Real Estate Marketing Blog

Sellers won’t choose you as their listing agent unless they know who you are and what you can do for them. Real estate direct mail increases brand awareness by putting your name in front of homeowners in your farm territory. However, real estate postcards, newsletters, and door hangers may end up in the trash unless they have the right appeal. Find out how to optimize your content and design choices for the greatest impact.

Real Estate Postcard Ideas

Real estate postcards offer a cost-effective way to deliver important information to your clients. ReaMark offers diverse designs and topics so that you can choose the right message for your audience. Here are just a few ideas that resonate with perspective sellers:

• Market report: The real estate market in any area can change quickly. To keep your prospects informed, deliver market updates on recently sold homes and average sales prices in their neighborhoods.
• Free comparative marketing analysis: Introduce yourself to new clients by showcasing your expertise. Offer a free comparative marketing analysis to educate homeowners on potential sales prices.
• Recipe real estate postcards: Working homeowners can benefit from quick, nutritious recipes that help them get dinner on the table faster. Present your own recipes or choose from ReaMark’s extensive selection of delicious ideas for meals, snacks, and beverages.
• Custom postcards: You can use your own images and ideas to create full-color postcards designed with your clients in mind.

Connect With Homeowners Via Neighborhood Newsletters

You can also connect with homeowners with customized newsletters. If you want to cultivate deeper relationships in the community, a newsletter covering local topics can bridge the gap while providing information your clients value. Unlike emails and online ads, potential sellers are likely to look through real estate direct mail, such as newsletters, increasing your brand exposure.

• You can tie in interesting topics that appear on your real estate postcard ideas for more extensive coverage or present unique information, such as profiles of local businesses and people.
• ReaMark maintains a library of 25 newsletters containing non geographical and timeless topics for you to share with prospective sellers.
• Show that you know the area by highlighting upcoming events and interesting destinations. From music festivals to fireworks displays, every neighborhood features local events that help attract potential buyers. Show sellers you know how to sell not only their property but the entire community. Tip: If you attend local events, take pictures and selfies to share with readers!

For the best results, follow up with fresh newsletters every few months.

Personalized Letters Make a Deeper Impact

You can tuck personalized notes and letters into door hanger bags and packages.

• Include your business card and a few postcards or newsletters to make an immediate impression.
• Generate a Dear Neighbor Letter that includes your name, real estate credentials, and selling strategies.
• Let potential sellers know why they should trust you to sell their home by mentioning the technology at your disposal (virtual tours, drone services, whatever technology you embrace to sell houses.)

Contact the team at ReaMark for more real estate direct mail tips that will help you increase your listings!

Are you looking for real estate open house ideas to pass along to current and prospective clients? Summer is prime selling time, and an open house will help you create a buzz around your listings. Putting open house tips on newsletters or postcards can boost your reputation and it’s a great way to kickstart your real estate marketing campaign in a new farm area. Our team has put together top tips to help you and your clients execute a successful summer open house.

When Is the Best Time to Schedule an Open House?

If you want to draw a crowd, weekends are the best time to schedule your open house. We also recommend afternoon hours between 1:00 PM and 4:00 PM when potential buyers are typically out and about anyway. For weekday open houses, consider opening the doors of your listing from 4pm to 7pm. This makes it convenient for perspective buyers and other agents to drop by on the way home. Don’t forget to mail out open house postcards from ReaMark so everyone can mark the date.

Showcase Local Food and Drink

Highlight your knowledge of local produce and food specialties. Pick up appetizers from popular restaurants and choose dishes that participants can eat easily as they walk around. If there’s a local deli that sells artisanal cheeses, that might make a great choice for your refreshment table.

Decorate With Seasonal Blooms

Blooming flowers and stately trees are always a strong selling point. If you can harvest roses, peonies, or other flowers from the property, they make great centerpieces and help buyers make a connection to the home.

Beautify Your Landscaping

Start by tidying your flower beds, trimming your bushes and trees, and mowing your lawn. Water plants and grass for a few days before the open house to keep it looking green and lush. Curb appeal matters, so use your realtor marketing prowess to suggest ways to spruce up the entryway. That may include planting some flowers or painting the door.

