Five Real Estate Marketing Must Haves

Posted by Reamark Marketing on Jun 27th, 2022

No matter how effective your word of mouth or networking efforts, having a solid real estate print marketing strategy can keep your sales pipeline flowing. Even the most energetic real estate professionals need to maintain their work-life balance. Real estate direct marketing does the door-to-door knocking for you. Additionally, you can team up with the pros at ReaMark to optimize your print marketing budget and efficacy.

Five real estate print marketing must-haves include:

  • Postcards
  • Newsletters
  • Business Cards
  • Door Hangers
  • Calendars

Postcard Real Estate Print Marketing

You may think that postcards seem old-fashioned. However, people love getting marketing materials that they can see and feel. Additionally, they are easy to create and inexpensive to mail. With no envelope in the way, recipients see the message directly.

It’s important to tailor postcards to your audience, homeowners and sellers. You can do this by providing recipes, home maintenance tips, market updates, and just sold/just listed properties in the target neighborhoods.

Make sure to include a strong call to action. Do you want the potential client to call you, provide referrals, or attend an open house? Make sure to provide the appropriate instructions and information to achieve your goals.

There are hundreds of already proven designs to choose from. Best of all you can reach out to our experienced staff members for help planning your real estate direct marketing campaign.

Realtor Business Cards

Real estate business cards, magnetic business cards and photo address labels are essentials for face-to-face meetings with clients. Magnetic business cards make it easy for current and future clients to keep your information top of mind. Your success depends on the ability to make as many connections as possible. When you hand out the information needed to get in touch with you, you improve the conversion rate for each warm or cold lead.

Business cards are handy for any appropriate social or business situation, including:

  • Standing in line at the grocery store
  • At an open house
  • While farming a neighborhood
  • At school events
  • Anywhere else you can meet prospective clients

Don’t forget your social media and website information on this and all your real estate print marketing from ReaMark!

Real Estate Newsletters

You can incorporate your branding in newsletters that you send out to your farm areas or target clients. It’s important to establish how helpful you can be. With a newsletter including important market changes in the area, you can establish yourself as a knowledgeable real estate professional.

Include valuable content such as sports calendars for local teams and just sold homes in the area, preferably your own. Useful content makes it more likely that recipients will keep your newsletters on hand longer and potentially pass them around to other potential clients.

As always, it’s important to include a call to action such as having them call you or watch a video online. You can also include QR scan codes to your website or other digital assets.

Door Hangers

We included door hangers on this list of real estate direct marketing essentials due to its unique advantages. You can hang them on doors as your canvas neighborhoods or hire someone to do it for you. This can save you money on mailing costs. Be sure to include vital information on your services as well as items recipients are likely to keep. For example, you can include your business card and a newsletter as well as postcards with recipes, home tips and other information in one packet.

Choose from ReaMark’s expansive menu of stock and custom door hangers!

Real Estate Calendars

Increase your exposure time using annual calendars with your name on every page or specialty calendars customized to your target areas. We recommend sending a variety of calendars as part of your monthly real estate print marketing campaigns.

Choose from:

Contact ReaMark today for more information on these and other essential real estate direct marketing options!

4 Ideas for Generating Leads All Summer Long 

Posted by Reamark Marketing on May 18th, 2022

2022 will be a whirlwind for real estate sales, according to projections by Realtor.com. Keeping in mind that summer is the hottest season for sales in many markets, it’s time to turn up the heat on your real estate direct mail marketing. Are you getting a late start? No worries, here are four ideas to add value to your real estate direct mail pieces, pique interest and show off your most recent achievements.

Just Listed Postcards

If you have multiple listings, you can showcase them by adding three, five, eight or more photos with current listings. Just listed postcards work well because they attract leads in two ways. By including your available homes, you can generate interest from prospective buyers. You can also show your prowess in generating listings in your farm area, attracting even more sellers to your services.

Choose from one of the many professional layouts offered by Reamark or work with one of our representatives to customize your postcard and message. We like just listed announcements because they are one of the most effective forms of real estate direct mail marketing.

