Real Estate Marketing Blog

Seasonal trends in real estate vary according to the laws of supply and demand. Generally, spring and summer are peak seasons for homeowners to put their properties on the market for buyers to snatch them up. Boosting your fall sales can help you make up for the slower winter selling season.

Real estate calendars serve multiple purposes. By sending your real estate marketing calendars out in the fall, you help your clients and prospective clients prepare for the coming year. Savvy real estate professionals also use them to keep their name top of mind for those who need a nudge to enter the market.

Challenges and Opportunities of Fall Real Estate Marketing

The fall season can be a good time to market real estate, but there may be fewer buyers and smaller inventories than during peak seasons. Here are some of the challenges and opportunities of fall direct mail marketing.

• Challenges:
  • You may have to work harder for leads and qualified prospects.
  • Unpredictable weather can make it difficult to schedule in-person showings.
  • Families may not want to move during the school year.
• Opportunities:
  • Fall foliage creates a gorgeous backdrop for photos and videos (depending on where you’re located).
  • Buyers may be more motivated to sell before winter weather sets in.
  • Sellers may be more willing to negotiate to find a home before the holidays.

How Realtor Calendars Can Prevent a Fall Slump

Real estate marketing calendars can help you communicate with clients. Align your postcard and newsletter campaigns with local events printed on your customized calendars. You can choose from numerous styles and tap into the wealth of knowledge accumulated by our marketing and sales experts.

Fall realtor calendars may include the following:

• Scenic magnetic tear-off calendars easily affix to office cabinets or refrigerators, providing you with continuous exposure.
• Seasonal content offers home maintenance tips or insights on buying or selling in the fall (and other seasons).
• School calendars highlight important dates for parents and provide your contact information at a glance.
• Four seasons calendars present beautiful color images that celebrate the entire year. Use them to highlight sports schedules for local teams.

Fall is a great time for both buyers and sellers. The opportunity to negotiate better prices and terms will appeal to motivated buyers. Plus, you can attract serious sellers by providing valuable information they can use. Incorporate fall realtor calendar campaigns with postcard and other direct mail marketing options available through the experienced team at ReaMark.

Reach out to our team today to discuss your fall real estate calendars or for fresh ideas to beat the fall slump!

Real estate marketing has many prongs, and the digital revolution has further complicated the process. From virtual property tours to high-visibility social media marketing, technology has forever changed how you showcase properties for sale or purchase. However, traditional marketing methods such as postcards, mailers, and calendars still have a place in the future of real estate marketing. Let’s explore how digital and direct mail advertising can coexist and help you expand your reach.

Challenges and Opportunities for Real Estate Marketing

The main challenges that real estate agents face in the current market include increased competition, changing consumer preferences, and evolving technology. However, there are also new opportunities to reach customers online.

Challenges

• Increased competition: There are more and more agents vying for the same listings and clients.
• Changing consumer preferences: Buyers and sellers want to use technology to research properties and make decisions, making it harder for agents to make a connection.
• Evolving technology: You’ll need to stay on top of the latest trends and technology to remain competitive and improve your conversion rate.

Opportunities

• Tracking: You can tie your digital and traditional marketing methods together, then track the results in Google Analytics or Mail Chimp.
• The rise of online marketing: Online marketing is a great way to test different campaigns for effectiveness. You can also generate warmer leads.
• The use of technology: Technology streamlines the real estate process, simplifying each step of the way. from lead generation to closing the deal.

Postcards, Mailers, Calendars, and Social Media

Postcards, mailers, and calendars act as effective marketing tools. Intermix your direct mail pieces to reach a larger potential audience. You can refer recipients to your online assets to build relationships and generate referrals.

Real Estate Postcards

Postcards are tangible marketing vehicles that can stand out from the digital clutter. Choose from animal themes, recipe cards, home tips, marketing updates, or customized messaging. You can personalize real estate postcards for different segments, including first-time buyers, sellers, and investors. Postcards plus media platforms are a great way to create a cohesive brand image.

