Real Estate Marketing Tools

Are you looking for real estate direct mail ideas for spring? Boost your customer base with postcards and other mail pieces that keep your name top of mind for buyers and sellers. With the federal reserve raising interest rates for the first time in three years, many buyers are looking to secure homes. Show them you can help them close in the tight market with the help of the right marketing message.

Realtor Marketing for Spring

Sending customers and prospects Just Listed and Just Sold postcards shows that you have what it takes to close deals during the busy spring season. Here are a few tips to guide your campaign decisions with the help of a ReaMark expert!

Know Your Market

If you are farming a new neighborhood, Every Door Direct Mail (EDDM) campaigns can help you reach every household in your target zip code. However, for more targeted campaigns, it’s important to keep your audience in mind. For example, if you want to market to customers ready to sell their homes, you can use a different strategy than that needed for first-time homebuyers. While it’s important to maintain or obtain the right mailing list, we advise giving equal attention to the realtor marketing you send to them.

Here are a few examples of effective springtime marketing pieces:

• Springtime Opportunities Post Card
• Customized Spring Door Hangers for Potential Sellers
• Spring Baseball Schedules for Local Teams

Pay Attention to Seasonal Trends

Seasonal trends are important as spring approaches. For example, effective spring realtor direct mail can lead to early listings prior to the busy summer season. For real estate professionals, direct mail provides a tangible reminder that clients and prospective clients can display on their refrigerator or desktop or hand to an interested friend.

For example, you can use customized postcards with spring maintenance tips and reminders. Remember to display your contact information on the back and front for maximum exposure. We can also help you frame a compelling message for your spring campaign!

Choose from postcards in standard or jumbo sizes available in full color.

Persistence Is Key

Planning your spring real estate marketing campaign starts with a basic understanding of how marketing works. The more times you can get your name in front of customers, the more likely they are to call you when they want to buy or sell a home.

So, sending out a first direct mail campaign may boost your sales but send out monthly or quarterly mail pieces throughout the year help you build brand recognition within your target market. It takes five or more times for a person to recognize and build trust in the sender. Additionally, the more useful you make your messaging, the longer it’s likely to hang around.

Use Spring Colors

Customers automatically associate spring with growth and transformation. What better way to draw attention than using spring colors for your realtor’s direct mail?

Contact our team today for more tips on maximizing your messaging this spring!

Order your 2022 real estate calendars now to make sure your clients and prospects get them before the new year. Calendars are universal organization tools that can help your clients and also keep your name top of mind for future listings and home buying clients.

You can choose from wall calendars with a different theme every month to magnetic tear-off calendars that customers can post on their fridge or filing cabinets. Learn more about the types of calendars available and why it’s okay to send more than one to the same household.

Why 2022 Real Estate Calendars Are a Great Promotional Opportunity

Because there is a new theme each month, your audience stays engaged. Even better, every time they look at their calendar, they’ll see your contact information and photo. Calendars offer continuous promotion without you spending an extra dime. Are you ready to make ReaMark your one-stop shopping for 2022 real estate calendars for your clients?

We offer calendars in all shapes and sizes so that you can choose the best one for your demographic. For example, our Magnetic tear-off calendars include sports schedules, school schedules, and traditional calendar styles.

Work with us to retain 100% control over your message. We offer assistance with choosing calendar designs that work best for you. Our team can also help you maximize your advertising spend with other direct mail pieces such as postcards or newsletters. Remember, the more you can get your name in front of your clients throughout the year, the more likely they are to call you when they’re ready to move, buy a home or refer you to a friend.

Choose a Style and Add Your Personal Touch

ReaMark has several real estate direct mail veterans who can help you design a branded, personalized calendar that highlights your expertise.

For example, our stapled wall calendars can feature gorgeous homes that inspire clients to invest in a vacation home or upgrade to a larger home to house a growing family. Alternatively, choose the Remember When theme for a nostalgic reminder of yesteryear. We have 27 new styles for 2022 real estate calendars and we can help you narrow down the choices for maximum appeal in your farm area. Wall calendars look great in the kitchen or someone’s home office, but it isn’t the only style available.