Just Sold Postcards

Showcasing your accomplishments is one of the best forms of advertising. Just Sold postcards are the perfect way to get attention and flex your bragging rights to generate leads. Choose from several styles including single photos with your latest or best recent sales. You can also add five to 10 photos of several sales to show prospective clients that you have a history of successfully moving properties.

Include images of recent home sales and a note with a call to action. Here is one suggestion for a backside message courtesy of the experts at Reamark:

“I just SOLD the home at ______ and I can sell yours, too! Call me. Your neighborhood is my specialty.”

You can customize the message any way you want when you order or ask for help personalizing your postcards.

Free Market Update Postcards

When you provide updated information about the local real estate market, you serve clients and keep your name top of mind. These postcards stay on refrigerators and desktops and get handed to friends and neighbors looking to buy or sell homes.

There are numerous ways to use market updates to your advantage. Here are a few examples:

  • Include pictures and prices of homes that have recently been sold in the area.
  • Include listings from your brokerage or personal portfolio to entice buyers to call.
  • Use the postcards to tease an offer to perform a free comparative market analysis on the recipient’s home.

People are generally not in the know when it comes to what’s happening in their local real estate world. By offering free information, you can establish a relationship that may eventually grow into a listing or buyer contract.

Dear Neighbor Newsletter

Real estate direct mail marketing encompasses more than just postcards. We also offer newsletters and other products to help you vary your campaigns and reach more of your target market.

We suggest creating a dear neighbor newsletter that you can send out to your mailing list. Include a short message about yourself and your areas of specialization. You can include biographical information such as why you got started in real estate and why you love the industry.

Finally, include information about the services you offer, recent homes that you have listed or sold, and why you would like to work with them. Of course, as always, you should include a professional headshot and your contact information at the bottom or top of the newsletter.

Contact one of our team members if you need assistance with any aspect of your summer real estate marketing campaign. We’re here to help you succeed every season of the year!

EDDM FAQs

Posted by Reamark Marketing on May 13th, 2022

Learn what Every Day Direct Mail (EDDM) is and how it can help you generate leads. Whether you’re a veteran professional or a new real estate agent, this article can benefit you. Remember that ReaMark offers white-glove EDDM service — we’ll even mail them for you!

What Is EDDM?

Every Door Direct Mail is an innovative program offered by the United States Postal Service. EDDM allows you to design a real estate direct mail campaign that will reach every address within a neighborhood, city, or ZIP code. What’s more, you can specify whether to target only residential addresses. There are certain guidelines that you must follow, but the team at ReaMark makes it easy for you to design, print and ship your postcards quickly.

Why Use EDDM Postcards for Realtors?

If you have your eye on a new neighborhood to expand your customer base, EDDM enables you to reach every resident in your new territory. As well as introducing yourself, you can plant the seed for homeowners to trade up. EDDM is also a great way to measure performance. By testing a campaign in two different neighborhoods or two different ZIP codes, you can measure the response rate and adjust your real estate direct mail marketing accordingly.

Do I Need a Mailing List To Use EDDM?

No, since EDDM campaigns go out to every home and/or business in a specified neighborhood, city or ZIP code, you don’t need a mailing list. New agents trying to build up their book of business often have a hard time getting started. In the long term, it’s important to create a list of referrals and clients to reach out to periodically. However, if you’re just getting started, EDDM can help you build your personal brand.

However, seasoned real estate agents also use this tool when they want to expand their farm area or enter a new market altogether. So, EDDM is a great way to discover new prospects no matter where you are in your real estate career.

Do I Need a Postage Permit for EDDM?

No! Retail EDDM customers don’t need a postage permit. This can save time and money because postage permits require an application fee plus annual fees to maintain.

Does ReaMark Offer Mail Postcards for EDDM?

We offer comprehensive EDDM services. ReaMark staff can print your EDDM postcards and mail them directly to you. In this case, you’ll mail them yourself. Or, we can print them and mail them out to your specified EDDM area. If you choose the print and mail option, please allow 10 to 15 business days from the time you approve the order to the time it hits your target mailboxes.

What Is the Selection Like for EDDM Postcards?

You can choose from hundreds of designs or we can customize your postcards any way you want. Here are some of the hottest categories for EDDM postcards:

  • Just Sold
  • Just Listed
  • Market Updates
  • Cute Animal Cards
  • Recipes
  • And so much more!

