7 Real Estate Marketing Strategies for 2023

Posted by Reamark Marketing on Jan 24th, 2023

Since 2000, ReaMark has provided guidance and leadership to thousands of real estate professionals. Along with offering effective direct mail pieces, we often extend advice for real estate marketing strategies. Below, we have put together seven essential steps that can help you improve your return on investment and increase your customer base in 2023. Additionally, we’ll provide insight into which of our products can help you succeed.

1. Network, Network, Network (Repeat)

If you’re in real estate, this isn’t a new concept to you. You know that you need to talk to neighbors, join the Chamber of Commerce, volunteer, and stay active in the community to meet potential buyers and sellers. Sending real estate direct mail pieces can also help you extend your handshaking and phone calling efforts. It’s OK to start with people you know, but to onboard new clients, you’ll need to build brand recognition.

Here are a few tips to help you fast track your networking efforts:

  • Have a professional website: When you meet people, they’ll want to find you online to see what you’re all about. That’s why it’s so important to have a well-planned website that adequately showcases your services.
  • Be engaged in the community:  go to small business events, attend career days at local schools, and contribute to local sports teams and charitable organizations. The more people who know you, the more people you will have to refer you or use your services directly.
  • Send postcards and direct mail regularly: Postcards are one of the most affordable ways to reach your audience regularly. They are far less likely to throw away a mail piece without at least glancing at it than they are to delete an e-mail.

2. Ask for Referrals

There’s no place for shyness when it comes to building your brand. You could cold call people for weeks for just a few leads. However, you can save a lot of time and effort by asking clients for referrals directly. If you’ve already found someone a home or sold their property, they know what you can do. It’s possible to be aggressive while remaining polite and respectful when asking delighted customers to help you build your business.

How do you get more referrals?

  • Just ask: While some customers will automatically refer you out of loyalty, you can’t count on that. Instead, make sure that you politely ask for referrals and whether they know anyone who’s looking to buy or sell a home as part of your real estate marketing strategies.
  • Offer incentives:  While it’s illegal to offer kickbacks for referrals, that doesn’t mean you can’t offer incentives to clients who refer you to others. For example, you could offer to create a free video of their home or have professional photos taken on your budget in return for their assistance.
  • Send Just Listed/Just Sold Postcards: Regularly send out postcards featuring properties that you have listed or sold. You can include a request for referrals as part of your messaging. It’s easy for current and future prospects to simply hand someone a postcard with all of your information on it. It also makes it less awkward for them to refer you.

3. Develop a System that Works

When it comes to generating leads for your direct mail campaign, you first have to crunch the data that you already have. To build your database, you can use referrals, social media, and networking efforts. You can also consider running an Every Door Direct Mail campaign to reach all homeowners in your farm area.

It’s important to know what works and what doesn’t. So, track the types of direct mail that generate the highest response rate and repeat that with similar strategies. For example, when you send out direct mailers that offer valuable information, your mail pieces are less likely to end up in the trash.

When you receive phone calls from prospective clients, you have generated warm leads without lifting a finger. Here are some of the top themes that may help you achieve this:

4. Use social media

You can use social media in conjunction with direct mail to achieve the results that you want. It can be frustrating to build up followers and send out listings on social media without generating leads. Follow these tips to choose the right platform and find those looking to buy or sell a dream home:

  • Choose your platforms wisely: Generally, LinkedIn, Facebook, Instagram, and Twitter are great places to interact with clients in your marketing areas.
  • Use advertising:  Use Facebook Ads that are consistent with your online and direct mail marketing to target potential clients. The good thing about ads is that you can track your success with multiple analytical tools. This may also help you choose direct mail campaigns that align with your successful ads.

5. Make Videos

You don’t have to be a beauty queen or movie star to look competent and professional on camera. To convince homeowners and buyers that you can achieve their real estate goals, you have to show off your skills. Often, that includes creating videos or recording showings for those who can’t view a property in person.

Here are a few topic ideas to get you started:

  • Home buying and selling tips
  • Interviews with clients
  • How-to instructions
  • Favorite home features

Keep your videos under two minutes and consider adding a link to your videos to some of your direct mail pieces.

7. Partner with the Professionals at ReaMark

Contact us today if you need more assistance with your real estate marketing strategies for 2023. If you haven’t already done so, order your calendars, greeting cards, and postcards so you have them on hand when it’s time to touch base with your clients.

