How to Create a Winning Real Estate Newsletter

Posted by Rick on May 2nd, 2024

You can create winning real estate newsletters with well-planned content strategies that appeal to your target audience. In this guide, the pros at ReaMark offer tips on content selection, design, and distribution strategies to help you engage readers and turn your prospects into clients. If you aren’t sure what to write about in your realtor newsletter, remember to keep it personal, use great photos, and offer value to your readers. Don’t forget to include content that highlights your professional experience to promote your brand and get the phone ringing!

Personalize Content in Your Realtor Marketing

Whenever possible, customize content to maintain the interest of your audience. That includes getting personal by sharing your interests as well as your expertise. While hundreds of clients may receive the same newsletter — Don’t forget that you can create more than one for different stages of the sales funnel! — you want to create a connection by showcasing your individuality.

How can you do that?

  • Write your realtor newsletters using friendly, conversational language. Use “I,” “we,” and “you,” instead of the more impersonal third person point of view.
  • Mention the neighborhood/farm area you’re targeting. That means creating unique newsletters for different communities.
  • Talk to the ReaMark marketing team about pre-written content that you can customize for your needs.
  • Address your readers by name if you’re working with a curated distribution list.
  • Introduce yourself to new prospects, such as those living in a new farm area. Include local listings and sales you’ve made recently.

What Should You Write About?

When in doubt about what content to include in your real estate newsletters, stay close to home. Find ways to target local organizations and events, as follows:

  • Local Businesses: Are there new bars, shops, or other businesses opening nearby? Show that you stay on top of changes in the area and share important information new and long-time residents can use. It doesn’t hurt that this will deepen your connection to local business owners.
  • Local Events: Everybody loves calendars. They create a compelling visual even if you just list upcoming events. Ask recipients of your real estate newsletters to send you upcoming events you can post in your next newsletter.
  • Throwback Thursdays: Share vintage pictures of your farm area. This is another golden opportunity to source content from readers. Long-time residents may have amazing photos that show how much the neighborhood has grown and changed.
  • Local Charities: Partner with local charities to assist with fundraising or raise awareness while showing support for the community.

Design Tips for Realtor Newsletters

ReaMark’s four-page newsletters are designed to catch the eyes of your readers. You can optimize your content with beautiful photos of local homes and landmarks in the Throwback Thursday section. Use our eye-catching templates to engage readers or work with a professional designer to customize your look.

Keep your newsletter short and to the point. Most importantly, you need a call to action that includes your personal contact details to help you close the deal.

Save on ReaMark newsletters today!

Always Use Great Photos

ReaMark offers full-color printing that showcases your amazing photos. Make your real estate newsletters pop with stunning images that reflect the demographic and neighborhood you serve.

Distribution Strategies

There are many ways to deliver your newsletters, and this is a great way to maintain continuity across your digital and direct real estate marketing. Keep the following tips in mind:

  • Email: Highlight stories in mailed newsletters or tease content for your next one.
  • Social Media: Share your social media links and realtor website on your newsletter.
  • Website: Go deeper into topics addressed in your newsletters to optimize your cross-channel marketing.
  • Print: Direct mail provides a tangible way to connect with your audience. Readers are more likely to look at physical copies of your newsletter.

Need more tips on how to create and distribute memorable realtor newsletters? Contact the knowledgeable team at ReaMark today!

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