Contact ReaMark today to discuss any questions you have on Every Door Direct Mail and how it can enhance your real estate direct mail marketing.

Spring Real Estate Marketing Tactics

Posted by Reamark Marketing on Apr 18th, 2022

Are you looking for real estate direct mail ideas for spring? Boost your customer base with postcards and other mail pieces that keep your name top of mind for buyers and sellers. With the federal reserve raising interest rates for the first time in three years, many buyers are looking to secure homes. Show them you can help them close in the tight market with the help of the right marketing message.

Realtor Marketing for Spring

Sending customers and prospects Just Listed and Just Sold postcards shows that you have what it takes to close deals during the busy spring season. Here are a few tips to guide your campaign decisions with the help of a ReaMark expert!

Know Your Market

If you are farming a new neighborhood, Every Door Direct Mail (EDDM) campaigns can help you reach every household in your target zip code. However, for more targeted campaigns, it’s important to keep your audience in mind. For example, if you want to market to customers ready to sell their homes, you can use a different strategy than that needed for first-time homebuyers. While it’s important to maintain or obtain the right mailing list, we advise giving equal attention to the realtor marketing you send to them.

Here are a few examples of effective springtime marketing pieces:

Pay Attention to Seasonal Trends

Seasonal trends are important as spring approaches. For example, effective spring realtor direct mail can lead to early listings prior to the busy summer season. For real estate professionals, direct mail provides a tangible reminder that clients and prospective clients can display on their refrigerator or desktop or hand to an interested friend.

For example, you can use customized postcards with spring maintenance tips and reminders. Remember to display your contact information on the back and front for maximum exposure. We can also help you frame a compelling message for your spring campaign!

Choose from postcards in standard or jumbo sizes available in full color.

Persistence Is Key

Planning your spring real estate marketing campaign starts with a basic understanding of how marketing works. The more times you can get your name in front of customers, the more likely they are to call you when they want to buy or sell a home.

So, sending out a first direct mail campaign may boost your sales but send out monthly or quarterly mail pieces throughout the year help you build brand recognition within your target market. It takes five or more times for a person to recognize and build trust in the sender. Additionally, the more useful you make your messaging, the longer it’s likely to hang around.

Use Spring Colors

Customers automatically associate spring with growth and transformation. What better way to draw attention than using spring colors for your realtor’s direct mail?

Contact our team today for more tips on maximizing your messaging this spring!

Now is the Time to Order Your Real Estate 2022 Calendars

Posted by Marketing on Dec 9th, 2021

Order your 2022 real estate calendars now to make sure your clients and prospects get them before the new year. Calendars are universal organization tools that can help your clients and also keep your name top of mind for future listings and home buying clients.

You can choose from wall calendars with a different theme every month to magnetic tear-off calendars that customers can post on their fridge or filing cabinets. Learn more about the types of calendars available and why it’s okay to send more than one to the same household.

Why 2022 Real Estate Calendars Are a Great Promotional Opportunity

Because there is a new theme each month, your audience stays engaged. Even better, every time they look at their calendar, they’ll see your contact information and photo. Calendars offer continuous promotion without you spending an extra dime. Are you ready to make ReaMark your one-stop shopping for 2022 real estate calendars for your clients?

We offer calendars in all shapes and sizes so that you can choose the best one for your demographic. For example, our Magnetic tear-off calendars include sports schedules, school schedules, and traditional calendar styles.

Work with us to retain 100% control over your message. We offer assistance with choosing calendar designs that work best for you. Our team can also help you maximize your advertising spend with other direct mail pieces such as postcards or newsletters. Remember, the more you can get your name in front of your clients throughout the year, the more likely they are to call you when they’re ready to move, buy a home or refer you to a friend.

Choose a Style and Add Your Personal Touch

ReaMark has several real estate direct mail veterans who can help you design a branded, personalized calendar that highlights your expertise.

For example, our stapled wall calendars can feature gorgeous homes that inspire clients to invest in a vacation home or upgrade to a larger home to house a growing family. Alternatively, choose the Remember When theme for a nostalgic reminder of yesteryear. We have 27 new styles for 2022 real estate calendars and we can help you narrow down the choices for maximum appeal in your farm area. Wall calendars look great in the kitchen or someone’s home office, but it isn’t the only style available.