Writing A Real Estate Marketing Plan for 2023 

Posted by Reamark Marketing on Jan 10th, 2023

Steps to Complete a Realtor Marketing Plan for 2023

To design a successful real estate marketing plan, you need to define a niche. Who are you serving? This will help you target the right clients and prevent frustration, so you can stay focused and productive while growing your client base. Follow the steps and tips below to align your marketing efforts with your business goals this year.

1. Complete a SWOT Analysis

SWOT (strengths, weaknesses, opportunities, and threats) analyses help you develop unique selling points and stand out against the competition. If you’re going to invest time and money in realtor direct marketing, it’s important to have a solid plan. To do this, consider your strengths and weaknesses and focus on the most lucrative opportunities in your farm areas.

Inflation and rising interest rates are threats to your business. However, you can make the most of these challenges by opening up new opportunities. For example, when interest rates increase, buyers may have more negotiating power. These are all things you can include in your direct marketing messaging.

2. Focus on What You’re Good At

Looking back on the last year or the last few years, reflect on things that worked well for you. For example, if you are a people person, you might attract the right clients to your brokerage. However, perhaps writing contracts isn’t your forte. In this case, you should create a list of pros and cons, with relative tasks in opposing columns. Perhaps you don’t like to write contracts, you might want to consider outsourcing this part of your business. That would give you more time to focus on relationship building and marketing, to emphasize your strengths.

Calendars are a great way to kick off your first quarter realtor marketing plan for 2023. Get more ideas on how to optimize your conversion rates in our blog, “Real Estate Calendar FAQs.”

3. Align Business and Personal Goals

Your real estate marketing plan for 2023 should align with your personal goals. This will keep your business and work lives in balance. What is your income goal? What do you plan to do with your extra money? Often, personal goals drive you to increase your efforts in the field. You can also combine personal projects, such as charity work, with your business. Making connections in the community is an excellent way to reach a target market.

For example, if you like sports, you can sponsor a local sports team and send real estate calendars with the team schedule. This shows your commitment to the community, provides a valuable service to the recipient, and helps keep your name top of mind when it comes time to buy or sell a property

4. Set Realistic Goals

If you know what you’re doing, you can aim for a 1 to 3% response rate. To achieve the maximum conversion rates, it’s important to target your messaging. (Hopefully, you’ll already have targeted leads, but that’s not strictly necessary if you’re canvassing a whole neighborhood.)

For example:

  • Target homeowners with market trends that show what they can achieve by listing with you.
  • Use just sold/just listed messaging to raise brand awareness.
  • Target buyers with the same interests and leverage that to build personal and professional relationships.

5. Define Ways to Build Your Business

Along with social media, website, and in-person marketing, direct marketing is an effective way to build your business. In terms of direct mail, it’s all about diversity and smart repetition. Make sure your mail pieces come in a variety of formats, including:

  • Postcards
  • Newsletters
  • Schedules and calendars
  • Door hangers

6. Execute the Plan

If you’re new to the business or your farm area, we recommend kicking off your realtor marketing plan with Every Door Direct Mail (EDDM). You should also consider a monthly or seasonal calendar to ensure you are sending out mailers on a consistent basis without overwhelming the recipients. Learn more about both marketing strategies below.

Reach an Entire Neighborhood (EDDM)

You can expand your branding with EDDM. In partnership with the US Postal Service, we can help you reach every resident on a specific route. ReaMark marketing experts will walk you through the steps of choosing a route and mailer quantity, designing your mailers for that demographic, and getting them to you or the recipients, as you prefer.

Create a 12 Month Marketing Calendar

Our monthly prospecting tips and tricks make it easy to design and send regular postcards appropriate for the season or holiday coming up next. Recipe postcards, greeting cards, and door hangers are unique ways to continuously keep your information in front of your prospective clients.

Contact ReaMark today for assistance drafting and executing your real estate marketing plan for 2023.

What Every 2023 Real Estate Marketing Plan Needs

Posted by Reamark Marketing on Dec 20th, 2022

With 2023 fast approaching, it’s time to think about how you can improve your marketing strategy. Follow these steps for success in real estate marketing in print and digital form. Although this article focuses on direct mail, you can easily apply these steps to your social media and email campaigns.

Real Estate Marketing Plan Guide

Follow these five steps to building a strong real estate marketing plan for the coming year.