Remove Extra Furniture

Declutter your home, inside and outside. Stow away outdated, stained, or bulky furniture, decluttering each room except for the bare essentials. This will keep the home looking spacious and inviting. Consider hiring a professional stager if that isn’t your forte. Your clients will rely on you to give them great advice on furniture placement and accessories that will attract the eyes of potential buyers.

Enhance Outdoor Living Areas

From power washing your deck to investing in new outdoor furniture, there are many ways to enhance your outdoor living areas. During the summer, buyers are looking for backyards with pools and other amenities that make it easy to enjoy the warm weather. Adding a fire pit, water feature, or other attractions can help the property stand out, possibly resulting in a higher offer.

Host a Raffle or Use Digital Sign Ins

Collecting business cards and personal contact information is a great way to grow your distribution list for future real estate marketing. Raffles are a great way to collect names and addresses but you can streamline your lead generation with digital sign in sheets.

If you hold a raffle, include local activities, restaurants, and other amenities in your prizes. This is a great way to support local businesses and grow your brand.

‍Contact the team at ReaMark for help with promoting all your open houses this summer.

Many homeowners focus on decluttering and staging the inside of the house before putting it on the market. While that’s incredibly important, it’s easy to overlook outdoor spaces that are top of mind for summer buyers. Remind your clients that prospective buyers won’t walk through the door if there’s no curb appeal. The team at ReaMark has put together the following real estate marketing ideas for creative outdoor staging. Be sure to include them in your summer postcard campaign or customize your real estate marketing with your own ideas.

Entryways and Front Yards

Don’t underestimate the power of staging entryways and front yards. Here are a few ideas to include in your realtor marketing, such as door hangers and newsletters (now 50% off!):

• Declutter: You may love your holiday decorations and yard gnomes, but that doesn’t mean buyers will. Keep yard decor to a minimum to make your front yard look organized.
• Cut the grass: Keep your lawn well-manicured to make the best impact in listing photos and at showings. 
• Trim bushes and trees: Remove limbs that overhang your home and trim shrubs and bushes long pathways and under your front windows. 
• Invest in storage: Small sheds are an affordable solution and increase the value of your home. They also give you a place to stow mowers and gardening tools out of sight.
• Entryway decor: Add colorful pots of flowers or greenery to boost the aesthetic of your entryway. Does your dull door need an upgrade? A fresh coat of paint does wonders for drab door and window frames. Don’t overdo the decor, or you could end up making your entryway look smaller.

Deck Out Your Patios and Decks

Summer buyers want to imagine themselves entertaining guests on a well-maintained patio or deck. So, depersonalize your backyard by putting away toys that belong to your kids and pets. Here are some additional tips to pass onto potential sellers looking to spruce up their backyards:

• Powerwash hardscapes: Over the years, patios and decks accumulate dirt and debris. Rinse away the years with a powerwasher to create a pristine surface you can use as a backdrop for inviting seating areas and greenery. 
• Invest in potted plants: Potted plants are easier to install than planted ones. They also give new buyers more options to make the space their own. Add a little color with fresh annuals and perennials from the local gardening center. Hardy petunias, impatiens, and Celosia are gorgeous and bloom all summer long.
• Add outdoor lighting: From fairy lights to pathway illumination, lighting makes your backyard safer and highlights your outdoor spaces beautifully at night. 
• Invest in new patio furniture: Get rid of ripped and stained patio furniture and invest in new lounges, tables, and chairs. This will help buyers imagine themselves in the space, and you can take the furniture with you once you make a sale.

Offer to meet with potential buyers to give them tips on how to prepare their outdoor spaces for a fast sale this summer. We would be happy to brainstorm and create postcards and other direct mail pieces highlighting your advice for creating a hot summer listing. If you would like real estate marketing ideas, reach out to the team at ReaMark today.