Magnapeal calendar postcards combine two real estate direct mail pieces in one. Clients get a calendar, rounded corner magnet, and postcard all in one product! After adhering a clear poly film, we can ship them directly to your mailing list.

Contact Us Today for Assistance

Contact ReaMark today for assistance finding and choosing your calendar style and design. Let us streamline the process and get your calendars in the mail quickly!

Order Your Holiday Greeting Cards NOW!

Posted by Marketing on Dec 6th, 2021
real estate holiday cards

Are you ready to end the year strongly with a heartfelt real estate direct mail campaign? Sending Christmas and holiday cards is an important tradition for some families. Many people enjoy opening mail at this time of year because it’s bound to contain at least one or two greeting cards. Real estate greeting cards can add to the festive mood and help you connect with clients on a genuine level. Personalize your cards and prepare for more phone calls and inquiries following the holidays!

Personalization Options

Personalize real estate greeting cards with your demographic in mind. You can choose from patriotic to beach to snowy mountain backdrops.  After you choose a template, you can personalize your message to meet your business goals.

ReaMark offers both pre-printed cards with no personalization and personalized cards to attract customer attention and get your name in front of the client. Add your name, brokerage, logo and other vital information accompanied by gorgeous color graphics. The pre-printed cards include free blank envelopes.

Real Estate Greeting Cards

Are you looking for real estate direct mail pieces that can help you start the new year strongly? We offer inexpensive greeting cards that contain beautiful graphics in a range of themes and the ability to customize your message. We use high-quality materials and vibrant color to ensure lasting quality.

Forget the cute holiday e-Cards and put something tangible into your prospective client’s hands!

Choose Your Designs

Without leaving our site, you can choose from dozens of real estate greeting card options for the holidays. From puppies to fireplaces, ReaMark offers numerous designs for Christmas, Hanukkah and New Year’s Eve. Choose from any of our fun, humorous or sweet themes:

Are you looking for help with messages for your real estate greeting cards? We can help. The non-personalized greeting cards come with pre-printed messages. You can also opt to write your own messages.

Ideas for writing your own card messages:

  • Let us find you a new home and sell the old one for a joyous holiday season!
  • May the blessings of the season fall upon you and your family. May your new year be filled with prosperity and happiness.
  • Greetings to new homeowners, clients and friends in the area.
  •  Enjoy the holidays in your new home!

Contact ReaMark today to get your orders in before it’s too late!

Send a Timely Menu Postcard or Calendar

Posted by Reamark Marketing on Nov 25th, 2021

Few things can impact your realtor marketing more than sending out the right real estate direct mail pieces during the last few months of the year. This is the time when you determine what your bottom line will be and set your business up for success in the coming new year. Recipe postcards and calendars are always popular and tend to stick around longer than other real estate direct mail strategies.

People always appreciate a good meal, even if they have to cook it themselves. You can make life a little easier on prospects during the busy holiday season by providing recipe ideas on postcards with beautiful graphics. You have several options to promote yourself on one or both sides of the postcards. More importantly, recipe postcards often stick around throughout the holidays and beyond. Some people may pass them on to a friend who requires real estate services!

Postcards that Offer Yummy Holiday Recipes

ReaMark’s postcards typically provide a simple recipe that can help your clients put together a holiday staple. Our holiday recipe postcards include a mouthwatering honey-glazed ham postcard. Alternatively, some clients might enjoy the beef Wellington recipe postcard.

We also offer several holiday recipe postcards with instructions on how to make delectable seasonal desserts such as the following:

Holiday get-togethers almost always include some kind of meal. So, help your prospective clients stretch their repertoire of recipes for satisfying holiday fare. At the same time, you can increase your brand awareness through repetition with multiple recipe postcards during the holiday season.

Magnetic Tear-Off Calendars for Recipes

Choose from various designs of magnetic tear-off calendars with holiday recipes. When your client flips the month, they’ll see a recipe on the opposite side. Homeowners can use them to keep dinner interesting throughout the holidays and beyond. Additionally, this is a great boost for your realtor marketing as your contact information remains visible throughout the year.