Magnapeal calendar postcards combine two real estate direct mail pieces in one. Clients get a calendar, rounded corner magnet, and postcard all in one product! After adhering a clear poly film, we can ship them directly to your mailing list.

Contact Us Today for Assistance

Contact ReaMark today for assistance finding and choosing your calendar style and design. Let us streamline the process and get your calendars in the mail quickly!

Are you ready to end the year strongly with a heartfelt real estate direct mail campaign? Sending Christmas and holiday cards is an important tradition for some families. Many people enjoy opening mail at this time of year because it’s bound to contain at least one or two greeting cards. Real estate greeting cards can add to the festive mood and help you connect with clients on a genuine level. Personalize your cards and prepare for more phone calls and inquiries following the holidays!

Personalization Options

Personalize real estate greeting cards with your demographic in mind. You can choose from patriotic to beach to snowy mountain backdrops.  After you choose a template, you can personalize your message to meet your business goals.

ReaMark offers both pre-printed cards with no personalization and personalized cards to attract customer attention and get your name in front of the client. Add your name, brokerage, logo and other vital information accompanied by gorgeous color graphics. The pre-printed cards include free blank envelopes.

Real Estate Greeting Cards

Are you looking for real estate direct mail pieces that can help you start the new year strongly? We offer inexpensive greeting cards that contain beautiful graphics in a range of themes and the ability to customize your message. We use high-quality materials and vibrant color to ensure lasting quality.

Forget the cute holiday e-Cards and put something tangible into your prospective client’s hands!

Choose Your Designs

Without leaving our site, you can choose from dozens of real estate greeting card options for the holidays. From puppies to fireplaces, ReaMark offers numerous designs for Christmas, Hanukkah and New Year’s Eve. Choose from any of our fun, humorous or sweet themes:

• Peace, love and joy
• House with snow
• Candles and mantles
• Puppies in holiday finery
• New Year’s themes
• And many more!

Are you looking for help with messages for your real estate greeting cards? We can help. The non-personalized greeting cards come with pre-printed messages. You can also opt to write your own messages.

Ideas for writing your own card messages:

• Let us find you a new home and sell the old one for a joyous holiday season!
• May the blessings of the season fall upon you and your family. May your new year be filled with prosperity and happiness.
• Greetings to new homeowners, clients and friends in the area.
•  Enjoy the holidays in your new home!

Contact ReaMark today to get your orders in before it’s too late!

Few things can impact your realtor marketing more than sending out the right real estate direct mail pieces during the last few months of the year. This is the time when you determine what your bottom line will be and set your business up for success in the coming new year. Recipe postcards and calendars are always popular and tend to stick around longer than other real estate direct mail strategies.

People always appreciate a good meal, even if they have to cook it themselves. You can make life a little easier on prospects during the busy holiday season by providing recipe ideas on postcards with beautiful graphics. You have several options to promote yourself on one or both sides of the postcards. More importantly, recipe postcards often stick around throughout the holidays and beyond. Some people may pass them on to a friend who requires real estate services!

Postcards that Offer Yummy Holiday Recipes

ReaMark’s postcards typically provide a simple recipe that can help your clients put together a holiday staple. Our holiday recipe postcards include a mouthwatering honey-glazed ham postcard. Alternatively, some clients might enjoy the beef Wellington recipe postcard.

We also offer several holiday recipe postcards with instructions on how to make delectable seasonal desserts such as the following:

• Cheesecake cookie cups
• Cranberry spiced cheesecake
• Apple cranberry crumble

Holiday get-togethers almost always include some kind of meal. So, help your prospective clients stretch their repertoire of recipes for satisfying holiday fare. At the same time, you can increase your brand awareness through repetition with multiple recipe postcards during the holiday season.