1. Know Your Audience.

For realtors, brand building is as personal as it gets. Don’t try to be everything to everyone. Focus on the type of deals you love, and the business will come to you. Otherwise, you can burn out fast. Remember this when putting together your distribution list for real estate direct mail marketing and realtor marketing.

Need some ideas for what to send to your audience?

2. Complete a SWOT analysis.

Write out a SWOT (strengths, weaknesses, opportunities, and threats) analysis. This will help you gain insight into what you need to work on and what you do best. You may find it easier to delegate certain tasks, such as contracts and paperwork, so you can focus on selling and finding homes for your clients.

You’ll also want to keep up with changes and challenges in the market. These are your opportunities and threats. Do you fully understand how inflation, low inventory, and high demand impact your farming areas? Not only will this make you more knowledgeable, but you can also use this information to guide and attract clients.

Here are some of the details that you can include in your realtor direct mail campaign:

  • Local real estate insights (recently sold/listed homes)
  • Average home price in the area
  • Homebuying and selling tips
  • Impact of interest rate changes on local economy

Make it personal by including your own just listed/just sold stats on postcards and other mailers. You can offer incentives such as a free market analysis to encourage clients to buy or sell now.

3. Do a Stop/Continue exercise.

What worked and didn’t work for you this past year? You can increase your ROI by dropping activities and business processes that didn’t contribute to your bottom line. Continue adding to this list and use it to help you make better decisions. For example, are you sending out enough real estate direct mail pieces? There is such a thing as too much of a good thing, too.

Depending on your budget, you can start by sending out monthly mailers. As a general rule of thumb, limit your direct mail (and e-mail) pieces to once a week. This keeps you in mind when recipients are ready to sell without overwhelming them.

4. Know your numbers and set goals you can achieve.

Carefully track your sales and expenses. This gives you a true picture of your profit margin. This information will also help you set goals. While goals should be realistic, it’s equally important to challenge yourself. Did you sell three homes per month this year? Strive for five sales per month in 2023!

5. Get people involved.

Engagement helps you build your network. You can mix and match your channels to build your community of clients. Why not send a survey on your real estate postcards and include a web page or social media account where you’ll post the results?

You can also send recipe postcards and invite recipients to share their favorite recipes on your website or social media pages.

Contact ReaMark to Plan Your 2023 Realtor Direct Mail Marketing

Feel free to share your marketing goals with one of our knowledgeable representatives. If you need content or design ideas for your realtor direct mail, we can help. Contact us today to order your mailers in time for your first quarter real estate marketing campaigns!

How to Write a Real Estate Newsletter

Posted by Reamark Marketing on Dec 14th, 2022

Real estate marketing success comes when you use the right mix of content delivery to sell your brand. This typically includes a variety of formats, including newsletters, postcards, door hangers, and other ways to get your message out to prospects and clients. Newsletters give you more space to inform and captivate your audience. However, it’s essential to use the format wisely to maximize your real estate direct mail ROI.

Done incorrectly, newsletters can easily overwhelm readers with large blocks of text, few images, and unimaginative information. Therefore, use pops of color, high-quality images, and interesting, timely content your readers care about.

Keep reading for more tips on optimizing your next newsletter.

Personalize Your Newsletter

A realtor direct mail newsletter gives you the opportunity to showcase your brand. Adding a personal touch can help you connect with your target audience on a deeper level. It’s all about getting your name out there in a way that provides value to your client base.

Here are a few pointers on doing that successfully, with heart:

  • Address your reader directly by using the second person point of view (you/your/yours). Each reader should feel like you’re talking directly to them.
  • Personalize your subject lines. If you have a first name or address, use it to customize your newsletter.
  • Segment your audience. Separating your leads by location, events, or other categories can help you develop newsletters that appeal to specific prospects. For example, repeat clients would probably be interested in different information and already trust you. You may want to increase the frequency of newsletters and other realtor direct mail marketing pieces for new leads.

Create the Right Layout

Consider using a visual hierarchy in your newsletter design.

Here are a few examples:

  • Inverted pyramid: Put the most pertinent information in the first paragraph of each article. Conclude with a call to action to encourage readers to reach out to you.
  • Gutenberg diagram: Break content into four sections. Give the CTA box a larger space, using images and interesting fonts to break up the rest of your content.
  • Z pattern: This is how readers typically browse both printed materials and web pages. Future and current clients will typically scan the title, then direct their eyes down the page to the left in a Z pattern. So, include features such as headlines and images that draw them further down the page and keep them interested.

