From Just Listed to Just Sold: Strategic Marketing Tips for Every Stage of the Listing

Posted by Rick on Feb 15th, 2024

Obtaining a listing is a huge deal, but the job isn’t done until you have a signed contract from a qualified buyer. How can you capitalize on your listings and sales long after closing? Start by advertising your success in your direct mail campaigns with ReaMark Just Listed and Just Sold postcards.

Let Your Listings and Sales Speak for Themselves

With custom just listed/just sold postcards, you can use photos of your actual listings and sales. Full-color graphics on the front and back of jumbo postcards entice new and existing customers to learn more. Our experts can help you craft personalized messages, but so can your clients!

  • Put the message in your customer’s voice by asking them to write a letter about how you helped them sell their property.
  • For shy clients, ask if you can draft a message to submit for their approval.
  • Consider including a picture of the listed or sold property next to the quote.

This approach has two advantages. Not only do you strengthen your bond with your clients, but you also give them a unique voice that new sellers and buyers can relate to.

How to Close the Deal

When you send just listed/just sold postcards, give recipients a motivating reason to act. Otherwise, your news updates and self-promotion will fail to generate new listings and sales. Consider the following tactics to create a sense of urgency:

  • Offer a free valuation of the homeowner’s property to move prospective sellers down the sales funnel.
  • Include a “hotline” number for free advice for prospective clients who want to sell their homes.
  • Curate a database of your target audience. Include income range and length of residence, along with any other information you can glean during interactions with people online or in person. Do they have children?

Families with children move every 5 years on average, increasing the odds of repeat business and long-term relationships. If you’re working in a new neighborhood, consider Every Door Direct Mailing campaigns to increase your brand recognition. Our marketing team can assist with newsletters, calendar mailings and greeting cards that appeal to your demographic.

The Unique Appeal of Direct Mail Campaigns

People can hold postcards, door hangers and other direct mail pieces in their hands. This tangible contact with your message makes it more memorable. Additionally, many homeowners will pass your message on to friends and family members looking for a qualified real estate agent. Here are just a few ReaMark products to consider in your spring and summer marketing campaigns:

  • Newsletters featuring information about community events and your latest listings and sales.
  • Market updates on postcards with your contact information on two sides.
  • Followup postcards with animal themes to entertain recipients and keep your name top of mind.
  • Recipe cards that residents can collect and share.
  • Neighborhood news for new and established homeowners and prospective buyers.

At ReaMark, our marketing team is a valuable resource when it comes to brainstorming effective ways to increase your listings and close more sales. Real estate direct marketing is a valuable tool for professionals looking to build long-term relationships with clients.Contact us today to motivate sellers and buyers to move forward with their decisions.

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