Magnetic Tear-Off Calendars for Recipes

Choose from various designs of magnetic tear-off calendars with holiday recipes. When your client flips the month, they’ll see a recipe on the opposite side. Homeowners can use them to keep dinner interesting throughout the holidays and beyond. Additionally, this is a great boost for your realtor marketing as your contact information remains visible throughout the year.

Contact Us Today for Assistance

If you would like more ideas on how to amp up your real estate direct marketing throughout the holiday season, we can help. From newsletters to greeting cards, we can help you achieve multiple touchpoints without annoying your future customers.

Contact ReaMark today for assistance finding popular recipe postcards and calendars your clients may like. We can also help you strategize your realtor marketing for the upcoming year!

At the end of the year, smart Realtors concentrate on real estate direct mail marketing campaigns. End the current year on a high note and start building leads for next year with customized greeting cards and other Realtor marketing tools.

Many people have stopped sending holiday cards, but everyone loves to get warm messages in the mail. Capitalize on this marketing opportunity to thank customers for their support, ask for referrals, and send a small gift in the form of a recipe calendar.  

Thank You Cards: Reach Out Before the Competition

Beat the holiday rush on greeting cards by sending thank you notes for completed closings year-round. Add an extra Thank You card in October or early November to let past and present clients know you appreciate their business. Since you can customize your cards, you can include your contact information and ask for referrals or remind them that it’s still a great time to buy or sell.

Example: Real Estate Closing Thank You Letter For Buyers

Dear [customer name],

It was so much fun helping you find a home that meets your family’s needs! I wish you and your family a happy holiday season and hope you can add many joyful future memories here.

Reach out if you have any questions or future real estate needs. I look forward to staying in touch and would love to work with your family or friends to help them achieve the same happiness that comes with homeownership.

Congratulations and Happy Holidays!

When you order early, you can get your cards out before everyone else is filling up your customers’ mailboxes.

Follow Up With Magnetic Recipe Calendars

Calendars are useful tools that add a bit of color as well as a reminder of the day of the month. Our recipe calendars provide a beautiful picture of the finished meal as well as a recipe that clients can tear off and share or file away for future use. Every time your client or perspective client checks the date, they’ll see your smiling face and contact information. Keep your name top of mind with rectangular or house-shaped recipe magnet tear-off calendars. We also throw in free envelopes to protect the top recipes and give your gift a more professional look.

Magnetic calendars help you engage with your clients daily and they are a cost-effective way to maintain exposure all year. Clients particularly love recipe calendars because of their utility. Everyone is always looking for new ideas to switch up the dinner routine, especially during the busy holiday shopping season.

Customize your magnetic recipe calendars with your contact information, picture, and other crucial information. That way, when your client is ready to buy or sell, they’ll have a realtor at their fingertips. It’s a highly effective real estate marketing tool!

Send an “I Love Referrals” Postcard in January

Start building leads early next year with custom postcards requesting referrals from satisfied clients. Let your customers play the hero by connecting friends and family with an experienced real estate agent who’s already helped them.

You can follow this up with humble but assertive self-promotional postcards listing your recent sales and closings.

Contact ReaMark today for more ideas on how to build a strong real estate direct mail campaign for the end of the year!

Now that you have gotten set up for success in the third quarter, it’s time to close the year with irresistible real estate direct mail marketing pieces customers will post on the fridge and hand off to home-owning friends. Here’s a comprehensive marketing plan to keep your inbox full and the phone ringing with prospective home buyers and sellers.

A Q4 Real Estate Marketing Plan as Easy as 1-2-3 (& More)!