Contact Us Today for Assistance

If you would like more ideas on how to amp up your real estate direct marketing throughout the holiday season, we can help. From newsletters to greeting cards, we can help you achieve multiple touchpoints without annoying your future customers.

Contact ReaMark today for assistance finding popular recipe postcards and calendars your clients may like. We can also help you strategize your realtor marketing for the upcoming year!

How to Use Holiday Greeting Cards to fill Next Year’s Pipeline Early

Posted by Reamark Marketing on Sep 30th, 2021

At the end of the year, smart Realtors concentrate on real estate direct mail marketing campaigns. End the current year on a high note and start building leads for next year with customized greeting cards and other Realtor marketing tools.

Many people have stopped sending holiday cards, but everyone loves to get warm messages in the mail. Capitalize on this marketing opportunity to thank customers for their support, ask for referrals, and send a small gift in the form of a recipe calendar.  

Thank You Cards: Reach Out Before the Competition

Beat the holiday rush on greeting cards by sending thank you notes for completed closings year-round. Add an extra Thank You card in October or early November to let past and present clients know you appreciate their business. Since you can customize your cards, you can include your contact information and ask for referrals or remind them that it’s still a great time to buy or sell.

Example: Real Estate Closing Thank You Letter For Buyers

Dear [customer name],

It was so much fun helping you find a home that meets your family’s needs! I wish you and your family a happy holiday season and hope you can add many joyful future memories here.

Reach out if you have any questions or future real estate needs. I look forward to staying in touch and would love to work with your family or friends to help them achieve the same happiness that comes with homeownership.

Congratulations and Happy Holidays!

When you order early, you can get your cards out before everyone else is filling up your customers’ mailboxes.

Follow Up With Magnetic Recipe Calendars

Calendars are useful tools that add a bit of color as well as a reminder of the day of the month. Our recipe calendars provide a beautiful picture of the finished meal as well as a recipe that clients can tear off and share or file away for future use. Every time your client or perspective client checks the date, they’ll see your smiling face and contact information. Keep your name top of mind with rectangular or house-shaped recipe magnet tear-off calendars. We also throw in free envelopes to protect the top recipes and give your gift a more professional look.

Magnetic calendars help you engage with your clients daily and they are a cost-effective way to maintain exposure all year. Clients particularly love recipe calendars because of their utility. Everyone is always looking for new ideas to switch up the dinner routine, especially during the busy holiday shopping season.

Customize your magnetic recipe calendars with your contact information, picture, and other crucial information. That way, when your client is ready to buy or sell, they’ll have a realtor at their fingertips. It’s a highly effective real estate marketing tool!

Send an “I Love Referrals” Postcard in January

Start building leads early next year with custom postcards requesting referrals from satisfied clients. Let your customers play the hero by connecting friends and family with an experienced real estate agent who’s already helped them.

You can follow this up with humble but assertive self-promotional postcards listing your recent sales and closings.

Contact ReaMark today for more ideas on how to build a strong real estate direct mail campaign for the end of the year!

Q4 Real Estate Marketing Plan

Posted by Reamark Marketing on Jun 21st, 2021

Now that you have gotten set up for success in the third quarter, it’s time to close the year with irresistible real estate direct mail marketing pieces customers will post on the fridge and hand off to home-owning friends. Here’s a comprehensive marketing plan to keep your inbox full and the phone ringing with prospective home buyers and sellers.

A Q4 Real Estate Marketing Plan as Easy as 1-2-3 (& More)!

Browse through our selection of holiday cards and place your orders early to meet the end-of-year marketing rush. Here are some tips to touch base with prospective buyers and sellers and thank your recurring clients:

  • Show gratitude with Thanksgiving Cards that feature turkey day recipes, autumn themes and expressions of thanksgiving to your loyal clients.
  • Check out discount greeting cards to reinforce your Thanksgiving realtor marketing campaign and save money.
  • Tie into multi-channel marketing campaigns. You can use the customizable message to link to your social media or blog posts highlighting your involvement in the community. Toy Drives, Christmas events at retirement homes, and local sports sponsorships make great material for this content.
  • Get creative juices flowing with Thanksgiving Holiday Recipe Postcards. From pumpkin layer cream pie to turkey tips, your postcards can help holiday hosts score big. The bigger the recipes go over, the larger you can count on free marketing as your clients share the postcards or post them on social media — encourage posters to share and include your contact information!
  • It seems like the Christmas holiday rolls up faster every year. You can help clients get ready with holiday safety tips and more Christmas recipe postcards (We love the apple cranberry crumble!)
  • Don’t forget to tout your talents with year in review postcards or newletters that make an effective real estate marketing tool. Highlight your biggest successes so prospective customers see what you can do for them.