Realtor Mailers

Door hangers, newsletters, greeting cards and other mailers offer more space to get into the details about your listings, testimonials, and market updates, helping you engage with your audience. You can target specific groups or areas using Every Door Direct Mail (EDDM) and reaching out to the marketing team at ReaMark to address specific neighborhoods, zip codes, or mailing routes. With mailers, you can vary your marketing campaigns and measure the results to find the right blend for your realtor marketing.

Realtor Calendars

Calendars keep your name and contact information in front of your clients and prospects throughout the year. You can feature your own photos or choose from images that reflect brand personality or niche markets, such as luxury homes or waterfront properties. Include important dates or events your audience cares about, including school schedules, sports games, and other important dates.

Realtor Social Media Marketing

Don’t forget to add your Facebook, X (Twitter), or other social media handles. You can also include QR codes for blogs and other web pages of interest to prospective clients.

Tying It All Together

Here are a few examples of how to combine direct mail materials and digital marketing for a higher return on investment:

• Make sure to vary the content of your postcards. You can also add a QR code or a unique URL for recipients to easily access more information online. Keep your branding messaging and style consistent in your direct mail and online spaces.
• Offer calendars as a thoughtful gift to past clients during the holiday season. Include your social media handles and website on each page to tie into your online marketing.
• Tease postcard mailing and greeting cards on your Facebook page and website.
• To make it interactive, you can ask your X (Twitter) followers to vote on the final design for your ReaMark holiday cards or realtor postcards.
• Target specific neighborhoods or communities and adjust your marketing strategy to appeal to different demographics. For example, you can send postcards to recently sold homes to encourage referrals.

What’s Next?

The future of real estate marketing has a place for both traditional and digital channels. It’s all about finding a balance between the two. Integrate marketing strategies that combine digital precision with the tangibility and charm of real estate direct mail.Contact ReaMark today to learn more about how to fully integrate your postcards and other mailers with a strong online presence.

Do you want to blanket a neighborhood with direct mailers that expand your brand awareness? Every Door Direct Mail postcards help prospective clients connect with you while you’re still building your mailing list. According to a GeoFactor survey, about 42% of recipients open EDDM pieces, and the exposure is even greater for real estate EDDM postcards. This article discusses how EDDM works, the advantages of investing in this marketing strategy, and how to get started with ReaMark EDDM services.

What Is Every Door Direct Mail?

The USPS offers EDDM as a marketing tool to local businesses. All you have to do is choose a neighborhood or zip code, purchase your mailers, and let the USPS deliver them. If you’re looking to build your customer base or seeking referrals, EDDM is a great way to disseminate marketing and contact information. Additionally, your ReaMark representative can help you filter your list by age, income, or household, using resources available through the USPS website.

Why You Should Consider Realtor EDDM

With EDDM, you can easily target a wide audience, making it perfect for realtors who want to grow their customer base quickly. The ReaMark team can walk you through the process of selecting zip codes in your farm area. You won’t need a postal permit if you send less than 5,000 EDDM pieces a year, and you’ll pay lower postage than normal. Learn more about the advantages of EDDM!

No Mailing List? No Problem!

When you use EDDM, your mailers are dropped off to houses and businesses along the chosen route. This eliminates the need for a mailing list. It also presents an effective way to reach target audiences affordably.

Easy Way to Grow Your Business

With EDDM, you can reach out to everyone in the neighborhood. Your newsletters, postcards, and calendars provide important information, such as your name, email, website, and contact details, to potential buyers and sellers. This simplifies the marketing process because you don’t have to curate or buy a mailing list.

Expand Your Reach

You can send up to 5,000 mailers to a specific zip code. You can also narrow your mailing to 200 addresses along a specific route. This gives you many options to customize your campaigns!

Lasting Impressions Make EDDM Even More Effective

Work with the team at ReaMark to design your mailers to make a lasting impression. You can include recipes, home maintenance tips, or your latest listings and sales to advertise your experience. Choose from full color jumbo postcards, sleek door hangers, and greeting cards designed with your target audience in mind.

Every Door Direct Mail Postcards

Colorful postcards grab your audience’s attention quickly. A real estate EDDM postcard can build brand awareness at all stages of the client journey. Postcards immediately convey information, helping to ensure recipients see your contact information and content.Contact ReaMark today to learn more about this effective marketing tool. We have in-house experts who can help you choose the right realtor EDDM postcards for your neighborhood!