Realtor marketing calendars are more than great promotional items, they provide true value to recipients. While reminding clients of important dates, real estate calendars also keep your name and contact details in front of potential buyers and sellers. ReaMark offers a variety of wall and magnetic calendars to choose from — and you can try them all! First, let’s explore the role of calendars in building client relationships.

How Real Estate Marketing Calendars Bring You Closer to Clients

Whether you choose magnetic or wall calendars, these promotional items solidify your brand and keep your contact information at eye level. Recipients will display your calendars on the refrigerator, wall, desktop, and other highly visible areas.

Attracting Leads With Magnetic Calendars

With the help of the ReaMark team, you can choose the most appropriate graphics and content for your magnetic calendars. Do you want to reach young families? Feature important school dates and holidays for maximum impact. That’s just one way to connect to your clients through full-color calendars.

Highlight key dates relevant to your target audience. For example, many realtor marketing calendars feature local sports teams, so fans remain aware of important games. You can also design school sports schedules (Now 30% off!) in honor of local athletes.

Choose from the following categories of magnetic realtor calendars:

• Recipe calendars
• Home tips calendars
• Scenic calendars
• Other real estate calendars

Wall Calendars Build Relationships

With wall calendars, you have more space to entertain, delight, and educate your prospective clients. High-quality printing enhances local landmarks and homes and makes it easy to highlight your familiarity with the area. By including local events and homeowner tips, you increase the utility of your real estate calendars. At the end of the day, you want to position yourself as an expert in all things local. Realtor calendars make it easy to do so. Offer limited edition wall calendars with a personalized message to connect to recipients on a deeper level.

Multiple Sizes & Formats for Tailored Calendars

Which ReaMark real estate marketing calendar best suits your needs?

• 4″ x 7″ Full Magnet Calendars: Perfect for placement on refrigerators and 140 designs.
• Magnetic Tear-Off Calendars: Our 3.5″ x 6″ calendars come in 12-month formats with many design choices and cover options. You also receive free envelopes to facilitate distribution.
• Large 3.5″ x 9″ Full & Strip Magnet Calendars: This is the perfect format for school and sports schedules.
• Jumbo Postcard Calendars with Magnetic Strip: Purchase UV-coated jumbo cards (8.5″ x 5.5″) for maximum impact and easy-to-install magnetic strips.
• Medium 3.5″ x 6″ Full Magnet Calendars: This is one of our most popular choices. There are dozens of designs to choose from.
• Wall Calendars: For broader reach, consider sending out real estate marketing calendars that can be ready in 12-18 business days.
• School Calendars: Cater to families with calendars packed full of important school events.

Build your client relationships with gorgeous, practical calendars they’ll appreciate. Contact the team at ReaMark for assistance with your realtor calendars for the school or calendar year.

You can create winning real estate newsletters with well-planned content strategies that appeal to your target audience. In this guide, the pros at ReaMark offer tips on content selection, design, and distribution strategies to help you engage readers and turn your prospects into clients. If you aren’t sure what to write about in your realtor newsletter, remember to keep it personal, use great photos, and offer value to your readers. Don’t forget to include content that highlights your professional experience to promote your brand and get the phone ringing!

Personalize Content in Your Realtor Marketing

Whenever possible, customize content to maintain the interest of your audience. That includes getting personal by sharing your interests as well as your expertise. While hundreds of clients may receive the same newsletter — Don’t forget that you can create more than one for different stages of the sales funnel! — you want to create a connection by showcasing your individuality.

How can you do that?

• Write your realtor newsletters using friendly, conversational language. Use “I,” “we,” and “you,” instead of the more impersonal third person point of view.
• Mention the neighborhood/farm area you’re targeting. That means creating unique newsletters for different communities.
• Talk to the ReaMark marketing team about pre-written content that you can customize for your needs.
• Address your readers by name if you’re working with a curated distribution list.
• Introduce yourself to new prospects, such as those living in a new farm area. Include local listings and sales you’ve made recently.

What Should You Write About?