Set Clients and Your Business Up for Success With Promotional Calendars (Order Early and Avoid the Rush)

Calendars are an essential part of your Q4 realtor marketing campaign. We suggest ordering ahead in September to ensure that your calendars reach clients in time for the holidays. (They also make great gifts!)

There are a variety of calendars available to suit your real estate marketing needs throughout the coming year!

I get most of my business from your recipe calendars and postcards.

“Your Customer Service has been Fantastic! I read testimonials from other companies and I think… “oh yeah, like those are real.” Well I felt that I should supply you with a 100% heartfelt testimonial that I hope you will use. I have been a loyal customer since 2010 and I can truly say that I get most of my business from sending your Recipe Magnetic Tear-Off Calendars in October and then staying in touch by complimenting them with regular mailings of ReaMark Recipe Postcards. My business is built on referrals and my clients perceive my cards and calendars as free gifts.”

-Phyllis Vollrath
Vollrath Realty – Brandon, Florida

Customers like Phyllis understand the value of having a comprehensive marketing plan for Q4. It sets the pace for the coming year and helps you bring in additional leads for a strong year-end performance.

Contact ReaMark with any questions you have regarding Q4 postcards, newsletters, and calendars, and we’ll be happy to share tips for a successful real estate direct mail marketing campaign.

The Essential Q3 Real Estate Marketing Plan

Posted by Reamark Marketing on Jun 18th, 2021

Our essential Q3 real estate marketing plan includes real estate direct mail marketing pieces that effectively highlight your services and knowledge. With interest rates slipping below 3% and new home sales topping 500,000 per month, the NAR is predicting the continuation of a hot seller’s market. Many sellers are anxious to sell and get into a new home before schools reopen, the weather turns, and the holidays are upon us. Here are some ideas to showcase your talents and services with real estate direct mail marketing.

Just Sold Postcards

Realtor marketing highlights your individual sales and listings, showing clients that you know the market and get results.

Just Listed/Just Sold postcards allow you to get more leads by showing that you have a proven track record. In this hot market, competition is fierce and anything you can do to show off your skills will draw in more prospective clients.

Market Update Postcards

Real estate marketing requires a variety of elements. For example, real estate professionals must prove their knowledge of the local market in order to gain the confidence of potential sellers.

Show your knowledge of the market and give homeowners the courage needed to finally list their property. Market Update postcards list recent sales in the area for a hyperlocal promotion tool resulting in warm leads.

School Memo Boards

For many school districts, 2021-22 marks the return to the classroom for students learning at home throughout the pandemic. Parents and students have to get used to school routines all over again. Help your clients get organized with School Memo Boards that stay on the fridge all year round. With your contact information front and center, you’ll be the first one to call when they’re ready to sell their home or refer you to a friend.

Let us turn you into a satisfied customer, like Amy Bremer…

Every listing I received this last year came from your Postcards!

“Your Customer Service has been Fantastic! I’ve been ordering a monthly market update postcard for the past year and have seen wonderful results. Every listing I received this last year came from those mailings. Anytime I had a question or an issue your service was quick and friendly and you were able to work with me through several situations to make it work for both of us, plus you catch my mistakes even before I do! It’s been great working with you, and I plan to continue for many years to come!”

Amy Bremer
Windermere Real Estate

Your essential Q3 real estate marketing plan should include fresh ideas and tips and tricks for clients considering buying or selling a home in your area. If you need assistance getting starting, contact the friendly marketing experts at ReaMark. We love to help our customers save money. For example, when you order five postcard designs, we’ll give you a sixth one free.

While you’re putting together your Q3 realtor marketing plan, get started on your Q4 plan ahead of the competition.

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