The Advantages of Every Door Direct Mail (EDDM)

Posted by Rick on Jul 28th, 2023

Do you want to blanket a neighborhood with direct mailers that expand your brand awareness? Every Door Direct Mail postcards help prospective clients connect with you while you’re still building your mailing list. According to a GeoFactor survey, about 42% of recipients open EDDM pieces, and the exposure is even greater for real estate EDDM postcards. This article discusses how EDDM works, the advantages of investing in this marketing strategy, and how to get started with ReaMark EDDM services.

What Is Every Door Direct Mail?

The USPS offers EDDM as a marketing tool to local businesses. All you have to do is choose a neighborhood or zip code, purchase your mailers, and let the USPS deliver them. If you’re looking to build your customer base or seeking referrals, EDDM is a great way to disseminate marketing and contact information. Additionally, your ReaMark representative can help you filter your list by age, income, or household, using resources available through the USPS website.

Why You Should Consider Realtor EDDM

With EDDM, you can easily target a wide audience, making it perfect for realtors who want to grow their customer base quickly. The ReaMark team can walk you through the process of selecting zip codes in your farm area. You won’t need a postal permit if you send less than 5,000 EDDM pieces a year, and you’ll pay lower postage than normal. Learn more about the advantages of EDDM!

No Mailing List? No Problem!

When you use EDDM, your mailers are dropped off to houses and businesses along the chosen route. This eliminates the need for a mailing list. It also presents an effective way to reach target audiences affordably.

Easy Way to Grow Your Business

With EDDM, you can reach out to everyone in the neighborhood. Your newsletters, postcards, and calendars provide important information, such as your name, email, website, and contact details, to potential buyers and sellers. This simplifies the marketing process because you don’t have to curate or buy a mailing list.

Expand Your Reach

You can send up to 5,000 mailers to a specific zip code. You can also narrow your mailing to 200 addresses along a specific route. This gives you many options to customize your campaigns!

Lasting Impressions Make EDDM Even More Effective

Work with the team at ReaMark to design your mailers to make a lasting impression. You can include recipes, home maintenance tips, or your latest listings and sales to advertise your experience. Choose from full color jumbo postcards, sleek door hangers, and greeting cards designed with your target audience in mind.

Every Door Direct Mail Postcards

Colorful postcards grab your audience’s attention quickly. A real estate EDDM postcard can build brand awareness at all stages of the client journey. Postcards immediately convey information, helping to ensure recipients see your contact information and content.Contact ReaMark today to learn more about this effective marketing tool. We have in-house experts who can help you choose the right realtor EDDM postcards for your neighborhood!

13 New Recipe Postcards Now Available

Posted by Rick on Jul 14th, 2023

What’s steaming in your pot of marketing strategies? Adding recipe postcards from ReaMark to your outreach menu is always a great idea. With 13 new recipes available, it’s a tastier time than ever to make mealtime easy for your prospects. Realtor recipe postcards give you an easy way to expand brand awareness, as they tend to get pinned to memo boards and fridges or handed off to other prospective clients.

Tasty Ideas for Loyal Customers to Start the Day Right

Keep your messaging short and sweet with lemon blueberry bread and cranberry almond cake recipes that leave your clients wanting more. If you’re farming a new neighborhood, these realtor recipe postcards are a great way to make Every Day Direct Mail campaigns even more effective:

  • Lemon Blueberry Bread: Sweet bread bursting with lemon and blueberry flavor — yes please! This recipe is a refreshing way to give breakfast a makeover.
  • Cranberry Almond Cake: This moist cake is studded with cranberries and almonds. Turn this nutty treat into a satisfying breakfast or late-night snack.

Yummy Real Estate Recipe Postcards for Lunch

New homes often have unique features you have to weave into a compelling narrative to make a sale. These real estate recipe postcards put a twist on the quickest meal of the day, making it more likely your prospects will linger over your messaging when they need real estate services.

  • Grilled Peach Chicken Salad: This fruity salad highlights fresh summer produce, featuring grilled chicken, juicy peaches, and crisp lettuce.
  • Sloppy Joe Burger Cups: Want to add a tasty twist to a popular sandwich? Easy ingredients and instructions combine biscuit dough, ground beef, cheese, and a yummy sauce. Instead of loading up a bun, serve the neatest Sloppy Joes ever by preparing this in biscuit tins.
  • Bacon Corn Chowder: This hearty soup is great as an appetizer or standalone meal.

New Realtor Postcards for Delicious Dinners

Dinner is often the only time families have to unwind and share the events of the day. These new recipes will attract teens and adults to the table and enrich the lives of your prospective clients. Send these recipes to build stronger relationships with valued clients:

  • Chicken Mushroom Marsala: A classic Italian dish made from tender chicken breasts in a dreamy mushroom and Marsala wine sauce, this meal is easy to get on the table but tastes like it took hours to prepare.
  • Hasselback Roasted Potatoes: This simple and delicious side dish of partially sliced potatoes creates a fan-shaped dish that may eclipse the entrée.
  • Steak & Vegetable Roll-ups: Thin slices of steak rolled up with a rainbow of veggies equals a filling, delicious dinner.
  • Best Oven Baked Ribs: Forget about the grill! This recipe produces fall-off-the-bone tender steak covered in barbecue sauce.
  • Loaded Beef Enchiladas: This Mexican-inspired dish is packed with cheese, seasoned ground beef, black beans, and corn and topped with all the extras — cheese, sour cream, cilantro, and green onions.

Dessert & Drinks

Don’t forget about our new dessert and drink realtor recipes when you want to help clients celebrate a decision to buy or sell!

  • Raspberry Cheesecake Bars: A decadent dessert that combines a buttery graham cracker crust, a smooth and creamy cheesecake filling, with raspberries on top!
  • Eggnog Pumpkin Pie: This dessert is a fresh twist on two holiday favorites: eggnog and pumpkin pie.
  • Mixed Fruits Red Sangria: A festive drink with red wine, brandy, orange juice, and fresh fruits.

If you need more recipe post cards, check out dozens of options in our inventory. Your ReaMark team is here to provide marketing support and answer all your direct mail questions. Contact us today to add flavor to your brand awareness and increase your conversions!

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