When in doubt about what content to include in your real estate newsletters, stay close to home. Find ways to target local organizations and events, as follows:

• Local Businesses: Are there new bars, shops, or other businesses opening nearby? Show that you stay on top of changes in the area and share important information new and long-time residents can use. It doesn’t hurt that this will deepen your connection to local business owners.
• Local Events: Everybody loves calendars. They create a compelling visual even if you just list upcoming events. Ask recipients of your real estate newsletters to send you upcoming events you can post in your next newsletter.
• Throwback Thursdays: Share vintage pictures of your farm area. This is another golden opportunity to source content from readers. Long-time residents may have amazing photos that show how much the neighborhood has grown and changed.
• Local Charities: Partner with local charities to assist with fundraising or raise awareness while showing support for the community.

Design Tips for Realtor Newsletters

ReaMark’s four-page newsletters are designed to catch the eyes of your readers. You can optimize your content with beautiful photos of local homes and landmarks in the Throwback Thursday section. Use our eye-catching templates to engage readers or work with a professional designer to customize your look.

Keep your newsletter short and to the point. Most importantly, you need a call to action that includes your personal contact details to help you close the deal.

Save on ReaMark newsletters today!

Always Use Great Photos

ReaMark offers full-color printing that showcases your amazing photos. Make your real estate newsletters pop with stunning images that reflect the demographic and neighborhood you serve.

Distribution Strategies

There are many ways to deliver your newsletters, and this is a great way to maintain continuity across your digital and direct real estate marketing. Keep the following tips in mind:

• Email: Highlight stories in mailed newsletters or tease content for your next one.
• Social Media: Share your social media links and realtor website on your newsletter.
• Website: Go deeper into topics addressed in your newsletters to optimize your cross-channel marketing.
• Print: Direct mail provides a tangible way to connect with your audience. Readers are more likely to look at physical copies of your newsletter.

Need more tips on how to create and distribute memorable realtor newsletters? Contact the knowledgeable team at ReaMark today!

Spring cleaning gives homeowners a jump on tidying up cluttered spaces. Not only does an organized space make things easier to find, but it also makes it easier for buyers to envision how the home functions. Your real estate postcards for this season should include spring cleaning and organizing tips that make potential listings that much more appealing. Besides, a fresh space feels inviting and may even increase the number of offers for the home.

Spring is a great time to remind prospective sellers that first impressions matter. Feel free to use the following tips from the team at ReaMark in your realtor marketing.

Windows: Conquering Dust and Grime

No matter how great the view, potential buyers won’t enjoy looking through grimy windows. Make it easy for your target audience to cut through the dust and dirt standing between them and fantastic curb appeal, starting with proper window washing techniques:

• Wash curtains and window treatments.
• Replace bent or damaged curtain rods.
• Use a damp cloth to dust the window sills.
• Clean the panes with a non-streaking glass cleaner and microfiber cloth.
• A portable vacuum cleaner does a great job of clearing out window tracks and clearing any loose debris.
• For blinds, use a microfiber cloth to wipe each slat. You can also soak most blinds in soapy water to loosen stubborn dirt.
• Steam or iron curtains before rehanging them.

Carpets: Put Your Best Foot Forward with Clean Floors

Help your clients showcase large rooms and unique architectural details without the negative attention generated by carpet stains and odors. Include these carpet cleaning tips on your realtor postcards to kick off your marketing for the warmer seasons:

• Going through the home room by room, taking breaks in between, is the best strategy for spring carpet cleaning. 
• Thoroughly vacuum the carpet, moving furniture to get under and behind everything.
• Sprinkle baking soda on carpets before vacuuming to neutralize pet and household odors.
• To remove stains and refresh your carpets, break out the shampoo (or rent one for the job).
• Deep cleaning removes dirt deep in carpet fibers and removes dust mites.