Browse through our selection of holiday cards and place your orders early to meet the end-of-year marketing rush. Here are some tips to touch base with prospective buyers and sellers and thank your recurring clients:

• Show gratitude with Thanksgiving Cards that feature turkey day recipes, autumn themes and expressions of thanksgiving to your loyal clients.
• Check out discount greeting cards to reinforce your Thanksgiving realtor marketing campaign and save money.
• Tie into multi-channel marketing campaigns. You can use the customizable message to link to your social media or blog posts highlighting your involvement in the community. Toy Drives, Christmas events at retirement homes, and local sports sponsorships make great material for this content.
• Get creative juices flowing with Thanksgiving Holiday Recipe Postcards. From pumpkin layer cream pie to turkey tips, your postcards can help holiday hosts score big. The bigger the recipes go over, the larger you can count on free marketing as your clients share the postcards or post them on social media — encourage posters to share and include your contact information!
• It seems like the Christmas holiday rolls up faster every year. You can help clients get ready with holiday safety tips and more Christmas recipe postcards (We love the apple cranberry crumble!)
• Don’t forget to tout your talents with year in review postcards or newletters that make an effective real estate marketing tool. Highlight your biggest successes so prospective customers see what you can do for them.

Set Clients and Your Business Up for Success With Promotional Calendars (Order Early and Avoid the Rush)

Calendars are an essential part of your Q4 realtor marketing campaign. We suggest ordering ahead in September to ensure that your calendars reach clients in time for the holidays. (They also make great gifts!)

• Sports Schedules
• Real Estate Magnetic Calendars
• Magnetic Tear-Off Calendar
• Jumbo Postcard Calendars with Magnetic Strip

There are a variety of calendars available to suit your real estate marketing needs throughout the coming year!

I get most of my business from your recipe calendars and postcards.

“Your Customer Service has been Fantastic! I read testimonials from other companies and I think… “oh yeah, like those are real.” Well I felt that I should supply you with a 100% heartfelt testimonial that I hope you will use. I have been a loyal customer since 2010 and I can truly say that I get most of my business from sending your Recipe Magnetic Tear-Off Calendars in October and then staying in touch by complimenting them with regular mailings of ReaMark Recipe Postcards. My business is built on referrals and my clients perceive my cards and calendars as free gifts.”

-Phyllis Vollrath
Vollrath Realty – Brandon, Florida

Customers like Phyllis understand the value of having a comprehensive marketing plan for Q4. It sets the pace for the coming year and helps you bring in additional leads for a strong year-end performance.

Contact ReaMark with any questions you have regarding Q4 postcards, newsletters, and calendars, and we’ll be happy to share tips for a successful real estate direct mail marketing campaign.

Our essential Q3 real estate marketing plan includes real estate direct mail marketing pieces that effectively highlight your services and knowledge. With interest rates slipping below 3% and new home sales topping 500,000 per month, the NAR is predicting the continuation of a hot seller’s market. Many sellers are anxious to sell and get into a new home before schools reopen, the weather turns, and the holidays are upon us. Here are some ideas to showcase your talents and services with real estate direct mail marketing.

Just Sold Postcards

Realtor marketing highlights your individual sales and listings, showing clients that you know the market and get results.

Just Listed/Just Sold postcards allow you to get more leads by showing that you have a proven track record. In this hot market, competition is fierce and anything you can do to show off your skills will draw in more prospective clients.

Market Update Postcards

Real estate marketing requires a variety of elements. For example, real estate professionals must prove their knowledge of the local market in order to gain the confidence of potential sellers.

Show your knowledge of the market and give homeowners the courage needed to finally list their property. Market Update postcards list recent sales in the area for a hyperlocal promotion tool resulting in warm leads.

School Memo Boards

For many school districts, 2021-22 marks the return to the classroom for students learning at home throughout the pandemic. Parents and students have to get used to school routines all over again. Help your clients get organized with School Memo Boards that stay on the fridge all year round. With your contact information front and center, you’ll be the first one to call when they’re ready to sell their home or refer you to a friend.

Let us turn you into a satisfied customer, like Amy Bremer…

Every listing I received this last year came from your Postcards!

“Your Customer Service has been Fantastic! I’ve been ordering a monthly market update postcard for the past year and have seen wonderful results. Every listing I received this last year came from those mailings. Anytime I had a question or an issue your service was quick and friendly and you were able to work with me through several situations to make it work for both of us, plus you catch my mistakes even before I do! It’s been great working with you, and I plan to continue for many years to come!”

