients an opportunity to provide your information to a friend or a family member looking for a realtor. Your realtor marketing makes it easy for your happy customers to become brand ambassadors for your services.

Here’s the Deal

Buy 5 designs and get the next one free or buy 10 designs and get three free! Contact ReaMark today for your real estate direct mail marketing needs.

6 Summer Real Estate Marketing Postcard Ideas

Posted by Reamark Marketing on Jul 20th, 2021

It’s easy for potential buyers and sellers to become distracted over the summer holidays. That’s why it’s important to help get them back on track with effective real estate marketing such as postcard campaigns.

Like many other marketing efforts, repetition is the key to improving your conversion rate. In fact, Realtor marketing through direct mail becomes incredibly effective after the fourth or fifth touch. So, keep the channels of communication open and target specific geographic locations with ReaMark postcards.

6 Types of Real Estate Marketing Postcards  

After you’ve sent out July 4th cards, you still have plenty of other options for your summer real estate marketing campaigns. To get the creative juices flowing, here are some recommendations from the marketing pros at ReaMark:

  1. Get Listings Cards: Neighborhood marketing cards can nudge sellers into getting their homes ready for sale. You can also use these cards to publish recent sales in the area. Reminding them that this is a sellers’ market can help you get more listings.
  2. Just Sold Cards: Choose from predesigned stock postcards for fast turnaround or customized designs that allow you to add up to 10 photos showcasing your most recent sales.
  3. BBQ Recipe Cards: From BBQ pork sliders to BBQ chicken pizza, we have dozens of recipe cards that your prospective clients will collect and use.
  4. Buy/Sell To-do lists: Reminding homeowners or buyers what to do to reach their real estate goals can motivate them to commit to the process, with your help.
  5. Fall Home Checklist: Nobody likes to think about the end of summer. However, you can motivate your clients with a fall home checklist that’s likely to remain on the fridge for the next couple of months. (It may even get passed on to neighbors and friends who are also homeowners or prospective buyers!)
  6. Fall Time Change Postcards: This important customer service reminder may have longevity on an office bulletin board or desktop.

    BONUS:
  7. Calculate Home Value: Setting the right price can help homeowners get a great price for their property without waiting weeks or months for a sale. Use the message on the back of the card to showcase your experience and skill in this area. This is one of the most effective real estate direct mail marketing strategies because it actually relates to what you can do for them.

What Makes a Great Real Estate Marketing Postcard?

Real estate postcards should add value and areas that interest potential buyers and sellers. Most importantly, your message should include a clear call to action to motivate prospective clients to begin the buying or selling process with you.

Why Choose ReaMark?

If you require assistance with your real estate direct mail marketing, ReaMark professionals have your back. We can provide full EDDM service to help you cover lucrative neighborhoods in your farm areas. In addition, here’s a deal (we hope) you can’t resist to wrap up your midsummer marketing campaign.

WHEN YOU BUY FIVE DESIGNS YOU GET THE SIXTH ONE FREE

Contact us today for pointers on how to kick off your realtor marketing campaign.

Marketing Advice to Real Estate Professionals from ReaMark’s President

Posted by Reamark Marketing on Mar 20th, 2019

Hello I’m Richard Brown, President of ReaMark. I have been in direct marketing for over 30 years with the last 18 years helping real estate professionals like you, to substantially increase their listings, sales, and ultimately, their income.

There has never been a better time to improve your business by using a consistent strategy to contact anyone who knows you and can refer clients. All signs are pointing to a steady rise in the real estate business since interest rates are at record lows. In addition, home inventory  is still low so listings are being sold quickly and for top dollar.

Each year I take hundreds of calls from realtors. The same question comes up time and time again, “Rick, what works best? How can I make more money?”

So, last week I sat down, got away from the kids, and really thought about all of the success stories, trials and errors that realtors have told me during the past two years.

  • With all being equal why are some realtors more successful than others?
  • What does actually work?
  • What makes top agent?
  • How can my business survive when I have less money to spend because I am making less money?

One fact that kept coming up is that my business only makes money if the programs we recommend to you makes YOU money. To that end, I came up with a few things you should be doing if you are serious about increasing your yearly income.

Four Real Estate Marketing Strategies for 2019

Reach Out to Past Clients

You MUST reach out to your Past Client contact list at least every month. Over 50% of your business should come from referrals. If you are not mailing to this specific contact list you are losing money. Your Past Client contact list should includes your colleagues, past buyers and sellers, friends and family. The larger the list, the more successful you will be. You really need to sit down and put this lists into a workable database.

Utilize Postcards to Market Yourself

Announce your success! Since referrals are the largest part of your business and you want to build up your contact list, these are the second most effective tool at your disposal. You should mail the entire neighborhood and also your current contact list. Our Just Listed/ Just Sold, Market Updates and Open House postcards are a great way to showcase the strength of your business. If your budget is limited, these could be part of your planned monthly marketing, but for maximum results, you should be doing these mailings in addition to the ones you send out to your Current Contacts.

real estate marketing strategies

Track Your Results

The beauty of direct marketing is that is affordable and track able. If you have 400 contacts, you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you’ve paid for the entire year!

Become Known as the Specialist of Your Farm

A business with no prospects will die. You need a reliable, consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same you must find ways to differentiate yourself. I get calls every day from past customers offering thanks for orders placed two years ago. These agents and brokers tell me they now get 50% plus of all listings in their neighborhood because of our marketing materials!

Walk your neighborhood twice per year, create compelling online content, submit articles to local publications, and/or advertise in neighborhood newspapers, send out newsletters and be the one to consistently educate your community on the local real estate market.

I feel great about sharing these strategies with you for a very simple reason: if we can help you become more successful in your business then ReaMark will be more successful in our business. Call one of our Marketing Specialists today at 1-800-932-2957 and we will work with you to create a real estate marketing plan to help you meet your budgets and sales goals!

I hope this letter has been helpful, confirmed the efforts you are already making or inspired you to call us. If I can help, please don’t hesitate to call me directly.

Regards,

Richard J. Brown
President
ReaMark

Photo credit: by Álvaro Serrano on Unsplash

Next »

Archives

Search Posts