Feel free to use our four-page real estate newsletter template as a guide. We have built this layout with the help of marketing experts and tweaked it over the years based on customer feedback.

Topics That Interest Homeowners and Buyers

Here are a few tried and true topics to include in your real estate direct mail marketing and realtor marketing. Add topics under these categories to keep your readers looking forward to your newsletters!

  • Landscaping Tips: New homeowners may struggle with landscaping. Include tips on lawn maintenance, seasonal planting, and tree care to help them get started.
  • House Hacks: From cleaning ideas to inexpensive home improvement ideas, house hacks are always a popular category. You can also include information about your social media or web page to direct them to your online content.
  • How-to Guides: Balance your budget, how to save for a down payment, and home improvement instructions are all examples of step-by-step guides your audience will appreciate.
  • Business Updates: make this section all about you. Can you give readers any tips from your professional or personal life that will help them on their real estate journey?
  • Local Real Estate News: You can include many topics under this category, including trends in sales, list prices, and home values. Be sure to highlight your own successes to showcase your brand.

Be Exciting

Real estate marketing should include an element of surprise or engage the reader. Here are a few ideas on how to do that in your newsletters:

  • Include a survey
  • Organize an event
  • Include your favorite recipes or share a recent travel experience

Ask Your ReaMark Expert How to Get Started

The pros at ReaMark can give you concrete advice on putting together a quarterly newsletter for your growing list of clients and prospects.

Contact us anytime at 800-932-2957 to discuss your newsletter and other realtor direct mail marketing needs. 

Real Estate Calendars FAQs

Posted by Marketing on Nov 29th, 2022

Real estate calendar marketing lets you market your services 365 days a year at low costs. ReaMark experts have answered the most pressing questions asked by realtors like you. Keep reading to learn more. 

Why send real estate calendars?

Your real estate calendar provides value to your entire target audience. Whether you are sending direct mail to those actively buying or selling or fishing for referrals, calendars provide constant exposure to your contact information.

If one recipient picks up the phone and calls you to find or list a home, you have paid for your entire realtor calendar marketing campaign. Branded magnetic and wall calendars in various sizes can ensure that you are the first person clients call when they need a real estate agent.

What types of realtor calendars are available?

Wall calendars give you maximum exposure because they provide room to jot down important events and appointments. Refrigerator calendars and magnetic calendars are useful for clients to hang at home or in the office. Sports and school schedules tuck conveniently into pockets and bags, while desk calendars provide wide exposure for your branding efforts. 

What themes for real estate calendars are available?

Recipe, home tip, scenic and real estate themes provide inspiration for your real estate calendar marketing. We can also customize your calendars to better meet your business goals. Here are a few of our top selling themes:

  • Recipe: Each month has delicious recipes that help potential homeowners get a meal on the table no matter how busy their day. These orders include free envelopes as our gift to you.
  • Home Tips: First-time and veteran homeowners appreciate home tips to help them spruce up their curb appeal or keep their home well maintained. You can order as few as 100 calendars. So, we recommend ordering several themes to find out which ones deliver the best response.
  • Scenic Magnetic: National and religious holidays serve as the focus of your calendar theme. We offer several great cover options and low minimum orders so that you can target your demographic as needed.
  • Real Estate Magnetic: Display pictures of homes you’ve sold or admire along with your contact information for maximum impact.

What sizes do they come in?

We offer a full array of sizes and styles, including:

  • Large Jumbo Card w/Magnetic Strip 8.5” x 5.5”
  • Medium / Small FULL Magnet 3.875” x 4.375”
  • Medium FULL Magnet 3.5” x 5.875”
  • Wall Calendars 10.625” x 18.5
  • Large FULL Magnet 4″ x 7″ (Most Popular)
  • 12 Month Tear OFF Calendars 3.5” x 6”
  • 4 x 7 – Full Magnetic Products

When should you send calendars?

Send your calendars well in advance of the New Year or as part of your first quarter marketing. For school and sports team calendars, send your realtor calendars at least four weeks before the season or school year begins for maximum impact.

How much lead time do you need to order calendars?

Avoid the rush by ordering your real estate calendars now. We often experience a huge end-of-the-year rush. So, order in November to ensure you can meet your real estate calendar marketing schedule. In general, allow two to four weeks lead time as a minimum.

What is the cost of printing a custom calendar?