Amy Bremer
Windermere Real Estate

Your essential Q3 real estate marketing plan should include fresh ideas and tips and tricks for clients considering buying or selling a home in your area. If you need assistance getting starting, contact the friendly marketing experts at ReaMark. We love to help our customers save money. For example, when you order five postcard designs, we’ll give you a sixth one free.

While you’re putting together your Q3 realtor marketing plan, get started on your Q4 plan ahead of the competition.

The 4^th of July provides prime real estate direct mail opportunities. It’s one of the most popular holidays and many prospective buyers and sellers love the patriotic themes that surround this historic holiday. We recommend sending seasonal newsletters and postcards to kick your summer marketing into overdrive. Best of all, ReaMark already has impressive options for you to choose from, giving you plenty of time to enjoy the holiday!

Don’t Forget Your Seasonal Newsletter!

Newsletters sent out around major holidays get more attention, especially if you include seasonal themes. ReaMark has 29 newsletters with timeless topics including recipes, home improvement tips and real estate related content. Our newsletter designs include opportunities to customize your content — so you can include local 4th of July articles.

What should you include in your 4th of July newsletter? Here are some tips on stories and features that enhance your real estate marketing strategy:

• Tips on hosting a barbeque-themed open house
• Firework safety information
• Your current listings
• Food and beverage recipes for those entertaining at home

We take a lot of the legwork out of designing your newsletter. Our four-page templates include Evergreen content and space for unique red, white and blue content.

You can invite prospective buyers to attend local holiday events to become more familiar with the area. Don’t forget to include your website and social media information so new and existing clients can find you across multiple channels.

Looking for a deal on your real estate direct mail newsletter? Check out our clearance newsletters!

Sponsor an Event in Your Community

If you sponsor local sports teams or belong to groups hosting carnivals and parades, create some goodwill by promoting these events in your newsletter or postcards. This is a great way to promote your interest in the community and honor local veterans or volunteers.

July 4^th Postcard Ideas

Here are some tips for producing effective real estate direct mail marketing around America’s most patriotic holiday:

• Bring on the Stars and Stripes. We have tons of July 4^th postcards featuring Old Glory waving majestically, displayed outside homes and many other styles.
• Promote local Independence Day events and provide a list of area fireworks.
• Include safety tips for fireworks. (What are the local rules?)
• Home decorating tips help homeowners show their patriotism.

Would you like more real estate marketing ideas for July 4^th? Contact ReaMark today to get help organizing your summer real estate direct mail strategy.

Have you ever seen direct mail pieces that lead with, “I have a buyer looking in your neighborhood”? As direct as this message might appear, it does attract the attention of homeowners and could result in more real estate listings in your farm area. It’s a powerful and proven real estate marketing technique.

You can use this tactic to connect buyers to homes they actually like. You can also use it to identify the area or type of home your client wants. This makes it easier for you to send personalized letters to homeowners in a particular area or with the type of house your client is looking for. It’s important to use tax records to get the right name or your target audience will quickly dispose of postcards and door hangers designed to intrigue them into selling their home.

Sample Text for Micro-targeted Door Hangers and Postcards

Here’s a sample excerpt of this type of marketing message:

Dear[first and last name of homeowner],

My name is Rela State, and I’m an agent representing clients looking to move into this area. They want a three-bedroom home with an attached garage and a large yard. While touring the area, my client expressed interest in your home. If you are interested in showing your home for a potential sale, please let me know at your earliest convenience.

You can reach me at 444-4444-4444 or email me at realestate@brokername.com.

Sincerely,

Real State

Licensed Real Estate Agent

You can also use customized postcards and door hangers with information about recent sales in the area, particularly if you have sold similar homes in the neighborhood.

Develop an Effective Message for “I Have a Buyer…” Door Hangers

ReaMark offers a wide selection of customized door hangers that can help you successfully target potential listings. Place the “I have a buyer for your home” message on one side and proof of your skills on the other with the following door hangers:

• Just Sold Top Dollar!
• I Deliver Dreams
• Just sold!