If you’re a football fan, chances are many clients share your passion for the game. Connect with prospects on multiple levels when you provide them with useful realtor football schedule magnets. Do you want to leave a lasting impression with 2023 football schedules for local, college, and regional teams? Order now and save 30% on all football schedules!

Which Football Schedule Will You Choose?

From real estate magnetic calendars to peel-and-stick options, there are several formats to choose from, including:

• 3.5″ x 9″ FULL MAGNET: This is the most popular option because you can cover the entire card with multiple team schedules and contact information. Its rounded corners, glossy finish, and durable construction make it ideal for direct mail marketing campaigns.
• 4″ x 7″ FULL MAGNET: This is a compact version of the first option. It’s sized and shaped like a typical jumbo postcard, so you may save money on shipping.
• 3.5″ x 9″ STRIP MAGNET CARDS: With magnet strips on both sides, this option makes it easy for clients to display the information they’re most interested in. Include Sunday and Monday night games to give recipients a durable tool to track their teams.
• PEEL-N-STICK: Attach your business card to a football-shaped magnet with the local team’s schedule. This option makes it easy for clients to hand out your card for referrals.

Why Choose ReaMark?

If you find anyone with lower prices, we’ll match or beat them! ReaMark also offers free proofs, so you can approve the final version before your customers receive it. Our Realtor football schedule magnets are made with premium materials and designed to withstand daily use at home, in the office, or on the go.

Branding is all about standing out in the crowd. Increase exposure and brand recognition and stand out from the competition. Our experienced sales team can help you customize your realtor football schedules, but you should make sure to include:

• Your logo
• Contact details
• Personalized message

This versatile marketing tool is perfect for homeowners, businesses, parents, and sports fans. Besides mailing them, you can distribute them at networking events.

Our extensive collection of magnetic calendars and sports-themed postcards gives you many ways to promote your business to fellow sports fans. If you’re a baseball fan, check out our baseball schedules for additional real estate marketing ideas.

Ready to Place Your Order for Real Estate Magnetic Calendars?

Score big with real estate magnetic calendars that connect with football fans. Contact us today to place your order well in advance of the 2023 football season.

Summer is the prime time for real estate sales in many markets and, with the average sales price at $389,000 in May, that represents a hefty commission for each sale. To maximize your sales, incorporate realtor postcards in your marketing plan. A tight housing market means both demand and prices will go up. To make sure that you get the best listings on condos and homes, work with the team at ReaMark to choose the perfect postcards for your brand.

Best Themes for Summer Realtor Postcards

Choosing the right theme can help you form a deeper connection with prospective clients. As always, repetition is key. Along with sending multiple real estate postcards to establish brand recognition, you can vary the messaging and mood, intermixing market information, helpful home tips, and fun themes.

Here’s a winning combination recommended by top marketers at ReaMark:

• Recent Listings: Show potential sellers the current demand and value of neighborhood homes. Highlight your experience selling homes in the area.
• Just Sold Cards: This is a direct way to build credibility as a real estate agent. Create a sense of urgency and scarcity to muster referrals and repeat sales. (See more neighborhood marketing postcards and ideas here!)
• BBQ Recipe Cards: Lighter themes take the pressure off clients and deliver genuine value. You can also send cards with popular dessert recipes that will go right up on the fridge for continued exposure. (Find your favorite recipes to share with clients.)
• To-do lists: Getting ready to buy or sell a home is no small task. You can create a custom checklist or choose one from ReaMark to help prospective clients stay organized.
• Fall Home Checklist: This is a great forward-looking tool that will deliver value and potentially stick around on desks and counters or get passed along as a referral.
• Free Home Valuation: Do you want to attract potential sellers dying to know their home values? Showcase your skills in pricing homes accurately and competitively with this tempting offer.

Make Your Postcards Effective — and Memorable

Use summer themes, such as flowers or beaches, and incorporate colorful graphics and other warm-weather features. You can also use eye-catching headlines, such as “Let me sell your home in 30 days.”