The cost of printing your real estate calendars is already included in the per-unit price for your convenience. We also offer direct mailing to simplify the process. Offering the guaranteed lowest prices in the industry, ReaMark does what it takes to win your business and help you increase your lead generation success. 

Can I make a calendar using my own images?

Absolutely! We recommend including a professional, friendly photo wherever your contact information appears. Plus, you can customize your calendars any way you want. That includes the images and text. Of course, our full-size wall calendars offer the best option to showcase images of homes you’ve sold or listed, photos of you and your staff, and other inspirational images that strengthen your marketing.

Contact us today to place your realtor calendar orders!

Real Estate Postcard FAQs

Posted by Marketing on Nov 23rd, 2022

In September 2022, existing home sales fell for the eighth consecutive month to a projected annual rate of 4.7 million, according to the National Association of Realtors. Sales lagged 1.5% behind August closings and nearly 23.8% year over year. Although average home prices increased to approximately $385,000, continued interest rate hikes may herald further slow down in the industry.

These trends underscore the importance of maximizing your real estate marketing. The experts at ReaMark provide postcards for every occasion and purpose. Plus, we can help you build an effective real estate direct mail marketing campaign to end 2022 successfully and start 2023 with highly focused real estate postcards.

Check out these FAQs for realtor postcards

Are realtor postcards effective?

Sending real estate postcards generates leads and maintains brand awareness among former and future clients. ReaMark offers a free catalog and samples of products so you can see and feel what your customers will experience when holding your postcards.

Real estate postcards serve as a fast way to follow up with your target audience regarding upcoming listings, market updates, just sold announcements, and open houses. Plus, thanks to the open text format, you have a 100% open rate with every delivery.

What types of postcards are available?

Make your mark with heartfelt, informative, and valuable messaging. With your contact information on both sides and full-color printing, you can stay top of mind and effectively farm your territory.

Choose from a variety of themes and formats, including:

  • Heartwarming: Animal themes and humorous postcards often stay on the fridge or get passed along to friends and coworkers.
  • Seasonal and Holiday: Send anniversary postcards to celebrate the anniversary of closing dates, holiday greetings, and spring, summer, fall, and winter themes.
  • Recipe cards: ReaMark has a huge inventory of recipe cards for fast meal assistance.
  • Sports: Show your community spirit with postcards featuring the schedules of local high school and college teams.
  • Calendars: Choose one or more calendar postcard styles to give your clients a fast way to check the date and remember key events.
  • So much more!

How often should you send realtor postcards?

For the first eight weeks, consider weekly or biweekly mailings to build your brand. Carefully think through how you will start your campaign. For example, you can send just listed/sold and other self-promoting postcards to establish authority, alternating them with other postcard themes.

Maintain consistency in branding and messaging, continuing your campaign for at least nine months for maximum returns. However, if you already have a lot of brand exposure, you can dial back the frequency of your mailings to avoid overexposure.

What are the different ways to send postcards?

Do you already have targeted real estate direct mail marketing lists? If not, Every Door Direct Mailing (EDDM) is a great way to reach every address in a postal code. For real estate professionals expanding their territories or just starting out, this is a great way to introduce yourself to potential clients. Our team can help you plan and implement a USPS EDDM campaign.

If you have a targeted list, we can mail your postcards as part of our services. You can also have the postcards sent directly to you to distribute as needed.

Do “just listed/sold” postcards work?

Just Sold and Just Listed postcards make a great foundation for your circle prospecting. Design postcards with each neighborhood in mind. Mention recent success in the area and average selling prices in the target neighborhood. You can extend your hot streak or drum up business with a carefully targeted pitch for your services.

What do you say on “just sold” postcards?

You can use words such as “I sold” or “I listed” to inspire confidence in potential sellers. You’ll need a more subtle approach for real estate buyers. In a volatile economy, it’s important to let each client know you’ll represent their interests and provide honest communication throughout the process. At the same time, highlighting recent transactions provides concrete proof of your ability to deliver what your clients need — whether that’s buying or selling a property.

How can you kick off your real estate postcard campaign?

Contact ReaMark today to discuss jumbo postcard calendars with magnetic strips, postcard styles arranged by month, and many other tools to jumpstart your postcard campaign.

Order Your Thanksgiving Cards Now! 

