Realtor Marketing: Ideas for Spring Cleaning Tips

Posted by Marketing on Apr 9th, 2024

Spring cleaning gives homeowners a jump on tidying up cluttered spaces. Not only does an organized space make things easier to find, but it also makes it easier for buyers to envision how the home functions. Your real estate postcards for this season should include spring cleaning and organizing tips that make potential listings that much more appealing. Besides, a fresh space feels inviting and may even increase the number of offers for the home.

Spring is a great time to remind prospective sellers that first impressions matter. Feel free to use the following tips from the team at ReaMark in your realtor marketing.

Windows: Conquering Dust and Grime

No matter how great the view, potential buyers won’t enjoy looking through grimy windows. Make it easy for your target audience to cut through the dust and dirt standing between them and fantastic curb appeal, starting with proper window washing techniques:

  • Wash curtains and window treatments.
  • Replace bent or damaged curtain rods.
  • Use a damp cloth to dust the window sills.
  • Clean the panes with a non-streaking glass cleaner and microfiber cloth.
  • A portable vacuum cleaner does a great job of clearing out window tracks and clearing any loose debris.
  • For blinds, use a microfiber cloth to wipe each slat. You can also soak most blinds in soapy water to loosen stubborn dirt.
  • Steam or iron curtains before rehanging them.

Carpets: Put Your Best Foot Forward with Clean Floors

Help your clients showcase large rooms and unique architectural details without the negative attention generated by carpet stains and odors. Include these carpet cleaning tips on your realtor postcards to kick off your marketing for the warmer seasons:

  • Going through the home room by room, taking breaks in between, is the best strategy for spring carpet cleaning. 
  • Thoroughly vacuum the carpet, moving furniture to get under and behind everything.
  • Sprinkle baking soda on carpets before vacuuming to neutralize pet and household odors.
  • To remove stains and refresh your carpets, break out the shampoo (or rent one for the job).
  • Deep cleaning removes dirt deep in carpet fibers and removes dust mites.

Other Tips for Spring Cleaning Realtor Postcards

With nature burgeoning outside, many homeowners find themselves with extra energy in the spring. Encourage your clients to harness their inner neat freak to tackle areas that collect dust, including the following:

  • Baseboards and molding: Use a microfiber cloth with a solution of warm water and dish soap to wipe them clean. Say goodbye to dust that can trigger allergies with top to bottom cleaning!
  • Ceiling fans: Dust ceiling fan blades using a long-handled duster to avoid back strains and falls. You can wash the blades with warm water and dish soap but dry them completely before reattaching. Tip: If you reverse the fan blades to heat your home more efficiently in the winter, remember to switch them back. 
  • Door frames and knobs: Wipe down door frames and knobs with a damp cloth. Tip: Use disinfectant wipes to get rid of greasy fingerprints.
  • Light fixtures: It’s hard to spotlight layered lighting beneath layers of dust. Clean lamp shades and surfaces as directed by the manufacturer. You can use an upholstery attachment or wipe down lighting fixtures.
  • Air vents: For improved indoor air quality, homeowners should remember to clean the vents. Removing the vent cover makes it easier to clean and gives you access to the vent interior.

Clean Homes Sell Faster

A sparkling home is easier to stage for photos and showings.  By removing clutter, homeowners create open spaces and facilitate traffic flow during showings and open houses. Most importantly, clean homes sell faster than cluttered ones. So incorporate spring cleaning tips in your real estate marketing to connect with prospective sellers and help maximize their sales price (and your commission). Contact the team at ReaMark for additional ideas for your real estate marketing. You can customize your real estate postcards or send out home maintenance tips put together by our team for your convenience.

Spring Home Maintenance Reminders

Posted by Rick on Apr 2nd, 2024

Springtime brings a burst of life and exuberance that’s contagious. As part of your real estate marketing strategy, encourage homeowners to complete maintenance tasks that make their properties appealing. Proper maintenance is essential for prospective sellers to move their listings to the closing table quickly. However, you can also stay connected with new homeowners with essential home maintenance tips delivered via postcards, newsletters, or door hangers.

The team at ReaMark can help you customize your spring maintenance postcards. Here are a few ideas to get started!

Scheduling HVAC Tune-Ups Early

As the seasons change, homeowners can take proactive steps to maintain their HVAC systems. In the spring, that means scheduling annual maintenance for ACs, mini-splits, or heat pumps before the season rush. There are many benefits to booking HVAC tune-ups early, including:

  • Preventing Breakdowns: By scheduling a tune-up, you minimize the risk of unexpected breakdowns.
  • Longevity: Well-maintained HVAC systems last longer. Preventive maintenance can extend the life of your equipment.
  • More comfortable environment: Scheduling cooling system maintenance in the early spring ensures a comfortable environment for homeowners as well as prospective buyers.

You can expand your spring real estate marketing campaign with maintenance reminders for plumbing, gutters, and other systems.

Fertilizing the Yard

Homeowners can lay the seeds for a future sale by creating a lush yard. A green lawn forms the foundation of beautiful landscaping that will wow prospective buyers. Regular fertilization minimizes weeds and contributes to a beautiful landscape. Include these tips for your realtor marketing this spring:

  • Soil Testing: Start by conducting a soil test, so you can select the right fertilizer for a richer lawn.
  • Type of Fertilizer: Select a balanced fertilizer with nitrogen (N), phosphorus (P), and potassium (K). Ratios of 10-10-10 or 20-10-10 are effective.
  • Follow instructions: Follow the instructions on the fertilizer package. Use a spreader to evenly distribute the fertilizer across your lawn.
  • Watering: Watering the lawn distributes the fertilizer deep into the soil.

Follow up your fertilizer reminders with additional real estate postcards featuring tips on how to create lasting curb appeal for fast spring and summer sales.

Adding Flowers and Other Features for Curb Appeal

Choose landscape maintenance tips prepared by the ReaMark team or customize your message to add flower power to potential listings. Here are a few ideas, but you can also add your own!

  • Flower Beds: Plant colorful flowers in well-defined beds along walkways or near the entrance. Choose varieties that thrive in your climate and require minimal maintenance.
  • Upgrade your outdoor lighting: Install outdoor lighting fixtures to illuminate pathways, highlight architectural features, and create a warm ambiance during evenings.
  • Front Door Upgrade: Consider painting your front door in a bold color or replacing it with a stylish design. The front door is a focal point and sets the tone for your home.

Add continuity to your realtor marketing with summer maintenance tips you can send out in June or July.

Need more ideas for your springtime realtor postcards? Contact the ReaMark team today!


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