Showcasing your success is always a good way to market your brands and postcards are a great way to get the message out on recent achievements. If you need help targeting specific markets or blanketing your farm area with realtor postcards, our team can help. Ask us how Every Door Direct Mail makes it easier to move into new markets.

We encourage you to include your name, email address, and phone number on both sides of your real estate postcards. Perhaps most importantly, you’ll want to include a clear call to action such as calling you, coming to an open house, or visiting your website.

Contact the ReaMark team today to enhance your summer marketing campaign with the perfect combination of real estate marketing postcards!

In 2023, 4.5 million homes will find new owners, according to Statista. However, that’s down from 6.1 million in 2021 (5.8 million in 2022). The tightening market makes real estate marketing more important than ever. Client recommendations are still the most effective way to grow your business. However, efficiency matters, and getting customer testimonials online allows you to maximize your exposure.

When and How to Ask for Referrals

There were 762,000 newly constructed homes sold in 2021. That’s a drop of over 7% from the previous year. This statistic shows that existing homes make up the vast majority of sales. Therefore, realtor marketing to current homeowners is essential. Once you attract homeowners and buyers and win them over with a successful transaction, your work isn’t done.

Here are a few tips on when and how to ask for referrals:

• Ask for a testimonial soon after the sale or purchase closes. Make this personal by reaching out via email or a phone call.
• Get details! What did they like most about working with you? What challenges did you overcome together?
• Make it as personal as possible to appeal directly to prospective clients. How did they feel moving into their new home? How did selling a home change their lives?

Post the Reviews on Multiple Platforms

You can ask your clients to post positive reviews on Zillow, Redfin and other online platforms, as well as Google, Facebook, Twitter and other social media sites. This is fantastic exposure, and you can offer discounts and rewards, such as free home valuations and other services, to thank them for their time and loyalty.

Ask for permission to use their reviews on your social media and website. This can help you attract new leads. Additionally, you can include links to customer success stories in your newsletters and doorhangers to tie your direct mail campaigns to your digital real estate marketing efforts.

Put QR Scan Codes on Your Postcards

At ReaMark, we can help you turn these success stories into postcard messaging for prospective clients to read and respond to. The unique nature of direct mail puts your marketing materials directly into the hands of your target audience. Further, by providing a QR Code or URL on your postcards, you can neatly connect clients to online testimonials and reviews.

If you need help choosing the right postcards for client testimonials, we can help. Reach out to our team to discuss the right themes for your farm areas. The following realtor marketing postcards go well with customer testimonials:

• Just listed/Just Sold
• Market Updates
• Offers for Free Home Valuations

Stay in touch with your buyers and sellers so that they’ll be ready to recommend you to friends and relatives looking for an experienced realtor. They can pass on postcards with your customer testimonials to prospective buyers. As a bonus, you’ll be able to showcase your continued success so that you’re the first realtor they call when they’re ready to move again. This happens more frequently than you may realize, as the average homeowner has lived in their home just eight years.

Tips to Help You Stay in Touch with Clients and Potential Clients

The typical home seller has owned their home for eight years and the average home size is 2,356 square feet, making today’s homes more profitable for real estate professionals. Working with a realtor is also more attractive for clients since the typical For Sale By Owner home sells for about 18% less than homes listed by Realtors.

Contacting prospects as early as possible is also beneficial since 30% of home purchases in 2021 were made by first-time homebuyers. So, get your postcards, newsletters, and door hangers in the hands of your target market as early and often as possible.

Remember that the median age of a first-time home buyer in the United States in 2021 was 33. So, include fun themes, such as recipes, motivational and scenic, and animal themes, that appeal to the under 40 crowd can help you expand your customer base.

Contact the team at ReaMark today for more ideas on turning clients into more clients in your realtor marketing.

Are you looking for real estate direct mail ideas for spring? Boost your customer base with postcards and other mail pieces that keep your name top of mind for buyers and sellers. With the federal reserve raising interest rates for the first time in three years, many buyers are looking to secure homes. Show them you can help them close in the tight market with the help of the right marketing message.