Posted by Reamark Marketing on Oct 25th, 2022

Thanksgiving brings family and friends together to appreciate all they have received in their lives. Although traditions vary, this holiday typically involves feasting, celebration, charity, and other ways to show love and gratitude. For real estate professionals, it’s time to enjoy a much-deserved break from an always-on job.

Before enjoying your own Thanksgiving festivities, square away your real estate Thanksgiving cards to let your prospects and customers know you’re thinking of them. If you want to try creative realtor marketing ideas, you need to think outside the box and deliver Thanksgiving Day greeting cards that boost the spirits of your audience. You can do that using ReaMarket realtor holiday cards with a personalized message.

Don’t miss discounts on realtor holiday cards!

Send Real Estate Thanksgiving Cards

Kick off your holiday marketing campaign with real estate Thanksgiving cards in your preference of styles. Use greeting cards to remind clients and prospects that you are available for all of their home selling and buying needs. You could also include your business card or brochure in the same mailing. For best effect, include a personalized signature with every greeting card!

Reamark Thanksgiving greeting cards include many designs and styles, such as:

  • Autumn-colored candles that convey the warmth of the season.
  • Pumpkin-related themes reminiscent of the harvest.
  • Thanksgiving meal scenes featuring indoor and outdoor feasts.
  • Thanksgiving scenes featuring decorated homes.

We have pre-printed, personalized/non-personalized, and full color options to meet your needs and preferences!

Send Personalized Messages

Most businesses send generic holiday greeting cards. If you want your realtor marketing to stand out this holiday season, you need to step up your game. You can do this with personalized messages we print on the back of every Thanksgiving card.

You can include your personal information and a personalized greeting on the back. Meanwhile, our greeting cards come with full-color graphics, making them less likely to end up in the trash. Make someone’s day with a note you write yourself or choose from our suggested messages!

Suggested messages include (feel free to customize when you order!):

  • Warmest wishes from my home to yours. As another year draws to a close, may you enjoy a memorable season of joy and thanksgiving.”
  • “May all good things be yours at Thanksgiving and throughout the coming year. Happy Thanksgiving!

Need Help Designing Your Realtor Holiday Cards?

Holiday cards are a great way to express gratitude to your former and future clients. Use your customized Thanksgiving greeting cards to kick off your holiday season marketing. You can browse our entire selection of real estate Thanksgiving cards for the best ones to thank those you keep your business thriving.

Contact ReaMark today for assistance designing your holiday realtor marketing campaign with bespoke holiday cards and postcards.

How to Select the Best Calendar for Holiday Gift Giving

Posted by Reamark Marketing on Oct 18th, 2022

Are you looking for ideas to spruce up your annual calendars for your clients and prospects? We’ve put together some real estate holiday gift ideas that can help your calendars stand out. With the end of the year approaching quickly, everyone is gearing up for the holidays.

You can make a lasting impression that shows gratitude and provides lasting utility for recipients. A beautifully designed calendar with your contact information on every page keeps you in your customers’ minds when it comes time to buy or sell a home.

Real Estate Calendars That Make Life Easier

Even with cell phones and digital calendars, many people still prefer to write their appointments and important dates on a printed calendar. You can increase the value of your stapled real estate calendars by including useful information that your customers need year-round. For wall calendars, we suggest the following formats and content to make life a little easier for your customers:

  • With stunning print quality, ReaMark brings your favorite themes to life on each calendar. Everyone can use a little motivation, and we have calendars that provide new sayings and inspiring graphics every month.
  • Modern families find it hard to get together to make a meal. Quick recipes with fresh ingredients help parents get dinner on the table faster, giving them more time to spend with family.
  • Health tips can remind recipients to eat right and exercise for long life and prosperity.
  • You can also customize your real estate calendars with pictures of local landmarks.
  • Help your clients stay in the know with helpful home buying and selling tips.
  • Calendars can also showcase seasonal changes with striking images of the natural world.

Calendar Ideas for Each Season

Share winter maintenance tips or how to create an annual budget for the new year in the early months of 2023.

In the spring, share home buying or selling tips to prepare future prospects for the spring real estate season. Keep content evergreen but useful. For example, you can provide curb appeal tips for landscaping and home exteriors.

Starting in June, you can engage potential leads with the benefits of buying or selling before it gets too hot. Gardening tips and ideas to refresh home décor are also popular topics.

As leaves turn colors and kids return to school, it’s time to address empty nesters who want to downsize. With cooler weather, fall is a great time to get ready to buy or sell a home. Make sure your potential clients know that!

