Preparing for Spring Real Estate Season

Posted by Marketing on Dec 28th, 2020
Spring-Real-Estate-Season

In the spring, the weather starts to warm up and families begin to think about getting their homes ready to sell again. Once income tax refund checks hit client bank accounts, they have more money to put down on their first home or dream house. For these reasons and more, spring is a great season to focus on your marketing strategy. 

Remind Clients Who You Are and What You Do

Now is the time to send postcards to tweak interest in listings and catch new home shoppers’ attention. You can’t beat the classics, so don’t forget to send out the following postcards showing customers that you can deliver:

Implement March and April Sales Strategies

According to Zillow, homes sell 15% faster from mid-March to mid-April and prices are slightly above average at this time. Make sure you bring your A-game to attract sellers looking for experienced agents and brokers. As the school season winds down, families have more time to stage their homes, make any necessary repairs and upgrade or downsize, depending on their situation.

Now that the days are getting longer, you can show homes after hours and take advantage of the warmer temperatures. Send out March and April postcards featuring spring themes such as:

  • Tulips
  • Landscaping tips 
  • Fun St. Patrick’s Day themes

Get Involved in the Community

Although most marketing happens online these days, direct marketing gives clients something they can touch, see and feel. Showing your sensitivity for things your clients care about can keep you top of mine when they’re ready to buy or sell a home. 

Take advantage of opportunities to get involved in local community events. As part of your branding strategy, get out and meet your neighbors by sponsoring a softball team or a local park cleanup. This is excellent marketing for your business. 

The following postcards emphasize your sense of community and solidarity: 

Remind clients that curb appeal plays a vital role in attracting home buyers. Spring is the ideal time to trim hedges, mow the lawn and list their home for sale with an experienced, knowledgeable real estate agent!

Custom Post Cards

Many ReaMark postcards have messages in place and ready to send out. However, you can also create customized messaging and layout with custom postcards.

Contact us today for help choosing postcards and other direct marketing tools to boost your spring listings and sales.

Customize Your Direct Marketing

Posted by Marketing on Dec 22nd, 2020
Customize Your Direct Marketing

You work hard to become an expert in your farm area. So, don’t be afraid to claim that in your marketing campaigns. Our Area Expert Postcard comes with a brand-boosting message to inspire trust and increase your conversion rates. Of course, we’ll customize your postcards to match your branding and information. Go with our prepared message or customize your cards however you see fit!

Here are some interesting ideas to boost your branding and stand out from other Realtors in the area.

Inject Some Humor into the Process

While pitching your services and establishing trust remain the top priorities, there’s nothing wrong with lightening up the mood for busy prospects. Besides working and homeschooling, many families are dealing with the reality of a global pandemic. A little humor can lighten the load and help keep your name on their minds.

Are you courageous enough to send a postcard with a baboon to offer a free home value estimate to prospective clients? You know your area and your target audience. Let us help you reach them with humorous cartoon postcards featuring real estate and remodeling themes.

Promote Your Tech

As a real estate professional, you invest in technology such as the multiple listing service and online real estate marketing sites. It takes time and energy to establish and maintain a technical skillset that helps your clients sell or buy homes faster. Highlight your tech and your expertise by including this in your messaging.

Whether you send out newsletters or postcards, customers love hearing about new technology that will help them reach their real estate goals. With social distancing still in place, virtual tours and aerial photography are more popular than ever. If you are taking advantage of this technology, highlight that to clients. Let them know that they can take a virtual tour of your listings or FaceTime you for home showings.

Include Customer Reviews

Including customer reviews from the past three months can increase your conversion rate. Up to  85% of clients use customer reviews to make a final decision on products and services. Make it easy for your target demographic to see positive customer reviews about your real estate services. Our jumbo postcards are available in color and allow you to customize your message on both sides of the cards. You can even add reviews and personalized messages to postcard envelopes.

Hand lettering, stylized fonts and other elements can complement your branding and help give your direct mail pieces a custom look. Need help choosing postcards and other marketing pieces to get the word out about your services? Contact us today and we’ll listen to your goals and make some suggestions to get you started.

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