Our 4.5” x 11” door hangers provide plenty of space for graphics and pictures of sold homes. You can also provide real facts to show homeowners what they have to gain. Use “I Have a Buyer…” messaging on one side and list the prices and descriptions of recent sales in the neighborhood on the other. Here are two great door hangers for this purpose:

• Confused About the Real Estate World? Let me be your guide.
• Now’s the Time to Sell

Make “I Have a Buyer…” Postcards Work for You

Our sales team can help you come up with great ideas to use “I Have a Buyer…” messaging to attract homeowners and boost your listings. We recommend double-sided jumbo postcards that draw attention to prospective buyers on one side and showcase your specialization on the other.

Consider the following examples for reverse side messaging:

• Custom Postcards
• Neighborhood Marketing
• FSBO

For product bundling in your next real estate marketing campaign, consider purchasing weather-friendly 9” x 14” plastic bags and stuffing them with postcards, calendars, door hangers and your best marketing materials.

Keep your sales pitch to a minimum and use real data and statistics along with “I Have a Buyer for Your Home” teasers to boost your conversion rate for new listings. Remember that the team of ReaMark is always here to help you generate effective real estate marketing campaigns.

You can target every homeowner in a neighborhood without wasting a moment on building a mailing list. Find out how Every Door Direct Mail (EDDM) works and how the pros at ReaMark can help you automate this real estate marketing service. Work with us to take advantage of this USPS marketing tool and watch your prospects soar.

Every Door Direct Mail Marketing

The U.S. Postal Service offers EDDM to help businesses with local marketing campaigns. This service enables real estate agents to deliver customized postcards to every door along a route. You can save hundreds of hours of research when you want to build your brand. ReaMark agents can help you navigate the USPS EDDM website where you can select zip codes or mail carrier routes. The easy-to-use tool also gives you a total count to help you budget and plan your real estate marketing campaign.

ReaMark Full-Service EDDM

We provide step-by-step instructions on how to select a target zip code or carrier route, choose a personalized design for your postcards and arrange for delivery. If you get stuck or want some help using the USPS EDDM site, we’re happy to walk you through the process.

With our Every Door Direct Marketing service, you can receive the postcards at your home or have us take them to the post office for delivery — for automatic marketing that doesn’t require you to get your hands involved.

When to Use EDDM Real Estate Marketing

EDDM can help you achieve fast, affordable target marketing in neighborhoods or entire zip codes. The local post office typically delivers EDDM postcards within several days of receiving them.

Here are some examples of when to use this dynamic direct mail on marketing tool:

• Introduction postcards
• REALTORS® farming postcards
• Just sold marketing postcard campaigns to celebrate your latest sales
• Postcard marketing that highlights your skills
• Community-Specific Messaging: you can create hyper-local marketing campaigns using EDDM. For example: “Maple Grove home prices rose 15% this year.” That’s information that will grab the attention of local homeowners thinking about selling.
• Large-scale marketing campaigns to grow your client base
• Perfect for targeting high net-worth zip codes

USPS EDDM Size Requirements

You may already know that the USPS has minimum and maximum sizes for EDDM deliveries. Fortunately, ReaMark offers EDDM custom postcards and pre-printed postcards designed to maximize your response while meeting USPS size requirements.

Designing Your Post Cards for Maximum Response Rates

Your EDDM postcards can include a local market report, recipes and home improvement tips to provide valuable information and build a relationship with your clients and prospective clients.

Choose from a plethora of backside layout designs that match your branding goals. We can include quotes, photos, contact details, websites, logos, and many other elements in a clear, eye-catching layout.

Sample backside message: “As your local real estate expert and neighbor, I am more than familiar with the current market conditions, home sales and real estate opportunities. If you or someone you know is thinking of buying or selling, please call me.”

Contact ReaMark for more information on how to get started with your EDDM postcard campaign today!