Realtor Marketing for Spring

Sending customers and prospects Just Listed and Just Sold postcards shows that you have what it takes to close deals during the busy spring season. Here are a few tips to guide your campaign decisions with the help of a ReaMark expert!

Know Your Market

If you are farming a new neighborhood, Every Door Direct Mail (EDDM) campaigns can help you reach every household in your target zip code. However, for more targeted campaigns, it’s important to keep your audience in mind. For example, if you want to market to customers ready to sell their homes, you can use a different strategy than that needed for first-time homebuyers. While it’s important to maintain or obtain the right mailing list, we advise giving equal attention to the realtor marketing you send to them.

Here are a few examples of effective springtime marketing pieces:

• Springtime Opportunities Post Card
• Customized Spring Door Hangers for Potential Sellers
• Spring Baseball Schedules for Local Teams

Pay Attention to Seasonal Trends

Seasonal trends are important as spring approaches. For example, effective spring realtor direct mail can lead to early listings prior to the busy summer season. For real estate professionals, direct mail provides a tangible reminder that clients and prospective clients can display on their refrigerator or desktop or hand to an interested friend.

For example, you can use customized postcards with spring maintenance tips and reminders. Remember to display your contact information on the back and front for maximum exposure. We can also help you frame a compelling message for your spring campaign!

Choose from postcards in standard or jumbo sizes available in full color.

Persistence Is Key

Planning your spring real estate marketing campaign starts with a basic understanding of how marketing works. The more times you can get your name in front of customers, the more likely they are to call you when they want to buy or sell a home.

So, sending out a first direct mail campaign may boost your sales but send out monthly or quarterly mail pieces throughout the year help you build brand recognition within your target market. It takes five or more times for a person to recognize and build trust in the sender. Additionally, the more useful you make your messaging, the longer it’s likely to hang around.

Use Spring Colors

Customers automatically associate spring with growth and transformation. What better way to draw attention than using spring colors for your realtor’s direct mail?

Contact our team today for more tips on maximizing your messaging this spring!

Order your 2022 real estate calendars now to make sure your clients and prospects get them before the new year. Calendars are universal organization tools that can help your clients and also keep your name top of mind for future listings and home buying clients.

You can choose from wall calendars with a different theme every month to magnetic tear-off calendars that customers can post on their fridge or filing cabinets. Learn more about the types of calendars available and why it’s okay to send more than one to the same household.

Why 2022 Real Estate Calendars Are a Great Promotional Opportunity

Because there is a new theme each month, your audience stays engaged. Even better, every time they look at their calendar, they’ll see your contact information and photo. Calendars offer continuous promotion without you spending an extra dime. Are you ready to make ReaMark your one-stop shopping for 2022 real estate calendars for your clients?

We offer calendars in all shapes and sizes so that you can choose the best one for your demographic. For example, our Magnetic tear-off calendars include sports schedules, school schedules, and traditional calendar styles.

Work with us to retain 100% control over your message. We offer assistance with choosing calendar designs that work best for you. Our team can also help you maximize your advertising spend with other direct mail pieces such as postcards or newsletters. Remember, the more you can get your name in front of your clients throughout the year, the more likely they are to call you when they’re ready to move, buy a home or refer you to a friend.

Choose a Style and Add Your Personal Touch

ReaMark has several real estate direct mail veterans who can help you design a branded, personalized calendar that highlights your expertise.

For example, our stapled wall calendars can feature gorgeous homes that inspire clients to invest in a vacation home or upgrade to a larger home to house a growing family. Alternatively, choose the Remember When theme for a nostalgic reminder of yesteryear. We have 27 new styles for 2022 real estate calendars and we can help you narrow down the choices for maximum appeal in your farm area. Wall calendars look great in the kitchen or someone’s home office, but it isn’t the only style available.

Magnapeal calendar postcards combine two real estate direct mail pieces in one. Clients get a calendar, rounded corner magnet, and postcard all in one product! After adhering a clear poly film, we can ship them directly to your mailing list.

Contact Us Today for Assistance

Contact ReaMark today for assistance finding and choosing your calendar style and design. Let us streamline the process and get your calendars in the mail quickly!