Other Tips for Spring Cleaning Realtor Postcards

With nature burgeoning outside, many homeowners find themselves with extra energy in the spring. Encourage your clients to harness their inner neat freak to tackle areas that collect dust, including the following:

• Baseboards and molding: Use a microfiber cloth with a solution of warm water and dish soap to wipe them clean. Say goodbye to dust that can trigger allergies with top to bottom cleaning!
• Ceiling fans: Dust ceiling fan blades using a long-handled duster to avoid back strains and falls. You can wash the blades with warm water and dish soap but dry them completely before reattaching. Tip: If you reverse the fan blades to heat your home more efficiently in the winter, remember to switch them back. 
• Door frames and knobs: Wipe down door frames and knobs with a damp cloth. Tip: Use disinfectant wipes to get rid of greasy fingerprints.
• Light fixtures: It’s hard to spotlight layered lighting beneath layers of dust. Clean lamp shades and surfaces as directed by the manufacturer. You can use an upholstery attachment or wipe down lighting fixtures.
• Air vents: For improved indoor air quality, homeowners should remember to clean the vents. Removing the vent cover makes it easier to clean and gives you access to the vent interior.

Clean Homes Sell Faster

A sparkling home is easier to stage for photos and showings.  By removing clutter, homeowners create open spaces and facilitate traffic flow during showings and open houses. Most importantly, clean homes sell faster than cluttered ones. So incorporate spring cleaning tips in your real estate marketing to connect with prospective sellers and help maximize their sales price (and your commission). Contact the team at ReaMark for additional ideas for your real estate marketing. You can customize your real estate postcards or send out home maintenance tips put together by our team for your convenience.

Springtime brings a burst of life and exuberance that’s contagious. As part of your real estate marketing strategy, encourage homeowners to complete maintenance tasks that make their properties appealing. Proper maintenance is essential for prospective sellers to move their listings to the closing table quickly. However, you can also stay connected with new homeowners with essential home maintenance tips delivered via postcards, newsletters, or door hangers.

The team at ReaMark can help you customize your spring maintenance postcards. Here are a few ideas to get started!

Scheduling HVAC Tune-Ups Early

As the seasons change, homeowners can take proactive steps to maintain their HVAC systems. In the spring, that means scheduling annual maintenance for ACs, mini-splits, or heat pumps before the season rush. There are many benefits to booking HVAC tune-ups early, including:

• Preventing Breakdowns: By scheduling a tune-up, you minimize the risk of unexpected breakdowns.
• Longevity: Well-maintained HVAC systems last longer. Preventive maintenance can extend the life of your equipment.
• More comfortable environment: Scheduling cooling system maintenance in the early spring ensures a comfortable environment for homeowners as well as prospective buyers.

You can expand your spring real estate marketing campaign with maintenance reminders for plumbing, gutters, and other systems.

Fertilizing the Yard

Homeowners can lay the seeds for a future sale by creating a lush yard. A green lawn forms the foundation of beautiful landscaping that will wow prospective buyers. Regular fertilization minimizes weeds and contributes to a beautiful landscape. Include these tips for your realtor marketing this spring:

• Soil Testing: Start by conducting a soil test, so you can select the right fertilizer for a richer lawn.
• Type of Fertilizer: Select a balanced fertilizer with nitrogen (N), phosphorus (P), and potassium (K). Ratios of 10-10-10 or 20-10-10 are effective.
• Follow instructions: Follow the instructions on the fertilizer package. Use a spreader to evenly distribute the fertilizer across your lawn.
• Watering: Watering the lawn distributes the fertilizer deep into the soil.

Follow up your fertilizer reminders with additional real estate postcards featuring tips on how to create lasting curb appeal for fast spring and summer sales.

Adding Flowers and Other Features for Curb Appeal

Choose landscape maintenance tips prepared by the ReaMark team or customize your message to add flower power to potential listings. Here are a few ideas, but you can also add your own!

• Flower Beds: Plant colorful flowers in well-defined beds along walkways or near the entrance. Choose varieties that thrive in your climate and require minimal maintenance.
• Upgrade your outdoor lighting: Install outdoor lighting fixtures to illuminate pathways, highlight architectural features, and create a warm ambiance during evenings.
• Front Door Upgrade: Consider painting your front door in a bold color or replacing it with a stylish design. The front door is a focal point and sets the tone for your home.

Add continuity to your realtor marketing with summer maintenance tips you can send out in June or July.