Contact ReaMark today for tips on creating an effective realtor marketing campaign that incorporates magnetic calendars and other styles that keep your customers organized. We love to brainstorm real estate holiday gift ideas that will keep your prospects loyal for many years.

Time to order 2023 Calendars 

Posted by Reamark Marketing on Sep 28th, 2022

Before the crisp days of autumn give way to wintry weather, it’s time to get your 2023 calendars ordered. If you wait till the last minute, you risk a delay in your order. In turn, this can delay the time it takes to get calendars into your clients’ hands.

The earlier you send out your real estate calendars, the more likely they are to win that coveted spot in kitchens and offices. Become the go-to calendar for your clients and you can keep your contact information front and center all year long.

Realtor calendars are a great way to keep costs down while creating a marketing vehicle that remains in place for an entire year. High-quality, full-color calendars engage past clients and attract new ones.

Send Attractive Full-Color Wall Calendars

Despite the digital age, most people have at least one calendar in their home or office. At ReaMark, we help ensure that our prospects receive a full-color, appealing wall calendar that facilitates appointment and event tracking. There are many varieties to choose from, including:

If you want customers to think about you every time they look at the calendar, include your contact information on every page. Choose from standard to large styles and consider ordering both wall and desk calendars as part of your realtor marketing campaign. Printed on 60-pound glossy paper, our calendars are eye-catching and durable.

Offer Convenience to Your Clients

In addition to wall calendars ideal for use in various spaces, ReaMark has many other styles to consider, including peel-and-stick magnetic calendars that adhere to refrigerators, metal cabinets, and metal surfaces.

Jumbo postcards are cheap to mail and come in just the right size to hand out to friends and neighbors. They also come with free envelopes to protect your investment in transit.

Other magnetic calendars provide the full year at a glance, snapshot important holidays, and provide your contact information along with beautiful photos and graphics.

Order Early to Save Money and Ensure On-Time Delivery

Your clients may already be shopping around for 2023 calendars. So, it’s important to order early and mail them out as soon as possible. The more often your clients use your calendars, the more exposure you receive for your brand and services. Keep in mind that popular holiday calendars typically sell out fast.

Contact ReaMark today if you need assistance choosing styles or designing the other features for your 2023 real estate calendar.

End of Year Realtor Marketing Strategies 

Posted by Reamark Marketing on Sep 23rd, 2022

As we round out the year, mortgage rates are on the rise, but demand is still high though the market might be cooling. However, with inventories still low, you have to be more proactive than ever to attract listings and convince buyers to remain patient and vigilant. Real estate marketing can help you build trust and keep your name on the minds of current and future clients.

So, it’s time to start planning your end-of-the-year push for branding and marketing. Here are some ideas…

Holiday Direct Mail To Spread Cheer and Reconnect

Thanksgiving Day postcards convey gratitude to your customers for their business and support. Holiday recipes and greeting cards are also excellent ways to add value to your realtor marketing. It also keeps your postcards on the refrigerator or recipe file longer.

Holiday greeting cards and postcards generate goodwill and keep you in front of clients who may want to buy or sell a home. Decorating tips are a nice touch if you know which holidays your clients celebrate. Personalizing your message will make the campaign even more impactful. Maybe you’ll want to offer a free home evaluation as a Christmas gift and to motivate sellers to make a profit on their homes.

Recap Your Accomplishments

Consider a direct mail campaign that summarizes your accomplishments for the year. Thank everyone who was part of that success and invite new clients to reach out to discuss their real estate needs and concerns.

To change the pace, consider putting together an end-of-year newsletter. You could even throw in a few personal tidbits to connect with your audience.

Follow Up With Calendars

Calendars are useful and always appreciated real estate marketing pieces. Choose from recipe calendars with beautiful pictures of easy meals or a house theme that will remind customers of your services every time they pen in an event. Magnetic tear-off calendars come with protective envelopes and enhance your realtor marketing.

How Often Should You Reach Out

You want to maximize your real estate marketing without annoying the recipients. So, aim to send out direct mail twice a month over the holidays (and once a month the rest of the year). People are more receptive to receiving direct mail pieces at the end of the year. Also, you can help remind complacent buyers and sellers that it’s time to act on their dreams of making a profit or procuring a new home.

Contact ReaMark today if you need more ideas for realtor marketing that will help you round out your sales for the year.

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