Are you ready to end the year strongly with a heartfelt real estate direct mail campaign? Sending Christmas and holiday cards is an important tradition for some families. Many people enjoy opening mail at this time of year because it’s bound to contain at least one or two greeting cards. Real estate greeting cards can add to the festive mood and help you connect with clients on a genuine level. Personalize your cards and prepare for more phone calls and inquiries following the holidays!

Personalization Options

Personalize real estate greeting cards with your demographic in mind. You can choose from patriotic to beach to snowy mountain backdrops.  After you choose a template, you can personalize your message to meet your business goals.

ReaMark offers both pre-printed cards with no personalization and personalized cards to attract customer attention and get your name in front of the client. Add your name, brokerage, logo and other vital information accompanied by gorgeous color graphics. The pre-printed cards include free blank envelopes.

Real Estate Greeting Cards

Are you looking for real estate direct mail pieces that can help you start the new year strongly? We offer inexpensive greeting cards that contain beautiful graphics in a range of themes and the ability to customize your message. We use high-quality materials and vibrant color to ensure lasting quality.

Forget the cute holiday e-Cards and put something tangible into your prospective client’s hands!

Choose Your Designs

Without leaving our site, you can choose from dozens of real estate greeting card options for the holidays. From puppies to fireplaces, ReaMark offers numerous designs for Christmas, Hanukkah and New Year’s Eve. Choose from any of our fun, humorous or sweet themes:

• Peace, love and joy
• House with snow
• Candles and mantles
• Puppies in holiday finery
• New Year’s themes
• And many more!

Are you looking for help with messages for your real estate greeting cards? We can help. The non-personalized greeting cards come with pre-printed messages. You can also opt to write your own messages.

Ideas for writing your own card messages:

• Let us find you a new home and sell the old one for a joyous holiday season!
• May the blessings of the season fall upon you and your family. May your new year be filled with prosperity and happiness.
• Greetings to new homeowners, clients and friends in the area.
•  Enjoy the holidays in your new home!

Contact ReaMark today to get your orders in before it’s too late!

Few things can impact your realtor marketing more than sending out the right real estate direct mail pieces during the last few months of the year. This is the time when you determine what your bottom line will be and set your business up for success in the coming new year. Recipe postcards and calendars are always popular and tend to stick around longer than other real estate direct mail strategies.

People always appreciate a good meal, even if they have to cook it themselves. You can make life a little easier on prospects during the busy holiday season by providing recipe ideas on postcards with beautiful graphics. You have several options to promote yourself on one or both sides of the postcards. More importantly, recipe postcards often stick around throughout the holidays and beyond. Some people may pass them on to a friend who requires real estate services!

Postcards that Offer Yummy Holiday Recipes

ReaMark’s postcards typically provide a simple recipe that can help your clients put together a holiday staple. Our holiday recipe postcards include a mouthwatering honey-glazed ham postcard. Alternatively, some clients might enjoy the beef Wellington recipe postcard.

We also offer several holiday recipe postcards with instructions on how to make delectable seasonal desserts such as the following:

• Cheesecake cookie cups
• Cranberry spiced cheesecake
• Apple cranberry crumble

Holiday get-togethers almost always include some kind of meal. So, help your prospective clients stretch their repertoire of recipes for satisfying holiday fare. At the same time, you can increase your brand awareness through repetition with multiple recipe postcards during the holiday season.

Magnetic Tear-Off Calendars for Recipes

Choose from various designs of magnetic tear-off calendars with holiday recipes. When your client flips the month, they’ll see a recipe on the opposite side. Homeowners can use them to keep dinner interesting throughout the holidays and beyond. Additionally, this is a great boost for your realtor marketing as your contact information remains visible throughout the year.

Contact Us Today for Assistance

If you would like more ideas on how to amp up your real estate direct marketing throughout the holiday season, we can help. From newsletters to greeting cards, we can help you achieve multiple touchpoints without annoying your future customers.

Contact ReaMark today for assistance finding popular recipe postcards and calendars your clients may like. We can also help you strategize your realtor marketing for the upcoming year!