Need more ideas for your springtime realtor postcards? Contact the ReaMark team today!

Tap into the power of spring with real estate calendars and postcards that capture the feel of the season. Eye-catching postcards with useful information and calendars featuring local sports teams and events can help you connect with current and future clients. Utilize the following ideas from ReaMark in your spring marketing campaign.

Four Ways to Connect With Clients Via Postcards This Spring

You can choose from our existing selection of spring realtor postcards, or work with your ReaMark marketing expert to customize a theme and message of your own:

• Flower Power: Showcase the beauty of blooming flowers in your area. Use vibrant floral images as the backdrop for your postcards. You can even include gardening tips or information about local flower festivals.
• Spring Cleaning Tips: Many homeowners or prospective homeowners use the burst of energy that comes with spring to do some heavy housekeeping. Include checklists for decluttering, organizing, and refreshing living spaces. You can nudge prospective sellers by reminding them that decluttered homes sell faster.
• Springtime Fun: Outdoor activities often kick in gear during the spring. Look for local events to promote. This might include art and music festivals, spring events, farmers’ markets, art festivals, and open houses. Include event dates, locations, and dates, along with your contact information on both sides of our jumbo postcards.
• Before and After: Many homeowners spruce up their landscape in spring. Consider sponsoring a contest of before and after winter to spring photos. Alternatively, you can send tips on home to enhance curb appeal without breaking the bank.

If you’re looking for more ideas to continue your spring marketing campaign, refreshing recipes, neighborhood market updates, and just listed/just sold messaging with seasonal graphics are always a great way to showcase your commitment to providing added value to your clients.

Choose Spring Sports Themes for Real Estate Calendars

Do you have a local major league or farm sports team? Besides offering traditional 12-month calendars, you can keep your target audience informed with spring training calendars. Here are just a few ideas that will build on local interests:

• Baseball team schedules for training and games.
• Combine sports with outdoor activities and events.
• Race Day Calendar for local marathons, 5Ks, and cycling events.
• Youth Sports Spotlight Calendar (Little League baseball, soccer, track and field).

Featuring local sports teams in your calendar direct mail has other benefits besides providing valuable information to prospective clients. You can tie into marketing on other channels by highlighting the same information and providing background information on local sports personalities and teams. If you sponsor a local team, including them in your calendar could deepen your connection with the community. Additionally, it’s not too early to think about school calendars that will stay on display throughout the summer and beyond.

From 4 x 7 jumbo realtor postcards to magnetic calendars that are easy to display on metallic surfaces, ReaMark has a wide selection of styles and sizes to choose from.

Ready to Get Started?

Contact the ReaMark marketing team to build your spring postcard and calendar direct mail pieces. If you need assistance with crafting an effective message, feel free to reach out to a member of our team. We also have informative blogs with ideas that can fuel your realtor direct mail marketing all year long.Call our team today for ideas for spring real estate postcards and calendars, or to get your campaign up and running. It’s easy to order by phone at 1-800-932-2957!

Inject your spring marketing campaign with the vitality of the season. You can do this by sending out postcards with home maintenance and landscaping tips that enhance curb appeal. Alternatively, you can incorporate seasonal topics in your newsletters and door hangers. It’s also a great time to share your latest sales and listings or neighborhood market updates on spring-themed postcards. Are you ready to help your customers shake off the winter doldrums and spring into the real estate market now with these helpful tips from ReaMark’s realtor direct mail marketing pros?

Garden-Themed Open House

Your existing listings can generate interest in your services. Send garden-themed direct mail pieces with lush images of blooming flowers and serene outdoor spaces. As well as including details about the open house, you can feature your contact information on both sides of colorful door hangers and postcards. Door hangers are a great way to reach prospective clients without paying postage. On the other hand, spring postcards delivered through our Every Direct Door Mail services connect you with every homeowner in the neighborhood.

Curb Appeal Tips for Spring

Winter weather takes its toll on even the best maintained properties. So, send out tips to help clients maximize the curb appeal of their properties. Here are a few topics that work well on individual postcards or combined in a seasonal newsletter:

• Gardening tips that add excitement to outdoor seating and growing areas.
• Landscape maintenance checklists to spruce up properties following harsh winter weather.
• Home maintenance reminders, such as scheduling a roof inspection and turning on outdoor spigots.
• Inspirational messaging to inspire prospective buyers and sellers.
• Customized messaging that ties into your personal branding.

What topics can you include in your seasonal direct mail marketing? Incorporate tips such as planting colorful flowers along walkways and maintaining a well-manicured lawn. If you want to combine and customize your tips, the ReaMark team can help you put together a four-page newsletter full of ideas, such as how to choose the ideal exterior paint or upgrade your bland front door.

April Showers Bring Real Estate Opportunities

Take advantage of fun themes, such as raindrop graphics or umbrella illustrations. This is a great way to remind clients that real estate opportunities grow as the weather warms up. Custom postcards are a great way to connect with homeowners and prospective buyers. Spring showers bring May flowers and real estate opportunities. So, get creative with your messaging while echoing the sentiments of growth and renewal evident throughout spring.

Remember to incorporate your branding and contact information in your realtor direct mail marketing pieces. Need more tips on how to invigorate your marketing campaign? Reach out to our team any time.

Contact a Realtor Direct Marketing Professional Today

If you need inspiration for your spring postcards and newsletters, help is close at hand. Call the ReaMark team at 1-800-932-2957 or contact us online to expedite your marketing campaign. We would be delighted to help you capitalize on seasonality throughout the year and encourage clients to spring into the real estate market now!

Obtaining a listing is a huge deal, but the job isn’t done until you have a signed contract from a qualified buyer. How can you capitalize on your listings and sales long after closing? Start by advertising your success in your direct mail campaigns with ReaMark Just Listed and Just Sold postcards.

Let Your Listings and Sales Speak for Themselves

With custom just listed/just sold postcards, you can use photos of your actual listings and sales. Full-color graphics on the front and back of jumbo postcards entice new and existing customers to learn more. Our experts can help you craft personalized messages, but so can your clients!

• Put the message in your customer’s voice by asking them to write a letter about how you helped them sell their property.
• For shy clients, ask if you can draft a message to submit for their approval.
• Consider including a picture of the listed or sold property next to the quote.

This approach has two advantages. Not only do you strengthen your bond with your clients, but you also give them a unique voice that new sellers and buyers can relate to.

How to Close the Deal

When you send just listed/just sold postcards, give recipients a motivating reason to act. Otherwise, your news updates and self-promotion will fail to generate new listings and sales. Consider the following tactics to create a sense of urgency:

• Offer a free valuation of the homeowner’s property to move prospective sellers down the sales funnel.
• Include a “hotline” number for free advice for prospective clients who want to sell their homes.
• Curate a database of your target audience. Include income range and length of residence, along with any other information you can glean during interactions with people online or in person. Do they have children?

Families with children move every 5 years on average, increasing the odds of repeat business and long-term relationships. If you’re working in a new neighborhood, consider Every Door Direct Mailing campaigns to increase your brand recognition. Our marketing team can assist with newsletters, calendar mailings and greeting cards that appeal to your demographic.

The Unique Appeal of Direct Mail Campaigns

People can hold postcards, door hangers and other direct mail pieces in their hands. This tangible contact with your message makes it more memorable. Additionally, many homeowners will pass your message on to friends and family members looking for a qualified real estate agent. Here are just a few ReaMark products to consider in your spring and summer marketing campaigns:

• Newsletters featuring information about community events and your latest listings and sales.
• Market updates on postcards with your contact information on two sides.
• Followup postcards with animal themes to entertain recipients and keep your name top of mind.
• Recipe cards that residents can collect and share.
• Neighborhood news for new and established homeowners and prospective buyers.

At ReaMark, our marketing team is a valuable resource when it comes to brainstorming effective ways to increase your listings and close more sales. Real estate direct marketing is a valuable tool for professionals looking to build long-term relationships with clients.Contact us today to motivate sellers and buyers to move forward with their decisions.